Saturday’s ad is for Rheingold, from 1949. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, it features American film actor John Payne. He is “mainly remembered from film noir crime stories and 20th Century Fox musical films, and for his leading roles in Miracle on 34th Street and the NBC Western television series The Restless Gun.” In the ad, Payne talks about visiting New York and being busy catching up with his many friends from when he used to live there. And usually, when he gets together with those friends, they sit down and share some Rheingold Extra Dry.

Friday’s ad is for Rheingold, from 1948. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, American actress and gossip columnist Hedda Hopper, boasts that she owns a staggering 739 hats, in part because hat fashion changes every year, while her favorite beer, Rheingold Extra Dry, does not.

Thursday’s ad is for Rheingold, from 1955. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1948 ad, English stage and film actor Cedric Hardwicke, explains that the most unpredictable part of any performance is the audience, but contrasts that with the consistent positive reaction he gets when after a show he orders a round of Rheingold Extra Dry.

Tuesday’s ad is for Rheingold, from 1956. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American stage and screen actor David Wayne, explains that in acting, “the suit must fit the character,” just as your beer should fir the tavern you drink in, which in New York means Rheingold Extra Dry.

Monday’s ad is for Rheingold, from 1951. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress of stage, television and film, radio host and novelist Ilka Chase, talks about how much she’s a New Yorker, even naming her latest book “New York 22,” and preferring a New York beer, too, like Rheingold Extra Dry.

Sunday’s ad is for Rheingold, from 1944. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American cartoonist George McManus, talks about enjoying cabbage as much as one of his characters from “Bringing Up Father” does, especially if it’s paired with Rheingold Extra Dry.

Saturday’s ad is for Rheingold, from 1940 and 1950. In the 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this 1940 ad, actress, expert swimmer and tennis star Jinx Falkenburg, spends a rigorous day modeling and is relieved when the day is finally over and she can enjoy a glass of Rheingold Extra Dry. Falkenburg was also the first Miss Rheingold, a very successful promotional contest Rheingold ran for twenty-five years in which a new model was chosen each year to me “Miss Rheingold” for the year and then Rheingold’s advertising for the subsequent year featured Miss Rheingold for that year, as well. Jinx Falkenburg was chosen as the first Miss Rheingold by the brewery, while every subsequent year she was picked by consumer voting. In one year as many as 23 million people voted to pick one Miss Rheingold.

Falkenburg also did another ad ten years later, in 1950. In this ad, she appears with her husband Tex McCrary, who “was an American journalist and public relations specialist who popularized the talk show genre for television and radio along with his wife, Jinx Falkenburg, with whom he hosted the first radio talk show, ‘Meet Tex and Jinx’ as well as the radio show “Hi Jinx” and the television talk shows ‘At Home’ and ‘The Swift Home Service Club.'”