Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2466: Guinness Guide To Steaks

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Monday’s ad is for Guinness, from 1956. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Steaks,” seven different cuts of meat are illustrated, each with a short description of how they’re prepared, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each steak.

Guinness-1956-guide-to-steaks

Beer In Ads #2465: Guinness Guide To Shellfish

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Sunday’s ad is for Guinness, from 1966 and the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Shellfish,” seven different types of shellfish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.

Guinness-1966-guide-to-shellfish

Guinness also ran this ad in the 1950s, though with a slightly modified layout.

Guinness-1950s-guide-to-shellfish

Beer In Ads #2464: Guinness Guide To Sea Fish

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Saturday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Sea Fish,” seven different types of fish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.

Guinness-1953-guide-to-sea-fish

Beer In Ads #2463: Guinness Guide To Cheese

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Friday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Cheese,” ten different types of cheese are illustrated, each with a short description of how they taste, and what other foods to pair with them, not to mention how good a glass of Guinness will pair with each cheese.

Guinness-1951-guide-to-cheese-lg

Beer In Ads #2462: Guinness Guide To Oysters

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Thursday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Oysters,” nine different types of oysters are illustrated, each with a short description of how they taste, although I take the overriding assumption to be that they should be enjoyed with a Guinness.

Guinness-1950-guide-to-oysters

Beer In Ads #2461: Guinness Guide To Game Birds

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Wednesday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Game Birds,” seven birds are illustrated, each with a short description of the bird itself and, of course, how tasty it is, especially washed down with a glass of Guinness.

Guinness-1953-game-birds

Beer In Ads #2460: Dizzy’s Remarkable Day

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Tuesday’s ad is for Guinness, from 1955. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, an excerpt from British statesman Benjamin Disraeli’s diary details his late supper of oysters and boiled bones, including Guinness, after what he called a “remarkable day” in parliament.

Guinness-1955-dizzys-remarkable-day

Beer In Ads #2459: Evening Guinness

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Monday’s ad is for Guinness, from 1962. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, a man has the evening newspaper and a glass of Guinness, I’m guessing a pairing made in heaven back when people still read newspapers.

Guinness-1962-evening

Beer In Ads #2458: Stray Doggerel

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Sunday’s ad is for Guinness, from 1961. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, marked “Guinness Pets Page No. 5,” there are five short poems about several different breeds of dog, all in a humorous vein, and all leading to another Guinness.

Guinness-1961-stray-doggerel

Beer In Ads #2457: The Animal’s Best Friend

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Saturday’s ad is for Guinness, from 1961. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, marked “Guinness Pets Page No. 1,” there’s a poem about how people love animals, which makes us the animal’s best friend. I guess that’s poetic license.

Guinness-1961-animals-best-friend