Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1832: Facts Versus Fallacies #34

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Thursday’s ad is another one for the Pennsylvania State Brewers Association, from 1915, No. 34 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “34,” is an odd one, and simply praises a Philadelphia newspaper who had been previously all for prohibition, but who now praised the efforts of the Philadelphia Lager Beer Brewers’ Association in arguing against it and especially its claims that they at least respect those twice-weekly ad. But that is a rather strange way to spend one of their ads. It seems so meta.

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Beer In Ads #1831: Facts Versus Fallacies #27

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Wednesday’s ad is another one for the Pennsylvania State Brewers Association, from 1915, No. 27 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “27,” tackles the idea that even in moderation, alcohol “impairs a man’s efficiency.” As they point out, countless people made their mark on history while consuming alcohol in moderation.

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Beer In Ads #1830: Facts Versus Fallacies #22

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Tuesday’s ad is another one for the Pennsylvania State Brewers Association, from 1915, No. 22 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered into low triple digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “22,” lists several reasons why the then-growing prohibition laws would do little to curb consumption, according to the most recent numbers available for per capita alcohol consumption.

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Beer In Ads #1829: Facts Versus Fallacies #45

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Monday’s ad is for the Pennsylvania State Brewers Association, from 1915, No. 45 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered high into double digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “45,” ran in the Philadelphia Evening Public Ledger July 3, 1915. This one lists several reasons why “Prohibition Means Repression!”

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Beer In Ads #1828: Facts Versus Fallacies #23

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Sunday’s ad is for the Pennsylvania State Brewers Association, from 1915, No. 23 in series they did from 1915-17 called “Facts Versus Fallacies.” I have no idea how many were done but some of the them are numbered high into double digits, suggesting there were a lot of them, all in an effort to stop Prohibition from happening and win over support for beer. This ad, marked “23,” ran in the Philadelphia Evening Public Ledger April 17, 1915. This one rebuts arguments made earlier in April at a public hearing that took place in Harrisburg.

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Beer In Ads #1825: Daniel O’Connell — “The Liberator”

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Thursday’s ad is for Budweiser, from 1914, No. 8 in another series they did in 1914-15 called the “National Heroes Series.” The eighth one features Daniel O’Connell, who was “often referred to as The Liberator or The Emancipator, was an Irish political leader in the first half of the 19th century. He campaigned for Catholic emancipation—including the right for Catholics to sit in the Westminster Parliament, denied for over 100 years—and repeal of the Act of Union which combined Great Britain and Ireland.”

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Beer In Ads #1824: Andreas Hofer — The Inn-Keeper Patriot Of Switzerland

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Tuesday’s ad is for Budweiser, from 1914, No. 7 in another series they did in 1914-15 called the “National Heroes Series.” The seventh one features Andreas Hofer, who “was a Tyrolean innkeeper and drover, who in 1809 became the leader of the Tyrolean Rebellion against the French and Bavarian occupation forces during the War of the Fifth Coalition. He was subsequently captured and executed. Hofer is still today venerated as a folk hero, freedom fighter and Austrian patriot.” Curiously, the ad states he was from Switzerland, while the sources I looked at all said he was born in a part of Austria that today is part of Italy.

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Beer In Ads #1823: William Wallace — Scotland’s Great Patriot

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Tuesday’s ad is for Budweiser, from 1914, No. 6 in another series they did in 1914-15 called the “National Heroes Series.” The sixth one features William Wallace, who “was a Scottish knight who became one of the main leaders during the Wars of Scottish Independence.

Along with Andrew Moray, Wallace defeated an English army at the Battle of Stirling Bridge in September 1297. He was appointed Guardian of Scotland and served until his defeat at the Battle of Falkirk in July 1298. In August 1305, Wallace was captured in Robroyston, near Glasgow, and handed over to King Edward I of England, who had him hanged, drawn, and quartered for high treason and crimes against English civilians.”

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Beer In Ads #1822: Leif Ericsson — The Discoverer Of America

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Monday’s ad is for Budweiser, from 1914, No. 5 in another series they did in 1914-15 called the “National Heroes Series.” The fifth one features Leif Ericsson, who “was an Icelandic explorer considered by some as the first European to land in North America (excluding Greenland), before Christopher Columbus. According to the Sagas of Icelanders, he established a Norse settlement at Vinland, tentatively identified with the Norse L’Anse aux Meadows on the northern tip of Newfoundland in modern-day Canada.

Leif was the son of Erik the Red, the founder of the first Norse settlement in Greenland and of Þjóðhildur (anglicized Thjodhild). He was likely born in Iceland, and grew up in the family estate Brattahlíð in the Eastern Settlement in Greenland. Leif had two known sons: Thorgils, born to noblewoman Thorgunna in the Hebrides; and Thorkell, who succeeded him as chieftain of the Greenland settlement.”

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Beer In Ads #1821: Lord Nelson — Old England’s Great Naval Hero

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Sunday’s ad is for Budweiser, from 1914, No. 4 in another series they did in 1914-15 called the “National Heroes Series.” The fourth one features Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, more commonly known as Lord Nelson, who “was a British flag officer in the Royal Navy. He was noted for his inspirational leadership, superb grasp of strategy, and unconventional tactics, all of which resulted in a number of decisive naval victories, particularly during the Napoleonic Wars, (1797-1815). He was significantly wounded several times in combat, losing the sight of his right eye during the campaign in Corsica, and later the brutal amputation of his right arm in the unsuccessful attempt to conquer Santa Cruz de Tenerife in the Atlantic’s Azore Islands off northeast Africa. He was shot and killed during his final pivotal victory at the naval Battle of Trafalgar against the combined Napoleonic French and Royal Spanish fleets off the southwest coast of Spain in 1805.”

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