Wednesday’s ad is for Schlitz, from 1960. “One of the Real Joys of Good Living” is apparently waking up at 11:45 p.m., putting on your robe and going downstairs to make a sandwich and have a beer for a late night snack. Hilarious, I’m usually still up well past midnight, but I do wish I had that robe.

Saturday’s ad is for Schlitz, from 1944. Another magic bottle on the tray, but more curious is the illustration. A bear (cub?) in a band uniform playing a tuba (Sousaphone technically) while sitting on a park bench. What on Earth does that have to do with beer generally, and Schlitz in specific?

Thursday’s ad is another one for Schlitz, this one from 1947. With the tagline “International Agreement,” the ad shows four people of different backgrounds (including possibly the butler from yesterday’s ad) drinking together. But the funniest part of the ads is in the ad copy, where it says “Around a table in some far-off corner of the world …” and yet out the window that clearly looks like the Golden Gate bridge. So that means in 1947, Schlitz’s idea of a “far-off corner of the world” was San Francisco. Hilarious.

Wednesday’s ad is for Schlitz, from 1949. It’s from their long-running “I was curious” series. I guess in 1949, just after World War 2, everyone had their own butler so the ad was relatable. It’s also a little funny that the tray sitting there is filled with pilsner glasses, but the butler used a humble tumbler when he tasted it, not wanting to use the fancy glassware for himself, I suppose.