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Jay R. Brooks on Beer

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Beer In Ads #1518: Time For A Break!

April 7, 2015 By Jay Brooks


Tuesday’s ad is for Carling Black Label, from 1958. It was during the “Mabel, Black Label” period of time, but was from a different ad campaign with the tagline “People try it … and they like it.” A couple — I assume they’re a couple since they’re wearing coordinated outfits; his socks match her sweater — is working in their garden. I don’t know what he’s doing up on that ladder, but he’s staying up there to take a break, and his wife is handing him a beer. Staying up on the ladder doesn’t seem like much of a break, or is that just me?

Carling-1958-ladder

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1517: Make It Yours

April 6, 2015 By Jay Brooks


Monday’s ad is for Coors, from 1979. Today, of course, was opening day for baseball. This Coors Banquet Beer ad is pretty simple, a baseball, a baseball glove and a can of beer poured into a mug. Beer and baseball, what better simple pleasures on a spring day could there be?

Coors-1979-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #1516: Decorating The Eggs

April 5, 2015 By Jay Brooks


Sunday’s ad is an Easter ad for Budweiser, from 1950. It’s an ad from the “There’s Nothing Like It … Absolutely Nothing.” In this holiday-themed ad, a woman is coloring and decorating eggs for Easter, while behind her, a man is holding a sandwich and a beer, watching her do all the work. She’s in a dress with her pearls, and he’s in a white shirt and tie. That takes some sizable confidence to not put on a smock or apron when working with food dye. That green background is somewhat nauseating, too. I hope that’s not the walls of their home, but who knows. You did see interiors back then with some horrific (to our eye) colors.

Bud-1950-easter

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Ads #1515: Mama Mia

April 4, 2015 By Jay Brooks


Saturday’s ad is still another one for Budweiser, this one from 1958. It’s another ad from their “Where there’s life” series, this one is called “Mama Mia.” A man eating spaghetti in what appears to be a cliched Italian restaurant, wearing what has to be one of the goofiest expressions to ever grace a beer ad, is looking up as a beer can suspended in the air is pouring itself into his glass. I guess he’s just really happy to have another beer.

Bud-1958-spaghetti

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1514: Next Time

April 3, 2015 By Jay Brooks


Friday’s ad is yet another one for Budweiser, this one from 1957. It’s another ad from their “Where there’s life” series, this one is called “Next Time.” A couple out at a bar, standing close together, while a waitress pours the man a can of Budweiser, which is (warning: broken record coming) already exactly full even though there’s still beer pouring out of the can. If if that’s all of the liquid left in the can, it’s still going to spill over. Also, isn’t the waitress a little close to the couple? Either this is a very crowded bar and she has no choice, but the real question is where is the woman’s beer. Does she not get one, too, or are they planning on sharing the one?

BUd-1957-come-between-us

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1513: There’s More

April 2, 2015 By Jay Brooks


Thursday’s ad is still another one for Budweiser, this one from 1958. It’s another ad from their “Where there’s life” series, this one is called “There’s More.” A couple lying on the beach, with the woman eating a sandwich while the man is pouring a can of beer into her glass, which is already full. She’s trying to keep it from overflowing by sipping on it, but with the smile on his face, it looks like he may be doing it on purpose.

Bud-1958-theres-more

Here’s a slightly larger version of the ad, but without the text.

Bud-1958-beach

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1512: Goodness Knows

April 1, 2015 By Jay Brooks


Wednesday’s ad is another one for Budweiser, this one from 1961. It’s another ad from their “Where there’s life” series, this one is called “Goodness Knows.” At least three people are having a barbecue, or at a minimum are grilling a steak. One man is in the background sipping his beer, while a second masculine hand is holding a steak with tongs. The woman, wearing a huge and possibly mischievous smile reaches for the only other glass of beer we can see. Is she stealing the other man’s beer, or simply reaching for her own? Her expression appears to suggest the former.

budweiser-where-there-is-life-there-is-bud-theres-company-goodness-knows-1961

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1511: Three’s Company

March 31, 2015 By Jay Brooks


Tuesday’s ad is still another one for Budweiser, this one also from the 1960. It’s another ad from their “Where there’s life” series, this one is called “The Story.” A shiny couple on the beach at night, roasting weenies over a fire, while the woman in a one-piece bathing suit and a cape pours a beer as they both grin unnaturally like Cheshire cats. It must have been a very good day.

budweiser-where-there-is-life-there-is-bud-theres-company-1960

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1510: The Story

March 30, 2015 By Jay Brooks


Monday’s ad is yet another one for Budweiser, this one from the 1960. It’s another ad from their “Where there’s life” series, this one is called “The Story.” A couple lying on a rug, the man in a suit, while the woman’s in a lovely yellow ensemble. Cigarette dangling from his mouth, he’s pouring another of those bottomless beers. The glass is full, but you see that the bottle he’s pouring from is still at least half full. Let’s just hope he doesn’t drop any ash in the beer.

budweiser-where-there-is-life-there-is-bud-the-story

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1509: Relax

March 29, 2015 By Jay Brooks


Sunday’s ad is still another one for Budweiser, this one from, I think, the late 1950s. It’s another ad from their “Where there’s life” series, this one is called “Relax.” A man who’s made some questionable fashion choices relaxes while an unseen feminine hand pours him a glass of beer, which — as is usual for these ads — is about to overflow as the glass is full and the bottle’s nowhere near empty.

budweiser-where-there-is-life-there-is-bud-relax

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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