Tuesday’s ad is for Molson, from 1957. The Canadian ad shows two couples watching sports on television — because it’s Canada they’re watching hockey, of course. With the “complete’s the picture” tagline, part of the ad is framed, so that one of the men can reach his long arm through that frame to reach for another bottle of Molson.
Monday’s ad is for Schlitz, from 1961. Showing a woman wearing too much makeup, and a party dress, lying in a hammock with a mug of beer, with a curious rhombohedron drawn around the can of Schlitz. I”m not even sure why.
Friday’s ad is for the Columbia Brewing Co. of St. Louis, Missouri, from 1896. I love these old 19th century ads that were such artistic marvels. It’s hard not to love such patriotic posturing, trying to rule the world of beer.
Thursday’s ad is for the Anheuser-Busch Brewing Association, from the 1890s. I love these old 19th century ads that were such artistic marvels. Though I confess I’m not sure why there’s a baby about to fall, but who’s still hanging on to their empty glass.
Wednesday’s ad is for Schafer, from 1948. Yesterday, Porter and I just watched Blazing Saddles — me for the umpteenth time and Porter for the very first time — so a Hedy Lamarr (“that’s Hedley!“) seemed the perfect ad for the day.
Tuesday’s ad is for Miller High Life, from 1949. The scene in the ad depicts a ceremonial burning of the mortgage — presumably because it’s now paid off and not in protest — with the assembled party goers toasting the event with beer, and making the comparison to champagne that Miller continually advanced as its selling point. It’s funny to think that there was a time when people actually paid off their mortgages in full and owned their homes outright, but it happened. It was even relatively common enough back then that it could be used in a beer ad. But when’s the last time you heard of that happening recently?
Monday’s ad is for Schlitz, from 1951. It’s an odd ad, showing “the little “extras’ that make Schlitz the best-liked beer in history,” a claim that’s awfully hard to prove. But those extras? Those are easier. It’2 1) extra clarity, 2) extra freshness, and 3) that extra clean taste.
Friday’s ad is for Blatz Beer, from 1953. Oddly, showing the evolution of bowling, equating that to the march of progress. In “modern times,” the bowlers of Milwaukee all drink Blatz, apparently. I love the red belt and red argyle socks that the “modern” man is wearing. Now that’s a modern outfit.
Thursday’s ad is for Miller Beer, from 1959. It’s another one of Miller’s minimalist ads from the late fifties. Showing a scene that’s looks to be a fancy cocktail party, but one where tuxedoed guests sit on the floor and there’s a gold plated beer bucket cooling the Miller High Life. I have to wonder, though. What exactly is “truly genuine.”
Wednesday’s ad is for Ruppert Knickerbocker Beer, from 1947. Ah, what innocence … a time when yelling “Boy!” was considered acceptable. He looks more like a milk delivery person, but I assume it’s meant to be at a baseball game, meaning it’s also odd that they’re showing glass bottles. I also love that slogan. “Slow Aged for Finer Flavor.” As opposed to fast aging?
