Monday’s ad is for the Barley and Malt Institute, from 1959. It appears that the now-defunct trade group for barley growers ran these ads for just a couple of years and that was it. Perhaps they decided they weren’t worth it or they didn’t get anything out of them, but they certainly were some great ads, at least in my humble opinion.
Friday’s ad is also for Schlitz, this one from 1943. Using the return of the Swallows — the birds — to introduce the idea of “happy swallows,” the swallowing of their beer … with “no bitterness.”
Thursday’s ad is for another one for Schlitz, this one from 1959. Apparently the way to “Know the Real Joy of Good Living” is to be near a mountain lake. And wear pink.
Wednesday’s ad is for also for Schlitz, from 1953. It’s a more low key Schlitzerland ad, showing a cocktail party under way. With the tagline in the bottom lefthand corner — “Life is Wonderful in Schlitzerland, U.S.A.” — even the dogs and cats are happy.
Tuesday’s ad is for Schlitz, from 1957. Furthering their murdering of the English language in Schlitzerland, shake hands with your “Schlitzsaler,” the man who sells the beer. “A man in your community you should know” indeed.
Monday’s ad is for Pete’s Wicked Summer Ale, from 2001. Since it’s opening day for the 2013 baseball season, I thought a baseball-themed ad seemed topical for today, and this one also includes former Playboy playmate Crista Nicole, who was the centerfold in May of that same year.
Friday’s ad is for Schlitz, from 1957. When “the fun begins at Schlitzo’clock.” The Schlitzfest ad campaign, and especially the accompany artwork, is one of my all-time favorites. I’ve even seen shirts made out of the art, but alas never in my size.
Thursday’s ad is for the Christian Staehlins Phoenix Brewery, from 1850. The brewery was located in St. Louis, Missouri. I love these old posters of longshots showing the entire brewery complex. Don Russell was just telling he’d recently learned that a lot of these were created for insurance purposes since photography was expensive and hard to do from the vantage point you’d need to get the whole brewery in the shot.
Wednesday’s ad is for Budweiser, from 1953. With the curious tagline “When you know your beer it’s bound to be Bud.” Or at least at the weenie roast.
Tuesday’s ad is for Carling Black Label, from 1961. One form their “People Try It and They Like It” series, this one features one of the simplest beer pairings, but also one of the most sublime: potato chips and beer. Although that may simply be because I’m obsessed with potato chips. And to the end, surely they could have found some better looking chips.
