Thursday’s ad is for Bürgerliches Brauhaus, a 19th century Munich brewery that in the 1920s merged with Löwenbräu. This poster was created by famed German artist Ludwig Hohlwein.
Beer In Ads #793: Biere Paillette
Wednesday’s ad is another one for Biere Paillette, from Brasserie Paillette in Le Havre, Seine-Maritime, France. This one shows a woman with a beer in her hand, sitting on a wooden cask and floating high above an ocean sunrise (or is that sun setting?), with a large ocean liner coming toward us full steam ahead. What does all this imagery mean? I haven’t a clue. Does anyone?
Beer In Ads #792: Paillette Speciale Pils
Tuesday’s ad is for Paillette Speciale Pils, from Brasserie Paillette in Le Havre, Seine-Maritime, France. The ad was created by Herve Morvan, who’s oftern referred to as The Genius of French Poster Art.
Beer In Ads #791: Bieres De Longwy
Monday’s ad is for Bieres de Longwy, a French beer, I believe. That’s a guess, but Longwy is in northeastern France. Why doesn’t every pint of beer have such a lovely woman swimming in it?
How To Efficiently Drink Pilsner Urquell
This is an interesting piece of breweriana I stumbled upon. It’s from around 1900 and apparently is “an instruction manual how to efficiently drink Pilsner Urquell.” Although Google Translates it as “A glass of Pilsner Urquell in one fell swoop,” so I’m not entirely certain. It looks like a postcard to me.
Click here to see the advertisement full size.
Beer In Ads #790: Anheuser-Busch Will Buy This Barley
Friday’s ad is for Anheuser-Busch, from 1913. It’s a beautiful illustration, but the way the boy is pointing down at the field coupled with the authoritarian-sounding “Anheuser-Busch Will Buy This Barley” (say it with a Colonel Klink accent), it almost feels ominous. And does anybody know if A-B only uses Bohemia’s Saazer hops, or ever did exclusively? Stan? But a cool image.
Beer In Ads #789: Starts Where Beer Leaves Off
Thursday’s ad is for Country Club Malt Liquor, from 1966, brewed by the Pearl Brewing Company of San Antonio, Texas and St. Joseph, Missouri. The selling points seem quite odd, like “it’s short on head, but long on what you drink malt liquor for,” which of course is for the “walloping good taste.” Uh-huh. That’s why people drink malt liquor. I always wondered that.
Beer In Ads #788: Cool Off!
Wednesday’s ad is for Old Vienna, the Canadian O’Keefe’s brand, from 1953. While painting the floor red — why?, only heaven knows — the family dog knocks over both the painter and the can of paint. What to do next? The ad suggests that you “cool off” and “open a bottle of sparkling, light-bodied Old Vienna Beer. Is that before or after you smack the dog with a rolled-up newspaper?
Beer In Ads #787: Curious Neighbors
Tuesday’s ad is for Schlitz, from 1949, and is one in their “I was curious” series. In adjoining apartments in one of those beautiful brick buildings with ivy-covered walls and planters that don’t really exist in the real world, the residents run into one another and the couple invite down for a glass of Schlitz. I love how dressed up everybody is just relaxing on their patio.
Beer In Ads #786: Ed McMahon Picks A Pair
Monday’s ad is for Budweiser, from 1967, and features Johnny Carson’s sidekick Ed McMahon. He’s look relatively normal in the foreground, a button-down man in a grey flannel suit, but the Budweiser suit he’s wearing in the ad behind him? Hiyoooo!
