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Jay R. Brooks on Beer

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Beer In Ads #633: The Men Who Stare At Budweiser

June 20, 2012 By Jay Brooks


Wednesday’s ad is again for Budweiser, still another in their long-running “where there’s life … there’s Bud” series. It looks like that’s our theme this week. In this one, a man stares greedily at the beer being poured into the glass, while spearing his Thanksgiving ham. But man, oh man, that’s a scary looking stare. And this is also common for these ads. Notice how the glass is already full but there’s a steady stream still pouring out of the can? How can 12 ounces of beer have already been poured into the pilsner glass and yet there’s still quite a bit left in the can? Because if it was almost empty, the stream from the can would be a dribble, at best, wouldn’t it?

Bud-can-stare

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #632: Budweiser Picnic Sippin’

June 19, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser, yet another in their long-running “where there’s life … there’s Bud” series. It frankly looks a little too close to dark to still be out on a cycling picnic. They both look like they bought their hair helmets from the same wig shop, they’re the same color and neither look they would be effected in the least by anything less than a gail force wind. He’s still pouring beer into that full beer glass as she sips from it. Honestly, it looks more like she’s kissing it than actually drinking from the glass. So I doubt it won’t spill over before he’s done pouring.

Bud-picnic-sip

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #631: RELAX. You’re Sure When It’s Budweiser …

June 18, 2012 By Jay Brooks


Monday’s ad is for Budweiser, another in their long-running “where there’s life … there’s Bud” series. Based on the man with the goofy grin’s fashion sense, I’d say 1950s. I don’t think you have to tell a man in a hammock (I know, my kids gave me one for Father’s Day yesterday) to “RELAX,” but that’s how they phrased their copy. Since Budweiser listed their ingredients on the label, you could be “sure,” sure of what exactly, I can’t really say.

Bud-tip-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #630: Taste The Pride Of Canada

June 15, 2012 By Jay Brooks


Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

molson-canadian

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #629: First Down, Five To Go

June 14, 2012 By Jay Brooks


Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.

Falstaff-cans-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #628: Great Ballplayers Drink Lite

June 13, 2012 By Jay Brooks


Wednesday’s ad is for Miller Lite, from 1982. Given Matt Cain’s amazing perfect game earlier tonight for the Giants, I thought a baseball ad would be appropriate. In this case, it’s “Mr. Baseball” Bob Uecker and his self-deprecating humor. Still, it’s pretty funny. “Great ballplayers drink Lite because it’s less filling. I know. I asked one.”

Miller-1982-lite

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

Beer In Ads #627: Party Time … Anytime!

June 12, 2012 By Jay Brooks


Tuesday’s ad is for the Canadian beer O’Keefe’s and specifically their Old Vienna. I’m not sure when it’s from, though the 1950s seems a safe bet. The tagline, “reach for an Old Vienna” is being acted out as an unseen hand passes a case of beer over the head of the woman of the house as her husband reaches out to take possession. Her expression is priceless, her lips purse in alarm perhaps worrying that the case will be dropped on her head or ruin the salad she’s holding in her hands. Now that’s “party time … anytime!” Oh, and does that kitchen background look fake? Look closely at the window.

Okeefes-old-vienna

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #626: Bring On The Falstaff

June 11, 2012 By Jay Brooks


Monday’s ad is for Falstaff. I’m not sure of its age, but I’m guessing the 1950s, when apparently people dressed up not just around the house but also when casually visiting friends. Because “When Company Comes … Bring on the Falstaff.” And I just love this. “It’s good to see old friends enjoying themselves with the friendliest refreshment that ever bid a guest welcome … tall, cold bottles of beer.” See, again beer is referred to as “friendly.” I really want to see that return. Beer is friendly, but we never say so anymore.

Falstaff

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #625: Cairns Take Home Draught

June 8, 2012 By Jay Brooks


Friday’s ad is for the Australian brand, Cairns. The ad looks to me eye to be from the 1960s or 70s. The “take home Draught” and “Brewery Bottled” seem almost quaint now but were probably a new angle at that time.

Cairns-draught

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #624: Friendly, Fresh’ning, Happily Dry

June 7, 2012 By Jay Brooks


Thursday’s ad is for Rheingold, from 1961. The ad features Miss Rheingold for 1961, Janet Mick, at a bowling alley. Maybe it’s just me, but it sure looks like this date is not going well. The smile on her face looks so forced to me, like she’s pretending to have a good time. Or maybe he’s just an incredible douchebag. I just love the propensity for brewers in the fifties and early sixties to refer to their beer as being “friendly” and other similar adjectives. In this one, Rheingold is characterized as being “Friendly, fresh’ning, happily dry.” Nice.

Rheingold-1961-bowling-3

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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