Friday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1973, and features another one of those magic bottles. Notice that the 12-oz. bottle of Michelob is only half full but the mug is completely full. A lot of ads during this time period employed this weird tactic, as if you can fill two glasses of beer with one bottle. Next to the beer is a golf tee and a scorecard, along with a bouncing golf ball. Curiously, this is a transitional ad. The first shoes the “Surprise Me” tagline which was employed for a few years, roughly from 1970-1973. Michelob then switched campaigns and began using the tagline “In beer, going first class is MICHELOB Period.” As you can see, they used the same art in these two ads, used the same year, but switched the taglines.

“Surprise People”

“In beer, going first class is MICHELOB Period.”

Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features an unseen hand putting a second six-pack of Michelob into his shopping cart. It’s interesting that there’s nothing else in the cart, not even some potato chips, pretzels or another snack?

Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features a bottle and mug of Michelob, in the spotlight on a stage.

Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle and mug of Michelob, surrounded by a deck of cards with a few Jokers visible in what looks like a double-deck. The other thing that stands out is that this is an unusual deck of cards, not a standard one, based on the pips I can see. But to be fair, it’s all 2’s and Jokers.