Monday’s ad is for Guinness, from 1968. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 2 in the series, the painting is of The Crown Bar in Belfast, Northern Ireland.
Sunday’s ad is for Guinness, from 1966. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In the late-1960s, Guinness hired well-known English portrait artist, landscape painter and illustrator John Stanton Ward to do a series of paintings of famous pubs and bars around the world. In this ad, No. 1 in the series, the painting is of The Salisbury on St. Martin’s Lane in London.
Today is the 62nd birthday of Dave Keene. Dave, of course, owns the best beer bar in San Francisco, the Toronado, which this year has been around for 30 years. Dave is one of the great figures in the San Francisco beer scene and also one of my favorite Washoe partners, and we’ve had some monumental games and vanquished many fine players — you know who you are! Join me in wishing Dave a very happy birthday.
Dave Keene and me at the Summit Hop Festival held at Drake’s Brewing several years ago.
Dave with Vinnie Cilurzo, from Russian River Brewing, last year at the “Toronado 25th Anniversary Dinner and Blending Session.”
My good friend Tom Peters, one of the owners of Monk’s Cafe and Belgian Beer Emporium in Philadelphia, Pennsylvania, turns 63 today. His enthusiasm for and promotion of Belgian beer has few equals. A couple of years ago, I was privileged to travel through France and Belgium with Tom, which was amazing. And he throws perhaps the best late night parties of anyone I’ve ever known. Join me in wishing Tom a very happy birthday.
Tom Peters, with Rob Tod from Allagash in Portland, Maine, at GABF.
Today is the birthday of William Reed, who owns the bar Standard Tap in Philadelphia, Pennsylvania, as well as Johnny Brenda’s. I first met William during the first Philly Beer Week sevral years ago, but got to know him a lot better during a trip I took to Belgium with a group of Philadelphia beer people a few years ago. He first opened Standard Tap in 1999, and it’s set the standard for Philly beer bars ever since. Join me in wishing William a very happy birthday.
Sporting a Unicorn.
Today is the 52nd birthday of Mike “Scoats” Scotese, owner of the Grey Lodge Public House in Philadelphia, Pennsylvania, and he’s also involved in the Hop Angel Brauhaus and Bonk’s Bar. Scoats is an awesome person, and I got to know him better when I took a trip to Belgium with a group of beer people from Philadelphia a few years ago. He’s a terrific advocate for better beer, and helped make Philadelphia the great beer town it is today. Join me in wishing Scoats a very happy birthday.
Tapping a firkin.
This is a fascinating piece of history. It’s a lithograph from 1873 entitled “The 10 tavern commandments, as every landlord should show them to his guests” and it’s also printed in a second language, German, and called “Die 10 Wirthshaus-Gebote, wie sie jeder Wirth seinen Gästen auf’s fleissigste vorhalten soll.” The lithographer was Theodore Kahlmann, and it was published by C. Brothers in New York.
It’s a little hard to read them without blowing up the image, so here are the English language version of The 10 Tavern Commandments, though I confess not all of them make complete sense.
- Thou shallst have no host but me!
Of all good hosts consider me the very best,
In my Inn alone be pleased, frequent not the rest.
- Thou shallst not use in vain the name thy host!
Call not on me in vain,
But for drinks, whereby I gain,
Or, when you wish to pay,
Then call on me you may.
- Thou shallst not chain the Tiger, for he is most ferocious!
Leave not they pocket book at home,
For ’tis bad when borrowing you come,
You will relish better, what you drink and eat,
When you promptly pay as ’tis need.
- Thou shallst honor thine host and hostess, that thou mayest prosper and live long on earth!
Often in foul speech or name
Never thy host or his dame,
To find fault with the drink would become you ill,
But you should praise it when and wherever you will.
- Thou shallst not slay bottles and glasses but shallots refrain from all such touching exercise!
The life of bottles and glasses thou must not take,
For ’tis mean these things in wrathful mood to break,
Moreover you’ll get in trouble, if you raise hell,
For then the Peelers come and take you to a prison cell.
- Thou shallst in night’s dark hours not mistake my wife for thine!
Let the evil spirit never prompt thee,
To bow in courtship to my wife thy knee,
For then I’d throw thee out of a window or of door,
And if t’were from the fourth or yet a higher floor.
- Thou shallst not find and take with thee what n’er was lost!
My chalk thou must not take,
I need it thy bill to make,
Or else I’ll get; for thy punishment
Such as will chalk down double, each and every cent.
- Thou shallst not bear false witness to thine host!
Tell me always when I ask; in truthfulness
What thou owes for drinks, rather more than less,
Give never a false statement,
For honesty is thy best ornament.
- Thou shallst not covet what is loss to thy host!
Ask not that I should give
Large pieces and full measures,
For ’tis by my profit that I live,
Dear customers remember his leisure.
- Thou shallst not covet to carress my cook and water girls!
’Tis best they desires to curb and bridle,
For it makes the girls stupid and idle
When love is talked behind the kitchen door,
And then it might grow on thee and become a bore.
In the illustration in the center, the tavern owner (presumably) is holding up two tables with the 10 Commandments on them as his guests and staff appear to be ignoring him, just as you’d expect when someone is trying to law down the law.
Today is the birthday of Sammy Fuchs (July 4, 1884-April 5, 1969). He was born in the New York City neighborhood known as the Bowery, probably in 1884, although at least one source gives 1905 as his birth year. “He was a busboy, waiter, and a restaurant manager before he opened up his famous saloon at 267 Bowery in 1934” known as “Sammy’s Bowery Follies.” Open until 1970, eight years before I moved to New York City, it sounds like it was an amazing place.
This account of Sammy Fuchs is from “The Bowery: A History of Grit, Graft and Grandeur,” by Eric Ferrara:
In their December 4, 1944 issue, Life magazine featured the bar and wrote the following:
“From 8 in the morning until 4 the next morning Sammy’s is an alcoholic haven for the derelicts whose presence has made the Bowery a universal symbol of poverty and futility. It is also a popular stopping point for prosperous people from uptown who like to see how the other half staggers”
There were lots of photographers who visited the bar, and as a result lots of pictures exist from its heyday, and many are online. See, for example, Sammy’s Stork Club of the Bowery New York: ‘An Alcoholic Haven’ of Prospering Poverty, Sammy’s Bowery Follies c. 1945 from Mashable, or The Chiseler.
This account is by photographer Arthur “Weegee” Fellig in his book “Naked City,” published in 2002, but describing the Bowery in the 1940s:
Here’s a few more random photos of Sammy Fuchs.
And here’s a short video of the history of Sammy’s Bowery Follies.
Today is the 39th birthday of Jean Moeder, founder of the Moeder Lambic bar in Brussels, Belgium. I first met Jean at his bar a few years back and have run into him since a couple of times. He’s very passionate about beer, and his place (both of them now) are amazing. Join me wishing Jean a very happy birthday.
[Note: all photos purloined from Facebook.]
Today in 1969, US Patent 3486512 A was issued, an invention of Anthony Marino, for his “Fluid Transport Line Cleaning Device and System.” There’s no Abstract, although in the description it includes these claims:
Fluid transport line cleaning device and system inclusive of upright container having inlets for passing cleaning material and water into container for mixing in container and outlet for delivering mixture from container under pressure. Pipe having valve controlled outlets and line couplings for selectively passing mixture from container through fluid transport lines coupled thereto such as syrup lines and beer lines having tap rods and associated faucets at bar counter locations. Portion of pipe for beer lines being rigid and arranged for wall mounting at bar counter for supporting a portion of pipe and container in upright position.