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The Top 50 Annotated 2009

April 14, 2010 By Jay Brooks

ba
This is my fourth annual annotated list of the Top 50 so you can see who moved up and down, who was new to the list and who dropped off. So here is this year’s list again annotated with how they changed compared to last year.

  1. Anheuser-Busch InBev; #1 last year, no surprises
  2. MillerCoors; ditto for #2
  3. Pabst Brewing; ditto for #3
  4. D. G. Yuengling and Son; Moved up 1, over Boston Beer again
  5. Boston Beer Co.; Moved down 1 to behind Yuengling, where they’d been the 2 years prior to 2008
  6. Sierra Nevada Brewing; Same as last year
  7. New Belgium Brewing; Moved up 1
  8. Craft Brewers Alliance; Moved down 1
  9. Spoetzl Brewery (Gambrinus); Moved up 1
  10. High Falls Brewing; Moved down 1
  11. Minhas Craft Brewery; Up 3 over last year
  12. Pyramid Breweries (IBU); Down 1, after two years moving up
  13. Deschutes Brewery; Down 1
  14. F.X. Matt Brewing; Moved up 1, after dropping down 1 last year
  15. Magic Hat Brewing (IBU); Up 3 from #18 last year
  16. Boulevard Brewing; Same as last year, as others move all around them
  17. Harpoon Brewery; Up 3 from #20 last year
  18. Alaskan Brewing; Up 1 from #19 last year
  19. Bell’s Brewery; Up 2 from #21 last year
  20. Goose Island Beer; Up 2 from #22 last year
  21. Kona Brewing; Up 2 from #23 last year, after Shooting up 14 the previous year
  22. Full Sail Brewing; Down 5, primarily from removing contract beers from their total to give a more accurate figure of their own brands
  23. Stone Brewing; Up 5 again this year from 28, same jump as last year
  24. Dogfish Head Craft Brewery; Shot up 9 from #33, after being up 5 and 4 the two previous years
  25. Iron City Brewing; Plummeted 12, after a Chapter 11 bankruptcy and moving production out of Pittsburgh
  26. August Schell Brewing; Down 1 from last year
  27. Brooklyn Brewery; Up 4 from #31 last year
  28. Abita Brewing; Up 2 from #30 last year
  29. Summit Brewing; Down 2 from #27 last year
  30. Anchor Brewing; Down 6 from #24
  31. Shipyard Brewing; Down 5 from #26 last year
  32. New Glarus Brewing; Same as last year
  33. Great Lakes Brewing; Up 4 from #37 last year
  34. Rogue Ales/Oregon Brewing; Up 2 from #36, canceling being Down 2 last year, and Up 2 the year before that
  35. Long Trail Brewing; Down 1 from #34 last year
  36. Lagunitas Brewing; Up 2 from #38 last year, after being up 3 for the prior 2 years
  37. Mendocino Brewing; Down 8 from #29 last year
  38. Gordon Biersch Brewing; Down 3 from #35
  39. Sweetwater Brewing; Up 1 from #40 last year
  40. Firestone Walker Brewing; Down 1 from #39 last year
  41. Victory Brewing; Up 5 from #46 last year
  42. Flying Dog Brewery; Down 1 from #41 last year
  43. BJs Restaurant & Brewery; Down 1 from #42 last year
  44. Odell Brewing; Up 1 from #45 last year
  45. Rock Bottom Brewery Restaurants; Down 2 from #43 last year, a reversal of the year before
  46. Straub Brewery; Up 1 from #47 last year
  47. BridgePort Brewing (Gambrinus); Down 3 from #44 last year
  48. Lost Coast Brewing; Not in Top 50 last year
  49. Big Sky Brewing; Up 1 from #50 last year
  50. Stevens Point Brewery; Not in Top 50 last year

Two breweries are new to the list this year, Lost Coast and Stevens Point (who’ve transitioned to primarily all-malt brewing), while two dropped off the list; Cold Springs Brewery (fka Gluek Brewing) and Mac and Jack’s Brewery.

If you want to see the previous annotated lists for comparison, here is 2008, 2007 and 2006.

Filed Under: Breweries, Editorial, News Tagged With: Big Brewers, Statistics, United States

Top 50 Breweries For 2009

April 14, 2010 By Jay Brooks

ba
The Brewers Association has also just announced the top 50 breweries in the U.S. based on sales, by volume, for 2009. This includes all breweries, regardless of size or other parameters. Here is the new list:

  1. Anheuser-Busch InBev; St Louis MO
  2. MillerCoors; Chicago IL
  3. Pabst Brewing; Woodridge IL
  4. D. G. Yuengling and Son; Pottsville PA
  5. Boston Beer Co.; Boston MA
  6. Sierra Nevada Brewing; Chico CA
  7. Craft Brewers Alliance (Widmer/Redhook); Portland OR
  8. New Belgium Brewing; Fort Collins CO
  9. Spoetzl Brewery (Gambrinus); Spoetzl TX
  10. High Falls Brewing; Rochester NY
  11. Minhas Craft Brewery; Monroe WI
  12. Pyramid Breweries (IBU); Seattle WA
  13. Deschutes Brewery; Bend OR
  14. F.X. Matt Brewing; Utica NY
  15. Magic Hat Brewing (IBU); Burlington VT
  16. Boulevard Brewing; Kansas City MO
  17. Harpoon Brewery; Boston, MA
  18. Alaskan Brewing; Juneau AK
  19. Bell’s Brewery; Galesburg MI
  20. Goose Island Beer; Chicago IL
  21. Kona Brewing; Kailua-Kona HI
  22. Full Sail Brewing; Hood River OR
  23. Stone Brewing; Escondido CA
  24. Dogfish Head Craft Brewery; Lewes DE
  25. Iron City Brewing; Pittsburgh PA
  26. August Schell Brewing; New Ulm MN
  27. Brooklyn Brewery; Brooklyn NY
  28. Abita Brewing; New Orleans LA
  29. Summit Brewing; Saint Paul MN
  30. Anchor Brewing; San Francisco CA
  31. Shipyard Brewing; Portland ME
  32. New Glarus Brewing; New Glarus WI
  33. Great Lakes Brewing; Cleveland OH
  34. Rogue Ales/Oregon Brewing; Newport OR
  35. Long Trail Brewing; Burlington VT
  36. Lagunitas Brewing; Petaluma CA
  37. Mendocino Brewing; Ukiah CA
  38. Gordon Biersch Brewing; San Jose CA
  39. SweetWater Brewing; Atlanta GA
  40. Firestone Walker Brewing; Paso Robles CA
  41. Victory Brewing; Downington PA
  42. Flying Dog Brewery; Frederick MD
  43. BJs Restaurant & Brewery; Huntington Beach CA
  44. Odell Brewing; Fort Collins CO
  45. Rock Bottom Brewery Restaurants; Louisville CO
  46. Straub Brewery; Saint Mary’s PA
  47. Bridgeport Brewing (Gambrinus); Portland OR
  48. Lost Coast Brewing; Eureka CA
  49. Big Sky Brewing; Missoula MT
  50. Stevens Point Brewery; Stevens Point WI

Here is this year’s press release.

Also, the Annotated List is now up.

Filed Under: Breweries, News Tagged With: Big Brewers, Statistics, United States

Beer In South Africa

March 26, 2010 By Jay Brooks

south_africa
If you’re like me, you don’t know all that much about the beer market in South Africa. In today’s Business Week, however, there was an interesting article about the market and how Heineken is going after the market leader, SABMiller. (Thanks to Anat for pointing this out.) You probably knew the SAB part of SABMiller got its start in South Africa, having been founded as South African Breweries in 1895, with Castle Lager as their best-selling beer. The article, entitled Heineken Targeting SABMiller’s Beer ‘Monopoly’ in South Africa, gives some interesting tidbits about that market. For example:

  • SABMiller has 89% of the South African beer market.
  • That’s “the largest existing monopoly market in the world.”
  • South Africa is the 9th largest beer market worldwide.

Filed Under: Breweries, News Tagged With: Africa, Big Brewers, Mainstream Coverage, South Africa

MillerCoors: Is A Global Merger Possible?

March 22, 2010 By Jay Brooks

millercoors
Several sources are pointing out a Reuters interview last week with Peter Swinburn, head of MolsonCoors. In that interview, Swinburn suggests that while he considers his company to be a “buyer,” he doesn’t discount the notion that MolsonCoors could be a takeover target. He further remarked that “SABMiller, Molson’s partner in the MillerCoors joint venture, would be a natural fit as a buyer.” While going on to say he doesn’t believe that will happen, this is, after all, how these types of things begin. A rumor that’s denied and discounted by all involved parties becoming a reality is nothing new, so you never know. Currently SABMiller is the 2nd largest global beer company and MolsonCoors in sixth. Though a merger wouldn’t eclipse A-B InBev at the top spot, it would move them closer together. Only time will tell.

Filed Under: Breweries, News Tagged With: Big Brewers, Business, Coors, Miller Brewing, MillerCoors, Rumors, SABMiller

ABIB Restructures The Marketing Departments

March 3, 2010 By Jay Brooks

abib
For those of you following the transformation of Anheuser-Busch into Anheuser-Busch InBev, today’s St. Louis Post-Dispatch had an interesting article about a “shake-up in its marketing department.” Essentially, it “divides responsibility for beer brands along consumer-segment lines and places greater importance on developing new products and reaching multi-cultural consumers.” A few more of the proposed 450 lay-offs will come out of this reorganization of its marketing efforts, but no specifics were disclosed.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Big Brewers, Business, Marketing

UK Craft Paralleling US Craft Market

February 22, 2010 By Jay Brooks

siba
For several years now — maybe a decade? — craft beer has been growing at a faster rate than the older, big breweries. Naturally, they’re so big that even small percentage growth adds up to big dollars while craft beer, for the most part, with a smaller base has far more room to grow. As a result, this has been happening year after year without changing the overall landscape of the American beer market very much. It is changing, but very, very slowly (or at least slower than I’d like).

Perhaps more importantly, this sustained growth in the craft segment while the mainstream market continues to slip suggests a broader trend and what the future might hold, at least eventually. It certainly has worried the big brewers to some extent as they continue to test market micro-like products, niche products, buy into existing craft brewers and other actions calculated to take back some of the market share lost to the craft segment, no matter how small. It’s nothing sinister, just the way corporations operate. Perpetual growth sets the share price, and they must answer to the shareholders when sales goals are not met.

As our economy tanked this trend continued, with growth slowing in both big and small segments of the industry. While beer narrowly upheld its status as “recession-proof,” it did slow somewhat. Big beer went negative while craft continues to grow, but at a slower rate, at least in terms of volume of sales. In dollars, growth remained strong, but mostly because of higher prices. Of course, I also think that craft beer can sustain higher margins than big beer, whose drive to increase volume has seen price wars for decades. That gives craft another advantage, I think, because reaching a sustainable, profitable business model doesn’t have to involve going public, huge growth or answering to shareholders. Anchor Brewery is an excellent example of growing big enough and then sustaining that level while remaining profitable. Anchor has no desire to grow larger, and their future is entirely positive. It’s the opposite of the corporate model, and the one employed by most craft brewers. And I think it bodes well for the future of craft beer.

Today, the Society of Independent Brewers (SIBA) released a report about the state of things in the UK beer market, and there are some interesting parallels between the two markets.

Some key findings:

  • Local brewers achieved a 3.75% increase in volume sales in 2009, while the overall beer market fell 4.2%
  • Three-quarters of all local brewers recorded volume growth in 2009
  • On average, they achieved a 17% increase in sales turnover
  • Pubs continue to close, but local cask ale volumes rise by 1.27%
  • Local bottled beer production up by 16%

The entire report is available as a pdf at the bottom of the article about it in today’s Morning Advertiser. Another interesting stat not mentioned is that 22%, the highest percentage, of independent beer is sold to the consumer directly by the brewery in their shops or via their website. Second was Supermarkets (21%) and third was through independent pubs (19%).

Filed Under: Breweries, Editorial, News Tagged With: Big Brewers, Business, Statistics, UK

Beer In Ads #10: Boris Vallejo’s Michelob Man

December 17, 2009 By Jay Brooks

ad-billboard
Today’s ad was painted by one of the most famous science fiction/fantasy artists of all time, Boris Vallejo. If you don’t know who he he is, then you’ve never read the genre, because he’s worked for nearly everybody and has also done a number of album covers. His most famous characters include Conan, Doc Savage and Tarzan.

According to the biography at his home page:

Born in Lima, Peru, Boris attended the National School of Fine Arts in his native country before immigrating to the United States in 1964. He has since done a great volume of work for the Fantasy field, having worked for virtually every major publishing house with a science fiction/fantasy line. Boris has also illustrated for album covers, video box art and motion picture advertising.

You can also see a lot of his art at his official website (along with his wife, artist Julie Bell) and chronologically at the Boris Vallejo Gallery.

If I had to guess, I’d say this may have been for something internal at A-B because notice that the man in the painting, who may or may not be August Busch III, is crushing a can of Heineken, undoubtedly a primary target of Michelob’s marketing efforts. There’s also a strange triangular-shaped object between the two beers that resembles a Toblerone package, but I can’t figure what that might be. Anybody have any ideas?

Boris_Valejo-michelob

Filed Under: Art & Beer Tagged With: Advertising, Big Brewers, Michelob, Pennsylvania

Bud Light Wheat Vs. Blue Moon

December 16, 2009 By Jay Brooks

bud-light-wheat
I confess that when Bud Light Golden Wheat first appeared in the market, I gave it almost no notice. It was yet another line extension in an increasingly crowded portfolio. If I had noticed that it also included citrus and coriander it might have been more apparent that it was conceived, at least in part, to attack Coors’ Blue Moon. Given Anheuser-Busch’s track record of going after literally every product on the market — no matter how small the niche — what’s more surprising in hindsight is that it took so long. Blue Moon first debuted in 1995.

Crain’s Chicago Business had an interesting article on Monday about the battle, entitled Budweiser Takes On MillerCoors’ Blue Moon In Craft Beer Brew-Haha.

crafting-a-plan

But since its debut last October, Bud Light Golden Wheat has made significant progress, showing just how important distribution and access to market can be.

Anheuser-Busch showed last month that it has the marketing muscle and distribution wingspan to make up lost ground quickly. It sold 263,000 cases of Bud Light Golden Wheat in November, nearly equaling Blue Moon’s total, IRI data show.

It’s an interesting read, and to me the takeaway is Harry Schuhmacher’s thoughts, as quoted in the article:

“It’s very important because craft beers are the only growing part of the business,” says Harry Schuhmacher, editor of San Antonio-based trade publication Beer Business Daily. “This is where the future of beer is going, and they want to make sure they are well-established in the category.”

Filed Under: Beers, Breweries Tagged With: Big Brewers, Mainstream Coverage, Statistics

Two Companies, 265 Brands

December 2, 2009 By Jay Brooks

abib millercoors
Anat Baron, who created the film Beer Wars, according to a recent post, “has received hundreds of emails and tweets since the film came out asking for a list of the beer brands owned by the 2 big brewers.” In Who Owns What?, she posted a first draft using IRI Data for the 4 week period ending 11/1/09. I spent the evening hastily putting together a second draft, which undoubtedly is still not complete, but I think moves the ball forward. My list of The Big Brewer’s Brands is on a separate page. Please let me know who’s missing or what I got wrong, as I didn’t spend as much time on it as I might have liked.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Big Brewers

The Teachable Moment

July 30, 2009 By Jay Brooks

red-stripe bud-light blue-moon
In a few hours, our President, Barack Obama, will sit down at a picnic table with two men in an event that’s been blown way out of proportion with the even more ridiculous title “Beer Summit.” The idea is to discuss race relations in America after events that unfolded much like the beginning of the Nicholas Cage film Amos & Andrew last week in Cambridge, Mass. I won’t go into all the controversy about the incident, and who was right or wrong, and what can be done about it. That’s been talked about to death. But there’s something else, a bit more under the radar, which has to do, I think, with the “teachable moment” that Obama was hoping to accomplish with his “Beer Summit.”

For me, the over-looked “teachable moment” is that three adults can sit down and discuss an issue, any issue really, over a beer. Sharing a beer is a way people have bonded for centuries. It’s the reason the Tavern was so critical to the success of the American Revolution. Drinking beer, I think, is particularly good as a shared experience and that adults can enjoy having a convivial conversation while responsibly enjoying a beer or two is beer’s power and an underlying reason for its popularity.

That should be obvious, but I’ve noticed a number of odd statements towards the end of various news reports, presumably in an effort to get a balanced perspective. But since having a couple of beers to talk over a problem seems like such an ordinary experience for a majority of people, they’ve had to go pretty far into the fringes to find dissenting opinions.

Take this example, from the Wall Street Journal, where the Woman’s Christian Temperance Union chimes in. I confess, I was unaware of their continued existence. But here’s what they had to say:

Rita K. Wert, the group’s national president, said her organization is disappointed that the president is serving beer at all. “There are so many other beverages he could have chosen that would have served just as well,” she said, mentioning lemonade or iced tea.

Served, maybe, but as well, doubtful. I love Iced Tea more than anyone really should [I drink at least a liter a day, usually more], but neither it nor lemonade is appropriate for a discussion of race relations. They might be fine if you were planning a high school dance. But for the harder issues, you need the harder stuff.

Then there’s this gem, from Politico:

But it wouldn’t be a contrived Washington event without a contrived Washington protest. Already, “Citizens Against the Beer Summit at White House”, a makeshift gathering spearheaded by Baltimore pastor Dr. Emmett Burns, will picket the White House today between 12 and 3 p.m. “The president’s actions are sending the wrong message to our nation’s youth who are becoming alcoholics at young ages,” reads an announcement for the protest. “This pernicious habit is also the reason for the large number of teen motor vehicle accidents throughout the country.”

Burns is not exactly just a pastor, but also a politician, a 4-term Democrat in Maryland’s House of Delegates. And he’s a Baptist minister, a denomination that generally comes out against alcohol, so it’s not too surprising.

But there are two things I just don’t get about what’s he’s saying. How are three adults, legally entitled to drink alcohol, sending a bad message to kids, who aren’t yet allowed alcohol? That makes no sense whatsoever. People allowed to do something, doing it (and doing it responsibly) does not send any rational person the message that it’s alright for anyone to do that same thing, especially if they’re not permitted to do it. A torturous sentence to be sure, but it’s a ridiculous notion, but one that’s often trotted out. “What about the kids.” Well, I’d say they’ll get to see a great model of responsible behavior, and perhaps learn that drinking can be done in a responsible manner instead of the scare tactics employed by Burns and people of his misguided ilk. That’s exactly the teachable moment I see. To say that seeing adults enjoy something legally can be the cause of teenagers having car accidents is so utterly a stretch of logic, that I have to seriously wonder about the mind of the author who included the quote. As I, and literally millions of responsible adults can attest, drinking beer does not always, or even usually, lead to a “pernicious habit” (defined as “highly injurious or destructive”). What does it add to the conversation, except to give voice to the fringe element?

Despite these rather pathetic attempts to admonish the President for doing something perfectly legal, something that’s a time-honored tradition, and take any opportunity to get their crazed anti-alcohol message out there, the real message is just the opposite. No matter what you think about Obama’s politics, having people sit down to talk over a beer is always a good idea. Beer as social lubricant: it bonds people, opens them up to talk more freely and discuss uncomfortable issues head on. If the three men walk away from the “Beer Summit” with a successful result — and how could it be otherwise? — beer will have played the role it’s been facilitating throughout history. This is nothing new. When enjoyed responsibly, like the vast majority of legal drinkers do, beer can have countless positive effects on society. If only all our differences could be tackled over a beer, now that would be real progress. We might actually get somewhere. But the real message is that anybody, from President to average citizen, can sit down and discuss the world, and any issue in it, over a beer in a positive, responsible and effective manner. To me, that’s the “teachable moment.”

Filed Under: Beers, Editorial, Events Tagged With: Big Brewers, Prohibitionists

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