Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4993: Bock Beer Is A Glad Spring Beverage

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Wahl’s Bock Beer. The ad was published on June 9, 1917. This one was for Hollister Brewery of Hollister, California, which was originally founded around 1897 by Adolph Wahl (although he appears to have been born Frederick Adolf Wahl). This ad ran in The Hollister Free Lance, also of Hollister, California.

Beer Birthday: Todd Ashman

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Today is also the birthday of Todd Ashman, who turns 65. Todd is originally from Santa Rosa, but spent a number of years brewing at Flossmoor Station near Chicago, and then short stints at Titletown Brewing in Green Bay, Wisconsin and with Brewers Supply Group. Several years ago, Todd moved back to California to take a position brewing with a then-new brewery in Truckee, Fifty Fifty Brewing, which he’d made into an amazing brewing powerhouse. Some health issues sidelined Todd for a time, and he’s moved back to Santa Rosa, but I did see him at our local Target during Covid and he’s working on a few things. Join me in wishing Todd a very happy birthday.

Peter Hoey, at left, then with Sacramento Brewing, and Todd at the 2007 Northern California Homebrew Festival.
Todd Ashman, from Fifty Fifty Brewing
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Todd at Hair of the Dog during OBF in 2007.
Todd receiving a medal during GABF 2002.

Beer Birthday: Kevin West

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Today is the 64th birthday of Kevin West, who had worked at Anchor Brewing for just under thirty years, and was lead brewer. He started as a bottler, and worked as a tour guide for a time in the late 1990s, but joined the brewing team twenty years ago. I’m not sure when exactly I first met Kevin, but it was a good while ago, and I certainly remember a memorable night at The Falling Rock in Denver watching Giants playoff baseball. But he’s a great advocate for craft beer in the Bay Area and Anchor in specific, of course. Join me in wishing Kevin a very happy birthday. Hopefully, he’ll be able to return to Anchor under its new management shortly.

At home in front of the brewery. (Photo by Shaun O’Sullivan)
Kevin with Bruce Paton.
Kevin with Shaun O’Sullivan, Dave McLean, Jamie Floyd, and Ben Spencer.
Pouring OBA at the brewery.
Behind the bar in the tap room. (Photo by Shaun O’Sullivan)

Beer Birthday: Tyler Smith

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Today is the 41th birthday of Tyler Smith, who is the owner and brewmaster of Cooperage Brewing Co. in Santa Rosa, California. He’s originally from Southern California but moved to Sonoma County over ten years ago, where he continued homebrewing and working beer bars and retail before opening Cooperage in 2015. I’ve been to the brewery taproom several times, and always enjoyed Tyler’s beers. Join me in wishing Tyler a very happy birthday.

Me and Tyler right before he opened their second location in downtown Santa Rosa.
Tyler in front of the Cooperage barrels, from their website.

Beer Birthday: Melissa Myers

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Today is my good friend Melissa Myers’ birthday. Though now several years ago, her most recent brewing gig was at Drake’s Brewing in San Leandro, California. She’s also brewed at Pyramid, Ross Brewing and Magnolia, among others, and most recently she owned and operated her own beer bar in Oakland, The Good Hop, but she’s since sold it and is looking for the next adventure, while working a a bartender part-time. Join me in wishing Melissa a very happy birthday.

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At the Good Hop a few years back.
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Arne Johnson, of Marin Brewing, and Melissa at the Boonville Beer Festival several years ago.
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Former roommates Jen Garris and Melissa at the Anchor Christmas Party a few years back.
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Melissa and former Drake’s brewer Rodger Davis at GABF several years ago.
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Melissa and me at GABF once upon a time.
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Melissa with her adopted Daddy, “Big Daddy” Dave Keene.
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Melissa in high school, believe it or not. At a Super Bowl party she threw, Melissa made the mistake of showing me this photo while I had my camera in my hand. I snapped a quick picture of it in the photo album, which is why is looks out of proportion and a little fuzzy. I had to seriously crop it and straighten it out and generally fix it up. But I think the effort was worth it, don’t you?


Beer Birthday: Tony Magee

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Today is the 65th birthday of Tony Magee. Tony is the founder and owner of Lagunitas Brewing. We first met in the mid-1990s when I visited the old brewery, before they moved to their present location, and have been good friends ever since. Several years ago, now, I wrote a profile of Tony for Beer Connoisseur magazine. With his beautifully twisted, iconoclastic vision, Tony’s built an amazing empire. His unique beers, and especially their quirky label designs and text, are always a treat. I know some people are down on the brewery since their sale to Heineken, but as far as I’m concerned, Tony is still Tony, even in retirement. Join me in wishing Tony a very happy birthday.

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Tony as Ringmaster of the Lagunitas Beer Circus in 2009, with Vinnie Cilurzo from Russian River Brewing.
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Tony and me at the Bistro’s IPA Festival in 2006.
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Tony warming up for a set at the Hopmonk Tavern in Sebastopol in 2008.

Speaking at the California Beer Summit several years ago.

Beer Birthday: Big Mike Moore

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Today is the 66th birthday of “Big” Mike Moore. Originally a pharmacist, Mike gave it all up for beer … thank goodness. Mike has been leading beer tours in Europe and a few years ago took over running the judging for, first the California State Fair Commercial Competition, and more recently, the CCBC, the California Craft Brewers Cup, which was sponsored by the CCBA. I’ve gotten to know Big Mike much better over the last few years, judging together on Celebrator Beer News panels, at competitions at The Bistro and other beery events. He’s even stayed with us a few times in our guesthouse, where we’ve introduced him to the pleasures of gin. Join me in wishing Big Mike a very happy birthday.

Big Mike at Augustiner in Germany.
Andy Klein (2nd from the left) and the Monk’s Cellar crew with Big Mike and Tom McCormick at the Celebrator Anniversary Party in 2017.
Big Mike with the 2018 inductees into the California Brewer’s Hall of Fame, Pete Slosberg, Judy Ashworth, and Tom Dalldorf.
In the basement of The Bistro for Double IPA judging in 2020.

Beer Birthday: David Walker

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Today is the 61st birthday of David Walker, co-founder of Firestone Walker Brewing Co. Originally from Great Britain, David married co-founder Adam Firestone’s sister, and moved to California. The two brothers-in-law began homebrewing on the family’s winery property and decided to start a brewery business together in 1996. I first met David over ten years ago and I carried his beer at BevMo from the beginning. But I’ve gotten to know him better in the last few years and he’s become one of my favorite people in the industry. Join me in wishing David a very happy birthday.

Rich Norgrove and Brian Hunt with David at my 60th birthday party a few years ago.
Vinnie Cilurzo, David,, Matt Brynildson, and his wife, David’s wife, and Natalie Cilurzo at the 2018 Firestone Walker Invitational.
Travis Smith and Mike Sardina, both from Societe Brewing of San Diego, with David at the Firestone Walker Invitational in 2016.
In 2014, I was in Belgium to judge the Brussels Beer Challenge and walking the streets of Brussels late at night randomly ran into David and his wife taking some Firestone Walker employees on a trip to Belgium.
In 2017 on a family vacation to Santa Barbara we made a quick detour to visit Firestone Walker’s Barrelworks and happily discovered that David was there and was able to show us around.
Matt Brynildson, Jamie Smith, and David at A Night Of Ales Beer Dinner at the Toronado in 2009.

Beer Birthday: Judy Ashworth

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Today is Judy Ashworth’s birthday. She’s the Grand Dame of Publicans, having once owned the Lyons Brewery Depot in the East Bay, one of the earliest bars to really embrace, support and promote craft beer. Judy sold the pub in 1998 after some health troubles sidelined her, but she’s still a fixture in the Bay Area beer scene. I’ve judged with her many times and these days she’s very supportive of the homebrewing movement and she can be seen at most of the major beer events throughout the year. Join me in wishing Judy a very happy birthday.

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Judy with Shaun O’Sullivan (21st Amendment) and Chris Black at his Falling Rock Taphouse during GABF week in 2007.

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Out in front of The Bistro in Hayward at the Wood-Aged Beer Festival in August of 2008. From left: Jeremy Cowan, owner of He’Brew, Judy, Dave Heist, and Zak, also from He’Brew.

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At the Toronado Barleywine Festival in 2008, Judy Ashworth, Matt Salie (with Big Sky Brewing) and Judy’s daughter Laurel.

Judy Ashworth, Stephen Beaumont, me & Peter Hoey at the Pliny the Younger release
Judy with Stephen Beaumont, me and Peter Hoey at the 2010 Pliny the Younger release.

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Dave Suurballe, Judy, Julie Nickels and Bruce Paton at Anchor Brewing for the book release party for Tom Acitelli’s “Audacity of Hops” a couple of years ago.

Beer Birthday: Jeff Bagby

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Today is the 51st birthday of Jeff Bagby, who for a number of years was the head brewer extraordinaire at Pizza Port in Carlsbad. There, you used to be able to read the entire biography of Jeff “Extra Spicy” Bagby. I’m not sure when it was written, but it’s no longer there, but it ended with the following sentence. “Jeff has his sights set on winning a GABF Brewpub of the Year award and we most definitely believe it is in his future as well.” Several years ago now at GABF, Jeff won an amazing seven medals and Pizza Port Carlsbad was awarded the Large Brewpub and Large Brewpub Brewer of the Year. That means his plaid pants got to go up on stage a record eight times! You can see a retrospective of Jeff’s plaid choices over the years, too, at Jeff “Lucky Pants” Babgy Wins Big. Once he started working on opening his own brewery, I suggested he should consider “Plaid Brewing” or some variation of that idea, like “Plaid Pants Brewing” or “Lucky Plaid Brewing.” Unfortunately, he went with a more sensible Bagby Beer Co., which opened a few years ago, but unfortunately he and Dande closed the brewery a little over a year ago. All, well some, kidding aside, Jeff is a terrific brewer and a hell of a washoes player, though I still think Dave Keene and I could beat him and Tomme again. Join me in wishing Jeff a very happy birthday.

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Jeff with his then-girlfriend, now wife, Dande at GABF a few years ago. And yes, those are his lucky pants.
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Greg Koch and Jeff at the Falling Rock.
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Former Drake’s brewer Melissa Myers with Jeff at an event at Anchor celebrating the Toronado’s 20th anniversary.
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Sam Calagione, Bruce Paton and Jeff at the Lost Abbey for a beer dinner during CBC.
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Jeff at the Toronado for the annual Belgian Beer Dinner in 2012, with owner Dave Keene wearing his “Who the F@#k is Jeff Bagby?” T-shirt.
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Dandelian and Jeff Bagby in the upstairs loft dining area of their new brewery. The plaid back of the bench seating was inspired by Jeff’s winning plaid pants that he used to wear for GABF award ceremonies, as I detailed several years ago in Jeff “Lucky Pants” Bagby Wins Big.