Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Bill Millar

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Today is the 83rd birthday of Bill Millar, who founded the San Andreas Brewing Co. in Hollister, California, and he also has the distinction of giving Mitch Steele his first brewing gig. San Andreas was started in 1988, and I visited it not too long thereafter, as I was living not to far away, in San Jose, at the time. I was a big fan of their Cranberry Ale for the holidays, and Bill was kind enough to keg some for me each year, for a few years in the early 90s, for the holiday party that I used to throw. I’d drive down to Hollister to pick it up, and then return the empty keg a few days later. The brewery is closed now, sadly, though I’m not sure when exactly is stopped brewing. Join me in wishing Bill a very happy birthday.

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Bill with Mitch Steele, at the Bistro IPA Festival in 2007.
Bill at the CSBA Beer Summit a few years ago.

Beer Birthday: Glynn Phillips

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Today is also the birthday of Glynn Phillips, former owner of Rubicon Brewing in Sacramento, which also opened a production brewery not too far from the original brewpub, before closing a couple of years ago. Glynn was a great champion for craft beer and has done quite a lot for the cause. Glynn was also very active in both the California Small Brewers Association and the Northern California Brewers Guild. Join me in wishing Glynn a very happy birthday.

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Brian Ford, from Auburn Alehouse, with Glynn at the Raley Field Brewfest in 2007.

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Glynn Phillips (Rubicon), Brendan Moylan (Marin/Moylan’s), Alec Moss (Half Moon Bay), Brian Hunt (Moonlight), Rodger Davis (Triple Rock) and Josh Minor (Drake’s) at the Breastfest in 2008.

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Glynn in his brewery last year when I visited him in Sacramento.

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Arne Johnson, Chris Goehe and Glynn.

Beer Birthday: Sean Paxton

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Today is the 53rd birthday of Sean Paxton, a.k.a. The Homebrew Chef. Sean is a mad alchemist in the kitchen and puts on some wonderful food and beer spectacles. Plus he’s a terrific homebrewer, an even better human being and a great friend. A few years ago, he spent a great deal of time redoing his website with great new recipes and an amazing interface that allows you to search, scale the recipes, convert measurements and much more. Check it out. He’s been sticking closer to home more recently. Join me in wishing Sean a very happy birthday.

At the Great American Beer Festival in 2008. Bruce Paton, the Beer Chef, Sean and Dave Keene, from the Toronado, in the convention center.
Sean with his daughter Olivia at the Pliny the Elder release several years ago.
Working with nitrogen at the 11-course Belgian Brunch, or Blunch, held at the Toronado.
My wife, Sarah, with Sean after the 10th annual beer dinner at the Northern California Homebrewers Festival held at Lake Francis Resort in Dobbins, California.
With Randy Mosher at the world’s biggest beer dinner at CBC in Chicago.

Matt Bonney, Stephen Beaumont, Sean, Pete Slosberg & Rick Sellers at the Bistro for the Double IPA Festival several years back.

Beer Birthday: John Tucci

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Today is also the 58th birthday of John Tucci, who I first met when he was the brewmaster for the San Francisco Gordon Biersch brewpub. John was one of Gordon Biersch’s best and most senior brewers, and especially with his one-offs that he brewed at that now-defunct location. He’s also a great champion for beer in San Francisco and was very active with the local brewers guild and SF Beer Week. When the San Francisco location closed, he brewed at their Palo Alto brewpub, but after 16 years, left and has opened his own brewery, 47 Hills Brewing, which is located at 137 South Linden Avenue in South San Francisco. Join me in wishing John a very happy birthday.

John and me at 47 Hills Brewing a few years ago.
At the Slow Beer Festival 2008, Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John and Shaun O’Sullivan (from 21st Amendment).
John when I visited him several years at the Palo Alto Gordon Biersch.
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John behind the bar pouring some of his beer. (Note: this photo by Winnie Hsu and purloined from Facebook.)
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Taking delivery of new brewing equipment at 47 Hills.

Beer In Ads #5091: Buffalo Bock Beer Is Out

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Buffalo Bock Beer, which was published on September 29, 1915. This one was for the Buffalo Brewing Co. of Sacramento, California, which was originally founded in 1890. This ad ran in The Plumas Independent, which served Plumas County, California, located in the northeast part of the state, in the Sierra Nevada mountains. I love how they claim you can “Get ‘It’ Anywhere.”

Beer In Ads #5087: It’s Like Old Times Again

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rainier Bock Beer, which was published on September 25, 1933. This one was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878, though it was mostly advertising Long John’s Tavern, which located in downtown Nevada City, California. The tagline was “It’s Like Old Times Again Down at Long John’s.” This ad ran in The Nevada County Nugget, from Nevada City, California.

Beer In Ads #5078: Cal’s Going!! Going!!

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Regal Pale Bock Beer, which was published on September 14, 1962. This one really for Cal’s Liquors, with six locations in the Salinas, California area. But they were also advertising their last 770 cases of Regal Pale Bock Beer from the Regal Pale Brewing Co. of San Francisco, California, which was originally founded in 1916 as the Pacific Brewing & Malting Co. This ad ran in The Salinas Californian, also of Salinas, California. Better hurry before they’re all gone.

Beer In Ads #5054: Alpine Bock Beer Festival

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is not for a specific Bock Beer, but for an upcoming Bock Beer Festival at the Alpine Village Beer Garden, and was published on August 15, 1969. This one is for the Alpine Village in Torrance, California, which was originally founded in 1968. They had Bavarian Dances every weekend, but the Bock Beer Festival took place on august 17. Unfortunately, it closed during Covid, but has recently been designated as culturally significant and saved from demolition. This ad for the event ran in The Daily Breeze, of Hermosa Beach, California.

Beer In Ads #5035: Brewed In The Winter For Spring Pleasure

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer, which was published in 1949. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Palo Verde Valley Times of Blythe, California.

Beer In Ads #5013: T. & A. Goux Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, though who’s bock is unclear, at least I can’t make it out. The ad was published on July 1, 1899 and was for T. & A. Goux Resale and Wholesale Liquor Dealers of Santa Barbara, California. They were a liquor dealer founded by Thomas and Augustin Goux, whose father had emigrated to the U.S. to work at the French Consulate in Los Angeles. They appear to have been in business from 1890 to 1905. This ad ran in The Independent, also of Santa Barbara, California.