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Jay R. Brooks on Beer

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Beer Birthday: JJ Jay

May 17, 2025 By Jay Brooks

petaluma-hills
Today is the 65th birthday of Jeffrey “JJ” Jay, who founded Petaluma Hills Brewing. JJ was an animator who worked for Lucas Arts, Pixar and Dreamworks Animation and during that time was an avid homebrewer. In 2012, he left his job to start his own brewery in Petaluma and made great beer for the next five years before shutting things down in 2017. JJ also was kind enough to talk to my SSU class and over the years I really came to like JJ and especially his dry sense of humor. It’s a shame his brewery didn’t make it hopefully he’ll figure out something to return to the beer industry. Join me in wishing JJ a very happy birthday.

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Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer Birthday: Roger Lind

May 16, 2025 By Jay Brooks

Today is the 64th birthday of Roger Lind, a Bay Area pioneer who founded Lind Brewing in 1989 in an old Dodge factory, which later became known as Drake’s Brewing. Lind sold the brewery to the Rogers family (who made coffee for Costco) in 1998, who in turn sold it to the current owners, John Martin and Roy Kirkorian, in 2008. Lind started as a brewer at Triple Rock before striking out on his own. After selling the brewery, he became a teacher, but has remained active in the local brewing scene to this day. Join me in wishing Roger a very happy birthday.

Roger Lind at his grand opening in 1989.
Marc Cohn, Roger, Chuck Fross from Bay Area Distributing, Josh Charlton, and brewer Don Gortemiller at the 19th Celebrator Anniversary Party in 2007.
Jack Weldon, Josh Charlton, Judy Ashworth, and Roger at Danville Brewing earlier this month. (Photo by Mike Condie)
Roger and Steve Altimari.
And finally, Roger from the 2004 Celebrator Beer News annual Swimsuit Issue.

Filed Under: Birthdays, Breweries Tagged With: California, History, Northern California

Beer Birthday: Shaun O’Sullivan

May 15, 2025 By Jay Brooks

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Today is 21st Amendment brewer and co-owner Shaun O’Sullivan’s 62nd birthday. Shaun is a good friend and one my favorite people in the industry. He’s a tireless champion for craft beer and very supportive of other brewers, such as with his fun collaboration projects. He’s one of the founders and organizers of SF Beer Week and through his brewpub puts on many special and educational events all year, not to mention his extensive travel schedule. His new production brewery in San Leandro recently opened, and it appears to be going great. Plus, he’s one of the few people brave enough to read the rough draft of my book, Under the Table, and even claim to like it. Now that’s a friend. I just can’t say enough good things about Sully, so I’ll stop here. Join me in wishing Shaun a very Happy Birthday.

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Shaun O’Sullivan and business partner Nico Freccia in the front of their brewpub.
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Shaun and me outside the Bistro after judging the Double IPA Festival.
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Shaun O’Sullivan with Don Barkley of Napa Smith Brewing on the first day of SF Beer Week.
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Nico with Dave Keene and Shaun at a can party at the Toronado.
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Nico and Shaun in lederhosen during 21st Amendment’s Beer Bus School.
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At the Brew Free! or Dine beer dinner at 21st Amendment Brewpub during SF Beer Week a few years ago with Garrett Oliver, Shaun and Gordon Schuck from Funkwerks.
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But this by far my favorite, it’s hard to understand how he could have given up all that to start a brewery.

Filed Under: Birthdays Tagged With: California, San Francisco

Beer Birthday: Brian Stechschulte

May 14, 2025 By Jay Brooks

drakes-new
Today is also the birthday of Brian Stechschulte, former executive director of the San Francisco Brewers Guild, who then worked for Speakeasy Ales & Lagers as their Public Relations & Media Director for a time, and since late 2017 had been the Director of Marketing for Drake’s Brewing, although most recently decided to step back from working, and is living in Indianapolis, Indiana. I’m just guessing at Brian’s age, but by my reckoning he’s got to be about 45 this year. In addition to his regular work, he also wrote online at All Over Beer and Bygone Beer. Brian wa a terrific ambassador for beer and a great addition to the industry, though I think we may have lost him, at least temporarily. I think of him as a kindred spirit. Please join me in wishing Brian a very happy birthday.

Brian and me with former San Francisco mayor, the late Ed Lee at the SF Beer Week opening gala a few years ago.
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Brian’s profile picture, used without permission but begged for here in the hopes that in the spirit of its use will be granted magnanimously.
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Bob Brewer, from Anchor Brewing, with Brian at GABF a couple of years ago.
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Brian after grad school graduation in 2003. Notice the can of beer he’s drinking. [Note: The first and last photos purloined from Brian’s Facebook friends, blame them.]

Filed Under: Birthdays, Just For Fun Tagged With: California, Michigan, San Francisco

Beer Birthday: John Martin

May 14, 2025 By Jay Brooks

triple-rock-check drakes-new
Today is the 65th birthday of John Martin, one of the founders of Triple Rock Brewery & Alehouse in Berkeley. John, with his brother Reid, started one of the first five brewpubs in the U.S., and the only one that’s still owned by the same family that founded it. John also owns Drake’s Brewing and the Jupiter Taproom, too. He’s active in the local beer community and also with the CCBA, plus he’s a great guy with a very distinctive laugh. Join me in wishing John a very happy birthday.

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Me and John last year at Sour Sunday several years ago.
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Christian Kazakoff, former brewer at Triple Rock (now at Canyon Club) with John during the 2008 Firkin Fest.
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John, with his brother Reid, and Triple Rock brewmaster Rodger Davs at the brewpub’s 25th anniversary.
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John, me and Peter Hoey at the opening gala for SF Beer Week a few years ago.
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John in the brewhouse with his brother many years ago, on opening day.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Northern California

Beer In Ads #4968: Bock Beer At The Owl

May 13, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for 5-¢ Bock Beer in “a glass drawn straight from the wood” and was published on May 13, 1933. This one was not for a specific brewery, but the Owl Cabaret and the A.B.W. Club, which was located in Mexicali, Mexico. This ad ran in The Imperial Valley Press, of El Centro, Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Historic Beer Birthday: Jacob Adams

May 13, 2025 By Jay Brooks

broadway-sf

Today is the birthday of Jacob Adams (May 13, 1837-July 21, 1909). Born Jacob Adami, in Germany, he moved with his family to San Francisco in 1860. He bought the San Francisco Brewery in 1874, renaming it the Broadway Brewery.

Here’s a short biography from Find a Grave:

Johanas Adami [Adams] and family emigrated from Germany in 1860 to San Francisco and formed a brewery partnership. Johanas’ son, Jacob Adams, formally established the Broadway Brewery at 637 Broadway and Stockton St. in 1874. The brewery burned down in 1885, but was rebuilt at a new location on the corner of Treat Ave. & 19th St. Jacob died in 1909 and his son George C. Adams became president of the brewery. In 1916 another son, William F. Adams, became one of the directors of the newly formed California Brewing Association. During Prohibition William was working at Acme’s Fulton plant, (dba) the Cereal Products Refining Corporation, with JP Rettenmayer and Karl Schuster. In the 30’s & 40’s William held the position of Secretary for Acme Breweries in both SF and LA. He and his brother Edward J. Adams were Acme shareholders and also ran Acme’s Oakland distribution depot.

This account is from Bill Yenne’s “San Francisco Beer: A History of Brewing by the Bay:”

From Page 23.
From Page 41.

This story about a potential crime by one of the brewery employees, a family member no less, is from the San Francisco Call on February 5, 1898.

Brewery Gems also has a more thorough history of both Jacob Adams and the Broadway Brewery in San Francisco from 1862 to 1917, when it closed.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History, San Francisco

Beer Birthday: Derek Smith

May 11, 2025 By Jay Brooks

Today is the 50th birthday — The Big 5-O — of Derek Smith, who is the brewery operations manager at Migration Brewing in Portland, Oregon. The last time I saw Derek, he was the brewmaster at Moylan’s Brewing in Novato, California, though when I first met Derek he was brewing at Black Diamond Brewing. Join me in wishing Derek a very happy birthday.

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Derek at the bar at Moylan’s.
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Derek, with Pete Slosberg and Barri Cooper-Altimari in 2017. [photo by Mike Condie.]
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Winning a medal at the 2015 Great American Beer Festival.
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Derek, at far right, after the Beef Chef’s Chocolate & Beer Dinner in 2009; with, from left: Arne Johnson (Marin Brewing), Fal Allen (Anderson Valley), Bruce Paton, Alec Moss (Half Moon Bay).

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California, Northern California

Beer Birthday: Jack McAuliffe

May 11, 2025 By Jay Brooks

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Today is the 80th birthday — The Big 8 – O — of Jack McAuliffe, the father of the modern microbrewery. Jack incorporated his New Albion Brewery in October of 1976, and began producing beer the following year from his tiny brewery in Sonoma, California. His 1-barrel system suggests he may also have been the first nanobrewery, as well. I finally got a chance to meet Jack when he was San Francisco for CBC several years ago, and was privileged to spend some time with him the week after CBC when Jack visited Russian River Brewery and then the next day he graciously showed us the original site of his New Albion Brewery. I’ve since been fortunate to spend time with Jack on several more occasions, and it’s always a treat. Join me in wishing Jack a very happy birthday.

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Me and Jack at Russian River Brewery a few years ago when they launched the new New Albion beer in bottles.
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Maureen Ogle, Jack and Julie Johnson, from All About Beer magazine, during the Craft Brewers Conference when it was in San Francisco.
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Vinnie Cilurzo, from Russian River Brewing, with Jack, showing us around the original site of the New Albion Brewery.
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Jack and Boston Beer’s Jim Koch at their annual media brunch during GABF a few years ago.
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Jack and Fritz Maytag at an awards luncheon where both of them were inducted as the first members of the California Beer Hall of Fame in Sacramento.
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Jack and me at Russian River Brewery.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Beer Birthday: Chris Cramer

May 9, 2025 By Jay Brooks

Today is the 64th birthday of Chris Cramer, who co-founded the Karl Strauss Brewing Co. along with his cousin, Karl Strauss, and Matt Rattner. They opened the first brewpub in San Diego, known as the Karl Strauss Old Columbia Brewery and Grille, and today they have nine locations, including a large brewing facility. Chris has also been very active with the CCBA over the years and has been a great advocate for both San Diego and California craft beer. Plus, he’s fun to share a beer with. Join me in wishing Chris a very happy birthday.

Chris and me at GABF last year.
Me with Chris and John Martin, from Drake’s and Triple Rock, at Trumer in Berkeley during SF Beer Week.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Birthdays, California, San Diego, Southern California

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