Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Craig Cauwels

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morgan-territory
Today is the 59th birthday of Craig Cauwels, who started brewing at Schooner’s in 2003, when his longtime friend Shawn Burns needed his help, and he continuing brewing there until after Burns sold the brewpub to a new owner. For a time, he was also brewing at E.J. Phair brewing, and even went back to brewing at Schooner’s part-time, splitting his time between the two East Bay breweries. More recently, Schooner’s has a new owner, who shut down the brewpub, but moved the equipment to a production space in Tracy, and they’ve rebranded the brewery as Morgan Territory, where Craig doing all of the brewing. They even brought home their first medal from GABF before officially opening, for a beer Craig made at Schooner’s but under the Morgan Territory name since the BA allowed them to enter under the new name even though they hadn’t opened yet, which is pretty cool. Of course, the brewery is now open and has a taproom you can visit, too, enjoy a beer and take home a growler. Originally a molecular biologist, Craig was running the core lab facility at the Dana Farber Cancer Institute at Harvard University when he gave it all up to become a professional brewer. And that’s certainly been good news for people who love great beer, because he’s a very talented brewer. Join me in wishing Craig a very happy birthday.

Craig and me at Morgan Territory Brewery during a visit in late 2021
Craig Cauwels, from Schooner's, with Vic Krajl
Craig with Vic Krajl at the 2009 Bistro Barrel Aged Fest.
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Craig with Sam Calagione (from Dogfish Head) and Dave McLean (from Magnolia’s) at the Double IPA Festival at the Bistro a couple of years ago.
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Craig with Steve Altimari, from High Water Brewing at the Celebrator’s 18th anniversary party in 2007.
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Craig with Brian Yaeger, the Beer Chef Bruce Paton and me at a Schooner’s beer dinner at Cathedral Hotel in 2008.
Craig and the Morgan Territory team at the SF Beer Week Gala several years ago.

Beer Birthday: Peter Hoey

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urban-roots
Today is the 46th birthday of Peter Hoey, who used to be the brewmaster at Sacramento Brewing, then left to launch a new brewery, Odonata Beer Co., with Rick Sellers, which sadly ran into some hurdles that had nothing to do with how good the beer was that Peter was making. He’s also brewed at Sierra Nevada and Bison Brewing, too. Then Peter was working at Brewers Supply Group, having taken over Mark Worona’s old job (since he’d been promoted). More recently, he left BSG to start his own brewery in downtown Sacramento, Urban Roots Brewing, where he’s making some absolutely stellar beers. Peter partnered in the venture with Rob Archie, who also owns the Pangaea Bier Cafe. Peter’s a great brewer and has become a good friend over the years. Join me in wishing Peter a very happy birthday.

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Peter and me at Urban Roots during the California Beer Summit.
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Me and Peter at 21st Amendment.
John Martin, me, and Peter at one of the SF Beer Week opening galas.
At an event at the Bistro in Hayward.
Rick Sellers & Peter Hoey of California's Newest Brewery, Odonata Brewing
Former Odonata partner Rick Sellers with Peter at GABF in 2010.
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Peter at the GABF Brewers Reception in 2007, along with Rich Norgrove from Bear Republic and Arne Johnson of Marin Brewing.
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Peter, looking about twelve, and Steve Altimari, from High Water Brewing, at the first Raley Field Beer Festival in 2007.
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With a group of people a couple of years ago at Pangaea Bier Cafe during judging for the California State Fair.

Beer Birthday: Ken Grossman

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sierra-nevada
Today is the 71st birthday of Ken Grossman, who founded Sierra Nevada Brewing in 1980. It would be hard to say too much about just how much Ken has done and continues to do for the craft beer industry, while at the same time being wildly successful. Join me in wishing Ken a very happy birthday.

At the Craft Brewers Conference in 2007, John Harris, from Full Sail, Ken’s daughter Sierra, Ken, and Garret Oliver, from Brooklyn Brewery.
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Ken with two of his children, Brian and Sierra, both of whom work for the company. I took this in 2007 for an article I did for American Brewer on passing breweries from one generation to the next.
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“Inside the Brewers Studio” at the 2006 GABF with Jim Koch of Boston Beer Co., Ken, Charlie Papazian, founder of what is now the Brewers Association, and moderator Tom Dalldorf of the Celebrator.
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Ken and Sam Calagione at the Life & Limb beer dinner in 2009.

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Ken and Jeremy Cowan, from Shmaltz Brewing, at GABF several years ago.
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Ken and Pete Slosberg, signing books at GABF a few years ago.

Beer In Ads #5112: Big Halloween Party Tonight At The Owl Cabaret

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for a Halloween Party taking place tonight rather than a specific Bock Beer, which was published on October 31, 1933. So presumably this would have been the first Halloween after prohibition was repealed, and they are advertising a Bock Beer Glass for 5-cents This one was for the Owl Cabaret at the A.B.W. Club in Mexicali, Mexico. This ad ran in The Imperial Valley Press, from El Centro, California.

Beer In Ads #5091: Buffalo Bock Beer Is Out

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Buffalo Bock Beer, which was published on September 29, 1915. This one was for the Buffalo Brewing Co. of Sacramento, California, which was originally founded in 1890. This ad ran in The Plumas Independent, which served Plumas County, California, located in the northeast part of the state, in the Sierra Nevada mountains. I love how they claim you can “Get ‘It’ Anywhere.”

Beer In Ads #5087: It’s Like Old Times Again

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rainier Bock Beer, which was published on September 25, 1933. This one was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878, though it was mostly advertising Long John’s Tavern, which located in downtown Nevada City, California. The tagline was “It’s Like Old Times Again Down at Long John’s.” This ad ran in The Nevada County Nugget, from Nevada City, California.

Beer In Ads #5078: Cal’s Going!! Going!!

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Regal Pale Bock Beer, which was published on September 14, 1962. This one really for Cal’s Liquors, with six locations in the Salinas, California area. But they were also advertising their last 770 cases of Regal Pale Bock Beer from the Regal Pale Brewing Co. of San Francisco, California, which was originally founded in 1916 as the Pacific Brewing & Malting Co. This ad ran in The Salinas Californian, also of Salinas, California. Better hurry before they’re all gone.

Beer In Ads #5054: Alpine Bock Beer Festival

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is not for a specific Bock Beer, but for an upcoming Bock Beer Festival at the Alpine Village Beer Garden, and was published on August 15, 1969. This one is for the Alpine Village in Torrance, California, which was originally founded in 1968. They had Bavarian Dances every weekend, but the Bock Beer Festival took place on august 17. Unfortunately, it closed during Covid, but has recently been designated as culturally significant and saved from demolition. This ad for the event ran in The Daily Breeze, of Hermosa Beach, California.

Beer In Ads #5035: Brewed In The Winter For Spring Pleasure

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer, which was published in 1949. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is owned by North Coast Brewing. This ad ran in the Palo Verde Valley Times of Blythe, California.

Beer In Ads #5013: T. & A. Goux Bock

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Bock Beer, though who’s bock is unclear, at least I can’t make it out. The ad was published on July 1, 1899 and was for T. & A. Goux Resale and Wholesale Liquor Dealers of Santa Barbara, California. They were a liquor dealer founded by Thomas and Augustin Goux, whose father had emigrated to the U.S. to work at the French Consulate in Los Angeles. They appear to have been in business from 1890 to 1905. This ad ran in The Independent, also of Santa Barbara, California.