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Beer In Ads #4911: Acme Bock Is Back Tomorrow

March 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Acme Bock Beer and was published March 16, 1950. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the News Pilot of San Pedro, California, announcing the release of Acme bock beer the following day.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Birthday: Paul Segura

March 16, 2025 By Jay Brooks

Today is the 59th birthday of Paul Segura, who is the brewmaster at Karl Strauss Brewing Co., a position he’s held for the past twenty-five years. Before that he brewed at Hops! Bistro & Brewery and Hang Ten Brewing. In addition to brewing, Paul is also a co-host on The 91X Beer for Breakfast Show and was an instructor for the UCSD Professional Certificate in Brewing. Plus he’s a great ambassador for beer in San Diego. Join me in wishing Paul a very happy birthday.

Paul giving a tour during CBC in 2008.
Picking up an award at GABF in 2015.
Paul and Bruce Joseph from Anchor Brewing.
Last two photos purloined from Facebook.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, San Diego, Southern California

Beer In Ads #4910: Acme Bock Beer

March 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Acme Bock Beer and was published March 15, 1934. The brewery was the Acme Brewing Co. of San Francisco, California, which was originally founded in 1907, though they also opened a location in the Los Angeles area. Today the brand is opened by North Coast Brewing. This ad ran in the Oregonian of Portland, Oregon, for the first release of bock beer since Prohibition was repealed the previous year.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History

Beer Birthday: Joe Tucker

March 13, 2025 By Jay Brooks

rate-beer
Today is the 57th birthday of Joe Tucker, the Executive Director at Rate Beer. He used to run the website from his Vineyard bunker in Sonoma, California, although a couple of years ago he relocated to the Rose city of Portland. Because I’m in the Bay Area, I used to run into Joe from time to time, and usually at the annual hop picking day at Moonlight Brewing, though we flew to San Diego together a few Decembers ago to visit Stone Brewing, too. More recently, he asked me to be the Emcee for the Rate Beer Best awards held in late January in Santa Rosa, which was great fun. Unfortunately, ABI, who bought the platform a few years ago, recently announced they were shutting it down. Join me in wishing Joe a very happy birthday.

Vinnie Cilurzo, me and Joe at the Pliny the Elder release a few years ago at Russian River Brewing.

Rate Beer's Hop Press staff
Joe with some of the Hop Press staff — Ken, Ashley, Mario and Mark — at Triple Rock’s Sour Fest 2010.

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At Fred Abercrombie’s Craft Beerd’s book launch party at Taps. Left to right; Fred Abercrombie, Ken Weaver, Anneliese Schmidt, Joe and Ron Lindenbusch, from Lagunitas.

P1000220
The day after we tried all of Stone’s Vertical Epic’s in San Diego; with Steve Wagner, me, Joe, Jason and Todd Alstrom and Greg Koch.

joe-and-me-2017
Joe and me at the RateBeer Best festival in Santa Rosa a few years ago.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California, Oregon, Websites

Historic Beer Birthday: Frederick “Fritz” Breckle

March 5, 2025 By Jay Brooks

san-francisco
Today is the birthday of Frederick “Fritz” Breckle (March 5, 1849-?). I can find almost nothing about Breckle, apart from he opened the Frederick Breckle Brewery in 1896, but it closed just one year later, in 1897. It was located at Point Lobos Road and Boice (or Boyce) Street. Given how close his last name is to Gottlieb Brekle, who started in 1871 what would become the Anchor Brewery in 1896, it would seem odd that they’re not related. In searching through old records, it appears that the two spelling are interchangeable, which frankly makes that more plausible. Also, a page from the 1880 census lists his father as “G. Breckle,” but with no more information that that. Still, it seems reasonable that both father and son could have been brewers. Although I have to say that’s pure speculation and guesswork, there’s nothing I can find that’s definitive or proves any connection.

San-Francisco-1897
San Francisco in 1897.
Anchor made a beer not too long ago in Brekle’s honor.

Filed Under: Birthdays, Just For Fun Tagged With: California, History, San Francisco

Historic Beer Birthday: Anthony Durkin

March 1, 2025 By Jay Brooks

san-francisco
Today is not necessarily the birthday of Anthony Durkin (March 1831-January 15, 1868), but all I could find is that he was born in March of 1868. Before the mid-1800s, record-keeping was spotty at best and only the well-heeled and royal consistently kept birth records. Durkin was born in Swinford, Ireland, in County Mayo. He was the oldest of five siblings. He married Margaret Elizabeth Moroney in early 1855 while still in Ireland and their first daughter was born late the the next year in San Francisco, so he made his way to San Francisco, California as a young man, sometime between January of 1855 and December 1856.

Durbin in 1857.

There’s not too much I could find about him, apart from this overview, from Brewery Gems.

In 1860, he established A. Durkin & Company, at 608-610 Mission St., for the purposes of brewing ale and porter. His two partners in the company were Charles M. Armstrong, a 35 year old Irish immigrant, and a German immigrant, Louis Luhden. In naming the brewery Anthony simply referenced its location, thus the Mission Street Brewery.

In their history of the Hibernia Brewery, there’s also this:

The first serious incident occurred on June 16th, 1861. The following account was reported by the Daily Alta California:

"A beautiful child, aged seven years, daughter of George Coffee, Boiler Inspector, fell into a vat of boiling beer in the Mission Street Brewery, last evening. A young man named Thomas Kennedy attempted to rescue the child and he also fell in. John McCabe, the cooper of the establishment, was severely scalded in his efforts to get them out. The child died almost immediately. Kennedy was taken to St. Mary's Hospital. He will probably die."

In spite of this tragic accident the business experienced steady growth and in 1863, in addition to its ale and porter, the brewery began producing lager beer. This wasn't lager in the traditional sense, but a lager peculiar to the San Francisco area called steam beer. It was made without refrigeration but with a bottom fermenting yeast. Another steam beer producer, and major competitor, was a company that also took their name from their location, the Broadway Brewery.

In 1864, Anthony severely injured his left arm, leaving him partially disabled, but he didn't quit brewing. Then in July of 1865, all that changed. The following is a newspaper account from the July 4th edition of the Daily Alta California:

"Anthony Durkin, the brewer who was disabled about a year since, by falling under a street car which fractured his left arm so that it was found necessary to perform the operation of excision of the elbow joint, met with another unfortunate accident while running to the fire with Engine Company No. 2, on Sunday morning. He tripped and fell while holding by the rope, and his arm, which had become in a measure useful again, went under the wheel of the engine, which crushed it into a shapeless mass, making what is termed by surgeons a 'compound comminuted fracture' of the worse description. Dr. Murphy, who is attending upon Mr. Durkin, has little hope of being able to avoid a full amputation this time."

As a consequence of the accident, Anthony sold his interest in the brewery to his partner, the month after the incident.

Hibernia-Brewery-1899

Filed Under: Birthdays, Just For Fun Tagged With: California, History, Ireland, San Francisco

Historic Beer Birthday: Gottlieb Brekle

February 23, 2025 By Jay Brooks

anchor-retro
Today is the birthday of Gottlieb Brekle [or sometimes spelled ‘Breckle’] (February 23, 1821-January 25, 1888). He was born somewhere in Germany, most likely Württemberg, though possibly Ludwigsburg or Hamburg, arriving in America on July 31, 1852, along with his wife Marie and young son Frederick. In 1871, according to Anchor, “Brekle bought an old beer-and-billiards saloon on Pacific Street near Russian Hill for $3,500, transforming it into the American brewery that, twenty-five years later, would be renamed Anchor” when it it was bought by “German brewer Ernst F. Baruth and his son-in-law, Otto Schinkel, Jr.” Given how long ago Brekle was born, not to mention all of the records lost due to the 1906 earthquake in San Francisco, little is known about Brekle’s life, and I don’t know of any pictures of him. Even the spelling of his name seems uncertain, with records existing where it’s spelled Breckle, Breckel, and Breckels, too, making trying to find information a lot harder.

Anchor-Breckle
After Gottlieb, or George, as he took calling himself later, died, his son Frederick took over the business. Since we know the brewery was sold in 1896, we can be pretty sure Gottlieb died before then, but it could have been in 1888, or some other year, nobody seems sure. Anchor wrote on their blog, in a piece entitled Under the Crown: A Brewery is Born, which I assume was written by Anchor’s historian Dave Burkhart (who I consider a friend) that Gottlieb Brekle’s naturalization papers indicate he became a citizen in 1854, and they display a small image of those papers.

1854-Brekle-Naturalization-Papers
But as much as it pains me, I’m not sure that’s right. Look at the paper blown up a bit, so it’s a little easier to read.

1854-Brekle-Naturalization-Papers-zoom

From what I can make out, he was a subject of the King of Württemberg on September 21, 1861, but became a U.S. citizen August 5, 1854, which I don’t quite understand, but then some of language is hard to read. But the name on that document appears to be “Carl Gottlieb Breckles,” so I’m wondering if it may be a different person?

cal-register-1880-1

I found this document on Ancestory.com, which is a voter “Register 7th Precinct, 4th Ward, San Francisco County, 1880.” Line 34, the third from the bottom, lists a Gottlieb Brekle, age 59 (which would make his birth year 1821 if he was 59 in 1880). It also lists his occupation as “Brewer” and his address as “1431 Pacific,” in San Francisco. But more telling is that last column, which lists the date he was naturalized. And for Gottlieb, what’s listed is August 4, 1879. And more confirmation is in the line below, where it lists a Frederick Brekle, also listed as a “Brewer” and living at the same address. Since we know that was his son’s name, it seems pretty clear that this document is referring to our Gottlieb Brekle.

anchor-brewery-early-1900s-lg
The Anchor Brewery in the early 1900s.

Sadly, there isn’t much more known, though Anchor also has some more information they found in researching newspapers at the time.

Fortunately for researchers of San Francisco history, most of its early newspapers survived. In early 1874, San Francisco’s largest brewery—the Philadelphia Brewery—took out an ad in an SF paper to brag that it had sold more beer than any of SF’s other 33 breweries the previous year. Anchor, then called the Golden City Brewery, ranked 29th out of 34, with sales of just 585 barrels, the equivalent of about 8,000 cases of beer. If that seems like a lot of beer, our brewery’s sales in 1873 were just .33% (not 33%, not 3.3%, but .33% or 33/100 of 1%!) of total sales in barrels by all SF breweries!

In 2011, Anchor Brewing released a beer named after their first brewmaster, Brekle’s Brown.

Brekles-logo

And here’s a short video Anchor released at the time.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Anchor Brewery, California, Germany, History, San Francisco

Historic Beer Birthday: George M. Biner

February 22, 2025 By Jay Brooks

Today is the birthday of George Michael Biner (February 22, 1897-June 19, 1971). He was the brother of William H. Biner, who was also a brewer. He was born in the Montana territory to Swiss immigrant parents. His father, Theophil Biner, knew Leopold Schmidt and even worked at his Olympia Brewery. Biner sent both of his sons, including George, to brewing school in Milwaukee.

This short biography is from his Find-a-Grave page:

George Michael Biner (1897-1971) was the son of Theophil Biner and Juliana Truffer. George contracted polio as a soldier during World War I. However, he went on to be a successful artist, brew master and inventor. He supervised the laying of the tile for the dome of the Los Angeles County Library, invented a labeling machine for breweries and was the co-founder of Biner Ellison which pioneered the production of liquid filling machines, and still makes brewery equipment today.

The RL-HG 540 Labeler.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Brewing Equipment, California, Montana

Beer Birthday: J.J. Phair

February 23, 2024 By Jay Brooks

ej-phair
Today is the birthday of J.J. Phair, co-founder of E.J. Phair Brewing. J.J. started homebrewing in 1990, and ten years later opened his brewery, which is named for his grandfather Ewart John Phair, who was an amateur winemaker and beer lover, as a way to honor E.J. The brewery’s grown since then, and today there’s a taproom in Pittsburg and a pub in Alamo. Join me in wishing J.J. a very happy birthday.

P1070555
J.J. and Craig Cauwels at the E.J. Phair brewery taproom in 2012.

babrew06-05
J.J. at the Bay Area Beer Festival in 2006.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Bistro Double IPA Winners 2024

February 10, 2024 By Jay Brooks

Earlier today, the 24th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and spent the morning holed up in the basement, where we judged Double IPAs for most of the morning, before choosing our top three favorites.

Starting our judging bright and early.

After emerging from the dark into the light, it was nice to see a bright, sunny day in beautiful downtown Hayward.

At 2:00 pm., owner Vic Kralj announced the winners:

Double IPAs

  • 1st Place: The Suspense is Terrible, by Sunriver Brewing, from Sunriver, Oregon
  • 2nd Place: HopTomic, by Morgan Territory Brewing, from Tracy, California
  • 3rd Place: Chux, by Danville Brewing, in Danville, California
Matt Sager from Danville Brewing picking up his bronze medal.
Silver medal winner Craig Cauwels, from Morgan Territory, missed the awards ceremony by just a few minutes
Sunriver made it down from Oregon to accept their gold medal.

People’s Choice Awards

Double IPA: Cone Goblin, by Ghost Town Brewing, from Oakland, California, in collaboration with Alvarado Street Brewing, headquartered in Monterey, California

Ghost Town won the People’s Choice this year.
Cheers from the 2024 Double IPA Festival!

Filed Under: Beers, Events, News Tagged With: Awards, Bay Area, California, IPA, Northern California

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