It’s always cause for celebration when a new brewery opens, doubly so when it represents the resurrection of a long-dead brand. Wunder Brewing last brewed in San Francisco in 1909. So it’s been almost a century since it closed. There was another Wunder brewery in Oakland just after Prohibition ended, around 1934, but it lasted less than a year. So it is with great promise that this historic brand tries to make a go of it once more in San Francisco’s inner sunset district. The only downside to this story is that Eldo’s — and more importantly their brewer Joe — are now gone from the local brewing community. So I wish new owner Carl Durham well, and hope his new venture will be …, well, wunder-ful. According to the brewery’s website, they should be open the first week of July.

I love the tagline they used on this tray, “None Purer, None Better.”

The original Wunder Brewing was first known as Philip Frauenholz & Co. when it opened in 1852. Over the years it went through five more name changes, usually involving some form of Bavaria Brewing, before becoming Wunder Brewing in 1898. That was after John C. Wunder purchased the brewery, having arrived in California a few years before, either in 1895 or on March 15, 1896, depending on the source. The first thing Wunder did upon arriving was found the San Diego (California) Brewing Co. in San Francisco. He later bought out the Bavarian Brewery, organizing his two breweries under the Wunder name.

The brewery was originally a steam beer plant but it’s unclear if it remained so through its many incarnations, not to mention locations, which include Vallejo and Green, Vallejo and Montgomery, and Greenwich and Scott Streets. The brewery on Greenwich was still standing until 1990, when damage from the 1989 Loma Prieta earthquake caused it to be torn down. Sometime in the 1920s or 30s it had been turned into a residence and was made to look like a Spanish-style stucco home.

As for the new brewery, they started their first batch at 11:50 a.m. on Saturday, June 9. It was a pale ale, and they expect to also offer a brown beer, which is described on the website as like a Viennese lager, among others. That makes some sense, since Vienna Lager’s color is usually described as reddish brown or copper, with a pretty narrow SRM range (10-12). But there’s certainly no reason why a commercial beer can’t make something close to that style that’s slightly darker. I like Vienna lagers, they’re a little sweeter and toastier than pilsners, but are also clean and crisp like their more popular cousin. I’m looking forward to trying Durham’s interpretation.

I’ve been staring at this poster below for many years now, as there’s one hanging in the Celebrator Beers News‘ offices, so it seems more like a familiar friend than an antique. It’s interesting to note that it’s exactly 100 years old.