Thursday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American singer, actor, film producer, film director and studio head Dick Powell who by this time was working as a director talked about how many things are just better “with someone,” like “sharing a favorite sport” or “a favorite beer” like Rheingold Extra Dry beer.

Wednesday’s ad is for Rheingold, from 1953 and 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1958, American actress and singer Vivian Blaine sang the virtues of New York City and especially Broadway, where she is a frequent star of musicals there, before singing about another NYC great, Rheingold Extra Dry beer.

In this first ad from 1953, she talks about “going on record,” first musical records of the shows she’s performed in, and second in professing her admiration for Rheingold Extra Dry beer.

Tuesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, which is a second ad that American actor and filmmaker John Wayne did for Rheingold in this campaign series, he claims to be a simple man with simple tastes. His favorites include a fast car, a friendly dog, an informal home and his beer to be Rheingold Extra Dry.

Monday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American film actress Claudette Colbert, claims that her favorite role is playing hostess in her own home, where she serves her “old friend” Rheingold Extra Dry.

Sunday’s ad is for Rheingold, from 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Edmond O’Brien, explains that he loves both sports and beer, especially Rheingold Extra Dry.

Saturday’s ad is for Rheingold, from 1952. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress and former fashion model Joan Caulfield, explains that she understands the appeal of Rheingold Extra Dry because she grew up in New Jersey.

Friday’s ad is for Rheingold, from 1944, 1946 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1944, American actor Ralph Bellamy, says “an actor should never miss a cue,” which is why inexplicably he’s the first person to say “swell” whenever somebody suggests a drink of Rheingold Extra Dry after a show.

In this second ad from 1948, Bellamy is working in New York, where he sees more Rheingold Extra Dry labels on tables there than any other brand.

In this third ad from 1946, Bellamy is filming “State of the Union,” a political drama, but what he thinks the country needs is more Rheingold Extra Dry labels on tables there than any other brand.

Thursday’s ad is for Rheingold, from 1953 and 1948. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this first ad from 1953, American film actress and singer Irene Dunne, is becoming a hostess and so far the only thing she’s managed to get ready is the beer, Rheingold Extra Dry.

In this second ad from 1958, she’s still entertaining and says she always includes an “R.S.V.P.” on her invitations, which in her case meant “Rheingold’s so very pleasant.”