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Wilhelm Busch: And Order Pegasus — His Beer

April 15, 2019 By Jay Brooks

bee
Today is the birthday of German humorist, poet, illustrator and painter Wilhelm Busch. “He published comic illustrated cautionary tales from 1859, achieving his most notable works in the 1870s. Busch’s illustrations used wood engraving, and later, zincography.

Busch drew on contemporary parochial and city life, satirizing Catholicism, Philistinism, strict religious morality and bigotry. His comic text was colourful and entertaining, using onomatopoeia, neologisms and other figures of speech, and led to some work being banned by the authorities.

Busch was influential in both poetry and illustration, and became a source for future generations of comic artists. The Katzenjammer Kids was inspired by Busch’s Max and Moritz, one of a number of imitations produced in Germany and the United States. The Wilhelm Busch Prize and the Wilhelm Busch Museum help maintain his legacy. His 175th anniversary in 2007 was celebrated throughout Germany. Busch remains one of the most influential poets and artists in Western Europe.”

One of his many books was “Buzz A Buzz; or, The Bees,” first published in 1872, as far as I can tell.

Buzz-a-Buzz

Despite many of his works being for children, there is some mention of beer, of course. At the end of the book, Pegasus, who is a hobby horse with wings, gets a reward of a trough filled with beer.

pegasus-his-beer

The 1872 edition includes Notes on Buzz-a-Buzz at the end, and give some additional insight into the beer.

“And order Pegasus—HIS BEER.”— Page 72.

Baierische Bier is infinitely superior to any Hippocrene. But no drink in the world can hold a candle to genuine “Wienische Bier,” as it comes cool drawn from the cellar. The Romans knew not beer, and so had to put up with “Falernian,” or even the “vile Cœcubum.” I say put up, for the wine that now goes by the name of Falernian is detestable. I suppose, however, that two thousand years ago it was far more carefully made, as I trust it may again be in “Italia Unita.” The Romans, knew not beer, but the Greeks had tasted it, though brewed by the hands of barbarians. In Xenophon’s Retreat of the Ten Thousand we are told that they came upon a race of people from whom they got

Ἐκ κριθῶν μέθυ.

Let us then leave Pegasus to enjoy his drink of barley wine, though like Baron Munchausen’s famous steed, he hath not the wherewithal to stow away his beer. My dear old Peggy, alluded to in the first of this series of notes, and therefore the fittest subject for a wind up, was, when hard worked, very fond of a quart of good ale, with half a quartern loaf broken into it; she would drink up the ale at a draught, then quickly munch the sop, and start with fresh vigour for another ten-mile trot.

And this colored illustration is from an 1873 edition.

Busch-pegasus-color

In that edition, Busch also mentions beer in Chapter 1:

Busch-hand-that-beer

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Germany, History, Literature

Beer In Ads #2964: Who Creates, Needs Strength!

April 14, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for January 1953, and at the top, it reads.

Durch’s ganze Jahr soll Euch begleiten,
DAS EDLE BIER, wie zu der Väter Zeiten!

That translates roughly as “Throughout the year should accompany you, THE EDLE BEER, as at the fathers times!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Bier, Who creates, needs strength!”

Kalenderjan53

Filed Under: Art & Beer, Beers Tagged With: Advertising, Austria, Germany, History

Beer In Ads #2963: German Brewers Association 1952 Calendar

April 13, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for a German beer calendar, from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the bimonthly pages from the 1952 calendar, and each of the illustrations is by German artist Heinz Fehling. Because the only images I could find are small and in black and white, or greyscale, rather then post them one per day, here is the entire year.

Kal1952JanFeb
January/February 1952.
Kal1952MarApr
March/April 1952.
Kal1952MaiJun
May/June 1952.
Kal1952JulAug
July/August 1952.
Kal1952SepOkt
September/October 1952.
Kal1952NovDez
November/December 1952.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2962: Beer – For Millennia

April 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Bier seit Jahrtausenden, or Beer – in For Millennia, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the September/October page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. It’s a fairly famous painting known as “Rembrandt And Saskia In The Parable Of The Prodigal Son,” although its official name is “The Prodigal Son in the Brothel,” by Rembrandt van Rijn. I suppose it’s possible Fehling copied it for the calendar, but I doubt it. It’s impossible to read, but the text in upper left-hand corner is “Joy, joy and conviviality brings cool beer for millennia.”

.

Here’s the original painting by Rembrandt:

Rembrandt_-_Rembrandt_and_Saskia_in_the_Scene_of_the_Prodigal_Son

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, The Netherlands

Beer In Ads #2961: Beer – In Every Season

April 11, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Bier zu jeder Jahreszeit, or Beer – in Every Season, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the September/October page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. I didn’t initially recognize it, but finally figured out it’s a painting known as “Beautiful Coletta,” created in 1885 by artist Toni Aron. I actually used it in a post I did about the painting’s subject, Coletta Möritz, Die Schützenliesl. I suppose it’s possible Fehling copied it for the calendar, but it certainly doesn’t look like his style. Given the months for this calendar page, it’s obviously referencing Oktoberfest, but what she’s wearing looks to be from the 19th century rather than the 1950s. It’s impossible to read, but the text in upper left-hand corner is “Everywhere the pure trunk of hops and malt passed by a beautiful hand – a double pleasure!”

.

And this is the original painting:

Toni-Aron_Beautiful-Coletta

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2960: Beer – Cool – Refreshing

April 10, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Bier – kühl – erfrischend, or Beer – Cool – Refreshing, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the July/August page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Beach Babe. It’s impossible to read, but the text in upper left-hand corner is “Summersun…! In the shade of the woods, on the sunny beach, cool beer Your holiday companion.”

.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2959: Beer – A Power Source!

April 9, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the May/June page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. The imagery looks very similar to another poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “The creative man drinks beer. It strengthens and refreshes.”

.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2958: Beer – For Millennia

April 8, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Bier seit Jahrtausenden, or Beer – for Millennia, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the March/April page from the 1951 calendar, and one website claims this is an illustration by German artist Heinz Fehling, but it’s obviously not. This is based on an old painting called Malle Babbe by Dutch Golden Age painter Frans Hals, who painted it between 1633 and 1635. I suppose it’s possible Fehling copied it for the calendar, but it’s definitely Hals’ work. It’s impossible to read, but the text in upper left-hand corner is “The cool beer has been drinking since time immemorial. Fashion drinks came and went, but the beer remained.”

.

Below is the original painting by Frans Hals, which currently hangs in the Gemäldegalerie, located in Berlin, Germany.

Frans_Hals_021

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, The Netherlands

Beer In Ads #2957: Beer – A Power Source!

April 7, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Bier ein Kraftquell, or Beer – A Power Source, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. This is the January/February page from the 1951 calendar, featuring an illustration by German artist Heinz Fehling. It appears he used this same imagery in a later poster he did, entitled The Worker. It’s impossible to read, but the text in upper left-hand corner is “For every sportsman a power source. A treat. Quench your thirst after a hot fight with cold beer.”

1951-kalendar-1-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #2956: Haake-Beck Tastes Better

April 6, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Haake-Beck, from 1951. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. It was created by German artist Heinz Fehling, who also did several posters promoting beer for the German Brewers Association. He also did commercial work, like this for example, with the tagline “schmeckt besser!,” meaning “tastes better.”

Fehling-haake-beck

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

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