Tuesday’s ad is for Schlitz, from 1941. In this ad, oddly about class, it’s really about how we call beer an “affordable luxury,” although the way they say it as a little different. “Not everyone can own the finest pearl, or drive the costliest car. But America’s most distinguished beer is within the reach of everybody. Here, indeed, is democracy in a bottle!”
Today in 1983, US Patent 4409246 A was issued, an invention of Graham G. Stewart, Thomas E. Goring, and Ingeborg Russell, assigned to the Labatt Brewing Company, for their “Yeast Strain For Fermenting High Plato Value Worts.” Here’s the Abstract:
The specification discloses a novel brewers’ yeast strain and a method of manufacturing the same. The yeast is a strain of Saccharomyces cerevisiae and has been deposited at the National Collection of Yeast Cultures, Norwich, England under the number 962. Morphologically the giant colony of the novel strain can be described as a circular colony having a slightly serrated periphery, a convex surface topography with a central, globular dome and exhibiting primary concentric convolutions and secondary radial convolutions which, in combination, impart a rough appearance to the surface. The novel ale strain has the advantages that it is effective in worts having high plato values and is a bottom-cropping strain.
Monday’s ad is for Schlitz, from 1935. In this ad, which shows a blazing fire engulfing Chicago — the Great Chicago Fire of 1871 — along with the tagline “Long Before The Chicago Fire, Schlitz was making Milwaukee famous.” Which is technically true, since Schlitz was founded in 1849, or 22 years before the fire destroyed Chicago. Still, it seems like an odd way to sell beer.
Sunday’s ad is for Schlitz, from 1939. In this ad, all about aerial photography, in addition to American landmarks shot from the air, there’s also a photo of the Schlitz brewery in Milwaukee.
Today in 1894, US Patent 527123 A was issued, an invention of Valentin Oppl, for his “Means For Transporting Beer.” There’s no Abstract, although in the description it includes these claims:
My invention relates to means for transporting beer, and the invention consists in a four-wheeled vehicle having a tank permanently thereon, pumps connected with the tank and power mechanism to operate the pumps.
Friday’s ad is for Schlitz, from 1888. In this ad, a very patriotic server, in the shadow of the U.S. Capitol, is setting down a third glass of beer, as her two customers try to clink their glasses together while staring off into space. And are those the smallest beer glasses you’ve ever seen? And lastly, what about that goat table leg?
Today in 1963, US Patent 3106522 A was issued, an invention of Florian F. Dauenhauer, for his “Hop Separation Flights.” There’s no Abstract, although in the description it includes these claims:
The stripping of hops from hop vines by mechanical means results in the by-product of mixtures of considerable foreign material and stripped hops; such foreign material including vine fragments, branches, leaves and leaf fragments as Well as long and short stems all comrningled with individual hops. And, it has continuously been a problem in the art to reduce such foreign material to a minimum in order to avoid deleterious factors in beverages utilizing hop. The present invention is directed to the provision of means for effecting the separation of an appreciably increased quantity of leaves and leaf fragments at a hop-cleaning stage prior to the final cleaning stage so that the end result is appreciably cleaner hops having much less than 1% of foreign material intermingled or commingled therewith.
A primary object of the present invention is to provide hop separation flights capable of effecting the removal of substantial quantities of leaves and leaf fragments from moving mixtures of hops intermingled and commingled with foreign material, including leaves and leaf fragments.
Another important object of the invention is to provide improved hop separating flights of the indicated nature which are additionally characterized by their ability to relieve the load on the final cleaner or clean-up separating equipment and make the latter more effective in reducing the quantity of foreign material in mixtures of hops and foreign material.
A still further object of the present improvement is to provide hop separation flights of the aforementioned character which can readily be installed at a minimum of expense for utilization with hop separating machines of any type.
Friday’s ad is for Schlitz, from 1914. In this ad, which ran in the Detoit Press on July 17, 1914, the warning inside the beer-drinking man’s head reads. “Nature has many ways of warning man of danger. The sense of taste and smell both serve for protection.” That’s followed by them stating that those skunk aromas and flavors come from “beer from light bottles.” They suggest; “Why take the risk?” Brown bottles are better, so buy Schlitz.
Thursday’s ad is for Schlitz, from 1900. In this ad, after Schlitz had passed away and original founder August Krug’s nephews, August and Henry Uihlein, inherited the brewery, they continued building the business and by 1900 were brewing one million barrels of beer per year. I love these old brewery illustrations that make them seem just massive. And notice the keg-beer brands offered. One listed is “Budweiser.” That seems curious. And some of the bottled beers include “Extra-Pale,” “Extra-Stout,” and Schlitz-Porter.”
Today in 1863, US Patent 40200 A was issued, an invention of Henry Steubing, for his “Improved Apparatus For Cooling Beer or Other Liquids.” There’s no Abstract, although in the description it includes these claims:
The said apparatus is used in the following manner: Cold water or iced water is introduced into the space d from a reservoir, until the space d is filled with it and during the whole time of cooling. Then the ale, beer, or other liquid to be cooled is admitted into the hollow cylinder c steadily and continuously, when the same Will overflow into the space formed by the flange e, and will 110W down through the holes n n’ n on the outer mantel, a, into the space formed by the lower flange, j’, after which it flows out of the apparatus through the pipe i. Thus it will be seen that a certain quantity of iced water or cold water cools the ale, beer, or other liquid, rst by its contact on the inside b of the cooler, and then by its contact on the outside c of said cooler, thereby effecting `a great saving of the cooling material.
