Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1426: On Picnics It’s Truly Great

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Monday’s ad is for Beverwyck Brewing, from 1949. The Beverwyck Brewery was located in Albany, and was founded in 1872. After prohibition ended, “Beverwyck reopened in 1933 with six products. Beverwyck India Ale and Porter were produced from 1933 through 1944, while Beverwyck Ale, Bock, Beer and Irish Cream Ale were produced from 1933 to 1950 when the brewery was acquired by the F. & M. Schaefer Brewing Co of Brooklyn, New York. F. & M. Schaefer closed the brewery in 1972.” Everybody looks really happy to be on a picnic, even the bird is smiling. I think it must be because those beer bottles are huge.

beverwyck_beer_1949

Beer In Ads #1425: For You Armchair Quarterbacks

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Sunday’s ad is for Pabst Blue Ribbon, from 1947. Featuring singer and comedian Eddie Cantor dressed up in a football uniform, watching the game on to modern eyes is a very tiny television screen. There’s also a small table holding a bottle and a glass of beer. The tagline, “For You Armchair Quarterbacks,” forever linked drinking beer while watching football on TV.

Pabst-1947-QB

Beer In Ads #1424: Satisfaction Is What You Really Want In Beer!

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Saturday’s ad is for Schlitz, from 1954. One of several ads from Schlitz that same year all with a yellow background and red line drawing. In this one, the foreground features a high-class bartender in a white jacket handing you a glass of Schlitz. He’s also offering up this pearl of wisdom. “Satisfaction is what you really want in beer!” I’m not quite sure exactly what that means, but it sounds like good copy.

Schlitz-1954-bartender

Beer In Ads #1423: Ski Patrol To The Rescue

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Friday’s ad is for Michelob Light, from 1978. The ad features Monique St. Pierre, who was Playboy magazine’s Playmate of the Month for the November 1978 issue and the 1979 Playmate of the Year. The German-born model is portraying a a member of the ski patrol, but her St. Bernard “Suds” has a six-pack of Michelob Light around his neck, rather than the traditional barrel of brandy. Unfortunately the brandy barrel being carried by a St. Bernard to warm trapped skiers or hikers in the Alps is a myth.

Michelob-1978-PMOM-Monique-St-Pierre

Beer In Ads #1421: Handsome Gift For The New Year

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Wednesday’s holiday ad for Carlsberg, from who knows when. Admittedly it’s an ad for the Chinese New Year, but there’s a distinct lack of New Year’s Eve ads that I haven’t used before. This ad was for Singapore and “the Federation” which may help identify its age. Your “Handsome Gift for the New Year” is a free Carlsberg pint glass with every carton you buy.

Carlsberg-Chinese-New-Year-Beer

Beer In Ads #1420: The Pabst Ski Lodge

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Tuesday’s holiday ad for Pabst Blue Ribbon, from 1946. IN a scene that looks like it’s after a long day skiing, a couple is relaxing back in the lodge, by the fireplace, as the man is serving mugs of Pabst. “Order it with Confidence … Serve it with Pride.” I’m not sure about the smile on him, it looks a little creepy to me. So maybe they’re not a couple after all, her smile seems a bit forced, so maybe this is a pickup attempt?

Pabst-1946-ski-lodge

Beer In Ads #1419: Seasons Greetings From Robbin Bain

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Monday’s holiday ad for Rheingold Beer, from 1959, and features Miss Rheingold from that year, Robbin Bain. Sitting in a beautiful white dress, wrapping the last presents, in front of a fully decorated Christmas tree — that’s got to be at least an eight-footer! — and it certainly looks like a holiday party should be taking place any minute.

Rheingold-1959-seasons-greetings

Beer In Ads #1418: There’s Only One Favorite

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Sunday’s holiday ad is for Miller High Life, from 1950. In the days after Christmas, with all of your presents laid out, having been played with or used, one apparently emerges as the favorite. Just like “The Highlander,” I guess “there can be only one.” This guy (I’m presuming it was a guy) did pretty well. He appears to have received a rifle (or rifle case), a thermos, bowling ball, fishing basket, along with a rod and reel, binoculars, camera, books, a barometer and a set of golf clubs. But the ad would have us believe it was the Miller High Life that emerged as the favorite beer.

Miller-1950-xmas-gifts

Beer In Ads #1417: Is This Something Special?

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Saturday’s holiday ad is for Ballantine Ale, from 1954. “Is this something special? It certainly is … that’s Ballantine Ale.” There are three people at this tree-trimming party (note the three bottles of Ballantine) but only one person appears to be doing any work. The woman’s glass of beer sits unsipped on the silver tray, while the man on the left has started drinking his and the man on the right looks as if he’s just topped himself off. The woman is looking back at the the two dudes with an expression that says “you lazy chuckleheads.”

Ballantine-1954-xmas-tree