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Jay R. Brooks on Beer

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Beer In Ads #471: Herbert Leupin’s Umbrella Beer

November 7, 2011 By Jay Brooks


Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.

herbert-leupin-umbrella

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Art #147: Jan Vermeer’s The Procuress

November 6, 2011 By Jay Brooks

art-beer
This week’s works of art is an early work by the renowned Dutch painter Jan Vermeer, though technically Johannes Vermeer. In fact, the Swiss Berger Foundation claims it’s Vermeer’s very first known painting, though others disagree. It’s most often known as The Procuress, though occasionally it’s called The Go-Between. Painted in 1656, today the painting hangs in the Staatliche Kunstsammlungen, which is in Dresden, Germany. I saw the original when I visited the nearby Radeberg Brauerei a number of years ago, as we stayed in downtown Dresden.

JohannesVermeer_-_procurous

In “Vermeer: The Complete Works,” author Arthur K. Wheelock, Jr, describes the painting:

Few of Vermeer’s paintings are as provocative as this fascinating scene of mercenary love, which, in its subject, as well as in its momentary gestures and expressions, seems to differ from his earlier biblical and mythological scenes. Here, behind a balustrade covered by a richly decorated rug, a procuress looks approvingly at a soldier, who offers a young woman a coin while fondling her breast. Holding a glass of wine in one hand, she willingly accepts his proposition with her other.

Wikipedia has its own page for the painting. And Essential Vermeer also has analysis of the painting from additional sources. They also have a very cool interactive Procuress where you hold your mouse over different parts of the painting to get detailed information about that area. For our purposes, here’s what they have to say about the beer in the picture:

Vermeer-procuress-ex07

And here’s the information about the Römer glass referred to above:

Vermeer-procuress-ex06

You can read Vermeer’s biography at Wikipedia and at ArTable. There are also endless resources at Essential Vermeer. To see the rest of Vermeer’s paintings, the Essential Vermeer has a complete collection or check out the Web Museum, the Web Gallery of Art or the Artchive.

Filed Under: Art & Beer, Beers Tagged With: History, The Netherlands

Session #57: Beer Geek Confessional

November 6, 2011 By Jay Brooks

confession
Our 57th Session brings us into the confessional, courtesy of our host, Steve Lamond, from Beers I’ve Known, who magnanimously agreed to fill in for the recently pilfered Pete Brown. Stephanos — Steve’s alter ego — has chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which he describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…)

session_logo_all_text_200

Since Stephanos says he likes discovering personal things about his fellow beer bloggers, getting “a window into another’s life, in a semi-voyeuristic way,” I’ll recount my own, vaguely embarrassing first taste of not beer, close in a way, but actually “Near Beer,” non-alcoholic beer that was, believe it or not, aimed at kids when I still was one. In fact, my mother bought me some when I was around twelve and my friends and I tried it one day. It was so bad it’s a wonder I ever tried beer again.

near-beer

I wish I remembered more details about it. I thought the can was silver in color, but I also remember bright colors. Of course, this was the early 1970s so bright colors were everywhere. I’ve written about this before, though I thought I’d remembered more details than I can now, but unfortunately that’s just not the case. Back in November of 2006 I participated for the third, and final time, in NaNoWriMo, or National Novel Writing Month. NaNoWriMo is a great exercise for writers. Every November for over a decade, it challenges writers to complete a 50,000-word novel in 30 days. That works out to 1,667 words a day, every day.

That year, I wrote Under the Table, A Fictional Memoir of Growing Up With Beer, the first draft of which is still online. As far as I know, the only people to actually read it were my mother-in-law and Shaun O’Sullivan, from 21st Amendment, who was sick for a good portion of that November in 2006 and needed something to do. The story was a mostly true account of 24 episodes in my life, from the first memories of my parents drinking beer — I grew up with an alcoholic, psychotic stepfather — to my own adventures drinking in New York City in my late teens and early twenties. I chose 24 chapters because that’s a case, and each chapter starts with a particular beer remembered from my childhood as a starting point for my admittedly self-indulgent reminiscences.

Chapter 7, Not So Close, ends with the time my friends and I first tried the truly awful Near Beer.

This was also the same time that I first tried near beer. I don’t remember why my mother bought it for me, but it was in the basement refrigerator with the rest of the real alcohol. Perhaps she was afraid that my stepfather’s influence might turn me into an alcoholic, too, who knows? But some friends and I tried it one afternoon when I was in my early teens, probably around twelve or so. It was truly awful, as I remember it, and I wasn’t the only one. We all hated it. If this was what beer tasted like, I didn’t understand why adults seemed to drink so much of it. But it did seem like so many other aspects of the life I’d imagined for myself. It was as close to beer as my life was to being normal, not even close.

Happily, I didn’t give up on beer and found that it was much better than that first near experience. I continued drinking the somewhat bland regional lagers available in 1970s Eastern Pennsylvania. They offered not much in the way of variety but in retrospect were more varied than beer became in the following decade when consolidation, mergers and takeovers gave us “The Big 3,” with little else to drink. But after joining the Army Band out of high school, I was stationed in New York City. For a musician, the city was a great place to be at that time. It offered endless places to see live music. Although I liked rock & roll, I was a bigger fan of jazz, especially big band. And there was some terrific places to see jazz, a number of them in the village. There were even these private loft clubs in some warehouse district that I couldn’t find today if my life depended on it, but we knew people who knew people and thus had the address to some of these unmarked jazz clubs. Many of the jazz clubs in New York were selling beers like Guinness, Bass and Pilsner Urquell, beers utterly different than anything we had back home. That’s actually the genesis of my own love affair with beer and was also detailed in Chapter 23 of Under the Table, Jazz in the Dark.

homer-simpson_catholic_confession

But the confession part of that story is that although I began to learn more and more about beer, and tried as many different ones as we encountered, I continued to drink the familiar regional lagers and even the mainstream national brands when nothing else was available. I hadn’t yet become the annoying beer snob that I am today, when I’ll politely decline a beer if there isn’t anything I deem worthy of drinking at that moment. So there was a good decade where I drank craft beer whenever I could, but wasn’t too fussy when offered something not as tasty. I regret putting social considerations ahead of my taste buds. Of course, I wasn’t as curmudgeonly then, either, and probably had more friends. Is there a connection? Probably.

And one final confession:

leslie-nielsen-leslie-nielsen-shirley-confess

Filed Under: Beers, Breweries, Just For Fun, The Session Tagged With: History, Literature, Non-Alcoholic

Guinness Ad #92: Have A Snack

November 5, 2011 By Jay Brooks

guinness-toucan
Our 92nd Guinness ad features the iconic seal carrying two trays of food, urging thirsty Guinness drinkers to “Have a Snack” as he balances a pint of Guinness on his nose. “My Goodness: indeed.

Guinness-seal-snack

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #470: Smart Way To Buy Bud …

November 4, 2011 By Jay Brooks


Friday’s ad is a 1960 ad for Budweiser cans, showing the “Smart way to buy Bud … Pick a Pair.” The ads shows a housewife, oddly backlit, picking up a six-pack of Bud cans.

bud-post-06-04-1960-073

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, Cans, History

Beer In Ads #469: How American It Is … To Want Something Better

November 3, 2011 By Jay Brooks


Thursday’s ad is a 1942 ad for Ballantine. Given that it’s the middle of World War 2, showing off new American technologies such as this beautiful new train engine — my son Porter would be salivating over it — makes sense, especially with that forward looking tagline: “How American it is … to want something better.”

ale-time-11-02-1942

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #468: I See You Have Excellent Taste

November 2, 2011 By Jay Brooks


Wednesday’s ad is a pre-war 1937 ad for Budweiser. A stylized pin-up fortune teller is peering into her crystal ball containing a crystal beer. Seeing the Budweiser, she declares “I see you have excellent taste.” See, I knew those fortune tellers were fakes.

bud-life-09-27-1937

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Beer In Ads #467: I Was Curious Again

November 1, 2011 By Jay Brooks


Tuesday’s ad is a 1948 ad for Schlitz. It’s part of the “I was curious” series, this one showing a buttoned-down young being schooled by an older gentlemen (father-in-law perhaps?) on what beer to drink. He certainly seemed to prefer drinking to listening to the woman playing the piano.

curious-life-11-15-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #466: That’s Ale Brother Pumpkin

October 31, 2011 By Jay Brooks


Monday’s ad is a 1955 Halloween ad for Ballantine Ale. Showing an apparently impressed jack-o-lantern who just tried some beer, he’s declaring “that Ale brother!”

ballantine-halloween-1955

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History, Holidays

Beer In Art #146: Judith Leyster’s Merry Drinkers

October 30, 2011 By Jay Brooks

art-beer
As tomorrow is Halloween, this week’s works of art involves the supernatural as well as beer. It’s from around 1639 and was painted by Judith Leyster, one of three significant Dutch Golden Age female artists. It’s known by various titles, The Last Drop, the Gay Cavalier and the Merry Drinkers. Whatever you call it, the original is at the Philadelphia Museum of Art.

Leyster_Greedy_drinkers

The museum describes the painting:

The costume that the standing figure wears over his clothes suggests that the setting is vastenavond, the night before the beginning of Lent, when people frequently went on binges in order to prepare themselves for fasting and abstinence. This painting speculates on the consequences of such overindulgence. In their dissipated state, the gay cavalier and his companion ignore the menacing presence of the skeleton, which bears an ominous hourglass in one bony hand and a skull in the other.

But another art critic had this to say:

This candle-lit cabaret scene depicts beer drinkers engaged in a drinking competition of sorts. The use of shadow and contrasts in light is pronounced and is reminiscent of Caravaggio. Although the scene is a merry one, Death, symbolized by the skeleton, is present to encourage their excesses, marking them for an all too obvious fate. The setting is magnificently constructed and the lively treatment owes much to Frans Hals. The allegory is striking in the contrast it depicts between the carefree frolickings of the figures and the tragedy awaiting them.

So it seems not everyone agrees about what’s going on in the painting, but it seemed appropriate for Halloween because of the skeleton and the spectre of death it represents.

Leyster painted a number of portraits and genre paintings, and at least one more with beer. Below is The Merry Drinker, from 1630.

Judith_Leyster_Jolly_Toper

Unfortunately, she stopped painting after she married. Of course, it was the 17th century. You can read her biography at Wikipedia and at the National Museum
of Women in the Arts. And you can see more of her paintings at ArtCyclopedia, Olga’s Gallery, the Web Gallery of Art and the WikiMedia Gallery.

Filed Under: Art & Beer, Beers Tagged With: History, The Netherlands

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