Our 95th Guinness ad originally ran during World War 2, and shows a painter camouflaging a gun turret. He’s done such a good job that he can’t find his beer in all the camouflage. The tagline is “My Goodness — where’s My Guinness?”
Beer In Ads #485: Bring On The Falstaff
Friday’s ad is for Falstaff, from 1955. It’s another Thanksgiving ad, and the setting looks exactly like my family’s table. Look how perfect everyone looks. And how about that headline. “Along with Autumn’s Golden Best … Bring on the Falstaff.” But I do love the bottle suspended in the air, pouring down into the already full pilsner glass, presumably mere seconds from it spilling over and making a great mess. Take a close look at the bottle, it’s practically full. Even if it wasn’t, just the amount of beer flowing but not yet in he glass will make it overflow.
Beer In Ads #484: America’s Earliest Thanksgiving … Was For Corn
Thursday’s Thanksgiving Day ad is for Budweiser. I’m not sure when the ad originally ran, but clearly it’s from a time when sensitivities toward Native Americans weren’t particularly keen. That’s based on the ad copy, which after the headline — “America’s Earliest Thanksgiving … Was For Corn” — is the following:
With joyous chants and throbbing tom-toms, the Indians celebrated each bountiful harvest of maize. How the red man would marvel to see the part his native grain plays in the nutrition and individual prosperity of modern America!
Later in the ad, the copy connects corn to “its neighbor, barley,” adding. “For, from America’s costliest barley comes Budweiser to adds its distinctive, delicious taste to the fine flavors that make such a world of difference between merely eating and really dining.” Curiously, no mention of rice, though.
Happy Thanksgiving, everybody!
Beer In Ads #483: To Health & Good Cheer
Wednesday’s ad is from the 1930s, and is for Pabst Blue Ribbon, a Thanksgiving wish from the brewery “To Health & Good Cheer.” Since tomorrow is Thanksgiving, that’s my wish, too.
Beer In Ads #482: Biere de Chartres
Tuesday’s ad is another by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the third of his I’ve featured, and it’s for a presumably French beer brand, Biere de Chartres.
Beer In Ads #481: I Was Curious About TV
Monday’s ad is for Schlitz, from 1950. It’s yet another of the “I was curious” series. In this installment, a couple gets dressed up to go to another well-dressed couple’s house to watch that new-fangled tee-vee that everyone was talking about. I love how the man holding the six-pack of beer is using just his fingertips.
Guinness Ad #94: Mine’s A Guinness
Our 94th Guinness ad is a bit of a pun, showing the iconic Toucan underground wearing a miner’s helmet, leaning on a pick axe in one hand. In his other hand is a pint of Guinness with the slogan “mine’s a Guinness.”
Beer In Ads #480: Red For Black Label
Friday’s ad is for Carling Black Label, from 1962. The ad is pretty simple, and I assume I may be missing part of it since there’s no text at all. But the photo is just a red-headed woman wearing all red, with red nail polish, holding a glass of Carling Black Label while looking longingly at the camera. Red for Black Label. Who’s thirsty?
Beer In Ads #479: Real Gusto Plain
Thursday’s ad is for Schlitz, from their “Real Gusto” series of ads that took place in the 1960s. This is at least the fourth one of these I’ve featured, and it’s probably one of the tamest. While other ads included a can, a hat and even the Olympics, this is just a smiling man in a plain white shirt gripping his mug of beer as foam trickles down the side, threatening to drip to the ground any second now.
Beer In Ads #478: Eisbär-Braü Schneider Brive
Wednesday’s ad is for Eisbär-Braü Schneider Brive. And while I don’t know the pilsner ad’s age, it does contain art nouveau elements, especially those beautiful framing elements, which suggests the decades right before and right after the turn of the 18th century into the 19th. The polar bear with the mug of beer on a tray is cool, too, but that doesn’t look like a pilsner, does it?
