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Guinness Ad #59: The Toucan Be Enjoyed Together!

March 13, 2011 By Jay Brooks

guinness-toucan
Our 59th Guinness ad shows the iconic toucan carrying two trays. One, of course, has Guinness on it and the other a tasty meal. The slogan, using a play on words, is “The Toucan be enjoyed together!” Nice to see food and beer being suggested, but it’s a little funny to see it being presented as something unusual, or at least as a combination that wasn’t obvious. You mean I can eat AND drink beer?

Guinness-snacks-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #329: Ballantine’s Three-Ring Onions

March 11, 2011 By Jay Brooks

ad-billboard
Friday’s ad is from 1950 and is for Ballantine. Showing a delectable hamburger paired with a Ballantine, as disembodied hands slice onions into the iconic three-ring logo, eventually ending up perfectly arranged on the open-faced burger.

Ballantine-1950-hamburger

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Celebrate Triple Rock’s 25th Anniversary Monday

March 11, 2011 By Jay Brooks

triple-rock-check
Geez has time flown. Twenty-five plus years ago you weren’t even allowed to operate a brewpub in the State of California. Finally in 1983 that finally changed, thanks to some hard work and a lot of meetings. Shortly thereafter, the first two brewpubs in California opened, Mendocino Brewing and Buffalo Bill’s. The third opened 25 years ago come this Monday, March 14, 1986. It was started by the Martin brothers — John and Reid — who had both homebrewed in college. It originally opened under a name you may not be familiar with: Roaring Rock. Unfortunately, the folks from Latrobe, Pennsylvania, who brewed Rolling Rock, thought the name was too close to their own, and so the Martins had to pick a new name. Eventually they settled on Triple Rock Brewery & Alehouse.

Triple-Rock-Opening-Day-2
Triple Rock when it opened in 1986.

This Monday, March 14, 2011, Triple Rock will be celebrating the 25th Anniversary of opening its doors. Here’s what will be going on at the brewpub all day long:

In celebration Rodger has re-brewed “Brew #1,″ the first beer ever made in the Triple Rock system. Reid & John originally brewed it on Christmas Day 1985. On March 14th we will be pouring Brew #1 (a Pale Ale) all day for just $1.75 a pint (the original price for a pint in 1986). We will also tap a hopped-up cask version of Brew #1 at 5 pm. Kind of a “2011 hopping meets 1986 cask ale” beer. Come by and try both of them!

The kitchen will be serving some old-school items, such as our original Muffaletta sandwich. But no, you’re not going to have to go to the “window” to order your grub, like you did in ’86.

John & Reid will preside over the tapping of the cask, and maybe go for another round of arm-wresting (John lost to Reid at the Festivus celebration last Dec.) Join past & present TRB brewers, staff, and long-time regulars to toast The Rock’s 25 years of making beer!

We’ve also created a special anniversary tee-shirt that pays homage to our original name, ”Roaring Rock Brewery”. There will be just one small print run of this shirt, so you should get yours before they’re gone. But, if you are up on your trivia of the early days of Roaring Rock/Triple Rock — you just may win one!

Triple-Rock-25th

Filed Under: Breweries, Events, Food & Beer, News Tagged With: Announcements, Bay Area, Brewpubs, California, History

Beer In Ads #328: Falstaff Home Movies

March 10, 2011 By Jay Brooks

ad-billboard
Thursday’s ad is for Falstaff, some artwork that looks to be from the late 1940s (post-war) or 1950s. Presumably the actual ad had added copy and this is just the raw art.

Flastaff-home-movies

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #327: George Sanders For Blatz

March 9, 2011 By Jay Brooks

ad-billboard
Wednesday’s ad is for Blatz Beer, and features Hollywood leading man George Sanders, whose most famous role was probably in All About Eve in 1950, though I know him for playing Simon Templar in the Saint series in the 1940s (I’m a huge fan of Leslie Charteris’ “The Saint” books, movies and TV shows). The funniest part of this ad is the headline: “I’ve been to Milwaukee, I ought to know … Blatz is Milwaukee’s Finest Beer!. Yeah, ’cause to visit a place is to know everything about it. I’m not exactly sure when the ads is from, though there’s a small “100” in the lower right-hand corner suggesting 1951, which would have been the Blatz Brewery‘s 100th anniversary, having been founded in 1851.

blatz2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #326: Budweiser, Say When

March 8, 2011 By Jay Brooks

ad-billboard
Tuesday’s ad is for Budweiser, from 1960, and it’s one of their “where’s there’s life … there’s Bud” series. This one shows a couple enjoying an evening on the floor. Cigarette hanging from his mouth, the man is pouring a bottle of Budweiser while his lady friend watches expectantly. Holding her hands on either side of the filling beer glass, her expression seems to be waiting to say “when.”

Bud-1960

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #325: Schlitz, Cowboy Music

March 7, 2011 By Jay Brooks

ad-billboard
Monday’s ad is for Schlitz, from 1950, and is one of a series of three panels ads that Schlitz created through the 1940s and 50s using as captions for the panels, “I was curious …,” “I tasted it …,” “No wonder Schlitz is …” blah, blah, blah. This one shows a country musical group. The fiddle player/snger tries some Schlitz and then the whole band starts smiling and playing again.

Schlitz-music-1950

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Wisconsin Historian Compares Current State Politics To Prohibition

March 6, 2011 By Jay Brooks

wisconsin
Here’s an interesting op-ed piece by Wisconsin historian John Gurda entitled Smashing ‘Demon Government’ in which he examines the many parallels between the current political climate in his state and the temperance movement that led to Prohibition. Thanks to Wisconsin Bulletin reader Jason H. for sending me the link. Subtitled “Walker’s small-government zeal resembles that of the prohibitionists,” here’s a few choice excerpts below:

MJS prohibition

In its moral fervor, its contempt for compromise, its demographic base and even its strategies, today’s new right is the philosophical first cousin of prohibitionism.

Consider a few of the parallels. The prohibitionists went after “Demon Rum,” while the tea party attacks Demon Government. The Anti-Saloon League preached that barrooms were destroying America’s moral fiber, while the new right declares that onerous taxation and excessive regulation are doing precisely the same thing. Carrie Nation smashed whiskey barrels, while today’s conservatives want to smash the welfare state. Addiction to spending, they might argue, is ultimately as destructive as addiction to alcohol.

Like the temperance movement of the last century, the tea party draws heavy support from Protestant evangelicals such as Walker himself, and their political playbook is a throwback as well. The prohibitionists were media-savvy opportunists, taking advantage of every opening to advance their cause.

When the United States entered World War I, they wasted no time demonizing beer as “Kaiser brew” and even accused Milwaukee’s producers of spreading “German propaganda.” When food shortages loomed during the conflict, the dry lobby convinced Congress to divert America’s grain supply from breweries and distilleries to less objectionable industries. The result was “wartime prohibition,” a supposedly temporary measure that went into effect in 1919 and soon gave way to the 18th Amendment. The national drought would last for 14 years.

It’s worth noting that America wasn’t alone in using the conflict of World War I to push anti-alcohol agendas. Like-minded measures in several countries led to similar alcohol prohibitions, many of which lasted far longer than ours, such as Australia, Canada, Finland, Hungry, Iceland, New Zealand, Norway and Russia. In each of those nations, temperance groups took advantage of wartime circumstances to push their plans on the rest of the populace in their respective places.

In much the same way that prohibitionists turned World War I to their advantage, the current crop of conservatives is making political hay from another temporary phenomenon: the global economic recession. The need for fiscal austerity has rarely been more obvious, but it’s being used as a pretext for advancing the new right’s legislative agenda.

We’re seeing that happen in most, if not every state, with anti-alcohol groups turning our nation’s economic adversity into an opportunity to raise taxes on beer, already the most heavily taxed consumer good (along with tobacco). The Marin Institute has even created propaganda showing the “worst” ten states, with “worst” meaning the states with the lowest taxes on beer, completely out of context and with no understanding whatsoever of why each individual’s states excise taxes are set where they are. Shortly after Governor Walker created Wisconsin’s deficit by giving tax cuts to the wealthy, Michele Simon of the Marin Institute tweeted that beer should make up the difference. “Dear Gov. Walker: Wisconsin has not raised its beer tax since 1969. At .06/gallon, among lowest in nation. Just one of many ideas.” If that’s not what Gurda was talking about, I don’t know what is. That’s using a grave political situation to further an unrelated agenda.

Walker began with a demand that public employees pay more for their pensions and health insurance – a necessary step to which they have agreed – and then proposed to strip them of their collective bargaining rights. That’s an epic non sequitur that makes sense only when you invoke tea party logic: If taxes are bad, then the people we pay with tax dollars must be brought to heel, even if it means freezing a new teacher at first-year wages until retirement.

But the new right’s agenda goes far beyond public employee unions. With solid majorities in the state Legislature, Walker first declared a budget emergency and then cut taxes by $140 million, which is equivalent to taking blood from a patient with severe anemia. In last week’s budget message, he pronounced the patient so sick that amputations are necessary. Walker’s juggernaut of tax cuts and service cuts, combined with his no-bid privatization plans, trends in one direction and one direction only: dismantling government one line item at a time, regardless of the consequences.

It is here, finally, that prohibitionism and tea party conservatism find common ground: Both are ideologies. They represent fixed, blinkered views of the world that focus on single issues and dismiss all other positions as either incomplete or simply wrong-headed. Get rid of alcohol, the prohibitionists promised, and the U.S. would become a nation of the righteous and a beacon of prosperity to the world. Just cut government to a minimum, the new right contends, and you will usher in a brave new era of freedom and opportunity.

And that’s how I see all of the neo-prohibitionist and anti-alcohol groups, as “ideologies.” All of the anti-alcohol groups that I’m aware of do everything in their power to punish alcohol companies because of their perceived sins and because they want to tell you and me how to live our lives. They do so without thinking through the consequences and overall use an “ends justify the means approach,” especially in the way they frame and distort their propaganda. Simply put, I believe that they think they know better than everybody else, there’s a certain smugness in their position; in its unwavering certainty, their righteousness that borders on religious fervor.

They’re convinced that there’s no free will, people are incapable of ignoring advertising, or knowing their limits when drinking. And while there are a few tragic figures who may fit that description, they’re the tiny minority that such groups are fixated on to make their case. The vast majority who drink alcohol do so responsibly and in moderation. Most people take personal responsibility for their actions, as they should. But personal responsibility rarely, if ever, figures into alcohol abuse if you listen only to anti-alcohol rhetoric and propaganda. It’s always the fault of the alcohol itself, and usually beer because it plays better to the people with money who fund such organizations (they drink wine after all). An op-ed piece in the UK Telegraph by Brendan O’Neil recently shed a light on the class issue in anti-alcohol efforts. If they’re not going after the children, then they’re preying on the weak-minded with the most effective advertising the world has ever wrought. Earlier this year, the hue and cry was because there were 3.5 minutes of beer commercial during the nearly four hours of the Super Bowl and — gasp — the little kiddies might see it.

But anti-alcohol rhetoric single-mindedly focuses on only the negative. I’ve never heard any of them say one word that was positive about any alcohol company. Even when Anheuser-Busch packaged cans of water and sent then to earthquake-ravaged Haiti, one anti-alcohol group criticized them for the deed, because they put their logo on the cans and sent out a press release (oh, the horror). Let no good deed go unpunished, indeed. That alone should convince us they’re idealogues.

I suspect they might say the same of me, but I understand and acknowledge that there are some people who should not drink. That such people can and do cause problems for themselves and often the people around them. I don’t write about it very much because I don’t have to; there’s plenty of lopsided anti-alcohol rhetoric already. I’m just trying to balance the conversation, though more often than not I feel like the lone voice in the wilderness.

But back to Wisconsin. My wife is a political news junkie, and she informs me that a careful reading of the facts reveals that Scott Walker’s entire political career has been in service to a single ideology: union busting. He apparently promised that was not his agenda throughout his campaign for governor, and the media swallowed that wholesale with few examining or reporting the discrepancy between what he said while campaigning and his entire career leading up to that point. In that, there’s yet another parallel between the new prohibitionists and the new political conservatives. Most mainstream news media also take the side of the well-funded anti-alcohol groups and parrot their propaganda without questioning it or providing any meaningful views from the other side of this debate.

As to Gurda’s comparisons, I think he’s right about anti-alcohol groups’ unwillingness to compromise and being self-righteous with “blinkered views of the world that focus on single issues and dismiss all other positions as either incomplete or simply wrong-headed.” That’s certainly been my experience. So as if there wasn’t enough reasons to support the protesters in Wisconsin, if this political test case is successful, not only will we see more unions busted in other states, but I suspect anti-alcohol groups are also closely watching this to see how they might use the same bullying tactics in furtherance of their own agenda. And that may be the scariest prospect of all. As usual, I’m with the Green Bay Packers on this one.

Filed Under: Beers, Editorial, News, Politics & Law Tagged With: History, Law, Prohibitionists, Wisconsin

Guinness Ad #58: This Little Piggy Went To Guinness

March 5, 2011 By Jay Brooks

guinness-toucan
Our 58th Guinness ad shows a farmer and his pigs, with one in particular being significantly larger, presumably from drinking Guinness. After all, as the tagline reminds us, it’s “Guinness for strength.” Or it may be the man carrying the largest pig who is able to do so thanks to the strength-giving properties of Guinness.

Guinness-pig

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #324: Boddington’s, The Cream Of Manchester

March 4, 2011 By Jay Brooks

ad-billboard
Friday’s ad is rather newer one, from 1996, is for Boddington’s, whose nickname — at least in ads — was “The Cream of Manchester.” It was a very popular imported brand for a time, though almost exclusively in the 16 oz. can. I always thought the ads with the ice cream scoop were a clever way to communicate the idea of its creaminess.

Boddingtons-1996

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

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