Friday’s ad is for Stroh’s and shows two couples at an idyllic lakeside spot enjoying a picnic lunch. But it wasn’t quite right, not until one of them showed up with a case of Stroh’s, “America’s Only Fire Brewed Beer.”
Beer In Ads #358: Miller’s Six-Bottle Man
Thursday’s ad is also from 1983, but is for Miller Brewing. The ad welcomes us to “Miller Time” and features a bearded man in a plaid shirt (at first I thought he might be a lumberjack, but alas it doesn’t look like flannel) holding six bottles of Miller High Life in both hands, that is three bottles per hand. That’s a pretty impressive feat, especially when you consider he’s holding them in such a way that every label is facing us.
Beer In Ads #357: Grolsch Tulips
Wednesday’s ad is a relatively new ad, from 1983. It’s for the Dutch beer Grolsch, showing six-packs growing out of the national flower of the Netherlands: tulips. Clearly, I’m buying the wrong bulbs.
Beer In Ads #356: World’s Most Famous Taste In Beer
Tuesday’s ad is a Schlitz ad, and though it looks older, at least to me, it’s from 1955. With a boastful tagline. “World’s Most Famous Taste In Beer.” I love the illustration of the sophisticated woman in a big black hat, thick red lips and those big blue eyes staring back at us, pilsner glass in hand.
Beer In Ads #355: Biere Gallia
Monday’s ad is for an old French brewery, Brasserie de Gallia. The original brewery was founded before 1878 but rechristened New Gallia in 1890, when it moved to Paris. It struggled after World War 2, and eventually closed in 1968. But last year it was relaunched as Gallia Paris. I’m not sure when the ad is from, but 1950s or before seems like a safe bet.
Guinness Ad #65: Who Can Resist A Guinness?
Our 65th Guinness ad depicts two pint glasses, one full, one freshly emptied. The tagline in small print at the bottom is “Guinness is Good For You.”
And below is the same artwork used in a Russian ad.
Beer In Ads #354: Miss Rheingold On A Picnic
Friday’s ad is yet another one for Rheingold beer, again from 1958, featuring Miss Rheingold for that year, Madelyn Darrow, on a picnic, though really it looks more like tailgating, though far more mellow tailgating than I’m used to.
Beer In Ads #353: Miss Rheingold Out On The Boat
Thursday’s ad is another one for Rheingold beer, this one from 1958, featuring Miss Rheingold for that year, Madelyn Darrow, out on a motor boat — the Owens — along with a driver, her dog and at least a six-pack of Rheingold beer, in cans naturally since they’re on the water.
Beer In Ads #352: Louis Pasteur Works In Whitbread’s Laboratory
Wednesday’s ad is for Whitbread, from 1937, and the ad shows an illustration of Louis Pasteur working on his fermentation studies in a laboratory at Whitbread Brewing in 1871, nine years after he completed his first test of pasteurization, which took place today in 1862.
Beer In Ads #351: Come Join The Tavern Schlitzfest
Tuesday’s ad is for Schlitz, from 1957, during one of my favorite ad campaigns by any brewer: Schlitzerland. Schlitzerland featured some great retro-style illustrations (though at the time perhaps they weren’t quite so retro). This one shows the happiest people in the world singing and drinking Schlitz in a tavern — the kind “Where Schutzfellows Get Together.”
