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Discovery Channel To Explain “How Beer Saved The World”

October 25, 2010 By Jay Brooks

sweetwater
It seems that the Discovery Channel is also currently shooting a beer documentary entitled “How Beer Saved the World.” Sweetwater Brewing in Georgia tweeted a photo of the crew of the documentary at the brewery over the weekend.

sweetwater-discovery
“The Discovery channel’s, “How Beer Saved the World” Amanda from Emory with our Brewmaster Mark Medlin and the sound dude.”

There’s not much additional information out there, though on Sunday the Georgia Tech Glee Club performed the Anacreontic Song at the Brick Store Pub in Decatur, also for the documentary. If you’re not familiar with the song, it’s also known as “To Anacreon in Heaven” and is an old British drinking song. According to AstroCocktail, “Anacreon was an ancient Greek poet (563-478 BC) whose many poems about the pleasures of wine and its results earned him the reputation as the bard of the grape.”

Even if you don’t know the lyrics, you probably know the tune, as it was used as the melody for our National Anthem. “Francis Scott Key wrote ‘Defence of Fort McHenry’ while detained on a British ship during the night of September 13, 1814, as the British forces bombarded the American fort. His brother-in-law, on hearing the poem Key had written, realized it fit the tune of ‘The Anacreontic Song.'” It was later retitled The Star-Spangled Banner. You can hear a version of it here.

anacreon
“Anacreon” by Jean Leon Gerome, 1848

Admittedly, not much to go on, but it would appear there is definitely another beer documentary in the works for the Discovery channel, and that’s in addition to the new series, Brew Masters, debuting next month and starring Sam Calagione from Dogfish Head.

Filed Under: Breweries, News Tagged With: History, Rumors

Beer In Art #99: Cap Anson and Buck Ewing “E.&J. Burke Ale” Beer Poster

October 24, 2010 By Jay Brooks

art-beer
Today’s art is a beautiful lithograph from 1889 featuring both beer and baseball, our recent topic during the MLB Playoffs and World Series. Although the lithograph is essentially an advertisement, its age, historic nature, value and artistic beauty make it artistic enough to be featured here, at least in my opinion. Known as the Cap Anson and Buck Ewing “Burke Ale” Beer Poster, it is the first known time that a baseball player was paid for his endorsement for advertising. The two baseball players were Cap Anson, of the Chicago White Stockings (the team that eventually became the Cubs, the modern White Sox took their name from the Cubs’ abandoned nickname in 1900), and Buck Ewing, of the New York Giants (now, of course, the San Francisco Giants, on their way to the World Series). The beer being advertised is essentially from Guinness, their Finest Pale Ale and Extra Foreign Stout, both of which were sold under the label “E. & J. Burke,” which was for Edward and John Burke who, had a liquor importing company and was licensed by Guinness to sell their products under that name, beginning in either 1849 or 1880 (accounts disagree) and continuing through the start of Prohibition.

anson-ewing-1889

Here’s the description from Robert Edwards Auctions, who auctioned one of only three known posters in 2008:

Both Anson and Ewing are pictured in their respective uniforms as they take a break from a game to enjoy a refreshing glass of beer. Anson is seen enjoying a glass of Finest Pale Ale, while Ewing opts for a glass of Extra Foreign Stout. The timeless appeal of this piece, aside from the colorful graphics and high-quality production values, lies in the artistry of the scene as a whole. In what was then a nostalgic homage to the game’s early history, Anson and Ewing are pictured relaxing outside a large retiring tent. Such tents, which were holdovers from the game of cricket, were a common site at ball games during the 1850s and early 1860s, but were no longer in vogue at the time. A large banner displayed above the tent reads “Champions,” which most likely refers to the many championships won by each player’s respective teams in the preceding years, to which they now toast. Pictured in the background is a game-in-progress scene (presumably between the White Stockings and Giants), with the field bordered by a filled-to-capacity grandstand. The foreground image further promotes the company’s products, as Anson is sitting on a keg of Finest Pale Ale and Ewing is resting his arm on a barrel of Extra Foreign Stout. Boxes of “Burke’s Old Irish Whiskey” and “Garm Kirk Scotch Whiskey” are also visible among the barrels. Perhaps the most amusing detail are the numerous empty bottles of each respective beverage that are strewn all along the ground at their feet, along with various pieces of baseball equipment (base, ball and box, and bat). Also in the foreground, lying next to a beer barrel, is letter of endorsement from the brewery that bears an “Arthur Guinness Son & Co.” seal. The name of the lithography company, “Wagner & Co. Lith – 75 Murray St. N.Y.,” is printed in the lower right corner of the poster.

The Robert Edwards Auctions also has a lot more information about the poster. According to Collectors Corner, the poster “sold for an astonishing $188,000, setting a record for a baseball-related advertising poster and a record for any American advertising poster featuring a product of any kind.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Guinness, History, Sports

Guinness Ad #40: Steamrolling

October 23, 2010 By Jay Brooks

guinness-toucan
Our 40th Guinness poster by John Gilroy shows a man lifting up a manhole cover — and also lifting the steamroller resting on the cover — in order to rescue his pint of Guinness. Naturally, the tagline is “Guinness for strength.”

Guinness-steamroller

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #222: Bob Uecker, Mr. Baseball

October 22, 2010 By Jay Brooks

ad-billboard
Friday’s ad is the fourth baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1982 and features baseball personality Bob Uecker, who Johnny Carson dubbed “Mr. Baseball.” This was one his earliest ads for Miller Lite, when they started trying to convince men to drink a low-calorie beer. It features Uecker’s signature self-deprecating humor with the line “Great ballplayers drink Lite beer because it’s less filling. I know. I asked one.”

miller-lite-uecker-1982

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

Beer In Ads #221: Rheingold, Kathy & Casey At The Bat

October 21, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is the third baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1962 and features baseball legend Casey Stengel, when he was managing the New York Mets. The woman in the ad is Miss Rheingold for 1962, Kathy Kersh.

Rheingold-1962-mets

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #220: The Goodness of Malt (& Baseball)

October 20, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is the second baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1958 and is by the now defunct trade organization for brewer’s malt, the Barley and Malt Institute. It features a number of men enjoying both beer and baseball. The text is great, too. “The goodness of Malt yours when you say , “Let’s make it beer.” It looks like beer at the ballpark in 1958 may have been $1. The man in the foreground is holding two beers, and the hand on the right appears to have just accepted two dollar bills. That, or it’s even cheaper and he just bought a round for the row.

barley-and-malt-1958-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #219: Score Big With Hamm’s

October 19, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is the first baseball-themed one, which will continue through the World Series. It’s for Hamm’s Beer, and is a newer ad, at least from the period of time when Pabst owned the brand, before selling it to Miller — 1983-99. But it’s a great use of the Hamm’s Bear playing baseball.

Hamms-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Sports

Beer In Ads #218: Why Is This Fabacher Smiling?

October 18, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for a failed brand from the Jackson Brewery in New Orleans, Louisiana — better known as Jax Brewery. In what I believe began in the late 1960s, Jax launched a brand called Fabacher and had ads with a fake “Andrew Fabacher” who supposedly looked like Andrew Jackson, which is who the brewery had been named for. The brewery was founded in 1890 by Alsatian German immigrant Lawrence Fabacher. It stayed in business during Prohibition by making root beer, other soft drinks and near beer. “By the late 1930s it was sold in all of Louisiana, and parts of Texas, Arkansas, Oklahoma, Tennessee, Mississippi and Alabama.” In 1964, they renovated the brewery and became the “10th largest single-plant brewery in the country, brewing nearly 450,000 barrels of beer annually, [also] making it the largest independent brewery in the South” at that time. The beer ultimately failed and the brewery closed in the mid-1970s. The brewery location is today a shopping mall.

Jax-falbacher

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Louisiana

Guinness Ad #39: Flying In Formation

October 16, 2010 By Jay Brooks

guinness-toucan
Our 39th Guinness poster by John Gilroy was undoubtedly done around the time of World War 2. It depicts a group of four Toucans flying in formation at an RAF airfield while a pair of mustachioed officers look on in surprise. They’re probably surprised because each Toucan is balancing two pint of Guinness on each of their beaks. The tagline is “Lovely day for a Guinness.”

guinness-lovely-day-fly

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #217: Schlitz Sends In The Clown

October 15, 2010 By Jay Brooks

ad-billboard
Friday’s ad is for Schlitz from 1965 and features an ugly clown, although I pretty much hate all clowns so I find them all scary and a not a bit funny. Sad, really. And this one’s no different, with the text “What makes the clown smile? Schlitz. Greatest beer on Earth.” The ad also mentioned an upcoming circus parade later that year in Milwaukee, on July 5.

images65schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

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