
Wednesday’s ad is yet another one from France, done in 1920. It’s for Biere De Vezelise, a brewery that was located in northeastern France since 1863, when it was founded by Antoni Moreau. The brewery closed in 1971. The artist’s name is Guerzan.

By Jay Brooks

Wednesday’s ad is yet another one from France, done in 1920. It’s for Biere De Vezelise, a brewery that was located in northeastern France since 1863, when it was founded by Antoni Moreau. The brewery closed in 1971. The artist’s name is Guerzan.

By Jay Brooks

Tuesday’s ad is another one from France, done in 1929. It’s for Maik Les Bieres De Luxe, a brewery located on the Champs-Elysess in Paris. The artist is T. Mercier.

By Jay Brooks

Jack McAuliffe may just be the most elusive figure in the short history of craft beer. He was craft before craft beer was cool. The former Navy man and engineer founded the very first modern microbrewery in Sonoma County, California in 1976 (New Albion incorporated October 8, 1976) and began production the following year using a brewery he built from spare parts. His New Albion Brewery was all alone for at least three years until Sierra Nevada Brewing joined him in 1980, essentially doubling the number of new breweries.
But New Albion was a bit ahead of its time and by 1982 was out of business. As I understand it, a disheartened McAuliffe tired of reliving his brewery’s failure, and eventually disappeared from the burgeoning beer community that his efforts inspired. For a number of years, few people knew where he was, but Maureen Ogle managed to track him down living in Las Vegas when she was working on Ambitious Brew and provides one of the fullest accounts of the New Albion Brewery beginning at Page 291. More recently, after a bad car accident landed McAuliffe in intensive care, he moved to San Antonio, Texas to live with his sister. Happily, San Antonio has taken to their adopted son, and the San Antonio Express-News had a nice story about Jack and his new collaboration with Sierra Nevada Brewing, San Antonio’s Jack McAuliffe is namesake of commemorative Sierra Nevada beer.

Ken Grossman pours a beer for Jack McAuliffe as (I think) Charlie Bamforth looks on.
The latest collaboration beer celebrating Sierra Nevada’s 30th anniversary this year is based on a beer that Jack used to make at New Albion for another annual celebration.
In the late ’70s, New Albion brewed a special beer for annual Summer Solstice parties that didn’t particularly hew to any style, but occupied a space somewhere between a porter and a barley wine.
Using that concept and the ingredients that were available at the time, Ken and Jack’s Ale recipe was born. It contains Canadian two-row and European caramel barley and a combination of Cascade and cluster hops.
Grossman describes the beer as a “dark barleywine that is bottle fermented.” It clocks in at 10 percent ABV, which McAuliffe points out is the upper limit of what conventional yeast can survive. Like any beer, you can drink this one right away, but it will likely improve with age.
It’s certainly great to see Jack McAuliffe in the public eye again. Few people deserve to be more well-known in the beer world than him. It’s a real shame that so few people know Jack and his contribution to the modern craft beer community. We all really should know Jack. Hell, I think October 8 should be considered the birthday of modern craft beer, which in a couple of weeks will celebrate its 34th. Let’s all raise a toast to Jack, every year, on that day.

Jack & Ken’s Ale, a black barley wine.
By Jay Brooks

Monday’s ad is an old one from Quilmes, the best-selling beer in Argentina. “Y Todos Con” translates to “And All With” Quilmes. I love the stylized glasses in the hands, and the way they depict the motion of having just clinked them together.

By Jay Brooks

Most of the details about today’s work of art are unknown to me, but despite that it still was too good not to feature. All I know is that it depicts an immigrant family, originally from the Netherlands, living in Baltimore, Maryland and was painted by the father of the family shown in the painting.
It apparently hangs in the museum of the Maryland Historical Society. Unfortunately, I can find no information about it on their website. They appear to have quite a few paintings online, but not knowing the artist or the title of the painting makes it a bit more difficult to find. I don’t even know when it was painted, but I’m guessing the late 1800s or the very early part of the 20th century.
Most of the adults have a beer in their hand. I count a total of nine glasses of beer. The couple in the center foreground look sickly, almost pale enough to be considered zombies. But it’s still a very compelling painting. If anyone has any actual details about the painting, please do let me know.

By Jay Brooks
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Our 31st Guinness poster by John Gilroy goes back to the pint, smiling, as usual. The tagline is “Guinness Is Good For You.” At least it makes you smile.

By Jay Brooks

Friday’s ad is from an earlier period, just before the golden age of poster, nearer the turn of the century, around 1905. It’s by artist Francisco Tamagno and is advertising Biere De Ville Sur Illon.
Here’s a short biography of the artist.
Francisco Tamagno was among the original movement of France’s fanciful graphic advertisement art tradition so popular around the Turn of the 20th Century, as it is now as vintage art. His signature style is influenced by his Portuguese heritage, infusing his French-themed art with bright, lively colors in highly pictorial settings. Born in Sintra, Portugal in 1851, in his early career, he was a portrait painter. He moved to Paris in the 1880’s to work as the house artist of the printer Camis; preparing theatrical playbills, and later graduating to posters for railroads, bicycle manufacturers and distillers. He died in Paris in 1923.

By Jay Brooks

Thursday’s ad continues the impromptu series from the golden age of posters, the 1920s. This one is again from France around 1927. It’s for Brasserie Lengrand and is by the artist G. Piana.

By Jay Brooks

Wednesday’s ad is another from the golden age of posters, the 1920s. It’s an Italian poster by artist Leonetto Cappiello, and features a trio of lovely ladies dancing around a pilsner glass like it was a Maypole.

By Jay Brooks

Tuesday’s ad is by one of my favorite poster artists, Alphonse Mucha. The title of it is Bieres de la Meuse and it was done in France around 1897.

