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Jay R. Brooks on Beer

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Happy International Women’s Day

March 8, 2013 By Jay Brooks

women
As you may be aware, today is International Women’s Day, and although I’m up to my eyeballs in work, I do want to pause and celebrate the many, many women in beer. Time was, beer was an all-boys club, and to a certain few it still is, but I couldn’t be happier to see an ever-increasing number of women attending beer events, writing about it and brewing it. There was a time when brewsters made almost all of the beer, but then men grabbed the reigns and kicked women to the curb. I, for one, think beer was all the poorer for that decision, but then it happened centuries before I had any say in the matter.

Because I don’t want to leave anybody out, I’m not going to even try to list all of the wonderful people I’ve met over the years I’ve been writing about beer who just happen to have been born female. To them, today and really on every day, I raise a toast to you.

Although I’m not naming names, here are a few others who have, and some organizations, too, that are also worth singling out. It’s not complete, of course, and I’m confident there are others I’m forgetting, but suffice it to say I mean to include everyone. To all of you, thanks for what you do, and making the world of beer a better place to work, to play and to enjoy life.

  • 10 Amazing Women in Craft Beer You Should Know and Follow by the Beer Wench
  • Barley’s Angels
  • Brewess: The Blog for Women Who Brew Beer
  • Ladies of Craft Beer [website currently down?]
  • The Pink Boots Society
  • Queens of the Beer Age by the Weekly Pint
  • Real Women Drink Craft Beer
  • Women Enjoying Beer

women-in-brewing

The Pink Boots Society, founded by Teri Fahrendorf, “created to empower women beer professionals to advance their careers in the Beer Industry through Education.” Today there are nearly 900 members for all facets of the beer industry.

pink-boots

Barley’s Angels, co-founded (I think) by Lisa Morrison in Portland, Oregon. “Barley’s Angels is a growing collection of individual chapters around the world that work with craft beer focused breweries, brewpubs, restaurants, alehouses and other public beer establishments to advance the female consumer craft beer enthusiast, resulting in increased patronage and revenue from women, while encouraging education and interest in beer among this often under-recognized demographic group.” There are currently 25 chapters in 18 states, plus 12 international chapters in five countries.

BAlogo kg

Women Enjoying Beer, started by Ginger Johnson. “Women Enjoying Beer develops and serves the female beer enthusiast. We’re the only organization anywhere doing as much, from the consumer vantage point, to benefit the craft/beer industry.”

WEB

Filed Under: Beers, Breweries, Events, Just For Fun, News, Related Pleasures Tagged With: Holidays, Women

Beer In Ads #801: Celebrate the Year of the Snake

February 11, 2013 By Jay Brooks


Monday’s ad is for Tsingtao, but it’s not an old one, but instead is from this year, as the Chinese New Year began yesterday. This year is the Year of the Snake, and that’s what this ad is all about. Happy New Year.

TsingtaoNewYear-2013

Filed Under: Art & Beer, Beers Tagged With: Advertising, China, Holidays

Brewhog Determines An Early Spring Bock For 2013

February 2, 2013 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year did not see his shadow. You know what that means? It means an early spring, and earlier spring bock for us. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day from the Punxsutawney Groundhog Club.

groundhog-beer

Filed Under: Just For Fun, News Tagged With: Holidays, Pennsylvania

Vintage Beer Sweaters

December 26, 2012 By Jay Brooks

sweater
Christmas, of course, is the time when ugly sweaters are not only finally acceptable, but at this time of year they’re downright mandatory. Happily artist AJ Fosik began collecting and rescuing some beer-themed ugly sweaters. According to Trend Hunter, “Fosik says that all of these knits were ‘rescued from moldy basements, plucked from dingy backwaters and ripped from the backs of greasy shitleopards.'” Below, for example, is one from his collection, from Olympia Beer.

Fosik-olympia

And here’s another one, for Carling Black Label.

Fosik-blk-label

Unfortunately, Fosik no longer maintains his Flickr gallery, where the sweater collection originally lived, but luckily the collection went viral and it still lives in that series of tubes we call the interwebs. You can see his art at the Jonathan Levine Gallery and the David B. Smith Gallery. Below is a slideshow of my Flickr gallery where I think I found most, if not all, of Fosik’s collected beer sweaters, and I even added a few others that I found along the way. To see them in their full color, full size glory, view the galley full screen by clicking the button with four arrows on it. Enjoy.

UPDATE 12.30: I just heard from an online store, Brew Town Gear, that has several of the vintage beer sweaters for sale, along with some similar satin jackets. They also have a brick and mortar store in La Crosse, Wisconsin. Stock up now for next Christmas.

UPDATE 11:11:14: Brew Town Gear is apparently now Bar Closet, and has expanded its selection and now carries “even more interesting vintage items.”

Filed Under: Beers, Breweries, Just For Fun Tagged With: Christmas, Holidays, Humor

Beer In Ads #767: The Season’s Greeting

December 25, 2012 By Jay Brooks


Tuesday’s Christmas ad is for Rheingold Beer, from 1943. In the ad, a woman has apparently just hung the wreath, and to hammer home the point she’s still holding it in her hand. It’s impressive how she managed to hang it in the exact spot so the tagline — The Season’s Greeting — is centered inside the wreath.

rheingold-xmas-1943

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #766: Seasons Cheer …

December 24, 2012 By Jay Brooks


Monday’s Christmas Eve ad is for Arrow Beer, from 1946. It’s a simple ad, showing a glass of Arrow Beer along with a bottle in front of a wreath of holly and a candle. The ad copy couldn’t be simpler. “Seasons Cheer … from Arrow Beer.”

arrow-1946-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #765: Still Putting The Finishing Touches On The Tree

December 21, 2012 By Jay Brooks


Friday’s ad is a newer one for Carlsberg, with the tree he’s “still putting the finishing touches on” made out of Carlsberg crowns with a fill glass as tree trunk.

Carlsberg-Christmas-ad

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, Holidays

We Didn’t Repeal Prohibition So …

December 5, 2012 By Jay Brooks

lucky-bucket
Regular readers of the Bulletin know my feelings about low-calorie light diet beer, so this poster by Lucky Bucket Brewing in Nebraska gave me quite a chuckle. “We didn’t repeal Prohibition so we could drink light beer.” Amen, brother. Truer words were never spoken. Happy Repeal Day, everybody.

repeal-light-beer

Filed Under: Beers, Breweries, Editorial, Just For Fun Tagged With: Holidays, Humor, Light Beer

Beer Can Advent Calendar

December 4, 2012 By Jay Brooks

advent-calendar
This looks like a fun project for the DIY-minded beer lover, with a tip of the hat to KegWorks. The Do-It-Yourself website Instructables has step-by-step instructions on how to make your own Beer Advent Calendar with cans of beer instead of those little chocolates that most of them have behind each daily door. We also get a Lego Advent Calendar every year for the kids, but a beer Advent Calendar sounds even better. Check it out. Be sure to read the comments, too, where suggestions on how to do the same thing with beer bottles can be found.

beer-advent-calendar

Filed Under: Beers, Just For Fun Tagged With: Cans, Christmas, DIY, Holidays

Beer In Ads #743: Preparing The Thanksgiving Feast

November 22, 2012 By Jay Brooks


Thursday’s ad is for Ballantine Ale, called “Preparing the Thanksgiving Feast,” it’s from 1953. The ad features a great illustration showing a cut-out of the interior of a home getting ready to serve a traditional Thanksgiving dinner. It’s not exactly how my Thanksgiving looked, but it’s close. What I really love is the poem below the illustration.

Thanksgiving Day is here at last …
     The family’s come from far and near.
The kitchen’s smelling mighty nice;
     And Dad’s got Ballantine on ice.
That’s the beer we like best …
     Deep-brewed to meet the “icebox test.”
We chill the bottles thoroughly …
     Flavor that chill can’t kill, you see!

Priceless. Happy Thanksgiving everyone!

Untitled

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History, Holidays

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