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Historic Beer Birthday: Jacob Hammel

February 10, 2026 By Jay Brooks Leave a Comment

illinois-bc

Today is the birthday of Jacob Hammel (February 10, 1827-July 9, 1901). He was born in Rheinfalz, Germany, and emigrated to the U.S. in 1849, when he was 22. He initially settled in Ohio, but moved to Lebanon, Illinois where he started the Illinois Brewing Co. For health reasons, his son William moved to Sirocco, New Mexico, and his brother Gustav joined him and they founded Hammel Bros. & Co. But their father Jacob joined them when he was older, around 1888, and they renamed it the Illinois Brewing Co.

This obituary is from the American Brewers Journal five years after his death in 1901, in their “Five Years Ago” page in the 1906 edition.

Jacob-Hammel=Amer-Brewers-obit

This description of Hammel and his breweries’ histories

According to an oral history interview of Clarence Hammel by Helen Sickles, his grandfather Jakob Hammel emigrated from Bavaria ca. 1848 in company with (Eberhard) Anheuser and briefly considered forming a partnership with him in St. Louis, Missouri. The two men were evading conscription into the army before the War of 1849. They separated, and Anheuser established E. Anheuser & Co. (later Anheuser-Busch) in 1860 in St. Louis, Missouri, while Hammel set up the Illinois Brewing Co. (also called Illinois Brewery Co.) ca. 1870 in Lebanon, Illinois. Jakob’s son, William Hammel, was born in 1857 and migrated as a young adult to Socorro in 1882. Like many other newcomers he traveled west on a doctor’s recommendation to find a cleaner and healthier environment. He set up a warehouse and imported beer from Illinois until 1886 when he bought property from Pedro Montoya and started a brewery housed in adobe buildings. In 1904 the Illinois Brewery Co. moved into a new stone building which is now known as the Hammel Museum. The product was a lager beer with the label, Export, later changed to Select. The brewmaster was Francis Eppele.

In 1919 the Volstead Act (18th Amendment) put an end to the brewing operation, and the company continued for almost half a century as an ice house and bottling plant. The company had a very early franchise for Pepsi-Cola to which it added Orange Crush, Dr. Pepper, and Grapette. The growing number of home electric refrigerators eventually reduced the demand for ice to an unprofitable level and the business closed in 1969. Ownership was transferred to the Socorro County Historical Society.

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The New Mexico brewery around 1902-04.

And this is from “100 Years of Brewing.”

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Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Illinois, New Mexico

Historic Beer Birthday: John L. Hoerber Jr.

February 5, 2026 By Jay Brooks Leave a Comment

hoerber
Today is the birthday of John L. Hoerber Jr. (February 5, 1848-April 1, 1927). His father, John L. Hoerber, founded the John L. Hoerber Brewery in 1858 of Chicago, Illinois, located at 186 Griswold Street. There was very little information I could find about him or his son, not even a photo. But their brewery appears to have taken on a partner in 1864, and was renamed the Hoerber & Gastreich Brewery, but just one year later was hte John L. Hoerber Brewery again. But in 1865 it was sold. As far as I can tell, another John L. Hoerber Brewery was opened in 1864, located at 216/224 West 12th Street, but appears to also have been sold in 1882. Then in 1882, yet another brewery was opened at 646/662 Hinman & 22nd Streets, though it 1885 it changed its name again from brewery to the John L. Hoerber Brewing Co., which is stayed until prohibition. After prohibition, it reopened as The Hoerber Brewing Co., and remained in business until 1941, when it closed for good.

hoerber-draught
There’s some information about junior in “The Book of Chicagoans: A Biographical Dictionary of Leading Living Men of the City of Chicago,” published in 1911:

John-Hoerber-Jr-bio
Hoerbers-Beer-Labels-Hoerber-Brewing-Company
Chicago historian and beer writer Bob Skilnik had an article in the Chicago Tribune that mentioned the Hoerber Brewery in 1997:

A population increase from a few hundred in 1833 to more than 100,000 in 1860 opened the market and made success possible for scores of brewers. In 1857, the city council ordered the grades of all existing properties to be raised to a height that would ensure proper drainage. John Hoerber used this opportunity to raise his combination saloon, store and boardinghouse and install a small brewery underneath, pumping fresh beer to his customers. By doing so, Hoerber beat the now-defunct Siebens on West Ontario by about 150 years for the title of Chicago’s first brew pub.

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Filed Under: Birthdays, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: Franz Sales Reisch

January 24, 2026 By Jay Brooks

Today is the birthday of Franz Sales Reisch (January 24, 1809-August 18, 1875), who founded the Reisch Brewing Co. in 1849, in the city of Springfield, Illinois. According to Wikipedia, “the brewery operated until 1920 when it was forced to close because of Prohibition. It reopened in 1933 and stayed open until it shut its doors permanently in 1966.” During that time it changed names seven times.

The Historical Encyclopedia of Illinois and History of Sangamon County has an entry for Franz Reisch:

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An early photograph of the original brewery.

The 1910 book 100 Years of Brewing has a short entry about the brewery:

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The letterhead for the company from shortly after they incorporated in 1903.
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A delivery truck of Reisch Beer (date unknown).
Lester Jones, of the Beer Institute & George Reisch, of Anheuser-Busch @ GABF Saturday
Lester Jones, currently with the NBWA, and George Reisch at GABF in 2009.

George Reisch was the Brewmaster and Director of Brewmaster Outreach at Anheuser-Busch, and had been there since 1979, before retiring a few years ago. He’s a fifth generation with Franz Sales Resich being first. His 96-year old father Edward is 4th generation (and will be 97 on March 1). His son Patrick Reisch brews for Goose Island and is 6th Generation.

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Reisch Hercules Malt, an interesting lower-alcohol label.
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And finally, Wiener-style Special. I hope they mean Vienna-style and not frankfurter.

There’s also some additional information and photos at the entry for his son’s birthday, Frank Reisch.

Filed Under: Birthdays, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: Frank Reisch

January 19, 2026 By Jay Brooks

Today is the birthday of Frank Reisch (January 19, 1842-May 22, 1896), who at one time was involved in the management of the Reisch Brewing Co. He was the son of the founder, Franz Sales Reisch, who established the family brewery in 1849, in the city of Springfield, Illinois. According to Wikipedia, “the brewery operated until 1920 when it was forced to close because of Prohibition. It reopened in 1933 and stayed open until it shut its doors permanently in 1966.” During that time it changed names seven times.

frank-reisch-portrait-illustration

Find A Grave has a short biography, taken from the “Portrait & Biographical Album of Sangamon County, IL:

Son of Frank and Susannah Reisch. In 1863, he was admitted into partnership of the Reisch Brewery in Springfield, IL, founded by his father Frank. In 1868 they built a mammoth structure in which Frank carried on the business after the death of his father in 1875.

From the time that he entered into partnership with his father, the business steadily increased and was one of the leading industries of the city. The brewery was finely fitted up with all the best machinery for carrying on the manufacture of beer. The capacity of the brewery was one hundred barrels a day, and gave employment to fifty-five men and to eight teams.

Mr. Reisch was a thorough business man who took a keen interest in everything calculated to promote the growth and development of Springfield. He was a strong man in financial circles, was a Director in the Illinois National Bank and a stockholder in the street railway system.

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The brewery in Springfield (date unknown).

The 1910 book 100 Years of Brewing has a short entry about the brewery:

Reisch-100-years

Here’s the letterhead for the company from shortly after they incorporated in 1903.

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The Historical Encyclopedia of Illinois and History of Sangamon County doesn’t have an entry for Frank Reisch though he is mentioned in his father’s entry.

Frank-Reisch-dads-bio

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The brewery slightly closer (date unknown).

Tony White, who’s the great-great grandson of Reisch brewery founder Franz Sales Resich, is working on a book about his family’s brewing legacy. He also has a great webpage with lots of information about Reisch Brewing, including photographs and interviews with other family members.

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A stylized postcard of the brewery c. 1930s.

Here’s part of an entry of Frank Reisch from the Encyclopaedia of Biography of Illinois, though I clipped the second half, which discusses his involvement in local banking.

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A Resich Brewery delivery truck from around 1915. You can see many more photos from Springfield Breweries in a slideshow by the Reisch Brew Crew.
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Additional information can be found at the Springfield Journal Register and Manic Publishing’s Ghost of brewing past.

Lester Jones, of the Beer Institute & George Reisch, of Anheuser-Busch @ GABF Saturday
Lester Jones, currently with the NBWA, and my friend George Reisch at GABF in 2009.

George Reisch is currently the Brewmaster and Director of Brewmaster Outreach at Anheuser-Busch, and has been there since 1979. He’s a fifth generation with Franz Sales Resich, Frank’s father, being first. His 96-year old father Edward is 4th generation (and will be 97 on March 1). His son Patrick Reisch brews for Goose Island and is 6th Generation.

Reisch-Gold-Top
One of their best-selling beers back in the day, Gold Top.

Filed Under: Birthdays, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: Joseph Junk

January 15, 2026 By Jay Brooks

chicago-1
Today is the birthday of German-born Joseph P. Junk (January 15, 1841-February 17, 1887) who emigrated to the U.S. in 1868, and in 1883 opened the eponymous Joseph Junk Brewery in Chicago, Illinois. Unfortunately, he died just a few years later, in 1887, and his widow, Magdalena Junk, took over management of the brewery, renaming it Junk’s Brewery and then the Jos. Junk Brewery, which it remained until 1909. She increased production from around 4,000 barrels to 45,000 barrels of lager beer.

It then became the South Side Brewing Co. until prohibition, and afterwards reopened under that same name. But in 1937 in became the more fancifully named Ambrosia Brewing Co., then changed again one final time, to the Atlantic Brewing Co., before closing for good in 1965. It was located at 3700/3710 South Halstead and 37th Streets. According to Tavern Trove, “the brewery has been torn down. What was the Ambrosia Brewery is now the parking lot for Schaller’s Pump, a tavern located at 3714 S. Halsted, Chicago.”

Here’s a short article from the Western Brewer (Brewer’s Journal) from August 1909 reporting on the transition from Jos. Junk to South Side Brewing.

south-side-chicago

I was unable to find any photos of any of the Junk family, and in fact very little of anything, which I guess makes sense since they were the Junk Brewery, or some variation, for a relatively short time a very long time ago. Here’s what I did find.

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A rare Junk bottle.

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This is a South Side delivery truck taken around 1936.

postcard-chicago-ambrosia-brewing-company-3700-s-halsted-aerial-c1930
The website where I found this claims it was from 1930, but American Breweries II states that it wasn’t called Ambrosia Brewing until 1937, so it’s probably from the late 1930s at the earliest. But another source says it’s from the 1950s, and indeed it as known as Ambrosia through 1959, so that’s perhaps more likely given the look of the postcard.

ambrosia-brewing
This is in the collection of the Chicago History Museum, but they appear to have no idea when it was taken.

AmbrosiaChicago1952This is the brewery around 1952, taken by Ernie Oest and featured at beer can history.

But by far, this is the most interesting bit of history on Joseph Junk I turned up. This is a newspaper article from the Chicago Tribune for March 29, 1902. It concerns what I can only assume is Joe and Magdalena’s son, since they refer to him as a “young man” and “member of the Chicago Brewery” rather then saying “owner.” Seems the young man went on a bender in San Francisco and ended up marrying some floozy he’d just met. But here’s the best bit. “The trouble began when the young man’s family learned that Lottie (is that not a floozy’s name?) had done a song-and-dance turn in abbreviated skirts.” Oh, the horror. It sounds like they could live with or tolerate the “song-and dance turn,” but not, I repeat not, if there were “abbreviated skirts” involved. That was the deal breaker, so they sent him off on “a Southern tour” and her packing back to Frisco, eventually settling on a payoff on $10,000, which in today’s money is over a quarter-million dollars, or roughly $276,150. It must have been the talk of polite society for months afterwards, bringing shame down on the Junk family.

Junk-chi-tribune-1902

Filed Under: Beers, Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: Chicago, History, Illinois

Historic Beer Birthday: Henry Shlaudeman

January 13, 2026 By Jay Brooks

decatur-brewing-old
Today is the birthday of Henry Shlaudeman (January 13, 1834-February 24, 1923), who founded what would become the Decatur Brewing Co., in Decatur, Illinois. Shlaudeman was born in Wildeshausen, Grossherzogtum Oldenburg, in what today is part of Germany. He emigrated to America in 1846. After a short stint in the cigar trade, he joined the Edward Harpstrite Brewery (which was originally the John Koehler & Adam Keck Brewery when it opened in 1855). Within a few years, he’d made enough of an impact that it became the Harpstrite & Shlaudeman Brewery, and two years after that, in 1884, he bought out his partner and it became the Henry Shlaudeman Brewery. In 1888, it was again renamed, this time the Decatur Brewing Co. It reopened after prohibition in 1934 under the name Macon County Beverage Co., but closed for good the same year.

Here’s his obituary from the Decatur Herald and Review in February 27, 1923:

The City of Decatur and Macon County, subtitled “A Record of Settlement, Organization, Progress and Achievement,” includes a biography of Henry Shlaudeman:

Henry-Shlaudeman-bio-1
Henry-Shlaudeman-bio-2

And while there’s not much about him, his house has an entire webpage, all about the Henry Shlaudeman House

Henry-Shlaudeman-house

He also held at least two patents related to brewing. One was for an Improvement in safety-valves for fermented-liquor casks from 1878 and the other for a Refrigerator-building for fermenting and storing beer.

Here’s another obituary from the Decatur Herald and Review in February 28, 1923:

Filed Under: Birthdays, Breweries, Just For Fun, Related Pleasures Tagged With: Germany, History, Illinois

Historic Beer Birthday: Caspar Ruff

January 6, 2026 By Jay Brooks

ruff
Today is the birthday of Caspar Ruff (January 6, 1844-November 28, 1905). He is actually Caspar Ruff Jr., his father also being Caspar Ruff, who was born in Germany and along with his father, Louis Ruff, came to the United States in 1836, settling in Quincy, Illinois, where Caspar Jr. was born. Both Louis and Caspar Sr. were blacksmiths, but Senior built a brewhouse founded the Ruff Brewery around 1842-45. When Sr. died in 1873, Caspar and his brothers continued the business with Caspar Jr. as president until 1889, when he retired from the business. The brewery survived prohibition and continued for ten years afterward as the Ruff-Riedel Brewing Co. and in 1943 changed back to the Ruff Brewing Co. before closing for good in 1948.

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This is Ruff’s obituary from the American Brewers Journal:

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caspar-ruff-obit-2

RUFF-BREWERY

Dave Dulaney wrote a short history of the brewery for the Historical Society of Quincy & Adams County entitled Casper Ruff was the First to Brew Lager Beer in Quincy, primarily about Caspar Senior, but this paragraph discusses the later years and junior’s contributions to the brewery:

The Ruff Brewery prospered for many years after the introduction of lager beer. Casper retired by 1864 and his sons John and Casper Jr. took over the company. Casper Sr. died in 1873, and the management of the firm was continued by John and Casper Jr. until John’s death in 1880. Then John’s son William joined his uncle Casper in operation of the firm. The brewery became a corporation in 1882 and improvements increased the capacity to 10,000 barrels a year. Casper Jr. died in 1906 and William continued operation of the company into prohibition until his death in 1925. During prohibition they made near-beer and ice cream. When prohibition ended William’s son Edgar reopened the brewery until competition forced its closure in 1948.

Ruff-Jaegar-Brau

Ruff_Brewing_Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: Michael Sieben

January 3, 2026 By Jay Brooks

siebens
Today is the birthday of Michael Sieben (January 3, 1835-September 5, 1925). He was born in Ebersheim, Germany, but came to America when he was 25, in 1860. In 1865, he bought the James L. Hoerber Brewery, running it until 1875, when he built a new brewery which he named the Michael Sieben Brewery. Twenty years later he sold that brewery to the Excelsior Brewing Co., but promptly built another brewery, selling that one to United Breweries Co. in 1898, though he remained its manager of the Sieben’s Branch. A brewery bearing his name continued on in Chicago until prohibition, was briefly open during it, and re-opened afterwards in 1933 as Sieben’s Brewery Co., which remained in business until 1967.

Michael-Sieben-100ys

This biography of Sieben is from “The Book of Chicagoans: A Biographical Dictionary of Leading Living Men of the City of Chicago, edited by Albert Nelson Marquis, and published in 1911:

Michael-Sieben-bio
In 1934, the newly reopened Sieben’s Brewery issued a press release celebrating its 100th anniversary of its founder, Michael Sieben:

The one hundreth birthday anniversary of Michael Sieben, the founder of the brewery which is now known all over the world, is celebrated these days by the Chicago Sieben Brewery Company, 1470 Larrabee Street. For the festive occasion an especially tasteful beer, the Sieben Centennial beer, was put on the market. It was made after a receipt known to the family for seventy years.

Michael Sieben was born on January 3, 1835, in Ebersheim, near Mainz, Germany, and died in Chicago September 5, 1925, at the age of ninety years. He learned the honorable art of beer brewing in Mainz, Germany, and as brewer’s and cooper’s assistant he journeyed through Germany, Austria, and Switzerland. For two years he worked at Lyons, Maney, and Dijon until the wanderlust urged him to go to the unknown land on the other side of the big pond.

Michael Sieben came in the year 1860 to America. During the succeeding five years, he worked as malster and brewer’s assistant, then as master brewer, and later as manager in Chicago, Indianapolis, Cincinnati, and Boston. In the year 1865, he returned to Chicago and founded here the Sieben brewery in the then Griswold Street. In the year 1876, the brewery moved to Larrabee Street, south of Blackhawk Street, at which place it is still operating today.

From the marriage of Michael Sieben and his wife Ida, nee Fausch, came seven children, of whom two sons, William and Bernard, are in charge of the brewery today.

sieben-brewery

This account of the brewery is from “100 Years of Brewing,” published in 1903:

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Siebens-Real-Lager-Beer-Labels-Siebens-Brewery

Around 2006, a group of investor’s tried to bring back the Sieben’s beer brand, but the last time the website was updated was 2009, so I don’t think they were successful in the long run. And in fact, the home page states that it’s “off the market.” But this account of Sieben is from their website:

Michael Sieben immigrated to the United States in 1860 from Ebersheim, Germany a village southwest of Mainz. In 1865 Michael founded the Michael SiebenBrewery, located on Pacific Avenue near Clark and Polk Streets in Chicago. That street is now the section of La Salle St. south of Congress Parkway. In 1871, the brewery was narrowly missed by the Great Chicago Fire due to a change in wind direction. In 1876 the brewery was relocated to 1466 Larrabee Street, just a short walk from where the Larrabee-Ogden station of the Chicago “L” Transit System would be built in 1900.

In 1896 Michael Sieben built a larger brewery on Clybourn Avenue, not far from the Larrabee Street location. In 1898 it was merged into the United Breweries Company. By 1903, Michael Sieben was back in the original Larrabee Street location and changed the name of his company to the Sieben´s Brewery Company. Michael Sieben´s wish was that the brewery bearing his name not be owned by anyone outside the Sieben family, perhaps due to the short alliance he had with United Breweries Company that this wish came into effect.

During the years of Prohibition 1920-1933 the Sieben family was out of the beer business. The years of Prohibition gave brewers few choices, some started to produce soda and/or near beer (a nonalcoholic beer) or just closed forever. Some brewers however, were faced with a couple of other choices, sell or lease their brewery. The Sieben´s were faced with this choice and decided to lease out the brewery to an entity which was supposed to be engaged in producing a nonalcoholic beer. This new company was called the George Frank Brewery and is said to be owned in partnership by Dion O´Banion (head of the north side gang) and Johnny Torrio (head of the south side gang). The story goes, that O´Banion calls up Torrio and said that he is tired of the bootleg business and wants to retire to his place in Colorado. O´Banion offered to sell Torrio, his share of the brewery for $500,000.00, Torrio agreed. Dion O´Banion was aware of the penalties for prohibition convictions.

The first, a mere slap on the hand. The second, put you away for nine months and O´Banion knew that Torrio had one conviction against him. Dion O´Banion also had information that the Chicago Police Department was to raid the brewery the day of the meeting. On May 19, 1924 the two men met at the Sieben´s Brewery. Johnny Torrio, handed Dion O´Banion a case with $500,000.00 in cash and in came the police and arrested everyone in sight.

This is where the common historical account differs from what family members who were there observed. The Sieben family member story is as follows, despite what was reported in the newspapers at the time. The transfer of funds either happened at another time or in another place. The raid happened about a week after this transaction. Also, O´Banion had no idea when a raid would take place, he only knew that the police officer he was paying off to inform him of when the next inspection was going to happen was no longer in a position to tell him. Elliot Ness had figured the cop for a “dirty” cop and had him transferred to where we don´t know, just out of the picture.

The normal operation with the gangsters was to at all times have two gangsters on the premises to run things. One would work in the office and the other was one of the bartenders. When the raid DID happen, the gangster/bartender, ran back through the brewery and kicked out the operating engineer that was running the steam engine that was used for refrigeration. He then grabbed a pair of overalls and dirtied his face with coal dust and sat at the controls of the steam engine so it looked like he was just an “engineer” worker and not a gangster. The gangster in the office came out and saw that there was a police officer standing guard in the street in front of the brewery. He got Leonard Sieben (who was 8 years old at the time) and told him to go out front and stand next to the officer and act like he was pulling a handkerchief out of his sleeve when the officer looked the other way. That was the signal for the gangster to slip out the front door and down the street, unseen. When the rest of the police surrounded the building and came in to conduct the raid, they ran right past the “engineer” who then just walked out the back door.

No gangsters were arrested at that time, they must have been rounded up later and this fact was hidden in an apparently elaborate deception so that the public could not find out. One might suspect that Elliot Ness had to score some kind of hit to garner some public or political support at a time when it was widely known that Prohibition was not working. The court records make no mention of Torrio, O´banion or old Scarface himself. The only names mentioned are “a Mr. Sieben, who owns the Realty” and George Frank who was the lease operator.

No matter which version you want to believe, this is what led to the infamous “handshake murder” of O´Banion at his north side State Street flower shop. It was also what sparked off the north and south side gang wars, including the St. Valentine´s DayMassacre in 1929.

In 1933 Prohibition came to an end and the Sieben family reopened the brewery, bier stube and garden. For the next three and a half decades, Sieben´s Brewery Company would brew the fine beers for which it was known. In the 1950´s and 1960´s the beer business was changing and Sieben´s was finding it hard to keep up. Faced with the competition of mass produced beers, the Sieben´s Brewery and associated bier stube closed in 1967. The bottling house caught fire in 1968 and was heavily damaged. In 1969 all of the Sieben´s Brewery Company buildings were torn down.

In the 1980´s the name Sieben Brewery was resurrected by group of entrepreneurs not related to the Sieben family. The “new Sieben´s” was a brew pub in the River North Area of Chicago. The brew pub did not package and distribute their products, nor did they ever brew or have the original Sieben´s Brewery recipes.

In 2006 the Sieben´s family is back in the brewing business. Richard Sieben is a fourth generation family brewer and along with long time homebrewing friend Elliot Hamilton are, “Carrying on a Great Family Brewing Tradition.” Sieben´s brings back the original “Real Lager Beer” that was brewed at the original brewery. The Sieben´s name has been around since the time when Chicago was a big beer brewing town. That´s why we like to think and say that we´re also “Carrying on Chicago´s Great Brewing Tradition.”

Sieben’s beer, after a two year run on the market has been temporarily withdrawn from distribution. Not having our own brewery, while saving a bundle of money in infrastructure, costs us in flexibility. Our Wisconsin based brewery is ready and willing to produce more beer but until we are able to secure a dependable distributor who has our product featured in their portfolio, we must take time off to rethink our strategy.

Siebens-Bier-Stube-Post-Cards-Siebens-Brewery-Co
This postcard of the Sieben Bier Strude is from 1937.

Siebens-Real-Lager-Labels-Siebens-Brewery

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, Germany, History, Illinois

Historic Beer Birthday: Adam Eulberg

December 25, 2025 By Jay Brooks

Today is the birthday of Adam Eulberg (December 25, 1855-August 12, 1897). He was born on Christmas Day in Wisconsin, and was the son of Caspar Eulberg, who owned the Casper Eulberg & Sons Brewery in Galena, Illinois. Originally called Math. Meller Brewery when in opened in 1874, it appears Eulberg acquired it in 1885, changing the name to his own, at least until closed by prohibition in 1920. It tried to open after repeal, under the name Galena Brewing Co., but closed for good in 1936.

Here’s his short obituary from the Daily Portage, October 1897:

Caspar Eulberg & Sons Brewing around 1900.

This short history is from Northern Public Radio’s “This Week in Illinois History.“

On October 11, 1886, the Galena Daily Gazette reported that Casper Eulberg and his two sons had launched the Galena Brewery. Eulberg had purchased the long-operating brewery a year earlier, running it as C. Eulberg & Sons, but after only six months the entire operation burned to the ground. Eulberg rebuilt bigger and better, with modern machinery and a larger capacity. He changed the name to Galena Brewery. Within a few years, his flagship beer, Red Stripe, became one of the most popular beers in northern Illinois, southern Wisconsin and Iowa.

Red Stripe’s reign continued until Prohibition shut down the brewery in 1920. When Prohibition ended in 1933, the Galena Brewery reopened under new ownership and relaunched Red Stripe, based on the Eulberg family’s formula. In 1935, it trademarked the Red Stripe label but went out of business one year later.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

Beer In Ads #5147: Schmidt’s Old Style Bock Beer For The Holidays

December 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Schmidt’s Old Style Bock Beer, which was published on December 21, 1934. The brewery was the K.G. Schmidt Brewing Co. of Logansport, Illinois, which was originally founded in 1866 by August Frost and only became Schmidt’s after prohibition in 1934. This ad ran in The Pharos Tribune also of Logansport, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois

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