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Beer In Art #87: Paul Wehr’s Drewrys Beer

August 1, 2010 By Jay Brooks

art-beer
Today’s work of art was originally advertising art, illustration really, but it’s so good it deserves to be considered fine art. Paul Wehr was an artist/illustrator from Indiana who lived from 1914-1973. This piece, for Drewrys Beer of South Bend, Indiana was done in the 1950s. Drewrys was actually a Canadian brand, but for most of its history was brewed in Indiana. That’s why you can see a Canadian Mountie in the logo. I love hyperrealists — artists like Richard Estes and Ralph Goings — and Wehr’s work reminds me of theirs. Though arguably not quite as photo-realistic, it does seem to presage that art movement and the detail is amazing. I’d love to see how the final ad looked, but alas all I could fine was the artwork Wehr did, a beautiful looking picnic laid out with Drewry beer cans in the center.

Paul_Wehr-drewrys

In the detailed look below, you can even see the salt on the potato chips. Yum, I’m hungry.

Paul_Wehr-drewrys-detail

You can also read more about Drewry’s cans at Rusty Cans.

Filed Under: Art & Beer, Beers Tagged With: History, Indiana

A Visit To Three Floyds

April 24, 2010 By Jay Brooks

three-floyds-logo
Today, of course, is the annual Dark Lord Day at Three Floyds Brewery in Munster, Indiana. Since many people will not have a golden ticket and be waiting in line to buy this year’s Dark Lord Russian Imperial Stout, here’s a little tour of the brewery I took the Sunday after CBC a couple of weeks ago. Three Floyds’ sales manager Lincoln Anderson was kind enough to drive Sean Paxton and me from our hotel in Chicago (and then dropped us off at the airport, thanks Lincoln) after we spent a thoroughly enjoyable few hours n Munster drinking and eating. I knew the beer would be good, I’d had plenty of it before, but I was blown away with how good the food was. Even the frites were top notch (look for a frites review soon) but everything else on the diverse menu we tried was spectacular. The walls were decorated with beer labels and cool original graffiti art. For a lazy Sunday afternoon, the brewpub filled up quickly with tourists, young couples and even families obviously just come from church.

We also had a chance to walk around in the brewery. It was fun to see the Lagunitas fermenters again that Tthree Floyds had bought from them, especially Kaboom. I also shot a short video tour of the brewery, which is below. Happy Dark Lord Day.

While we were there, preparations for Dark Lord Day were well under way, and Lincoln explained to us what else would be added, just for the day’s activities. One hiccup was that during a CBC tour it appears someone stole a bottle of Dark Lord 2010 and had put it up on eBay. Rawmar2 from Spring Grove, Illinois sold it for $12,800, though I suspect that was a false bid so no one could buy it. Even though an eBay win is a contract, it couldn’t be enforced if the goods being sold were stolen.

Three Floyds Entrance
At the entrance to the brewery.

Dark Lord Day banner from 2009
A Dark Lord Banner from 2009 hangs in the brewery.

Below is a slideshow of the Three Floyds Brewery. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

A here’s a short video of me walking through the brewery.

Filed Under: Breweries, Events Tagged With: Brewery Porn, Indiana, Photo Gallery, Video

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