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Jay R. Brooks on Beer

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Beer In Films #102: Malting Barley, Pt. 1

April 12, 2014 By Jay Brooks

brookston-film
Today’s beer film is the first of a three-part series on Malting Barley at home by a YouTube creator who goes by Woodland Gardener, from Ontario, Canada.

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Education, Malt, Video

Beer In Film #51: Malting Barley, The Malting Process

February 20, 2014 By Jay Brooks

brookston-film
Today’s beer video is a nice overview of the malting process by which raw barley is turned into brewing malt to make beer. Malting Barley — Malting Process walks you through the malting steps. It was created by the Malt Academy, which is part of the “Canadian Malting Barley Technical Centre, a non-profit, independent organization that was set up to provide technical assistance to the malting barley and brewing industries.” If you want to see more or go father in depth, they have even more videos on YouTube.

Filed Under: Just For Fun, Related Pleasures Tagged With: Education, Malt, Video

Trouble Brewing: Changes In FDA Rules For Spent Grain

February 6, 2014 By Jay Brooks

barley
There was an interesting article recently on Craft Beer Business detailing how changes to the FDA regulations regarding spent grain might effect breweries. Under a proposed new “definition, craft breweries would be labeled animal feed manufacturers and be regulated as such by the FDA.” Given that most breweries have to find something to do with their spent grain, whether selling it or donating it, if the proposed rules take effect, it will undoubtedly alter the way breweries dispose of their grain. Check out the article, FDA rule regulates spent grain sold as animal feed, to see the rule changes.

P1070466
Spent grain at Russian River’s production brewery after brewing a batch of Pliny the Elder in May 2009.

Filed Under: Breweries, News Tagged With: barley, Business, Government, Malt

Beer In Ads #1014: No Wonder Dan Parker Needs Malt …

November 6, 2013 By Jay Brooks


Wednesday’s ad is our second ad for Froedtert Malt, or FroMalt, a Milwaukee maltster. They used to have at least three facilities and at least one closed in 2003, but I don’t know how many are left. This ad is from 1957. I’m not sure who Dan Parker is, but he looks like a very busy guy, and he looks like he could use a beer.

Fro-Malt-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt

Beer In Ads #983: The Goodness Of Malt In Fondue

September 24, 2013 By Jay Brooks


Tuesday’s ad is for the Barley and Malt Institute, from 1959. This is the fourth ad I have from the now defunct trade group for barley growers. In this one a feminine hand is adding beer to a fondue pot, while a man is stirring it and holding up the “OK” sign, presumably to indicate there’s enough beer in the mix. And that tagline, “Fun-Flavors your creative cookery;” I’m not even sure that quite makes sense. But cheese and beer? Now those are some fun flavors.

barleymalt59rarebit

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt

The Venn Of Beer

July 30, 2013 By Jay Brooks

venn
Today’s infographic is a simple venn diagram of beer’s primary ingredients. It was created by Pop Chart Lab and you buy a copy of the poster for yourself at their website.

Beer_Venn_18x24
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics, Malt, Science of Brewing, Water, Yeast

Beer In Ads #877: The Goodness Of Malt Goes Far Beyond Delicious Flavor

May 1, 2013 By Jay Brooks


Wednesday’s ad is for the Barley and Malt Institute, from 1959. This is the third ad I have from the now defunct trade group for barley growers. In this one a man is being delivered actual beer while watching beer on television. How meta. I love the expression on his face. According to the ad, “The goodness of Malt goes far beyond delicious flavor.” Beyond “Fun Flavor,” “malt renews your energy” and also has “important B-complex vitamins.”

goodness-of-malt-1959-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt

Micro-Malting

April 10, 2013 By Jay Brooks

beer-barley
The publishers of a new online magazine, Modern Farmer, let me know about an interesting article in their latest issue, Meet The Micro-Malts, about the trend of locally grown barley and wheat for brewing. I’ve been hearing more and more from brewers looking for ways to get their ingredients closer to home, and this is certainly one of the first steps in making that more of a reality. We also need more small, regional malting houses, too. I wonder if anybody’s addressing that need?

malt-circle

Filed Under: Beers, Just For Fun, News, Related Pleasures Tagged With: Malt

Beer In Ads #840: The Goodness Of Malt

April 8, 2013 By Jay Brooks


Monday’s ad is for the Barley and Malt Institute, from 1959. It appears that the now-defunct trade group for barley growers ran these ads for just a couple of years and that was it. Perhaps they decided they weren’t worth it or they didn’t get anything out of them, but they certainly were some great ads, at least in my humble opinion.

goodness-of-malt-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Malt

Beer: The Ingredients

March 27, 2013 By Jay Brooks

beer-ingredients
Today’s infographic shows Beer: The Four Ingredients, done as part of a series of posters by “The Bone Collector,” a 20 year old graphic designer from Brisbane, Australia.

beer-the-ingredients
Click here to see the poster full size.

Filed Under: Just For Fun Tagged With: barley, Hops, Infographics, Malt, Science of Brewing, Water, Yeast

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