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Jay R. Brooks on Beer

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Beer In Ads #3674: Leonard “Truck” Robinson For Miller Lite

March 22, 2021 By Jay Brooks

Monday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American retired professional basketball player and coach Leonard “Truck” Robinson, who played in the National Basketball Association (NBA) for the Washington Bullets (1974–77), Atlanta Hawks (1977), New Orleans Jazz (1977–79), Phoenix Suns (1979–82), and New York Knicks (1982–85).

Filed Under: Art & Beer, Beers Tagged With: Advertising, Basketball, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3673: Whitey Herzog & Dick Williams For Miller Lite

March 21, 2021 By Jay Brooks

Sunday’s ad is for “Miller Lite,” from 1980. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball outfielder and manager, most notable for his managerial career Whitey Herzog and American left fielder, third baseman, manager, coach and front office consultant in Major League Baseball Dick Williams.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3672: Boog Powell & Koichi Numazawa For Miller Lite

March 20, 2021 By Jay Brooks

Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Boog Powell, who was a first baseman and left fielder from 1961 through 1977, most notably as a member of the Baltimore Orioles dynasty that won four American League pennants and two World Series championships between 1966 and 1971 and former Japanese baseball great Koichi Numazawa.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Japan, Light Beer, Miller Brewing, Sports

Beer In Ads #3671: Bubba Smith & Dick Butkus Ski For Miller Lite

March 19, 2021 By Jay Brooks

Friday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus, this time in a ski lodge.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3670: Blorg & Bob Uecker For Miller Lite

March 18, 2021 By Jay Brooks

Thursday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former Major League Baseball (MLB) player and current sportscaster, comedian, and actor Bob Uecker and “famous ex-space monster” Blorg. I especially love the text. “Lorgo abnaml ud zemblag. Remplo plivob ivwi subzily og abnaml. And less.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Fantasy, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3669: Eddie “Popeye” Egan For Miller Lite

March 17, 2021 By Jay Brooks

Wednesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American actor and police detective Eddie “Popeye” Egan, whose famous case was chronicled in a 1969 book, The French Connection, by Robin Moore, which used his actual nickname for title character, Popeye Doyle.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Literature, Miller Brewing

Beer In Ads #3668: Steve Mizerak For Miller Lite

March 16, 2021 By Jay Brooks

Tuesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American pool player Steve Mizerak, who was dominant during the 1970s and early 1980s, especially in the game of 14.1 continuous (straight pool) and nine-ball. Nicknamed “the Miz”, he also had a brief turn as professional snooker player. He was born in Perth Amboy, New Jersey. Apparently, in his television commercial he did a trick shot so in the print version, they used four pages to create a little insert booklet in any magazine running the ad that showed how the trick was done.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3668: Alfredo Leal For Miller Lite

March 15, 2021 By Jay Brooks

Monday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features Mexican bullfighter and actor Alfredo Leal.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3667: Bubba Smith & Dick Butkus For Miller Lite

March 14, 2021 By Jay Brooks

Sunday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, History, Light Beer, Miller Brewing, Sports

Beer In Ads #3666: Rodney Dangerfield For Miller Lite

March 13, 2021 By Jay Brooks

Saturday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American stand-up comedian, actor, producer, screenwriter, musician and author Rodney Dangerfield.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Humor, Light Beer, Miller Brewing

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