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Jay R. Brooks on Beer

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Beer In Ads #1697: Distinctive

October 3, 2015 By Jay Brooks


Saturday’s ad is for Miller High Life, from 1949. I guess “distinctive” is certainly one of the words you could use to describe this scene, but to me she looks a little bit too much like Meryl Streep’s Mom if she had been in Terry Gilliam’s film “Brazil.” All she really needs is a shoe on her head to seal the deal, but I suppose that ginormous Rorschach-test brooch works just as well.

Miller-1949-distinctive

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1686: Burning The Mortgage

September 22, 2015 By Jay Brooks


Tuesday’s ad is for Miller High Life, from the 1940s. “A toast to you — with The Champagne of Bottled Beer.” The assembled group drinking beer is celebrating the tradition known as “Burning the Mortgage.” I have heard of these, but I don’t think this is something many people do anymore. Probably because we don’t stay in one house for very long. Nice they got their servent to dress up as the Miller Girl to serve the beer.

Miller-1940s-burning-mortgage

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1667: Why? “Duh”

September 3, 2015 By Jay Brooks


Thursday’s ad is another one for Miller Lite, again most likely from 1987 or 88. Also featuring comedian Joe Piscopo, who left Saturday Night Live in 1984, after four seasons. Around 1987 and 1988 he did television and print ads for Miller Lite. In this one, the tagline wonders about “A Word From ‘Python’ Piscopo Ex-Wrestler About Miller Lite.” That word? “Duh.” Another intellectually stimulating ad. It’s interesting that in yesterday’s drag queens ad, compared to today’s wrestlers in this ad that they look almost the same. Very colorful outfits, big hair (except when bald) and just as good looking. ANd it still doesn’t make the beer look any more appealing.

Miller-Piscopo1

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1666: Why? “To Keep The Girlish Figure”

September 2, 2015 By Jay Brooks


Wednesday’s ad is for Miller Lite, most likely from 1987 or 88. When comedian Joe Piscopo left Saturday Night Live in 1984, after four seasons, he did a few films — I did like Johnny Dangerously — and around 1987 and 1988 did television and print ads for Miller Lite. In this one, the tagline asks “Why ‘Helga’ Piscopo Ex-east German Swimmer Drinks Miller Lite.” The answer, surprisingly, is not because his taste buds were lost as a side effect to steroid use, but “To Keep His Girlish Figure.” Piscopo, in drag, and three similarly attired friends from a bad version of La Cage aux Folles, are drinking Miller Lite and winkingly making fun of it being diet beer. It certainly doesn’t make drinking the beer look terribly attractive so I’m a little unclear how effective it could have been.

Miller-Piscopo2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1623: Same Good Taste Everywhere!

July 21, 2015 By Jay Brooks


Tuesday’s ad is for Miller High Life, from 1962. After a day of duck hunting, no matter where you are, the beer will taste the same. I love that one of the guys is drinking so much faster than the other one. His glass is empty while the guy on the right with the flannel sleeve hasn’t even touched his, and must be thinking. “Dude, you gulped your beer down already!?!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1621: Put The Finest Label … On Your Snacking Table

July 19, 2015 By Jay Brooks


Sunday’s ad is for Miller High Life, from 1960. This is another in the “Put The Finest Label … On Your Table” series, with this one focusing on what looks like a generous amount of snacks, finger foods and appetizers, plus a fairly full entrée plate. As before, the woman seems to be doing all of the work, smiling even, as the man pours himself a beer. And there appears to be only one bottle and only one glass, so she’s too bust to stop to have a drink, one supposes. Of course, it’s possible he’s pouring the beer for her, and that’s why she’s smiling. In 1960? Nah, I’m going with my first scenario.

miller-1960-snacks

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1619: Put The Finest Label … By The Fireplace

July 17, 2015 By Jay Brooks


Friday’s ad is yet another one for Miller High Life, also from 1960. It’s also part of the “Put The Finest Label … On Your Table” series, this one in either a homey restaurant or a cold, sterile home with a stove and a plate of cheese in the background.

miller-1960-fireplace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1618: Beer Fishing

July 16, 2015 By Jay Brooks


Thursday’s ad is another one for Miller High Life, this time from 1947. It’s a detailed illustration of a man fishing from the back of a boat, while at the same time eating a sandwich with a bottle of beer. He’s wearing kind of a goofy grin, maybe that’s what happens if you’re on a boat too long?

miller-1947-fisherman

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1617: Put The Finest Label … On Your Table

July 15, 2015 By Jay Brooks


Wednesday’s ad is for Miller High Life, from 1960. Ah, the end of the 1950s. The two men have a beer and a smoke while the little woman shells peas and prepares the meal for them. There are only two bottles on that table. If she has to do all the work, the least they could do is offer her a beer.

miller-1960-turkey

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #1591: Land Of Sunshine

June 19, 2015 By Jay Brooks


Friday’s ad is for Miller High Life, from 1954. Starting with the tagline “Traditionally the Finest,” the ad equates Florida with vacationers and the state’s fame as “a center of hospitality.” And this is seventeen years before Walt Disney World opened and transformed the state, so I’m not so sure about that claim. I remember a driving vacation my family took when I was fourteen (in 1973) from Pennsylvania to the Sunshine state and we didn’t even consider going; we drove right on past to Miami and the Keys. At any rate, I have a hard time thinking of Florida as an “enchanted land.” Though to be fair, beer-wise, things are a lot better there now than went I flew there once a month when BevMo opened a couple of stores in south Florida thanks to Cigar City and other new breweries.

Miller-1954-florida

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

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