Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3919: Hamm’s Bear Hug

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Wednesday’s ad is for “Hamm’s,” from the 1960s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This ad uses the long-running character Sascha, better known as the Hamm’s Bear, a cartoon mascot that the brewery began using in 1952 to great success, and only stopped using in 2000. This one shows the bear squeezing the twins of Minnesota baseball fame, an association Hamm’s continued for most of its existence.

Beer In Ads #3918: Here’s How … Stan Musial Poles Out Extra-Base Hits

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Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Stan Musial poles out extra-base hits,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Stan Musial, of course was a rather famous baseball player. He was nicknamed “Stan the Man,” and played outfield and first base for 22 seasons in Major League Baseball, all of them “for the St. Louis Cardinals, from 1941 to 1944 and from 1946 to 1963. Widely considered to be one of the greatest and most consistent hitters in baseball history, Musial was a first-ballot inductee into the Baseball Hall of Fame in 1969. He batted .331 over the course of his career and set National League (NL) records for career hits (3,630), runs batted in (1,951), games played (3,026), at bats (10,972), runs scored (1,949) and doubles (725). His 475 career home runs then ranked second in NL history behind Mel Ott’s total of 511. A seven-time batting champion, he was named the National League’s (NL) Most Valuable Player (MVP) three times and was a member of three World Series championship teams. He also shares the major league record for the most All-Star Games played (24) with Hank Aaron and Willie Mays.” And in the panels, Stan the Man shows how he wings the bat.

Beer In Ads #3917: Here’s How … To Have Fun At A Beach Party

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Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to have fun at a Beach Party,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a group of friends trying to have fun at the beach by putting on a party with beer. This one doesn’t seem like it requires any skill at all. Be at the beach and bring beer. That’s it.

Beer In Ads #3916: Here’s How … To Start A Smooth Garden

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Sunday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “too start a Smooth garden,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a couple working on their backyard garden and in the panels shows the steps to start a garden, and then how to celebrate with a beer afterwards.

Beer In Ads #3914: Here’s How … To Make A Smooth Serve

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Friday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to make a Smooth serve,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows tennis pro Johnny Faunce serving, with the inset panels going through the steps of serving a tennis ball, and, of course, how to enjoy a beer after the match.

Beer In Ads #3913: Here’s How … To Stage A Smooth Barbecue

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Thursday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to stage a Smooth barbecue,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This one shows a backyard barbecue — and a rather fancy backyard with a pool and loads os space — with the grillmaster actually wearing a chef’s hat. So you know he’s serious. The inset panels suggest steps to make your grilling better, followed by tips for enjoying the finished meat with a beer.

Beer In Ads #3912: Here’s How … Hamm’s Beer Scores A Mellow Moment

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Wednesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Hamm’s Beer Scores a Mellow Moment,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” This is another odd one. It tells the story of Walt Brown (Class of ’27) who waits until the day of the big game to try to buy tickets for himself and three friends, even though he’d promised them it would be no problem. Well, lo and behold the game is sold out (because obviously a college education doesn’t make you smarter, just more educated) and now he’s in a pickle. Luckily, his friends smoked some weed beforehand and are totally mellow so they offer to go back to their place and watch the football game on their television set and have some munchies. So Walt picks up some beer and all is forgiven. Now that’s a mellow moment.

Beer In Ads #3911: Here’s How … To Swim A Smooth Backstroke

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Tuesday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to swim a Smooth backstroke,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Given some of the other ads in this series, I would have expected they would have used a famous swimmer, but that doesn’t appear to be the case. But it does show in six steps how to do a backstroke, with two more panels devoted to having a beer afterwards.

Beer In Ads #3910: Here’s How … Olin Dutra Makes A Smooth Approach

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Monday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “Olin Dutra makes a Smooth approach,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” Olin Dutra was a professional golfer from Monterey, California, who played on the PGA tour in the 1920s and 30s. In eight panels, they show the steps of his approach shot leading to him sitting down with a beer after his round.

Beer In Ads #3909: Here’s How … To Take A Smooth Photograph

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Sunday’s ad is for “Hamm’s,” from 1949. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one is part of a short series called “Here’s How,” in which a different skill is explained in each ad. In this one, they explain how “to take a Smooth photograph,” with the tagline: “Here’s how … with Hamm’s Beer Smooth and Mellow.” It details eight steps for how to set up and take a better picture.