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Beer In Ads #5211: Its Out, The Bock Beer You Have Been Waiting For Is Now Ready

April 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Feigenspan Bock Beer, which was published on April 8, 1909. This one was for the the Feigenspan Brewing Co. of Newark, New Jersey, which was originally founded in 1866 by Charles Kolb, but Christian William Feigenspan appears to have acquired it in 1875, using a variety of related names though when this ad was published if was called Feigenspan’s Brewery. This ad ran in The Central New Jersey Home News, also of New Brunswick, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Historic Beer Birthday: Henry Lembeck

April 8, 2026 By Jay Brooks Leave a Comment

betz-lembeck-eagle
Today is the birthday of Henry B. Lembeck (April 8, 1826-July 26, 1904). He partner with John F. Betz (whose birthday is also today) to start The Lembeck and Betz Eagle Brewing Company in 1869, in Jersey City, New Jersey. It was originally known as the Henry Lembeck & John Betz Brewery, but changed its name to the Lembeck & Betz Eagle Brewing Co. in 1890. The brewery operated until prohibition in 1920. It was licensed in 1933 to begin brwong beer again, but never did so, effectively meaning it closed in 1920, or 1933, depending on how you want to look at it.

henry-lembeck-sig

This is his biography from his Wikipedia page:

Born in Osterwick, Germany near Münster, he became a cabinet maker like his father and an apprentice at the age of 13. He was drafted into the army at the age of 20, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and then as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz, selling his beer in his store.

In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City, New Jersey. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. Lembeck was the founder of the Greenville Banking and Trust Company and a director of the Third National Bank. He helped develop the township of Greenville (today it’s a section of Jersey City) through real estate development of undeveloped land. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area. After his retirement his son Gustav took over running the brewery. The brewery closed during Prohibition in 1920 and later went out of business. He lived in Greenville with his wife Emma and children in a mansion on Columbia Place, which has since been renamed Lembeck Avenue.

Lembeck died in Jersey City and is buried in Bayview – New York Bay Cemetery in Jersey City. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged.

henry-lembeck

Here’s a short biography of Lembeck from Find-a-Grave:

Henry Lembeck was born near Münster, Germany. At the age of 20, he was drafted into the army, but deserted during the German Revolution of 1848 and immigrated to the United States in 1849. Living in New York City, he worked first as a carpenter and than as a grocery clerk. In a few years, Lembeck set up his own successful grocery business. It was then that he met a successful brewer, John F. Betz. In 1869, Lembeck moved across the river and established a brewery with Betz in downtown Jersey City. The Lembeck and Betz Eagle Brewing Company would develop into one of the most successful breweries in the eastern United States producing a quarter of a million barrels of beer a year. As Lembeck grew financially successful, he also helped establish banks and real estate companies in Jersey City. His son Gustav took over running the brewery. He lived in Greenville (now part of Jersey City) with his wife Emma and children in a mansion on Columbia Place, which has since been re-named Lembeck Avenue.

lembeck-and-betz-wagon

This is a second biography of Lembeck from Find-a-Grave:

Henry Lembeck is of German parentage, his father having resided in Osterwick, Munster, Germany, where he followed the trade of a cabinetmaker. He married Elizabeth Wenning, of the same town, and had children, Elizabeth, Catrina, Bernard (deceased), Henry and Joseph. Henry was born on the 8th of April, 1826, in Osterwick, where he remained until eighteen years of age. He received in youth a rudimentary education, and on the death of his father, when his son was fourteen years of age, became an apprentice to the cabinet-maker’s trade, serving three years in that capacity. For two and a half years he was employed as a journeyman, when, being drafted into the German army, he did duty as a soldier for two and a half years. His strong love of liberty, however, found expression in the revolutionary sentiments declared by him, which rendered his presence in his native land uncomfortable. He was therefore induced to emigrate to America, and on landing in New York at once resumed his trade, that of a cabinet-maker. Jersey City then became his place of residence,after which he became the agent for the sale of the ale made at the brewery of John F. Betz, of New York. This was continued until 1870, when, in connection with John Betz, he established the firm, of Lembeck & Betz,of which ale is the staple product. They speedily won an extended reputation for the excellence of their ale, and created a wide demand for it in New York City and the vicinity. He was for four years a member of the Board of Public Works of Jersey City, two years of which period he was its president. He is also a director of the E.B. Parsons Malting Company of Rochester, N.Y. He is in religion a Catholic, and identified with St. Paul’s Catholic Church of Greenville.

LembeckBetzBrewery-1910
The Lembeck and Betz Eagle Brewing Company in 1910.

And this is a history of his brewery from its Wikipedia page:

The Lembeck and Betz Eagle Brewing Company was founded in 1869 by Henry B. Lembeck and John F. Betz in Jersey City, in Hudson County, New Jersey, United States. The brewery, bounded by 9th, 10th, Grove, and Henderson streets in downtown Jersey City, developed into one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. In 1889, Lembeck started producing lager beer in addition to the traditional pale ale they had been brewing. The brewery grew through the later part of the 19th century, eventually occupying seventeen city lots. The company was incorporated in May 1890. Since 1869, the brewery grew to become the fourth-largest brewery in New Jersey.

American-Club-Beer-Labels-Lembeck--Betz-Eagle-Brewing-Co

Lembeck died in 1904 and his sons Gustav and Otto took over running the brewery. The brewery closed during Prohibition. The facility was later sold and converted into a refrigeration plant. In 1984, the area was designated the Lembeck and Betz Eagle Brewing Company District on the National Register of Historic Places. The brewery buildings were demolished in 1997.

Lembeck_Betz_1883

This history of the brewery is from Jersey City, Past and Present:

Business partners Henry Lembeck and John F. Betz founded one of the most famous, best-equipped, and financially successful breweries on the East Coast of the United States. By 1889, it manufactured fifty thousand barrels of ale and port and 250,000 barrels of beer per year in a state of the art facility valued at a million dollars and worth three million dollars in total assets.

Henry Lembeck was born at Osterwick, Mu[e]nster, Germany, on April 8, 1826. He adopted his father’s trade of cabinet making starting as an apprentice at age thirteen. He served four years as a journeyman and expected to complete his training in Paris, France, when he was drafted into the German army in 1846, a year prior to the revolution. A genealogical investigation by Lembeck’s descendants has documented that while serving in the military, Lembeck, dressed in civilian attire, frequently attended and participated at rallies of the insurgents. After a furlough granted in March 1849, he did not return to his regiment and seems to have immigrated to the United States. An investigation in 1850 was conducted and he was “declared a deserter.”

After working as a carpenter for the Herring Safe Company in New York City, Lembeck became the clerk to a grocer; and three years later he bought his own business that developed from a grocery store to a market-gardening firm. While his business flourished, Lembeck also became a sales agent for the brewery of John F. Betz of New York. In 1869, Lembeck moved to Jersey City and established with Betz a brewery to manufacture ale and porter on Ninth Street. The Betz family had already established a reputation as brewers both in the United States and Germany.

LembeckBetz_1870
The brewery in 1870.

With Lembeck’s newly acquired business savvy and Betz’s background in the production of ale and porter, the partnership was established on sound footing. The Jersey City brewing facility and operation expanded. Lembeck astutely noted the diminishing taste for ale in the United States, and in 1889 added the production of the more popular beverage of lager beer to the business. Lembeck became president of the company and incorporated the brewery into a cooperative stock company in May 1890. Betz was the vice president of the company.

A biography of Lembeck states, “[he] had the complete management of the business, assumed full responsibility of its direction, and consequently must receive the credit for its success and growth” (“Biography of Henry B. Lembeck,” 2). The brewery’s physical plant begun on Ninth Street was enlarged to accommodate the required refrigeration and storage of beer and eventually occupied seventeen city lots. A malt house, H.F. Lembeck & Company at Watkins, New York, at the head of Seneca Lake, complemented the brewing firm.

Extra-Brown-Stout-Labels-Lembeck--Betz-Eagle-Brewing-Co

Along with his business success, Lembeck took a strong interest in the Jersey City, his permanent residence. He was one of the founders the Greenville Banking and Trust Company, became vice president of the Third National Bank of Jersey City, and served with other corporations such as the Hudson Real Estate Company of which he was a director. In 1898 Lembeck built the Hudson Building at 13-15 Ocean Avenue. The stone Romanesque Revival structure at the corner of Lembeck and Ocean Avenues consecutively housed the Hudson Real Estate Company and the Greenville Bank and Trust Company with which he was associated. After a renovation in 1970, the Hudson Building became a 22-unit apartment.

Lembeck owned large tracks of land in Greenville and helped with its development. He donated property for the extension of Columbia Park (today Bartholdi Avenue). His earlier carpentry training prompted him to build a reported 32 to 43 houses in Jersey City prior to 1895 and to participate in their construction as both architect and supervising contractor. Lembeck discontinued home building over a dispute with the city regarding the quality of water supplied to the Greenville area and complained of the loss of tenants willing to rent his properties.

lembeck-and-betz-half-and-half

Lembeck lived in the home that he designed at 46 Columbia Place (today Lembeck Avenue) and Old Bergen Road. The modest-looking red brick structure has a decorative cornice painted gray with dentil molding and corner brackets. The center section of the house features a recessed gray wood and glass door reached from the concrete riser and has an open pediment supported by brackets over a double window with semicircular transom; the adjoining sections of building are topped by pyramids over the roofline. The Lembeck mansion was later donated by his widow to St. Anne’s Home for the Aged at 198 Old Bergen Road and serves as the administrative building; St. Ann’s became part of the York Street Project, run by the Sisters of St. Joseph of Peace, in 1987.

Lembeck died at his residence on July 25, 1904; he was president of Lembeck and Betz at the time of his death. He is buried in the family plot in the Bayview-New York Bay Cemetery.

lembeck-and-betz-1910-poster
The tagline in this ad is great: “The beer that made Milwaukee jealous.”

lembeck-and-betz-sparkling-ale

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, New Jersey

Beer In Ads #5197: Bock Beer! On Tap After March 30

March 31, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Poth Bock Beer, which was published on March 31, 1893. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in The Times, of Trenton, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey, Pennsylvania, Philadelphia

Beer In Ads #5181: “Handy” Guide To Better Bock

March 23, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Ballantine’s Bock Beer, which was published on March 23, 1939. This one is from the P. Ballantine & Sons Brewing Co., of Newark, New Jersey, which was originally founded in 1840.  This ad ran in The Press of Atlantic City, of Atlantic City, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Historic Beer Birthday: William Peter Sr.

March 16, 2026 By Jay Brooks

william-peter
Today is the birthday of William Peter Sr. (March 16, 1832-June 10, 1918) who was born Wilhelm Jacob Peter in Baden-Württemberg, Germany, but anglicized his first name after coming to America in 1850. He worked at other breweries in both New York and Cincinnati before opening his own brewery in 1859, in what was then Union Hill, New Jersey, but today is Union City.

william-peter-sr
Here’s his obituary from the Western Brewer from January 1918:

william-peter-obit
wpeter-sr
And here’s another obituary from Find-a-Grave:

William Peter, founder of the great beer brewing plant of The William Peter Brewing Company Incorporated, of Union Hill now Union City, New Jersey, fled from Achern, Baden, Germany, where he was born, March 16, 1832, to escape the persecution he would have been subjected to as the son of one of the leaders of the Revolution of 1848-1849, against Prussian domination. He fled from Germany while serving his apprenticeship in the brewing trade. He then set sail to America with his mother Maria Antonia (Hof)Peter, four sisters and brother-in-law Max Frech, on the sailing vessel Gallia and arrived in New York on September 14, 1850. He then started a brewery in 1859 in West New York, New Jersey then moved to Union Hill, New Jersey. He developed his business rapidly and became the “best by test” beer in the country. He also had talent for painting, hundreds of landscapes and pictures in still life adorned his studio and the picture gallery of his home. The artist Max Eglau was his master, he had seen sketches and urged Mr. Peter to take up the brush in place of the pencil. William Peter died in 1918 and at that time had the largest funeral in New Jersey history, every famous brewer attended. William Peter married three times, his third wife having been Mrs. Sophia (Vogel) Bertram. Her daughter by her first husband married August Peter his son, his second wife was Mrs. Caroline (Appeli) Ohlenschlager and his first wife was Magdalena (Jaeger).

wm-peter-lager-biew
The brewery workers with William Peter in the center of the first row, with possible his son to the right (his left).

wmpeter-beerlabels
And here are some labels from the brewery.
Outside the library in Weehawken, New Jersey there’s a historical marker for William Peter that was put up in 2010.

William_Peter_historical_marker-Hudson_Ave_&_Peter_Street-Union_City

will-peter-and-family
This is presumably Peter with his son, William Peter Jr., though I don’t which of his three wives this might be. It was taken in 1910.
And this clipping is from a book on New Jersey from around the turn of the last century.

peter-clipping
And lastly, William Peter was also apparently a prolific fine artist who painted numerous oil paintings. This one he did in 1898 of his brewery.

william-peter-painting

Filed Under: Birthdays, Just For Fun Tagged With: History, New Jersey

Beer In Ads #5164: There Is No Argument To It … Camden Bock Beer Is Genuine Old-Time Bock

March 15, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Camden Bock Beer, which was published on March 15, 1938. This ad was for the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in The Courier Post, of South Jersey, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Beer In Ads #5163: It’s Here Genuine New Jersey Bock Beer

March 14, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for various New Jersey Bock Beers, which was published on March 14, 1938. This ad was for not one brewery, but for eleven different brewery members of the New Jersey Brewers’ Association. This ad ran in The Press of Atlantic City, also of Atlantic City, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Beer In Ads #5160: No ‘Butts’ About It!.. Ballantine Brews Bock Beer Best!

March 12, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Blatz Bock Beer, which was published on March 12, 1956. This ad was for the P. Ballantine & Sons Brewing Co., of Newark, New Jersey, which was originally founded in 1840. This ad ran in The Daily News, of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Ballantine, Bock, History, New Jersey, New York

Beer Birthday: Jeff Cioletti

March 3, 2026 By Jay Brooks

Today is the 54th birthday of Jeff Cioletti, president of Drinkable Media and Editor-at-Large for Beverage World magazine. He’s been covering the business of beer for quite a long while. I run into Jeff at numerous industry events, and we’ve taken a press trip to Belgium. Join me in wishing Jeff a very happy birthday.

Three J’s at CBC in San Diego: Jeff, John Holl and me. (Photo by Win Bassett.)
DSCN0595
Jeff (on the left just above Lew Bryson) at our table inside the barrel room at Samuel Adams in Boston during an anniversary dinner there last year, when we opened every vintage of Utopias, plus Triple Bock and Millennium Ale.
DSC_8231
Ace reporter: “we just want the facts, ma’am, just the facts.”
DSC_8133
Jeff, in the center with a camera around his neck, during a visit to Brouwerij Huyghe during a press trip to Belgium in 2013.
DSC_8200
A night on bald mountain, or at least a table.

Filed Under: Birthdays, Just For Fun Tagged With: New Jersey, Virginia

Historic Beer Birthday: John Holme Ballantine

February 28, 2026 By Jay Brooks

ballantine

Today is the birthday of John Holme Ballantine (February 28, 1834-April 27, 1895). He was the second of three sons of Peter Ballantine, who founded P. Ballantine & Sons. In 1857, he brought on his three sons as partners. John Holme served as president of the family brewery from 1883 until his death in 1895.

JohnBallantinephoto

This is John Holme’s obituary from the Genealogical and Memorial History of the State of New Jersey:

John-Holme-Ballantine-obit
Ballantone-Postcard-1906
JohnHPoliceGazettews
ballantine-lagerbrewery

And here’s a history of the Ballantine brewery from “A History of American Manufactures from 1608 to 1860,” by John Leander Bishop, Edwin Troxell Freedley, Edward Young, published in 1868:

ballantine-brewery-bio-1
ballantine-brewery-bio-2
ballantine-brewery-bio-3
letterheadglassbeeraleCutOut
Ballantine-xmas-1964-blanks

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New Jersey

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