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NYC Gives Bad Advice During Heatwave

July 22, 2015 By Jay Brooks

statue-of-liberty
So right now many places are going through a heatwave, even where I am in Sonoma County has had some very unseasonably hot days. But apparently New York City is having a particularly bad time, with temperatures close to 100° F. On Monday, New York mayor Bill de Blasio held a press conference to assuage New Yorker’s fears and offer suggestions on how to stay safe during the heatwave. Also on hand at the event with the Mayor was the commissioner of the Department of Health, Mary Bassett, who “told New Yorkers not to crack open a frosty lager or pour themselves a crisp ale in a chilled glass” during the heatwave, warning them about “the perils of alcohol and caffeine, both dehydrating diuretics, for those who must labor in the sun.” She’s quoted in the Observer.

“Water is the best beverage for staying hydrated. Beer is not,” she said.

Unfortunately, at least as long as ago as 2007, studies have shown that not to be the case. As I reported in late 2007, in Forget Gatorade, Drink Beer, a Spanish study has concluded that the best thing you can drink after playing vigorous sports is not Gatorade, but beer. Specifically, the study found that for the dehydrated person, beer helps retain liquid better than water.

paulaner-victory
What would you rather down after sweating yourself silly either in a soccer match, mowing your lawn or simply enduring a blazing sun heatwave, Gatorade, water or this?

The main reason is that water doesn’t replenish electrolytes or other chemicals that the body loses when sweating. Water’s great, don’t get me wrong, it is up to 95% of what makes beer. For example, the UK’s NHS cautions against using just plain water, saying dehydrated persons “shouldn’t be given water as the main replacement fluid because it can further dilute the minerals in their body and make the problem worse.”

When you’re dehydrated, you lose sugar and salts, as well as water. Drinking a rehydration solution will enable you to re-establish the right balance of body fluids. The solution should contain a mixture of potassium and sodium salts, as well as glucose or starch.

Even Gatorade would probably be a little better than just water for severe dehydration that’s associated with a heatwave, although the Spanish study found that beer is even better.

For the study, Garzon asked a group of students to perform strenuous exercise in temperatures of around 104ºF. Half the subjects were given a pint of beer after the workout, the other half the same quantity of plain water. Garzon said the hydration effect in those who drank the beer was “slightly better.”

Juan Antonio Corbalán, a cardiologist who formerly worked with Real Madrid soccer players and Spain’s national basketball team, insists that beer has the “perfect profile” for a rehydrating beverage after sports. Corbalán adds that he has long advocated the drinking of barley-based beverages by professional athletes.

Of course, beer being a diuretic means you’ll lose some liquid through urination, and there aren’t any appreciable electrolytes in beer. But then there aren’t any in water, either, so advising just water seems like poor advice at best. Even critics to the Spanish study, like James Betts, an expert on nutrition and metabolism at Bath University in England, admits that “a moderate amount of beer might be as effective as water at helping the body with liquid retention.” So again, NYC’s position that people should lay off a cold beer and stick to only water seems pretty out to lunch.

Apparently, a C. Johnson, who’s a Theoretical Physicist has come up with Gator Beer, a beer that would apparently include electrolytes and other chemicals lost during perspiration such as sodium (already in beer), potassium, magnesium, and calcium. Sadly, no one is currently making Gator Beer.

bdb-bassett
I’m sure Mary Bassett is a lovely person, but you wouldn’t know it from this photo of her supplied by the mayor’s office, where she looks exactly like the sort of person who would say “no” to a beer.

Filed Under: Beers, Editorial, News Tagged With: New York, Science

Beer In Ads #1555: Real Old-Fashioned Goodness

May 14, 2015 By Jay Brooks


Thursday’s ad is for Genesee beer, from the 1950s. The ad shows a hard-working farmer taking a break with a cool glass of beer, with beaded sweat dripping down his forehead. It’s quite a good illustration, but I don’t know who the artist is, sad to say. It also makes me glad I’m not a farmer. I’m way too lazy.

genesee-real-old-fashioned-goodness

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #1548: Famous New York Traditions Of Father Knickerbocker

May 7, 2015 By Jay Brooks


Thursday’s ad is for Knickerbocker Beer, from 1954. The beer was brewed by Jacob Ruppert. The illustration by Lumen Martin Winter shows a fanciful origin story for the Purchase of the Island of Manhattan, as told in the text. Isn’t that how the kids are wearing their pants these days? Wow, everything old really is new again.

knickerbocker-1-manhattan

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #1399: H. Clausen & Son

December 9, 2014 By Jay Brooks


Tuesday’s ad is for Bock Beer by H. Clausen & Son, from 1879. According to BeerHistory.com’s page Brewing in America in 1879, there were 365 breweries in New York at that time, and H. Clausen & Son was the 9th largest, with barrels sold just under 90,000. it was located at 47th St. & 2nd Ave. The Library of Congress describes the ad as “showing a woman sitting back with her legs up, balancing on one foot a barrel with a goat standing on it; she is holding up a large glass of beer.” I think it looks more like a child, though, not a woman. Either way, what an odd position.

H-Clausen-&-Son-brewery-New-York-bock-beer-1879

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #1254: The Talk Of The Town

July 16, 2014 By Jay Brooks


Wednesday’s ad is for Knickerbocker Beer, from 1952. It’s hard to believe that even in 1952 you could advertise a beer with guy that looked like such a dandy. Not to mention the beer was “Extra light … frosty-dry … less ‘filling,’ too!” What exactly is “frosty-dry?”

knickerbocker-1952-talk-o-town

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Film #36: The Brewery Show Visits Blue Point

February 5, 2014 By Jay Brooks

brookston-film
Today’s beer video is a tour of the Blue Point Brewing Co. in Patchogue, New York by The Brewery Show. Given the announcement today that ABI is buying the brewery, I thought readers might be interested in seeing the brewery and learning more about it. It’s from season 2 of The Brewery Show and runs about twelve minutes.

Filed Under: Breweries, Just For Fun, News Tagged With: Business, Film, New York, Video

Anheuser-Busch To Buy Blue Point Brewing

February 5, 2014 By Jay Brooks

blue-point a-b-cos
Anheuser-Busch announced today that they would be acquiring Long Island craft brewery Blue Point Brewing for an unspecified amount. The deal is expected to close in the next quarter, and like its other recent acquisitions, the brewery will remain at its original location in Patchogue, New York.

From the press release

Anheuser-Busch today announced it has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers with more than 40 beers and sales concentrated along the East Coast, in a move that will bring additional resources to Blue Point’s operations, allowing it to meet growing consumer demand for its award‑winning brands. Terms of the agreement were not disclosed.

Blue Point, known for its creativity, was founded by Mark Burford and Peter Cotter 15 years ago in Patchogue, N.Y., where the brewery will continue to operate. Anheuser-Busch also plans to invest in the brewery to grow its operational capabilities and enhance the consumer experience over the next few years.

“We are deeply grateful to our family of loyal employees and customers. Our success was made possible by the hard work of good people and good beer in Patchogue,” said Peter Cotter, who will continue to be instrumental in the success of the brands along with co-founder Mark Burford. “Together, our talented brewing team and Anheuser-Busch will have the resources to create new and exciting beers and share our portfolio with even more beer lovers,” said Mark Burford.

In 2013, Blue Point sold approximately 60,000 barrels, with 50 percent of the volume from its flagship brand, Toasted Lager. It also sells Hoptical Illusion, Blueberry Ale and seasonal brands among others.

“As we welcome Blue Point into the Anheuser-Busch family of brands, we look forward to working with Mark and Peter to accelerate the growth of the Blue Point portfolio and expand to new markets, while preserving the heritage and innovation of the brands,” said Luiz Edmond, CEO of Anheuser-Busch. “With Anheuser-Busch’s strong beer credentials, we share a commitment to offering high-quality beers that excite consumers. Blue Point brands have a strong following and even more potential.”

The St. Louis Post-Dispatch also some additional information on the deal and its background.

Print

And in case you’re unfamiliar with Blue Point, here’s an overview, also from the press release.

Blue Point Brewing Company is Long Island’s oldest and most award-winning brewery. Founded in 1998 by Mark Burford and Pete Cotter, Blue Point Brewery is headquartered in Patchogue, New York, and is currently the 34th largest craft brewery in the U.S. Blue Point Brewing Company is independently owned and operated and its beers are available in 15 states of distribution including New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, Rhode Island, New Hampshire, Vermont, Maryland, Delaware, Virginia, North Carolina, Georgia, Florida, and Michigan. Blue Point’s portfolio of more than 40 craft beers includes Hoptical Illusion, ESB, RastafaRye Ale, Sour Cherry Imperial Stout, Toxic Sludge, White IPA, No Apologies Double IPA, and its flagship Toasted Lager, which won the World Beer Cup in 2006.

Filed Under: Breweries, News Tagged With: Anheuser-Busch InBev, Business, New York

Beer In Film #35: Beirut to Brooklyn

February 4, 2014 By Jay Brooks

brookston-film
Today’s beer video is short film of Brooklyn Brewery co-founder Steve Hindy explaining the reasons he left his job as a journalist to make beer. STeve also recently published his second beer book, The Craft Beer Revolution, this one on the history of craft beer from an insider’s perspective. The film was created by Transient Pictures for the brewery’s 25th anniversary.

Beirut to Brooklyn: The Origins of Brooklyn Brewery from Transient Pictures on Vimeo.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Film, New York, Video

Beer In Ads #910: The Christening of Kip’s Bay

June 14, 2013 By Jay Brooks


Friday’s ad is for Knickerbocker beer, from 1953. It’s number 5 in a series, although I’ve only seen two of them so far, and I don’t know how many are in the series of ads. The ones I’ve seen depict scenes from the history of New York. This fifth one is about the Christening of Kip’s Bay, and the art for the ad was painted by Lumen Martin Winter. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

knickerbocker-ny-traditions-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

Beer In Ads #561: Here March 12th

March 12, 2012 By Jay Brooks


Monday’s ad is particularly cool. The ad is for Schaefer’s Bock Beer, released in 1941 on March 12th — today’s date — with “supply limited.” The ad features a goat holding a glass of bock while reading a newspaper, the “Bock Times.” I think he’s winking at me.

Schaefer-bock-march-12

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York

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