Firestone-Walker Brewing just posted a cool video shot in the brewery, with great production values and music. I’m not sure if we’ll see it anytime soon on television, even cable, but it’s better than most of the beer ads currently running.
The Tyranny Of The Disgruntled Minority
Tomme Arthur, from the Lost Abbey, has an incredibly restrained post up about the travails created by a single individual person who went to the trouble to lodge a complaint about every beer tasting room in the San Diego area. “Apparently they were concerned that we didn’t have a GIANT BLUE “A” on our cold boxes!”
So Tomme and every other San Diego brewery has spent the week, and boat loads of money, getting up to “code” to satisfy an army of inspectors who didn’t know there was a problem — and in fact there wasn’t — until some pinhead decided to bring it to their attention. Perhaps most remarkably, winery and brandy tasting rooms are exempt from any regulations — so typical — but I certainly hope they find out who this “concerned” soul is. Read all about it at Tomme’s latest rant, I’d Like To Thank Some People.
Prohibition Through Taxation
Being April Fool’s Day, this might almost seem laughable, if it wasn’t so serious and obvious an attempt to bring about prohibition through taxation. (And thanks to the many people who sent me information about this, you know who you are, I appreciate it.) A San Diego couple, Kent and Josephine Whitney, have introduced a ballot initiative they’re calling the “Alcohol-Related Harm and Damage Services Act of 2010.” If that sounds innocuous, it’s not. If they collect the required 433,971 signatures by August 23, it will be on the California ballot this November. The “Act” seeks to raise alcohol taxes as listed below. If you have a drink in your hand, put it down first. If you’re standing up, sit down. Drum roll, please:
- Spirits — 2,700% increase [from $0.65 per 750 ml bottle to $17.57]
- Beer — 5,500% increase [from $0.11 per 6-pack to $6.08]
- Wine — 12,775% increase [from $0.04 per 750 ml bottle to $5.11]
No, those aren’t typos. The anticipated revenue of $7-9 billion would be used to fund the Department of Alcohol and Drug Programs, whatever that is. It won’t be used to fix the state deficit apparently.
In the OC Weekly Blog, Dave Lieberman correctly comments that “this is Prohibition through taxation” [a phrase I hope he won’t mind me borrowing]. He continues.
“The armchair libertarians must be having sedentary conniption fits from Yreka to Ysidro. Nowhere does it say that alcohol has to be a zero-sum game, not to mention the fact that the vast majority of those who do drink do so responsibly, which means you’re taxing those who play by the rules to pay for those who don’t.”
Ballotpedia lists a dozen reasons for the ballot measure, each one more fallacious than the last. The Whitney’s blame alcohol for murders, pregnant women drinking, burdens on health care, underage drinking, binge drinking; pretty much everything any neo-prohibitionists has ever thrown up against the wall, while naturally ignoring all of the personal responsibility for any of those actions. It’s as if they’ve drank the anti-alcohol kool-aid and believe unquestioningly all of the propaganda from those groups. To blame the alcohol and not the people who engage in those behaviors is a common tactic lately but ignores logic, common sense and any notion of fairness. It also reveals quite a lot about the mindset of the people who believe such nonsense. Also, if the ballot measure should pass, it would declare all of that nonsensically bad propaganda masquerading as statistics as true!
It also ignores the physical and mental health benefits of responsibly drinking moderate amounts of alcohol. Numerous studies have shown many, many health benefits to moderate drinking, not least of which are the many studies that show that people who drink moderately tend to live longer and be healthier than people who either abstain or overindulge. So in effect, this ballot measure would most likely make people in California less healthy.
Curiously, the State Attorney General’s summary says:
Additional state revenues of between $7 billion and $9 billion annually from an increase in state excise taxes on alcoholic beverages, with the proceeds going to support alcohol-related programs and services. A decrease in state and local revenues from existing excise and sales taxes on alcoholic beverages of several hundred million dollars annually due to a likely decline in consumption of alcoholic beverages.
The Initiative’s Analysis from the state Legislative Analyst’s Office goes into more detail but remains similarly conservative in the negative consequences while swallowing wholesale the notion that it would actually bring in the estimated $7-9 billion in additional excise tax revenue. First of all, the loss of business and company’s going out of business outright would cause that figure to be greatly reduced from the start. If a bottle of wine has at least $5.11 in state excise taxes plus all of the other taxes, plus the costs of ingredients, manufacture, packaging, transportation, etc. even two-buck chuck is going to become ten-buck Ken or worse.
Similarly, if just the state excise tax on a six-pack of beer starts at $6.08, again plus every other cost of doing business, just who in their right mind believes that consumers will continue to merrily drink the same amounts at exponentially higher prices? Don’t even get me started on how many dollars will fly out of California by people driving to bordering states to buy their alcohol. You’re going to see a cottage industry in just-over-the-border liquor stores popping up wherever a road leaves California. It’s absurd to believe the revenue stream would continue at the same rate.
That analysis suggests that only several hundreds of millions of dollars would be lost in decreased consumption seems laughably conservative. Here’s some of their reasoning, from the analysis:
Effects on Existing State Excise and SUT Revenues. The decline in taxable consumption of alcoholic beverages that would likely be caused by this measure would reduce the revenues received for the General Fund from the existing state excise and SUT revenues. We estimate that this could potentially result in a loss of state revenues of several hundred million dollars annually.
Effects on Local Revenues. The likely decline in taxable consumption of alcoholic beverages due to the increase in the excise tax imposed under this measure would also affect local SUT revenues. We estimate that local governments, primarily cities and counties, would experience a decrease in sales tax revenues of approximately $100 million on a statewide basis due to the excise tax increase.
Indirect Economic Effects. If the measure were to result in declines in overall economic activity in California, it could produce indirect state and local revenue losses. Such effects could occur, for example, if businesses were to close because they could no longer remain profitable as the overall economy adjusted to a lower demand for alcohol in the long run. If these lost resources were not redirected back to California’s economy into equal or more productive activities, then it would likely lead to a net loss in taxable income and spending for state and local governments. The magnitude of these potential revenue losses is unknown.
See that last bit? “The magnitude of these potential revenue losses is unknown.” I can pretty much tell you it’s going to be staggering. It would be a near prohibition, with a return to illegal hooch. After homebrewers start selling their kitchen beers under the table, new law enforcement agencies will be created to stop them, every homebrew shop will be watched and anyone with a pair of rubber boots will be under suspicion.
So who the hell are the Whitneys and why are they trying to effect an alcoholic Armageddon? Those are good questions, I think, and there’s at least one very disturbing possibility. The V Bit Set speculates that it may be simply for money. Doing some detective work, internet style, he points out there is a Kent Whitney in the San Diego area who owns the 21st Century Wellness Initiative, and the ballot measure would provide “fifteen percent for the funding of grants for naturopathic treatment and recovery programs for alcohol addiction.” Are the two connected? He admits it’s wild conjecture at this point, but it is compelling nonetheless. If it turns out to be true, how vile and repugnant would this be? On an unimaginable scale, I’d have to say. To attack an entire healthy industry, putting thousands of workers and hundreds of businesses at risk of being removed from the economy for personal gain would be one of the most abominable acts of all time. If they’re sincere, it’s clear they either didn’t think through their actions or are entirely hostile to anyone who enjoys, makes or sells alcohol.
Stone To Release Collaboration Video
Stone Brewing, at 1:00 p.m. Pacific Time, will be releasing their latest video project, Stone Skips Across the Pond, a record of their collaborations with two breweries. [NOTE: the video, once released at 1:00 p.m. PST, will be available at Stone’s Blog.] If you just can’t wait to see some of it, check out the trailer.
The first collaboration is with Nøgne Ø, the Norwegian craft brewery. After brewing there, the Stone team heads to Scotland to brew yet another collaboration with BrewDog.
I had an opportunity to screen the video last night, and it’s a fun short film at just under 30 minutes. It was filmed again by Redtail Media, the same team that created I Am A Craftbrewer. The production values are amazing. The film stars not just Greg Koch, but also his business partner Steve Wagner and head brewer Mitch Steele, some amazing landscapes, terrific looking food, some beer you’ll be jealous you didn’t have along with the brew crews at both Nøgne Ø and BrewDog. Looks like it was a fun time. It’s a great window into the camaraderie among brewers, regardless of national boundaries, in the craft beer world
Next Thursday, Part 2 will be released, followed by parts three and four on each subsequent Thursday. For now, enjoy part one.
Stone To Seek Brewing Opportunity Abroad
Greg Koch and Steve Wagner, the founders of Stone Brewing after tweasing (twitter teasing) the news for weeks have announced a bold, audacious plan. After resisting sending their beer overseas, they’ve decided instead to consider opening a brewery there instead. So they’re initiating an open call from municipalities or even nations abroad to see what they might propose to entice them to take over an existing brewery or build a new one somewhere in Europe, Asia or wherever. In the video below, Greg and Steve explain the idea.
Stone to open a Brewery in Europe? from stonebrew on Vimeo.
This is a very exciting project for Steve and me…and all of us at Stone Brewing. We’re going to be learning quite a bit with this endeavor, first and foremost: Will we be welcome? We’re approaching this with no assumptions other than we’d like to consider any and all options (other than having our beers contract brewed by another brewery, as that’s simply not our style). Many of the countries of Europe have great brewing traditions. Some countries are also currently experiencing a bit of a resurgence of small, independent (and independent thinking) breweries. As anyone knows that has visited the Stone Brewing Co. and our attached restaurant – the Stone World Bistro & Gardens – where we have more Guest taps than we do of Stone, we enjoy sharing the camaraderie of great craft beers. We look forward to joining in the fight in Europe by doing our part to add to the growing trend towards unique, flavorful artisanal beers, as opposed to the mass-blandification efforts characterized by megabrand sameness!
-Greg Koch, CEO
Star Trek’s Engineering Deck Brewery
If you’re like me, you love what I call “brewery porn,” which is photos of brewing equipment either installed or by themselves. So when I watched the film reboot of Star Trek, I was convinced that portions of the movie — the engineering deck — were filmed inside a large brewery. Sitting in the darkened theater back in May, I remember thinking it looked a lot like Anheuser-Busch’s brewery in Fort Collins. But I forgot about it until last night, when I re-watched the film on DVD. It turns out I was half-right. It was filmed in a large Anheuser-Busch brewery, but it was the one in Van Nuys, California (which in retrospect makes sense, since it’s closer to Hollywood).
Reading over the Trekkie chatter about the movie, it appears that the decision to use the brewery as stand-in for the engineering deck was one of the least popular things about the new film. But perhaps what was most surprising was that, while to anyone reading the Bulletin or who’s been inside a brewery it was completely obvious, many people didn’t even realize what it was. But if you did know, it was a bit jarring and made it more difficult — as critics charged — to continue the suspension of belief necessary to get lost in the story. One common criticism I didn’t agree with was that while the rest of the ship was all shiny and new looking, the engineering deck (brewery) looked dark and dingy. But remembering the tours of cruise and military ships I’ve been on, that’s the way it often is. The places for the passengers are decorated for comfort and are appealing to the eye while in the places where it’s just for the employees, such niceties are ignored and decorated merely for convenience and functionality. Below are a few screencaps and other photos from the film inside the Anheuser-Busch brewery in Van Nuys. Being a Star Trek fan since I was a kid, I still liked the film and would recommend it on its own merits. Despite certain anomalies and inconsistencies, it was still entertaining and enjoyable to watch. Except, of course, for the brewery.
Nuclear symbols were painted on the fermenters to make them look more reactor-like.
A screen cap from the film inside the brewery in Van Nuys.
Another screen cap, this one after the characters Captain Kirk and Scotty beam back aboard the Enterprise.
Director JJ Abrams (in the foreground) directing Star Trek inside the A-B brewery.
In this view, similar to the first one, you can see the flying camera used, and developed by J. Patrick Daily.
Beer In Art #42: Cat Scott’s Paintings Of Beer On The Wall
Today I want to showcase an artist who’s painting a series of beer bottles that will eventually be nearly 100. The artist, Cat Scott, is calling the series 99 Paintings of Beer on the Wall. She’s finished a dozen so far, and here’s a familiar one, Sierra Nevada Pale Ale.
Scott is primarily an illustrator and graphic designer, but loves to paint and draw in her spare time. Of the project itself, she says. “I like beer, and I like painting. So why not combine the two? I intend on doing 99 paintings of many different types of beer.”
Here’s some biographical information about Scott, from her website:
I was born and raised in Louisville, Kentucky and, like many artists, spent my childhood drawing and painting. With generous gifts of art supplies from my parents, I developed quite a knack for rendering. After taking as many art classes as possible during my high school years, I ventured off to the University of Dayton to study graphic design. My love for the fine arts led me to concentrate on Illustration.
After receiving several awards for my art and being honored as the Most Outsanding Graduating Senior in Visual Communication Design, I graduated with honors in 2003. In 2006 I attended the Illustration Academy and worked with illustrators and artists such as John and Mark English, Sterling Hundley, George Pratt, Gary Kelley, Brent Watkinson, Anita Kunz, and CF Payne.
My full time gig as a Graphic Designer in Santa Monica, California gets the rent paid and inspires creativity, but there’s nothing like taking a pen/brush/marker to paper.
One of my favorites is her Unibroue La Fin Du Monde, which is actually different then the rest of the works. It’s not painted, but instead is a pen and ink drawing over top of a postcard of Francis Picabia’s La Source (“The Spring”).
Here’s two more. With twelve done, she has 87 left to paint. It may take a few years, but it will be fun to watch. If you own a brewery, maybe you want to consider commissioning her to paint one of your bottles. That way you get a cool painting, you support the arts and further the project.
You can more of her work at her own website, Cat Scott and her blog. She’s also a member of Girls Who Draw, a website featuring a baker’s dozen of female artists showcasing their art.
Dr. Bill Joins Stone
According to the Stone Blog, as of Monday, Dr. Bill Sysak has joined Stone Brewing as the Beverage Coordinator of Stone Brewing World Bistro & Gardens.
Believe it or not, this is Dr. Bill’s first job in the beer industry, though he’s been involved in the beer world for quite some time. I profiled Dr. Bill a few years ago for an article on Beer Geeks I did for Beer Advocate magazine. He’s justly famous for the legendary beer-tasting marathon parties he threw a few times each year. Congrats, Bill.
The New Stone Brewery
I was down in San Diego Sunday through Tuesday for a CSBA meeting and finally had a chance to see the new Stone Brewery, along with their World Bistro & Gardens in Escondido on Monday for the very first time. The place is very impressive from top to bottom and seems very well-thought out at every stage. The food was pretty tasty, too, especially the deep-fried garlic mashed potato balls. Yum.
Stone’s gleaming new brewery during our tour by new head brewer Mitch Steele.
Co-owner Greg Koch toasting the end of a great day, in front of his Stone World Bistro & Gardens.
For more photos from my Stone Brewery and the World Bistro & Gardens tour, visit the photo gallery.
Finding the Lost Abbey
As I mentioned yesterday, on Sunday I flew down to San Diego for a couple of days to attend a CSBA meeting. My first stop was to visit Tomme Arthur at Port Brewing‘s new production facility, which they bought a little over a year ago from Stone Brewing. I wanted to see what they’d done to the place and also sample Tomme’s wonderful beers at the source.
The lobby of the brewery has been fashioned like a ship with portholes looking into their conference room.
The original paintings from the Lost Abbey’s beautiful labels hang behind the tasting bar.
Aging beer in wooden barrels line the brewery and are fit into nooks and crannies throughout.
Tomme’s daughter Sydney, who’s just over a year-old, came to work.
Tomme Arthur and Sydney in front of aging beer destined to be in future bottles of the Lost Abbey.