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Jay R. Brooks on Beer

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Beer In Ads #2935: Beer Is Something Good

March 16, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for bier ist etwas Gutes, or “Beer is Something Good,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, though I’m not sure it was originally created for the German Brewers Association, but it appears they may have also used the poster in their own advertising efforts. It was created by Swiss artist Celestino Piatti.

beer-something-good

Images online tend to have either a darker background or a lighter one, as seen below, and it’s unclear if there were two different versions of the poster or if it’s just the way it was scanned or photographed.

beer-something-good-lt

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #2919: A Beer With You

February 28, 2019 By Jay Brooks

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Thursday’s ad is for Ein Bier Mit Dir, or “A Beer With You,” from 1959. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist and photographer Donald Brun.

Ein-Bier-Mit-Dir-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2917: Putting Beer On A Pedestal

February 26, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Beer, from 1956. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another in a series of posters promoting beer by the Swiss Breweries’ Association that began in the 1950s. It was created by Swiss artist Hans Hartmann.

Bier-1956-Hartmann

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2916: Woman and Beer Glass

February 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Beer, from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is another poster I’m not exactly sure who or what it was made for, but it was created by Swiss artist Fritz Wüthrich.

Beer-1950-Wüthrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2912: Bier Seit Jahrtausenden!

February 21, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Bier seit Jahrtausenden!, from 1938. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Bier seit Jahrtausenden!, which translates as Beer for Millenia! I don’t know who commissioned the poster or what its purpose was, but it’s pretty cool. This poster was created by Swiss designers Jäggi Rita and Wüthrich Urs.

Bier-leit-Jahrtaufenden

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #2910: Bier Ist Gut

February 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Bier Ist Gut, from 1952. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is titled “Bier ist gut,” which of course means “beer is good. But who commissioned the poster and for what purpose continues to be elusive so I don’t realy know what it was for. The poster was created by Swiss artist Paul Gusset.

Bier-ist-gut-1952-Gusset

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #2166: Viscountess Furness For Pabst

January 24, 2017 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1948. In the later 1940s, Pabst embarked on a series of ads with celebrity endorsements, photographing star actors, athletes, musicians and other famous people in their homes, enjoying Pabst Blue Ribbon beer. This one features Thelma Furness, Viscountess Furness. She “was a mistress of King Edward VIII while he was still the Prince of Wales; she preceded Wallis Simpson (for whose sake Edward abdicated and became the Duke of Windsor) in his affections.

During most of her relationship with the Prince, she was married to a British nobleman, Marmaduke Furness, 1st Viscount Furness. That marriage ended the year before her relationship with the Prince ended.

Her first name was pronounced in Spanish fashion as “TEL-ma.” Her identical twin sister was Gloria Morgan Vanderbilt who was married to Reginald Vanderbilt and had a daughter, Gloria Vanderbilt.”

In the ad, Thelma, I mean the Viscountess, is being served in “the Drawing Room of her Beverly Hills Home.” Typical of this series of ads, there’s a silver tray with two bottles of beer and two glasses. Although I think this is the only time the glasses look like they’re made of cut crystal. That can’t be a coincidence.

PBR-1948-viscountess-furness

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, Celebrities, History, Pabst, Switzerland

The Dangers Of Full Beer Bottles Vs. Empties

January 16, 2016 By Jay Brooks

full-broken-bottle
I’ve been slowing reading through the December issue of Mental Floss, one of my favorite magazines, and their lis of the “500 Most Important People in History.” At No. 77 is Swiss scientist Stephan Bolliger. Specifically he’s a forensic pathologist at the University of Bern, “and he often appears in court to testify as an expert witness.” But what caught my attention is a question that he couldn’t answer, but then preceded to examine scientifically. The question? What will do more damage in a bar fight, a full bottle of beer, or an empty one? And by damage, they specifically looked at which could break your skull.

So he picked up bottles of his favorite beer, Feldschlösschen Original, and got to work.

Feldschlösschen_Bier_aus_Flasche

You have to give him, and his team, points for taking a seemingly silly question very seriously. The results were published in the Journal of Forensic and Legal Medicine in 2009. The article was entitled Are full or empty beer bottles sturdier and does their fracture-threshold suffice to break the human skull?, and here’s the abstract:

Beer bottles are often used in physical disputes. If the bottles break, they may give rise to sharp trauma. However, if the bottles remain intact, they may cause blunt injuries. In order to investigate whether full or empty standard half-litre beer bottles are sturdier and if the necessary breaking energy surpasses the minimum fracture-threshold of the human skull, we tested the fracture properties of such beer bottles in a drop-tower. Full bottles broke at 30 J impact energy, empty bottles at 40 J. These breaking energies surpass the minimum fracture-threshold of the human neurocranium. Beer bottles may therefore fracture the human skull and therefore serve as dangerous instruments in a physical dispute.

I love that “duh” conclusion. Beer bottles may be “dangerous instruments in a physical dispute.”

But you can read or download the whole enchilada at Research Gate. Here’s some highlights:

1. Introduction

The examination of living or deceased victims of bar fights is not uncommon in routine forensic practice. These fights are commonly carried out with fists, feet, furniture, and drinking vessels. Depending on the state of the drinking vessels, namely intact or broken, different trauma forms are to be expected. According to a British group, 1 readily available one pint beer glasses such as straight-sided glasses, referred to as nonik, and tankards display a mean impact resistance of up to 1.7 Joule (J). The glass shards of shattered beer glasses may give rise to stab and cut wounds, which may sever blood vessels or other vital structures of the body. Indeed, glasses with lower impact resistance cause more injuries, 2 for which reason toughened glassware has been advocated. On the other hand, if the drinking vessels remain intact, they may serve as clubs. In Switzerland and various other countries, refillable (and therefore sturdy) beer bottles are commonly encountered in pubs and at festivals. In Switzerland, the half-litre, refillable beer bottle is, according to the authors’ own experience, a commonly utilized instrument in physical disputes. The authors have been asked at court whether hitting a human on the head with such intact bottles suffices to break a skull and whether full or empty bottles are more likely to cause such injuries. Obviously, this depends on the breaking properties of the bottle. If the bottle (full or empty) breaks at a minimal energy, no skull fracture is to be expected. On the other hand, should the stability of the bottle surpass that of the head, severe, even life-threatening injuries may be inflicted. We therefore tested the breaking energy of such beer bottles in a drop-tower as described below in order to estimate at which energies the bottles break and if this amount of energy exceeds the energy necessary to inflict serious injuries to a victim.

Bolliger-fig-2

2. Methods and materials

Ten (six empty and four full) standard 0.5 l beer bottles (Feldschlösschen Brewery, Rheinfelden, Switzerland, Fig. 1) were examined. The full bottles weighed 898 g, the empty ones 391 g. With multislice computed tomography (Somatom Emotion 6, Siemens Medical Solutions, D-91301 Forchheim, Germany) the wall thickness was measured. The minimal thickness was 0.2 cm and maximal thickness 0.36 cm (Fig. 2). To one side of the beer bottles, a 7.5  1.2  5 cm pinewood board was fixed using a thin layer of modeling clay (Fig. 3a). The wood board served to distribute the very small impact point of the steel ball to a more realistic situation concerning the impact area of a beer bottle against a cranium. The modeling clay not only served as a fixing material, but also as a substitute for the soft tissues of the scalp. The bottles were then fixed horizontally to the bottom of a baby-bath tub with a thin layer of modeling clay (Fig. 3b). A 1 kg heavy steel ball was dropped from different heights (minimum 2 m, maximum 4 m) onto the beer bottles in a droptower specifically designed for the testing of materials (Figs. 4 and 5). Depending on the region of the beer bottle, the wall thickness, curvature, and therefore the expected stability vary. As our aim was to assess the minimum breaking threshold, we let the ball strike the weakest part of the bottle, namely the bottom third of the shaft.

Bolliger-fig-4

In this discussion, they came up with the following equation to describe the energy in the real life situation.

Bolliger-equation

“E is the energy, MN is the mass of the bottle, MT is the mass of body part moving the bottle, i.e. the arm and shoulder (which can be assumed to weigh 2.5–4 kg) and W is the work performed by the muscles.”

If one considers the masses of the bottles, namely full bottles weighing 898 g and empty ones 391 g, a full bottle will strike a target with almost 70% more energy than an empty bottle. In other words, it takes less muscle work to achieve a greater striking energy when fighting with a full bottle, even though lifting the bottle requires slightly more energy.

And here’s the full conclusion:

5. Conclusions

Empty beer bottles are sturdier than full ones. However, both full and empty bottles are theoretically capable of fracturing the human neurocranium. We therefore conclude that half-litre beer bottles may indeed present formidable weapons in a physical dispute. Prohibition of these bottles is therefore justified in situations
which involve risk of human conflicts.

However, further studies involving different bottle types and an examination regarding the extent of brain damage is needed to assess the overall danger originating from bottle-related head trauma.

Bolliger-fig-5

The New York Times, in reporting Bollinger’s findings, has a more succinct description

Bolliger’s conclusion: Full bottles shatter at 30 joules, empties at 40, meaning both are capable of cracking open your skull. But empties are a third sturdier.

Why the difference? The beer inside a bottle is carbonated, which means it exerts pressure on the glass, making it more likely to shatter when hitting something. Its propensity to shatter makes it less sturdy — and thus a poorer weapon — than an empty one. As for the ubiquitous half-full bottle, if you hold it like a club, Bolliger says, “it tends to become an empty bottle very rapidly.”

empty-beer-bottles-large

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Science, Statistics, Switzerland

Beer In Ads #1427: Leupin’s Chapeau’d Beer Glass

January 6, 2015 By Jay Brooks


Tuesday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. This is maybe the sixth or seventh work by him that I’ve featured over the years. In this one a beautifully rendered glass of beer inexplicably has a boater hat with a flower in it floating above it. I don’t what the story is, but like everything Leupin did, it’s a wonderful work of beer art.

Werbung_high_8

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #1001: Beer Glass With Red Glove

October 18, 2013 By Jay Brooks


Friday’s ad is, beginning the second thousand, is a variation on last night’s. This ad was also created by famed Swiss poster artist Peter Birkhäuser, in 1957. It’s another beautiful illustration of a red-gloved hand holding a pilsner glass filled with a golden-colored beer with a white head. Again, simply gorgeous.

birkhauser-1957-red

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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