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Historic Beer Birthday: Emil Schandein

April 16, 2025 By Jay Brooks

jacob-best
Today is the birthday of Emil Schandein (April 15, 1840-July 22, 1888). He was born in Bavaria, Germany, but emigrated to America when he was sixteen, in 1856. Arriving first in New York, he moved shortly thereafter to Philadelphia, and moved around quite a bit, until finally settling in Milwaukee, Wisconsin in 1866 where he joined the Philip Best & Co. brewery staff. That same year he married Best’s daughter Lisette, and her father sold the remaining half of the business to her husband, making Frederick Pabst president, and Schandein vice-president. Schandein was a director of the brewery from 1873-1888. When he passed away in 1888, Lisette was elected vice-president.

Emil-Schandein

This is the Google translation of Emil’s German Wikipedia page:

Schandein was born in 1840 in Obermoschel . His parents were the royal tax and community beneficiary Joseph Wilhelm Schandein (1800-1862) and Louisa Schandein (b. Barth). His uncle was the historian Ludwig Schandein.

At the age of 16 he emigrated to the USA and settled in Philadelphia . After working in different cities, he moved to Watertown, Wisconsin, in 1863. There he married Elizabetha “Lisette” Best, a daughter of the breeder owner Phillip Best.

Together with his brother-in-law Frederick Pabst, he bought shares in his Philip Best Brewing Company and from 1873 until his death took the post of vice-president.

In addition to his work for the brewery, Schandein was one of the founders and first president of the German Society of Milwaukee. He was also director of the Northwestern Life Insurance Company, the Second Ward Savings Bank and President of the Milwaukee Brewers Association.

Emil Schandein died in 1888 during a stay in Germany. He is buried at the Forest Home Cemetery in Milwaukee.

Only after his death was in 1889, the Saddle Your Mansion, a villa in the German Renaissance style, on the 24th and Grand Avenue (now Wisconsin Avenue) in Milwaukee completed. The Milwaukee County Emergency Hospital was built in 1929 on the site of the building.

His widow, Lisette Schandein, assumed his post as vice president after his death until 1894. She died in 1905 during a stay in Germany.

Shandein bequeathed part of his estate to the Kaiserslauter Kreisrealschule and to the Pfälzisches Gewerbemuseum. The Schandeinstrasse in Kaiserslautern is named after him. The Schandeinstrasse in Speyer, however, is named after his uncle Ludwig.

phillip-best-stock-1873

This Phillip Best Brewing Co. stock certificate, from 1873, is signed by then-president Emil Schandein.

This is from the “National Cyclopaedia of American Biography, Vol. III,” published in 1891:

Emil-Schandein-cyclopedia-1
Emil-Schandein-cyclopedia-2

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Wisconsin

Historic Beer Birthday: August Krug

April 15, 2025 By Jay Brooks

schlitz-globe
Today is the birthday of August Krug (April 15, 1815-December 30, 1856). Krug was born in Miltenberg, Bavaria, Germany, but when he was 33, in 1848, emigrated to the U.S. and settle in central Wisconsin. He opened a restaurant and the following year, 1849, added a brewery, which was known then as the August Krug Brewery. When he died young, in 1856, his bookkeeper, Joseph Schlitz took over management on behalf of Krug’s widow, Anna Marie. In 1858, Schlitz married Krug’s widow and renamed the brewery after himself.

Here’s a biography of him from Find-a-Grave:

Brewer. His August Krug Brewery was the foundation that became the giant Joseph Schlitz Brewing Co. in Milwaukee, Wisconsin. Born Georg August Krug in Miltenberg, Bavaria, Germany, he came to the USA about 1848, established a restaurant in Kilbourntown (now central Milwaukee), Wisconsin and added a small brewery in 1849 which, limited by lack of refrigeration to brewing in cooler months, produced about 150 barrels the first year. In 1850, his father, Georg Krug, came to visit, surviving a shipwreck on the way. The father managed to save himself, Krug’s eight-year-old nephew August Uihlein and $800 in gold. The gold was used to expand the brewery and hire four people, including Joseph Schlitz as bookkeeper. Krug, who is credited with building Kilawukee’s first underground brewer’s vault tunneled into the hill to provide the consistent cool temperatures essential to brewing and storage, died seven years after his brewery produced its first barrel of beer. The bookkeeper, Schlitz, acquired both his brewery and then his widow after Krug died in 1856. The brewery’s market share increased steadily, and sales doubled when Schlitz entered the Chicago market immediately after the Chicago Fire in 1871. Schlitz was lost at sea in 1875, after which Krug’s four nephews began the Uihlein dynasty that was to run the company during its long history. In the 1960s, Schlitz was the second-largest brewer in the world; during the 1970s it was troubled by indictments for improper marketing, by insufficient advertising and by public resentment over a change in the brewing recipe; finally a 1981 strike lead to the closure of their Milwaukee plant although it was still the USA’s third-largest brewer when purchased by the Stroh Brewery Company of Detroit (now part of Pabst Brewing Co.) in 1982.

schlitz_first_brewery
The August Krug Brewery, c. 1850s.

This portion of the brewery’s history from Immigrant Entrepreneurship is entitled “Political Revolution, Emigration, and Establishing a Regional Player in Brewing: August Krug and Joseph Schlitz” and is the early section that includes Krug’s contributions:

At the beginning was the German revolution of 1848. Georg August Krug (born April 15, 1815 in Miltenberg, grand duchy of Hesse-Darmstadt; died: December 30, 1856 in Milwaukee, WI) was born the son of Georg Anton Krug (1785–1860) and Anna Marie Ludwig (1784–1864), who owned the brewery “Zum Weißen Löwen,” the predecessor of today’s Faust brewery, in Miltenberg. This was a small and contested town at the River Main, which belonged until 1803 to the Electorate of Mayence (Mainz), became part of the grand duchy of Baden in 1806, was transferred to the grand duchy of Hesse-Darmstadt in 1810, and finally became part of the Kingdom of Bavaria in 1816. Georg August Krug worked in the family business but also became a member of a group of revolutionists surrounding a local doctor and farmer, Jakob Nöthig, who later emigrated to the U.S. after he was accused of being a ringleader (Rädelsführerei) of a local band of political agitators and other offenses against the Bavarian authorities. Krug and his father were among the petitioners in Miltenberg on March 8, 1848 who demanded liberal reforms. On the following day Miltenberg was shaken by protests and turmoil, and Bavarian armed forces reestablished order. Facing official prosecution, the younger Krug became part of the first wave of politically-motivated emigration. He arrived in the United States in May 1848, where he used only his second name and where he was naturalized on December 15, 1854.

In Milwaukee, at that time a preferred destination for the 48ers, August Krug established, probably with his savings, a saloon and restaurant on 4th and Chestnut Streets. Far from Bavaria, he still managed to receive additional support from his family. First, his fiancée Anna Maria Wiesmann Hartig arrived from Miltenberg (Oct. 9, 1819–Jan. 20, 1887) and they eventually married—likely in 1849. She was the daughter of Michael Wiesmann and Christina Schlohr, both from Miltenberg. Her presence allowed an expansion of his business activities. While Anna Maria Krug managed the restaurant, August Krug started a small brewing business at a nearby building at 420 Chestnut Street in 1849. Second, his father Georg Anton Krug arrived in the United States on October 25, 1850, accompanied by his grandson, 8-year-old August Uihlein. Such visits were not without risk: the visitors travelled on the Helena Sloman, the first German steamship on the transatlantic route. It encountered distress at sea on November 28, 1850 and sunk. Nine people were killed, but the vast majority of the crew and the passengers, in total 175 persons, were rescued by the American ship Devonshire. Georg Anton Krug lost a Bavarian beer pump, which went down with the wreckage, but he rescued $800 in gold (or $23,000 in 2010 dollars). This capital was invested into the brewery of his son and used to hire three additional employees, including a bookkeeper named Joseph Schlitz.

August Krug became a respected citizen. In 1850, his real estate property was valued at $1,600 ($46,100 in 2010 dollars). His household consisted of five people: himself and his wife Anna Maria, two brewery workers (both from Bavaria), and a young 18-year-old women, probably a servant. Krug was apparently a respected voice in his neighborhood, as his name was invoked in a newspaper advertisement for a local fireproof tile maker. He could afford to visit Germany in 1855, where he was able to meet with his relatives again.

By the mid-1850s, Krug already saw himself as a competitor for preeminence with other German immigrant brewers in Milwaukee in particular the Best family and Miltenberg-born Valentin Blatz (1826–1894). However, he was injured in an accident late in 1856, when he tumbled down a hatchway, and passed away several days later. The value of the eleven lots of real estate he owned was estimated at $20,050 ($532,000 in 2010 dollars). There were a total of $15,296.76 in claims and demands against the estate, including $276.50 owed to bookkeeper Joseph Schlitz (in 2010 dollars, equivalent to roughly $406,000 and $7,330, respectively).

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august-krug

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Wisconsin

Historic Beer Birthday: George Gund II

April 13, 2025 By Jay Brooks

gunds
Today is the birthday of George Gund II (April 13, 1888-November 15, 1966). He was the son of George F. Gund and the grandson of John Gund, the founder of John Gund Brewing, of La Crosse, Wisconsin, and the brother of Henry Gund and John Gund Jr., who founded Lexington Brewing, in Lexington, Kentucky. George Frederick Gund founded Gund Brewing Co., of Cleveland, Ohio. Despite the brewing heritage, Gund II “was an American banker, business executive, and real estate investor who lived in Cleveland, Ohio in the early and middle part of the 20th century. Heir to the George Frederick Gund brewing and banking fortune, he was a philanthropist for most of his life. He established The George Gund Foundation in 1952 and endowed it with most of his $600 million fortune at his death.”

george-gund-headshot

Here’s his biography from Wikipedia:

Gund’s grandfather, Johann Gund, was born in 1830 in Brühl am Rhein in the independent country of the Grand Duchy of Baden (now part of Germany). The family emigrated to the United States in 1848 and settled in Illinois, but in 1854 moved to La Crosse, Wisconsin. There his grandfather founded the John Gund Brewery. His father, George Frederick Gund, was born in LaCrosse in 1856 and later managed the Gund Brewery. His father moved to Seattle, Washington, founded the Seattle Brewing and Malting Company, became a director of two banks, and then returned to the Midwest to move his family to Cleveland in 1897. His father bought the Jacob Mall Brewing Company, renamed it the Gund Brewing Company, and made a large fortune investing in banking, mining, and real estate.

George Gund, Jr. (as he was then known) was born to George Frederick and Anna Louise (Metzger) Gund on April 13, 1888. He was a student at the University School of Cleveland from 1897 to 1905. He entered Harvard University, and received his A.B. in 1909. Toward the end of his Harvard education, he simultaneously enrolled in the Harvard Business School, and graduated in the school’s first class in 1909. He moved to Seattle and took a job as a clerk with the Seattle First National Bank, but moved back to Cleveland when his father died in 1916. But when World War I broke out, he enlisted in the United States Army and served in the Military Intelligence Division.

gund-brewery-ohio
The Jacob Mall Brewing Co. when George Gund bought it in 1897.

After the start of prohibition in the United States in 1920, Gund was forced to close his father’s brewery in Cleveland. But during the war, Kaffee HAG, a German corporation, was stripped of its assets in the United States. Among its subsidiaries was Sanka, the company which manufactured decaffeinated coffee. Gund purchased Sanka in 1919, then sold it to Kellogg’s in 1927 for $10 million in stock. Gund also took over management of the Gund Realty Company in Cleveland and invested his money in numerous ventures. During the depths of the Great Depression, he purchased large amounts of stock at very low prices.

Gund studied animal husbandry at Iowa State University from 1922 to 1923. He made many trips to California and Nevada, often staying there for many months at a time, and became interested in a possible political career in Nevada. He purchased a large cattle ranch in Nevada, but on May 23, 1936, he married Jessica Laidlaw Roesler. She was the granddaughter of Henry Bedell Laidlaw, the founder of one of the first investment banking houses in New York City, Laidlaw & Company. Gund purchased a large home in Beachwood, a wealthy suburb of Cleveland, and the couple had six children: George III, Agnes, Gordon, Graham, Geoffrey, and Louise.

In 1937, Gund was elected a director of the Cleveland Trust Company (a savings bank established in 1896), and was named president in 1941. He was made chairman of the board of trustees in 1962. Under Gund’s leadership, by 1967 the bank had more than $2 billion in assets, making it the 18th largest bank in the United States. Gund also served on the board of directors of another 30 national and multinational corporations. But despite the urban nature of his work, Gund never lost his affection for the Old West. He used his income to collect a large number of works of art which depicted the American West, including works by Albert Bierstadt, Frederic Remington, and Charles Marion Russell.

George Gund died of leukemia at the Cleveland Clinic on November 15, 1966. He was interred at Lake View Cemetery in Cleveland.

His foundation also has a nice biography of him.

gunds-clevelander

Gunds--quot-Finest-quot--Beer-Labels-Gund-Brewing-Co

Filed Under: Birthdays, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: George F. Gund

April 5, 2025 By Jay Brooks

gunds
Today is the birthday of George F. Gund (April 5, 1855-March 11, 1916). He was the son of John Gund, the founder of John Gund Brewing, of La Crosse, Wisconsin, and the brother of Henry Gund and John Gund Jr., who founded Lexington Brewing, in Lexington, Kentucky. George Frederick Gund founded Gund Brewing Co., of Cleveland, Ohio.

george-f-gund-portrait

And here’s a short biography of George F. Gund:

gund-bio-BiC

This caricature of Gund is from the “Clevelanders “As We See ‘Em,” published in 1904.

george-gund-cartoon

Here’s a history of the brewery from the Encyclopedia of Cleveland History.

The GUND BREWING CO. was a small independent brewery located at 1476 Davenport St. on the city’s near east side. It was known as the Jacob Mall Brewing Co. when Geo. F. Gund (1855-1916) purchased it in 1897. Born in La Crosse, WI, Gund served as president of the Seattle Brewing & Malting Co. in Seattle, WA, from 1895-97 before moving to Cleveland and buying the Mall brewery, where he served as president and treasurer. On 1 Jan. 1900 the firm name was changed to the Gund Brewing Co. Geo. Gund also served as a trustee of the U.S. Brewers’ Assn. and as secretary of the Cleveland Brewers’ Board of Trade. In 1899 he testified before State Attorney General Frank S. Monnett against the combination created by the Cleveland-Sandusky Brewing Corp., charging that the combination loaned money without interest to saloon keepers who would take its product, and leased buildings and then turned out the customers of independent breweries. Prior to Prohibition, Gund Brewing brewed Gund’s “Finest” and Gund’s “Clevelander,” which it promoted with the slogan “A Wonderful City—A Wonderful Beer.” During Prohibition, the Gund interests turned toward previously established real estate and coffee businesses. The Gund Realty Co. (inc. 1922) and the Kaffee Hag Corp. (inc. 1914) were headed respectively by Anna M. Gund, Gund’s widow, and his son Geo. Gund both were based at the brewery address. After Prohibition, the brewery was operated by the Sunrise Brewing Co. (1933-39), then by the Tip Top Brewing Co. It closed in 1944.

gund-brewery-ohio
The Jacob Mall Brewing Co. when George Gund bought it in 1897.

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gunds-clevelander

Gunds--quot-Finest-quot--Beer-Labels-Gund-Brewing-Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio, Wisconsin

Historic Beer Birthday: Frederick Pabst

March 28, 2025 By Jay Brooks

pabst
Today is the birthday of Frederick Pabst (March 28, 1836–January 1, 1904). His full name was Johann Gottlieb Friedrich Pabst. According to Wikipedia, he was born in the village of Nikolausrieth, which is in the Province of Saxony, in the Kingdom of Prussia,’ which today is part of Germany. “Friedrich was the second child of Gottlieb Pabst, a local farmer, and his wife, Johanna Friederike.”

Frederick_Pabst_by_SL_Stein

Here’s his biography from Find a Grave:

Businessman. Beer magnate who founded the Pabst Breweries. Born in Nicholausreith, Bavaria, Germany, he immigrated with his parents to Milwaukee, Wisconsin, in 1848, worked for a time as a cook in Chicago and later became captain and part owner of one of the Goodrich Steamship Lines’ ships, theHuron, on the Great Lakes. In Milwaukee, he met the prominent brewer, Phillip Best, son of Jacob Best, and before long married Phillip’s daughter Maria. After a December 1863 shipwreck near Milwaukee, Pabst bought a half interest in the Phillip Best Brewing Company so that his father-in-law could retire; at that time annual production was 5,000 barrels. Nine years later, the output was 100,000 barrels and he had become President of the company, was 37 years old and just hitting his stride. He went after the best brewmasters of his day, even traveling abroad hire the right men for his brewery. He increased its capacity by convincing the stockholders that the profits should be put into bigger and better equipment. He also traveled extensively, utilizing his personality and salesmanship to promote a nation-wide market by making the beer synonymous with fashionable people and places. Milwaukee’s German immigrant and second-generation population had more than doubled and this community was a ready market and skilled workforce for the lager breweries there. Eventually 40 distributing branches were established across the nation (12 of them in Wisconsin alone), with Chicago leading in sales, and the company’s export volume reached was nearly one-third of U.S. export sales. Under his leadership, the company became the largest national brewery in 1874; the name was changed to The Pabst Brewing Co. in 1889; and it became the largest lager brewery in the world, the first to produce over a million barrels of beer in a single year, 1892. The well-known “Pabst Blue Ribbon” label evolved from marketing and from a host of awards won at various fairs and expositions; his beer won gold medals at the Philadelphia Centennial Exposition in 1876 and the 1878 Paris World’s Fair. In 1882, the company began tying blue ribbons around the neck of each bottle of its “Select” beer to distinguish it from other brands and customers began asking for “blue ribbon” beer even before it became the official name after winning the blue ribbon at the 1893 Columbian Exposition in Chicago. Pabst was also prominent in civic affairs, and was noted for the establishment of Milwaukee’s Pabst Theater and he had also established a traveling library providing German language books for immigrants. Afflicted with both diabetes and emphysema, he attempted to regain his health in 1903 with a trip to California. After two strokes during his trip he returned to Milwaukee, soon transferred $4 million in stock to his children and died six months later.

Fred-Pabst

Another account from the Wisconsin Historical Society. The WHS also has a “Historical Essay” entitled Frederick Pabst and the Pabst Brewing Company, with a deeper dive into the history of both.

Pabst, Frederick (Mar. 28, 1836-Jan. 1, 1904), brewer, business executive, b. Thuringia, Germany. He migrated with his parents to the U.S. and to Milwaukee in 1848, worked for a time as a cook in Chicago and later became captain and part owner of one of the Great Lakes ships of the Goodrich Lines. In Milwaukee, Pabst met the prominent brewer, Phillip Best, soon married Best’s daughter Maria, and invested his savings in his father-in-law’s brewing business. After Phillip Best retired, Pabst became co-manager of the company with Emil Schandein, and together they built it into one of the largest enterprises of its kind in the nation. Schandein handled the production end of the business, while Pabst traveled extensively, utilizing his personality and salesmanship to promote a nation-wide market by making beer synonymous with fashionable people and places. Eventually 40 or 50 distributing branches were established, with Chicago leading in sales, and the export volume of the company for a time was nearly one-third of U.S. export sales. In 1873 Pabst became president of the company, and in 1889 the firm name was changed to The Pabst Brewing Co. Pabst was also prominent in Milwaukee civic affairs, and was noted for the establishment of the Pabst Theater.

pabst-younger
Fred as a younger man.

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Pabst with his wife Maria Best.

Here’s yet another account, this one from the Pabst Mansion website, which today is a popular tourist attraction in Milwaukee, Wisconsin.

Captain Pabst was born on March 28, 1836 in the small town of Nicholausreith, Saxony, Germany. In 1848, at the age of twelve, his parents, Gottlieb and Fredericka Pabst, made the momentous decision to immigrate to the United States and settled in Chicago. At the age of 14, young Frederick signed on as a cabin boy on a Great Lake steamer and by the age of 21, he became a Captain. Henceforth, until the day he died, he always retained the title of Captain.

Captain Pabst’s vessels plied the waters between Chicago, Milwaukee and Manitowoc. As Captain of a side-wheeler christened Comet, he found his future wife, Miss Maria Best. Maria, born on May 16, 1842, was the eldest daughter of Phillip Best, a brewer from Milwaukee. Frederick and Maria courted for two years and were married in Milwaukee on March 25, 1862. Two years later Captain Pabst took his father-in-law’s offer to buy a half-interest in the Phillip Best Brewing Company.

Captain and Mrs. Pabst would eventually have ten children from 1863-1875. However, only five survived to adulthood, a common occurrence during the nineteenth century.

Elizabeth 1865-1891 Gustave 1866-1943 Marie 1868-1947 Frederick, Jr. 1869-1958 Emma 1871-1943

They raised their new family in a home built in the shadow of the brewing company buildings. After the company’s name was changed in 1889 to the Pabst Brewing Company, Captain Pabst pursued the idea of building on property he had acquired some years earlier on Milwaukee’s prestigious Grand Avenue. During the summer of 1892, the Pabst family moved into their new home.

At the turn of the new century, Captain Pabst’s health started to deteriorate due to a number of ailments including pulmonary edema, diabetes and emphysema. In 1903, while traveling in California, he suffered two strokes before returning to Milwaukee. After his family rallied around him, Captain Pabst slipped away and died shortly after noon on New Year’s Day 1904. His funeral, which took place in the Music Room of the mansion, was meant to be a private affair, but the enormous crowds of mourners that surrounded the mansion made it all but impossible.

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The Pabst website also has a time of brewery history they call the whole story.

Pabst-poster-1894

Also, Immigrant Entrepreneurship has a more thorough account of both Captain Pabst and his brewery. This is relevant part about Frederick Pabst.

Frederick (originally Johann Gottlieb Friedrich) Pabst was born on March 28, 1836, in the small village of Nikolausrieth, Kingdom of Prussia (today Mönchpfiffel-Nikolausrieth, Province of Saxony) and was the second child of the farmers Gottlieb Pabst (1800-1880) and Johanna Friederika (née Nauland) Pabst (1806-1849).[10] His older sister, Christine (1828-1905), remained in Prussia when the rest of the family migrated to the United States in 1848. The family’s migration was initiated by several promotional letters from relatives who had settled in Wisconsin. Shortly after his father arrived in New York from Hamburg, he booked a passage for the rest of the family. Reunited, they first joined their relatives in Milwaukee, and the following year they resettled in Chicago, where Frederick’s mother died in a cholera epidemic.

In some respects, Pabst’s family story reads like the archetypal “rags to riches” narrative of the era. Initially, Gottlieb and Frederick worked in hotels (Mansion House and New York House) as a waiter and a busboy earning $5 (approximately $156 in 2014$) per month. Around the age of twelve, Frederick found employment as a cabin boy abroad a Great Lakes steamer, the Sam Ward, of the Ward Line – a job in which he established a reputation for fairness, honesty, and determination as his 1904 obituary in the Milwaukee Sentinel attested. Stationed at the cabin door on day, his superiors instructed him not to allow passengers to leave the side-wheel steamer without showing a valid ticket. When the vessel’s owner attempted to pass without showing his ticket:

Young Pabst confronted and stopped him. Capt. Ward attempted to force his way out but was thrust back with considerable energy by the sturdy young German. The owner of the steamer stormed about and at last tried to bribe young Pabst to let him pass by offering him a dollar. This was indignantly refused, and Capt. Ward returned to the cabin in the worst temper possible. Then he began to think over the incident and as the integrity of the young man appealed to his better judgment, he not only relented, but from that time forward to the end of his life was one of Frederick Pabst’s best friends.

In 1857, Frederick Pabst received his maritime pilot’s license and “the Captain” was born – not only by occupation but also by personality. During the next six years, he navigated the ships of the Goodrich Transportation Line: theTraveler between Milwaukee and Chicago; the Huron between Milwaukee and Two Rivers; the Sea Bird between Milwaukee and Manitowoc; and the Comet between Milwaukee and Sheboygan, an important barley market that provided the key ingredient in beer. This last route brought him into contact with Phillip Best, who was a frequent passenger on his ships and sometimes took his eldest daughter Maria along with him. After two years of courtship, Frederick and Maria wed on March 25, 1862, and out of eleven children born to them, five survived to adulthood: Elizabeth Frederica (1865-1891), Gustav Phillip Gottlieb (1866-1943), Marie (1868-1947), Frederick Jr. (1869-1958), and Emma (1871-1943).

After marrying Maria, Frederick decided to remain a ship captain, but he changed his mind after the Sea Bird ran aground off the shore of Whitefish Bay on its way to Milwaukee during a winter storm in December 1863. Unable to pay for repairs to the vessel himself, he decided to join the brewing business of his father-in-law. Under the guidance of Phillip Best, “the Captain” learned the brewing business and served as an equal partner in the operation until his father-in-law retired in 1866 and sold his remaining stake in the business to his other son-in-law, Emil Schandein, a former travelling salesman who had migrated from the German lands to the U.S. in 1856 and had married Lisette Best.

Due to emphysema and pulmonary edema caused by years of smoking cigars, diabetes, and two strokes while on vacation in Southern California in 1903, Pabst’s health declined rapidly. When he died on January 1, 1904, newspapers around the world lamented his passing. At the height of his success, he passed on to his children and his eldest granddaughter, Emma (child of Elizabeth and Otto von Ernst), one million dollars’ (approximately $27.4 million in 2014$) worth of company stock (at a time when the average working class salary was about $600 per year or approximately $16,500 in 2014$) and his sons Gustav and Fred Jr. – both educated at military academies and trained as brewers at Arnold Schwarz’s United States Brewers’ Academy in New York – took over the business as president and vice president, respectively.

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Filed Under: Birthdays, Just For Fun Tagged With: History, Wisconsin

Beer In Ads #4922: It’s Wise To Ask For Braumeister Bock Beer

March 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Braumeister Bock Beer and was published March 27, 1950. “Braumeister Bock Beer: The Only Genuine Milwaukee Bock Beer at the Regular Price,” which was originally published March 22, 1955 in the Saginaw News, which I believe was in Saginaw, Michigan, a medium-sized town in Eastern MIchigan located just below Saginaw Bay by Lake Huron. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. This ad ran in the Cincinnati Post, of Cincinnati, Ohio, and includes the headline: “It’s WISE to Ask for ‘Milwaukee’s Choicest’ Bock beer” and features our intrepid genius goat, wearing glasses and mortarboard and tassel. The same ‘wise’ goat was featured in an earlier ad for Braumeister Bock and elicited several comments pondering why it was wearing eyeglasses. I think we can safely say it was to make him appear smarter.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio, Wisconsin

Beer In Ads #4917: Now! It’s Bock Beer Season!

March 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for “Braumeister Bock Beer: The Only Genuine Milwaukee Bock Beer at the Regular Price,” which was originally published March 22, 1955 in the Saginaw News, which I believe was in Saginaw, Michigan, a medium-sized town in Eastern MIchigan located just below Saginaw Bay by Lake Huron. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. I love that their goat looks so smart. It must be the glasses and the mortarboard and tassel.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Milwaukee, Wisconsin

Historic Beer Birthday: John Land

March 16, 2025 By Jay Brooks

weber-land
Today is the birthday of John C. Land (March 16, 1853-January 15, 1943). He was born in Grand Island, New York, but somehow made his way to Wisconsin. There he apparently married Barbara Weber, the daughter of Stephen Weber, who owned the Weber Brewery in Waukesha, Wisconsin. On Thanksgiving Day in 1883, Stephen Weber gave his son William A. Weber and his son-in-law John Land ownership of the Weber Brewery. They renamed it the Weber & Land Brewery, and also traded under the name Bethseda Brewery. Land’s name was later removed it was more often known as the Weber Brewing Co., though the Bethseda named continued as well. It survived prohibition, and was known then as the Weber Waukesha Brewing Co. until closing for good in 1958.

weber-land-bottles

How long Land was involved in the business is unknown, and I could not find a specific biographical information beyond the tidbits I uncovered, and of course no photographs of him either. Most of what I did find was mentioned in the context of the Weber family and the brewery.

This account of the Weber brewery is from “Breweries of Wisconsin,” by Jerold W. Apps;

weber-waushaka-BoW

Weber-Waukesha-Beer-Labels-Weber-Waukesha-Brewing-Co--1934-1938-_8544-1

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Wisconsin

Beer In Ads #4906: Braumeister Bock Beer

March 11, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Braumeister Bock Beer and was published March 11, 1951. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. But in 1951, they claimed to have Milwaukee’s most famous brewmaster for brewing Prize Bock Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Beer In Ads #4900: Braumeister Genuine Bock Beer

March 5, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is is for Braumeister Genuine Bock, and is from March 5, 1956. The brewery was the Independent Milwaukee Brewery of Milwaukee, Wisconsin, which was founded in 1901 by five partners: Henry N. Bills, William Gutknecht, Charles Evers, Emil Czarnecki, and William Jung. It’s flagship brand was Braumeister. The survived Prohibition and lasted until 1962, when the G. Heileman Brewing Co. of nearby Lacrosse bought the brewery and closed it down the following year. But in 1954, they claimed to have the only “Genuine” bock beer in Milwaukee.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Milwaukee, Wisconsin

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