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Beer In Ads #5302: Jacob Geiss Bock Beer

July 26, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad was created for Jacob Geiss Bock Beer, which was published in 1855. This poster was made for the Jacob Geiss Brewery, which was founded in 1855 in Marysville, California. The lithograph was designed by Charles C. Kuchel of 176 Clay Street, San Francisco, and printed by Britton & Rey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, San Francisco

Beer In Ads #5301: Heineken’s Bokbier

July 25, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad was created for Heineken’s Bokbier, which was published around 1910. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The lithograph was designed by Dutch painter Geert Grauss and printed by Senefelder, the company founded by Alois Senefelder (who invented lithography).


Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Heineken, History, The Netherlands

Historic Beer Birthday: Franz Joseph Fabacher

July 25, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Franz Joseph Fabacher (July 25, 1826-March 3, 1897). He was born in Busenberg, which is in Bavaria, Germany. He moved to New Orleans, Louisiana when he was 21, in 1847. He became a successful grocer and restauranteur and in 1890 was an early investor in the Jackson Brewing Co. in New Orleans. By 1895, he became president of the brewery, a post he continued in until his death in 1897, when his son Laurence succeeded him in running the business.

Here’s his obituary from the New Orleans States newspaper the day he passed away on March 3, 1897:

The Jax Brewery in 1939.

And this obituary is from the next day, in the Times Picayune:

The Fabacher family around 1885. Franz Joseph is seated on the far right.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Bavaria, Germany, History, Louisiana, New Orleans

Beer In Ads #5300: Senats-Bock

July 24, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad was created for Senats-Bock, A Doppel-Bock Beer, which was published in 1955. This poster was made for the various breweries in Hamburg, Germany, who annually created a seasonal doppelbock known as “Senats-Bock” or “Hamburger Senatsbock,” which was a traditional strong collaborative Doppelbock that locak breweries each brewed in their own unique creative interpretation of a classic bock style, typically launched with a grand tapping ceremony (Anstich) early in the year, held at the Hamburg Rathaus.  The poster was created by German graphic designer and artist Thomas Abeking.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Adolf Bremer

July 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Adolf Bremer (July 24, 1869-October 9, 1939). He was born in Minnesota and married the daughter of Jacob Schmidt, who had been a brewer with Hamm’s, and others. Gremer and Schmidt partner in buying the Christopher Stahlmann Cave Brewery, and in 1900 completely remodeled it turning into the iconic “Castle” brewery with the help of Chicago brewery architect Bernard Barthel. They also renamed it the Jacob Schmidt Brewing Co., and after Prohibition, it became the nation’s seventh largest brewery, and for a time Brewer was its president. The brewery continued until 1972, when the brand was bought by G. Heileman. The Castle brewery in St. Paul was abandoned and only recently was renovated into the Schmidt Artist Lofts. Today the Schmidt Brewery brands are owned by Pabst.

Here’s a very short biography from Find-a-Grave:

Businessman. Financier and president of Jacob Schmidt Brewing Company. The son-in-law of Jacob Schmidt and the father of Edward Bremer, who was a 1934 kidnap victim of the Barker-Karpis gang.

Adolf-and-Edward-Bremer
Adolf with his son, Edward Bremer.

Here’s the brewery history from the current brand website:

In 1884, Jacob Schmidt moved to St. Paul, Minnesota and purchased a half interest in the North Star Brewery located at Commercial St. & Hudson Rd. Jacob retired in 1899, turning over the operation to his daughter and son-in-law. The following year the brewery burned to the ground and a new location was immediately found. In 1901, the brewery was incorporated as the Jacob Schmidt Brewing Company and a new plant and malt house were erected next to the existing structures.

Jacob died in 1910, but the brewery continued to enjoy success until Prohibition struck. After a failed attempt at producing soft drinks, a non-alcoholic malt beverage was created and became extremely popular.

After considerable success following the repeal of Prohibition, the company continued to prosper under the Schmidt name until 1955. Most of the original buildings still stand today, looming proudly above the Mississippi River.

Schmidt beer is known as the “Official Beer of the American Sportsman”…a slogan that capitalizes on the exciting, rugged appeal of the Pacific Northwest. The quality and brewing tradition instilled by Jacob Schmidt, continues today.

And here’s the portion of Schmidt’s Wikipedia page that deals with the brewery’s namesake:

Jacob Schmidt started his brewing career in Minnesota as the Brewmaster for the Theodore Hamm’s Brewing Co. He left this position to become owner of the North Star Brewing Co. Under Schmidt’s new leadership the small brewery would see much success and in 1899 Schimdt transferred partial ownership of his new brewery to a new corporation headed by his son in law Adolph Bremer, and Adolph’s brother Otto. This corporation would later become Bremer Bank. With the new partnership the Jacob Schmidt Brewing Company was established. In 1900 the North Star Brewery would suffer a fire that would close it for good. With the new management team in place a new brewery was needed, the new firm purchased the Stahlmann Brewery form the St. Paul Brewing Co. and immediately started construction on a new Romanesque brewery incorporating parts of Stahlmann’s original brewery along with it including the further excavation of the lagering cellars used in the fermentation process to create Schmidt’s Lager Beer.

This account is excerpted from the Land of Amber Waters: The History of Brewing in Minnesota, by Doug Hoverson:

schmidt-brewery-1905-lg
The Schmidt “Castle” brewery in 1905.

Here’s a portion of a lengthier, more thorough account of the brewery’s history, from Substreet:

He came to the United States in 1865 at the age of 20 and worked in brewhouses as he moved westward. He worked in Rochester, Chicago, and Milwaukee, before coming to Minnesota, where he found a position at Schell’s brewery in New Ulm, before moving to Minneapolis’ Heinrich’s and then to Banholzer’s and Hamm’s of St. Paul.

At Theodore Hamm’s brewery, the biggest of its kind in the state, Schmidt became not just the chief brewer, but also a personal friend of the firm’s powerful owner and namesake.

Ultimately, Jacob Schmidt wanted his own brewery.

On the other end of Swede Hollow, in 1860, Edward Drewry and George Scotten founded what would become the North Star Brewery, then just called ‘Drewry & Scotten’. Though it featured a brewhouse large enough to compete with Stahlmann’s operation on the other side of St. Paul, and had adequate—though far from extensive—underground cellars to match, this brewery produced ale, not lager beer, and therefore did not compete with Stahlmann’s brand.

After changing hands several times, it was clear by the early 1880s that North Star required a talented master brewer. The owners of that humble brewery, William Constans (grocer and brewery supply dealer) and Reinhold Koch (brewer and Civil War veteran), hired Jacob Schmidt, and the former Hamm’s brewer rapidly expanded production below the bluff.

Together, Schmidt, Constans and Koch grew North Star Brewery to the point it competed directly with Hamm’s.

In a few years, the Dayton’s Bluff brewhouse became the second greatest producer of beer west of Chicago by some estimates, sending out 16,000 barrels annually as far as Illinois. In 1884, Constans and Koch decided to leave the business, thereby leaving Schmidt as sole owner. In 1899, Schmidt took down the ‘North Star Brewery’ sign and replaced it with ‘Jacob Schmidt Brewing Company’.

The next year, it all burned.

Today, all that remains of the brewery are its aging cellars, which are a part of the new Bruce Vento Nature Sanctuary in Lowertown off Commercial Street.

As he considered the cost of rebuilding, Schmidt received a proposal from St. Paul Brewing: they wanted to sell him their troubled brewery. The brewmaster accepted the offer and moved his operation into the former Cave Brewery, which had been only slightly modified since Stahlmann built it almost 50 years prior. Facilities were inadequate, but he would fix that.

Interestingly, Jacob Schmidt had all the bottles salvaged from the ruined brewery shipped to his new location. The glasses still bore the mark of the North Star brand, a large five-pointed star—a feature the brewer would ultimately opt to keep.

Stars cover the Schmidt brewery to this day, in signs and ironwork, hearkening to Jacob Schmidt’s time at, and the destruction of, North Star Brewery.

Observing the lowly state that Stahlmann’s brewery was in, Schmidt hired a rising Chicago architect, Bernard Barthel, to design a totally new complex to replace what was left of the Christopher Stahlmann Brewing Company, and St. Paul Brewing Company’s brash modifications to it.

It would be medieval on the outside, but totally modern and streamlined inside.

Soon, imposing red brick towers were rising on Fort Road, with obvious influences borrowed from feudal era castles, replacing the modest remains of Cave Brewery. Construction of Jacob Schmidt Brewing Co. was completed in 1904, followed in the next decade by its more significant outbuildings, notably ending in 1915 with the Bottling Department. Schmidt beer was some of the first to be bottled on-site in the state.

The new brewery complex was designed to compete with the biggest brewers in the country, and it did.

When Jacob died in 1911, his brewery was an icon of the West Side and the employer of more than 200 people. More importantly, the beer continued to flow, unlike the bust that followed the Stahlmanns. Though the man himself was gone, the name Schmidt was becoming ever more prominent across the country.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Minnesota

Historic Beer Birthday: Charles F. Russert

July 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles F. Russert (July 24, 1861-July 8, 1920). He was born in Mannheim, Germany, the son of a brewer, and from him learned the family craft. When he was 17, in 1878, he emigrated to the U.S., originally finding work at a brewery in New York City. A few years later he became the brewmaster of A.J. Houghton & Co., which was also known as the Vienna Brewery, located in Boston, Massachusetts. He was still employed there when he passed away.

Here’s a short obituary of Russert from the Western Brewers Journal:

Here’s a short description of the brewery’s history from Curbed Boston:

From 1870 to 1918, the “Vienna” brewery churned. It took over the site of the old Christian Jutz brewery, built in 1857. Their Vienna lager, concocted from a German recipe, came into favor in the 1850s and ’60s and displaced the heavier English and Irish ales. This is the ONLY landmark brewery in Boston that’s protected by the Boston Landmarks Commission.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, Massachusetts

Beer In Ads #5299: Look Who’s Here — Iron City Bock

July 23, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad was created for Iron City Bock Beer, which was published around 1938. This ad was made for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861.  I assume the ad was done in-house or by their regular agency.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5298: Löwenbräu Pale Bock Beer

July 22, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 22, 1964. This ad was for the Löwenbräu Brewery, of Munich, Germany, which was originally founded in 1383. It’s funny to me that in trying to position the brand as high-end, they state that it’s “the world’s most exclusive and expensive beer.” This ad ran in the Evening Standard, of London, England.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bavaria, Bock, England, Germany, History, London, Munich

Beer In Ads #5297: Frankfurter Bürgerbräu Bock

July 21, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s poster was created for Frankfurter Bürgerbräu Bock, which was published mayybe around 1900, but that’s just a wild guess. This poster was made for the Frankfurter Bürgerbräu, of Frankfurt am Main, Germany, which was originally founded in 1860, and merged with the Binding Brewery in 1921, and today is part of he Radeberger Group. Unfortunately, I could not figure out who created the art or when it was actually published.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Louis Bergdoll

July 21, 2026 By Jay Brooks

Today is the birthday of Louis Bergdoll Sr. (July 21, 1825-August 18, 1894). He was born in Sinsheim, Rhein-Neckar-Kreis, Baden-Württemberg, Germany. He trained there as a brewer, and emigrated to the U.S. when he was 21, in 1846, arriving in New York City. He settled in Philadelphia, and in 1849 founded the Bergdoll & Schema Brewery, with a partner, Peter Schema. That partnership apperas to have lasted two years, and then a new partner, Johann Carl “Charles” Psotta, came on board for the next twenty-five years. After 1876 it appears to be owned by Bergdoll alone, known as the Louis Bergdoll Brewery, and also trading under the name “City Brewery,” and possibly until it was closed by prohibition in 1920.

Here’s his biography from his Find-a-Grave page:

Louis Bergdoll Sr. was born on July 21, 1825, in Sinsheim near Heidelberg in Baden, Germany, the son of Johann Georg Bergdoll and Catharina Schneider. He learned the brewing trade in his native Germany during a period when Bavarian-style lager beer production was spreading throughout the German states and transforming the brewing industry. Seeking greater opportunity in America, he immigrated to the United States in 1846, arriving at Castle Garden in New York aboard the ship Doris on June 27 of that year before eventually settling in Philadelphia among the city’s rapidly growing German immigrant community.

Only a few years after his arrival, Bergdoll entered the Philadelphia brewing industry. In 1849 he established a brewery at 508 Vine Street in partnership with Peter Schemm under the name Bergdoll & Schemm. The venture proved successful, and after Schemm withdrew from the business, Bergdoll partnered with Charles Psotta, reorganizing the company as Bergdoll & Psotta. During the mid-nineteenth century Philadelphia emerged as one of the leading brewing centers in the United States, largely through the influence of German immigrants who introduced lager beer and German brewing methods to the city. Bergdoll became one of the important figures in that transformation.

In 1856 the firm relocated to a far larger site near Fairmount Park between North 28th and 29th Streets in what later became known as Brewerytown. The new complex became known as the City Park Brewery. The location was chosen for its proximity to excellent water sources and expanding transportation networks, both essential to large-scale lager beer production. Over the following decades the brewery expanded into one of Philadelphia’s major brewing operations, with extensive brew houses, malt houses, storage buildings, stables, and bottling facilities occupying a substantial portion of the neighborhood.

As Philadelphia’s taste increasingly turned toward lager beer during the nineteenth century, the Bergdoll brewery gained a strong regional reputation. The brewery became one of the industrial foundations of Brewerytown, the section of Philadelphia that grew into one of America’s great brewing districts. The success of the enterprise brought Bergdoll considerable wealth and established the Bergdoll family among Philadelphia’s prominent German-American business families.

In 1881 the business incorporated as the Louis Bergdoll Brewing Company, with Bergdoll serving as president while members of his family assumed important positions within the operation. By this period the brewery ranked among the city’s best-known lager beer producers. The Bergdoll name became closely associated with Philadelphia brewing for generations, and the family’s influence continued well into the twentieth century.

Outside the brewing industry, Bergdoll invested heavily in Philadelphia real estate, particularly in the Fairmount section of the city near his brewery operations. He developed numerous residential properties and became a substantial property owner. The prosperity generated through the brewing business allowed the family to construct several notable residences associated with the Bergdoll name, including the impressive Louis Bergdoll House and the later Bergdoll Mansion, both of which survive as important reminders of Philadelphia’s brewing era and German-American industrial wealth.

Bergdoll was also active in charitable and civic causes within Philadelphia’s German-American community. He supported the German Hospital, later known as Lankenau Hospital, the Little Sisters of the Poor, and Salem Reformed German Church. His philanthropy reflected both his prosperity and his continuing ties to the city’s German immigrant institutions.

He married Elizabeth Wolf, and together they raised a family whose descendants remained prominent in Philadelphia society and business circles. Several of his children and extended family members later became involved in the family brewing enterprise and associated business interests.

Louis Bergdoll Sr. died at his home in Philadelphia’s Fairmount section on August 10, 1894, at the age of sixty-nine. He was buried at West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania. Portions of the former City Park Brewery complex still stand in Philadelphia today as enduring reminders of the city’s once vast brewing industry and of the German immigrant entrepreneurs who helped build it.

Here’s an obituary of Bergdoll from the Philadelphia Inquirer:

And this obituary is from the Philadelphia Times:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

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