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Beer In Ads #5213: Sterling Bock At Its Mellow Best

February 20, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Sterling Bock Beer, which was published on February 20, 1956. This ad was for the Sterling Brewers, Inc. of Evansville, Indiana, which was originally founded in 1880. This ad ran in The Birmingham News of Birmingham, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Alabama, Bock, History, Indiana

Historic Beer Birthday: Joseph F. Hausmann

February 20, 2026 By Jay Brooks Leave a Comment

hausmann
Today is the birthday of Joseph F. Hausmann (February 20, 1887-November 30, 1916). I couldn’t find much of anything about Hausmann, apart from this. He was the brewmaster of the Capital Brewery in Madison, Wisconsin, which was founded in 1854. In 1891 it changed its name to the Hausmann Brewing Co. when, presumably, he bought the brewery.

Joseph-Hausmann

This is a short obituary from the 1917 American Brewers’ Review.

hausmann-capital-brewery
This is what his brewery looked like.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Wisconsin

Beer In Ads #5212: Once Again … It Is The Professor’s Please To Present Bartel’s Bock Beer

February 20, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Bartels Bock Beer, which was published on February 20, 1942. This ad was for the Bartels Brewing Co. of Edwardsville, Pennsylvania, which was originally founded in 1898. This ad ran in The Wilkes-Barre Times Leader Evening News of Wilkes-Barre, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Drake’s Brewing To Form West Coast Craft Joint Venture With Figueroa Mountain

February 20, 2026 By Jay Brooks Leave a Comment

Drake’s Brewing of San Leandro, California, announced that they are partnering with Central Coast California brewery, Figueroa Mountain Brewing, which is headquartered in Buellton, to form a joint venture called “West Coast Craft” (WCC). Drake’s Brewing CEO John Martin and Figueroa Mountain Brewing CEO Jaime Dietenhofer are referring to the new entity as a strategic partnership and as a new beer and beverage collaboration. The “joint venture is designed to support long-term brand sustainability, improve operational efficiency, and strengthen independent craft beer across the state.” According to the Brewers Association definition and Circana data (which collects data on beer sales), the combined brands will establish WCC as one of the top three independent craft beer producers in California.

I spoke to Drake’s co-owner John Martin last night, and he emphasized this was a way to help both breweries do better in an increasingly challenging and difficult market. The two companies will remain independent but will share resources, brewing facilities, and their expertise and experience. Expect to see more Figueroa Mountain beer in the Bay Area and likewise be able to find more Drake’s and Bear Republic beer in Central and Southern California.

Here’s more from the press release:

“Establishing a strong and compelling brand partnership was important to both Jaime and me, so discerning the right fit to ensure quality, consistency, and the continued focus of serving our longstanding communities was critical in our decision to work together” said John Martin, Co-Owner and CEO of Drake’s Brewing Company. “Combining Drake’s strong distribution partners in Northern California with Figueroa Mountain’s reach in Southern California and the Central Coast made sense, with the added opportunity to grow each other’s brands outside of their original strongholds.”

Jaime Dietenhofer, CEO of Figueroa Mountain Brewing Company, added, “beyond bringing together top-notch California regional brands, we were delighted to find immediate alignment on company culture, dedication to quality, and a shared approach to measured, deliberate brand growth. This partnership positions both companies for long-term success while staying true to what made us successful in the first place.”

Under the WCC partnership, all brands will remain independent when it comes to marketing, branding, and innovation. There is no change in ownership of Drake’s Brewing or Figueroa Mountain Brewing, and all beers will continue to be brewed to the same recipes, quality standards, and specifications consumers expect.

Leveraging efficiency and capacity, production will be shifted between breweries for best fit. Figueroa Mountain’s Buellton facility will handle most core brand production, while Drake’s San Leandro brewery will focus on innovation, including limited releases and alternative beverages, along with NorCal draft production and some contract brewing. All Drake’s & Figueroa Mountain retail locations and community-focused activities will remain unchanged and continue to be owned and managed by their respective breweries.

“Our brewing teams have worked closely together to ensure seamless continuity,” said Roy Kirkorian, Co-Owner of Drake’s Brewing Company. “This is an operational shift, not a brand shift. The beer in your glass remains the beer you love.”

The lingering impacts of the COVID-19 pandemic, along with the trend of many people drinking less overall, have pushed a number of craft breweries to close recently. New data recently released indicates that for the second straight year, more breweries closed than opened across the U.S.

It’s great to see breweries getting creative and finding ways to keep making great beer.

About the two companies.

Drake’s Brewing originally was founded as Lind Brewing in 1989 by Roger Lind. He sold the brewery to a local coffee company in 1998 and they changed the name to Drake’s, which had been a name used for many of the beers. In 2008, John Martin and Roy Kirkorian bought the brewery. Martin, along with his brother Reid Martin, also started Triple Rock Brewery in Berkeley, one of the earliest brewpubs in the country when it opened in 1986. After taking the reins, Martin and Kirkorian opened Drake’s Barrel House in 2011, its brewery tasting room and a few years later, in 2016, opened Drake’s Dealership, a beer garden and restaurant in downtown Oakland at the site of a former Dodge automobile dealership. In 2018, they opened another satellite location in West Sacramento known as The Barn. In 2023, they also acquired Bear Republic Brewing.

Figueroa Mountain Brewing was founded in 2010 by father and son Jim and Jaime Dietenhofer in Buellton, California. Known for its award-winning beers, Figueroa Mountain brews true-to-style ales and lagers, with a portfolio that includes flagship beers Hoppy Poppy IPA, Lizard’s Mouth Imperial IPA, Point Conception IPA, and the Danish Red Lager. The brewery has won 35 GABF medals since they opened and holds the record with 15 consecutive years of winning a GABF medal. Figueroa Mountain currently has four locations, in Buellton, Santa Barbara, Los Olivos, and Westlake Village. Buellton is the home of their main manufacturing. Jim Dietenhofer passed away in 2019, and his son Jaime Dietenhofer continues to run the family-owned company as CEO.

Filed Under: Breweries, News Tagged With: Bay Area, Business, California

Historic Beer Birthday: Kasper George Schmidt

February 20, 2026 By Jay Brooks 2 Comments

kg-schmidt
Today is the birthday of Kasper George Schmidt (February 20, 1833-December 10, 1898). He opened the William Siebert & Kaspar Schmidt Brewery in Chicago in 1860, but by 1866 it was known as the K.G. Schmidt Brewery.

kaspar-g-schmidt

Here’s a biography from the Encyclopaedia of Biography of Illinois.

kaspar-g-schmidt-ill-bio-2

And this is another one from A History of the City of Chicago.

Although it’s unclear, it appears that the Chicago brewery bought the Columbia Brewery in Logansport, Indiana in 1893, renaming it K.G. Schmidt. Though by that time, Kaspar may have already been retired, and his son George K. Schmidt was running the company.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

Beer In Ads #5211: It’s Here Again … Bock Beer At Its Best!

February 19, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Ortlieb Bock Beer, which was published on February 19, 1959. This ad was for the Henry F. Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer. Henry Ortlieb appears to have acquired the brewery around 1893. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania. There’s some great ad copy here, including “It’s the he-man brew — that the gals love too!” and it’s “The Wet beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #5209: Boylston Bock By Pickwick

February 18, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Boylston Bock Beer, which was published on February 18, 1950. This ad was for the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries. This ad ran in The Transcript Telegraph, of Holyoke, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Beer In Ads #5208: Jax Bock Beer Is Here Again!

February 18, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Jax Bock Beer, which was published on February 18, 1949. This ad was for the Jackson Brewing Co. of New Orleans, Louisiana, which was originally founded in 1890 by Lawrence Fabacher. This ad ran in The Times Picayune, of New Orleans, Louisiana.

Below is the inset larger iving their version of “The Story of Bock Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, New Orleans

Historic Beer Birthday: Henry Weinhard

February 18, 2026 By Jay Brooks 1 Comment

Today is the birthday of Henry Weinhard (February 18, 1830-September 20, 1904). He was born in Württemberg, which today is in Baden-Württemberg, Germany, but moved to nearby Stuttgart where he was an apprentice brewer. According to Wikipedia, he was a German-American brewer in the state of Oregon. After emigrating to the United States in 1851, he lived in Philadelphia, Cincinnati, and California before settling in the Portland, Oregon, area. He worked for others in the beer business before buying his own brewery and founded Henry Weinhard’s and built the Weinhard Brewery Complex in downtown Portland.”

Here’s Weinhard’s obituary, from a 1904 newspaper, the Morning Oregonian.

Henry Weinhard, the pioneer brewer of the Pacific Coast, whose name has become a household word in Oregon, died at 11:10 o’clock last night at the age of 74 years. He was suffering from an attack of uremic coma, the third with which he has been seized in recent years, and for several days his life has been despaired of. The disease stopped the action of his kidneys three days ago and he had been unconscious during that period, except for a slight glimmer yesterday afternoon. The end came without struggle and apparently without pain.

Mr. Weinhard was a typical Western man, with all the social qualities of the Western man and German. He succeeded by close application to a business which he made one of the largest industries of the city with a fame extending beyond the bounds of the United States. He was ready to lend to the city and state for the promotion of the success of the community the energy and ability which had made his own success, and he readily contributed to every charitable and public enterprise. As disease has crept upon him with age, he has gradually entrusted his business more and more to his sons in law, who have associated with him from their early manhood, so that thee will be no break in the management of his great interests. The arrangements for his funeral will probably made today. As he was a Mason, the Masonic body will doubtless take a leading part in the ceremonies.

The story of Henry Weinhard’s life is the story of success achieved by a young German who came to the United States equipped with youth, energy and thorough knowledge of his business. Born at Lindenbrohn, Wurtemburg in 1830, he was educated there and was apprenticed to the brewing business. Then he determined to seek a broader field for his activity and in 1852 came to the United States. After being employed for four years at a brewery at Cincinatti, O., he came to the Pacific Coast by way of the isthmus in 1856. He first worked at his trade in Vancouver, Wash., for six months and then in 1857 moved to Portland and, in partnership with George Bottler, erected a brewery at Couch and Front streets.

The growth of the business did not satisfy him, and not long after sold his interest and returned to Vancouver. He finally settled in Portland in 1862, when he bought Henry Saxon’s business on First, near Davis street, but in the following year bought the site of his present plant at Twelfth and Burnside streets, together with the small buildings occupied by George Bottler’s small plant.

Since then his business has steadily grown until his beer has a market throughout the Pacific states and he has built up a large trade export. The capacity of the plant has been steadily enlarged until it now covers two and three quarters blocks and produces 100,000 barrels of beer a year, the refrigerating machines alone making 42 tons of ice a day. How rapidly the business has grown is indicated by the fact that the storage capacity has also been greatly enlarged. Mr. Weinhard was always progressive and never hesitated to adopt the latest improvements in his business, he was very conservative in his investments. He erected ice plants at Eugene and Roseburg in place of local breweries which he bought out, and storage buildings at Oregon City, Baker City and Aberdeen, all of which with the sites were his own property.

He had of late years made large investments in real estate, but they were all in Portland and the immediate vicinity, and he has covered his city property with valuable buildings, but he never began any of them until he had the money on hand to complete them, for he never went into debt. His largest buildings, in addition to the breweries and its various buildings are the large seven story building bounded by Oak and Pine, Fourth and Fifth streets, the second half of which is nearing completion; the Grand Central Hotel, five stories high, at Third and Flanders, streets; the five story Hohenstaufen building, 50 by 100 feet, at Fourth and Alder streets, a two story building, 50 by 100 feet, at Fourth and Madison streets, and a farm of 620 acres in Yamhill County, known as the Armstrong farm.

Mr. Weinhard married in 1859 Louise Wagenblast, a native of Wurtemberg, Germany, who survives him, and by whom he had three children, one of them a boy died at the age of 2 1/2 years, on September 13,1862. His other children were Annie C. who married Paul Wessinger, the superintendent of the brewery, and Louise H., who is the wife of Henry Wagner, his accountant. Mrs. Wessinger is the mother of two children, a girl of nearly eighteen and a boy of sixteen and a half years, and Mrs. Wagner is the mother of a boy of ten years. His only other relatives in this country is Jacob Weinhard, a well to do maltster at Dayton, Wash., who is his nephew.

Mr. Weinhard was a member of the Willamette Lodge, A. F. & A. M. of Portland, and the Chamber of Commerce, Board of Trade and Manufacturers Association. He always took an active interest in all measures aimed at promoting the development of the state and was a liberal contributor to all public enterprises.

The Oregon Historical Society also has a biography of Weinhard and Brewery Gems also has a thorough history of the brewery.

Henry-Weinhard-advert-1908
A view of the brewery in 1908.

And here’s part one of a three-part documentary about the brewery. This part tells the story from the brewery’s founding up through prohibition. Part two covers the Blitz merger through the 1970s, and part three is about what they call “The Premium Reserve Years,” presumably from the 1970s to the present of when the film was made, which looks like late eighties or nineties.

HW-city-brewery-tray

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Oregon, Portland

Historic Beer Birthday: Simeon Hotz

February 18, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Simeon ‘Simon’ Hotz (February 18, 1819-November 6, 1881). He was born in Fützen, Germany, near the Swiss border in the southern part of the country. He was originally trained as a cobbler, or shoemaker, and when he emigrated the U.S. in the late 1840s, that was the work he continued to do. After marrying a widower, Barbara Williams, in Iowa City, he bought into a grocery store, where he continued to work as a cobbler, but eventually the grocery added a brewery, which Hotz launched with Louis Englert, but later involved his his son-in-law, Anton Geiger, which then became known as the Hotz & Geiger Brewery,” but traded under the name Union Brewery.

This biography of Hotz is fronm the University of Iowa:

Simeon Hotz was born on February 18, 1819, in Fützen, Germany which is in the southern region of Germany close to the Swiss border. He was part of the 48er’s in Germany which where a group who supported the revolution in Europe and wanted a more democratic government and unification of the German peoples. Simeon Hotz was a part of Brentano’s Army and was given a high rank when one of the officials had left to do something else. Simeon Hotz came to the United States in 1850 because of the revolution in Germany, and he also had the opportunity to gain American citizenship as well as like the democracy system in the United States. Like many Germans at the time Simeon Hotz came to New York City, but he ended up going to Rochester, New York then moved to just south of Memphis, Tennessee. He then moved to Holly Springs, Mississippi, which isn’t far from Memphis, and then he finally settled in Iowa City in 1857 for the rest of his life. During these years of travelling, he worked as a shoemaker since that is what he was trained as and worked as in Germany.

In 1852 Simeon Hotz married Barbara (Becker) William who was from Bavaria, but they met each other in the United States. Barbara was a widow as she was married to George Williams before he died. She had four children with him and then she and Simeon Hotz had 7 children together. Their names were Caroline, Anna, Ella, Julia, Elizabetha, and George, the seventh kid didn’t live very long, so their name is unknown to us.

Simeon Hotz and his family were members at St. Mary’s Church, and Simeon was even a founding member of the church. He was heavily involved in the church community and was even apart of the St. Joseph’s society. Simeon Hotz was also a prominent man in the Iowa City

community as he was also heavily involved in politics and was a very present and generous man. He aligned himself with the Democratic party. He was described as someone who would always give money to those in need, especially since he had acquired a lot of wealth from owning a brewery.

In 1857 Simeon Hotz joined in a partnership with Louis Englert in his brewery and ended up making his own beer. In 1868 Hotz and his son in law Anton Geiger built the Union Brewery on the corner of Linn and Market St, and they opened for business in 1869. The Brew Master of the brewery was Conrad Graf who ended up marrying Simeon Hotz’s daughter Anna. Although the brewery was called Union Brewery it was commonly known as Hotz & Geiger. Hotz & Geiger was an important place for the Iowa City community and was the biggest brewery. Hotz and Geiger expanded the brewery several times to the point that Hotz almost owned the entire street.

Simeon Hotz died in 1881 from injuries due to a house fire. Simeon Hotz is buried in St. Joseph’s Cemetery. After his death Barbara Hotz continued to manage the brewery for 2 years and the Conrad Graf bought the brewery and ran it until his death in 1893. His sons then ran the brewery and once prohibition was on the horizon, they started to switch to a soft drink company, but this didn’t work out financially, so the brewery officially closed in 1917.

Here, Tavern Trove picks up the story:

In 1864 Hotz took on his son-in-law, Antone Geiger, in the brewery.  The brewery was renamed the Union, and the two continued in partnership until Geiger died in 1876.  At this point Hotz leased his brewery to brewers Joseph Schultze and Conrad Graff, another son-in-law to Hotz.  Eventually Simeon Hotz was drawn back into brewing business and he took over management of his old firm in 1878.  By this time he had grown the brewery into one of the largest in Iowa.

About this time Hotz was involved in a railroad accident in which he received severe burns.  This was compounded by further burns caused by a mishap while making salve for his previous injuries.  Holz’s health declined from this point and he died at age 62 on November 6th of 1881.

From that day the brewery Simeon Hotz founded was run by his wife Barbara, who was administatrix of the estate.  In 1885 Conrad Graf purchased the Union and ran the brewery until Iowa state Prohibition finally got around to closing it down in 1888.

On May 3rd 1893 Iowa’s Mulct Law went into effect and Conrd Graf reopened the brewery on a small scale.  When Graf died in 1894 the brewery became managed by his widow who soon brought in Chris Senner to do the oversee the brew house.  Senner eventually married the widow Graf and at this point her sons took over brewery operations.  The family switched over to the manufacturing of soft drinks during the Prohibition years, but the firm closed upon repeal in 1933 and never reopened.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Iowa

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