Historic Beer Birthday: James W. Kenney

January 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of James W. Kenney (January 2, 1845-?). He was born in Ireland, but followed his older brother to Boston when he was eighteen, in 1863. He was involved in starting and running several different breweries in Boston over the span of his life, starting with the Armory Brewery in 1877. Then he opened the Park Brewery, the Union Brewing Co. and finally was involved in the American Brewing Co., plus he bought the Rockland Brewery at one point. It also seems like he was involved in the Kenney & Ballou Brewery, but I wasn’t able to confirm that one. Suffice it to say, he was a busy, industrious person, involved in a lot of Boston breweries.

Here’s a short biography from “Important Men of 1913”

Kenney, James W., born near Derry, Ireland, Jan. 2, 1845, and educated in the national schools of his native land. Came to Boston, 1863, and was placed in charge of a large grocery conducted by his brother. Became master brewer in a large brewery. In 1877 started Amory Brewery; 1881 Park Brewery; 1893 organized Union Brewing Co. Was mainly instrumental in organizing the American Brewing Co.; member of directors’ board two years. Large owner and operator in real estate, with interests in railroads, gas companies, banks, newspapers, etc. President, director and vice-president of Federal Trust Co.; director Mass. Bonding and Insurance Co. and Fauntleroy Hall Association of Roxbury; member of American Irish Historical Society and of numerous social and benevolent organizations. Married, April 24, 1876, Ellen Frances Rorke, of Roxbury. Residence: 234 Seaver St., Roxbury, Mass.

Bohemian-Beer-Labels-American-Brewing-Co-of-Boston

Norman Miller’s “Boston Beer: A History of Brewing in the Hub,” has a few paragraphs on several of Kenney’s businesses.

Here’s a rundown of his breweries:

Armory Brewing Co., 71 Amory Street: 1877-1902

This was his first brewery, but it was only known by that name until 1880, and I think he may have then sold it to a Mr. Robinson, who called it the Robinson Brewing Co., although some accounts indicate it was called the Rockland Brewery, which was his nickname. Their flagship was Elmo Ale, named for Robinson’s son, and not for the beloved Sesame Street Muppet. Other sources seem to suggest it was then bought back by Kenney at some point.

Park Brewery, 94 Terrace Street: 1881-1918

Four years later he opened the Park Brewery, which apparently produced only Irish Ales.

American Brewing Co., 249-249A Heath Street: 1891-1918

This was a larger brewery than his other ventures, and he was merely one of the investors in the business, and was on the Board of Directors, though he did hired all Jamaica Plain brewmasters. Apparently it survived the dry years by operating a “laundry” (wink, wink). After repeal, the Haffenreffer family bought it and used it briefly as a second brewery, before closing for good in 1934.

abc

The Jamaica Plain Gazette described their neighborhood American Brewing Co.:

The most “handsome” of all the remaining Boston breweries, the American Brewing Company was active from 1891 to 1918, and then again from 1933-34. Owned by James W. Kenney, who also owned the nearby Park and Union breweries, the Queen Anne style building stands out architecturally with beautiful granite arches and a distinctive rounded corner, topped by a turret.
Historically, one of the most unique features of this brewery was the “customer” room in the basement. Customers were entertained here in a room with walls, ceiling and floor painted with German drinking slogans, flowers and other reminders of the source of the Lager recipes.

The Jamaica Plain Historical Society has even more information on it in their piece about Boston’s Lost Breweries:

The brewmasters were Gottlieb, Gustav and Gottlieb F. Rothfuss, all of Jamaica Plain.
This is undoubtedly the most handsome of all the remaining breweries in Boston and once can see at a glance the pride the owners had in the place, the process and the product. The architect was Frederick Footman of Cambridge. It was built in three phases, with the oldest part on the left, the second one with the American Brewing Company name came next and then the third wing with the beautiful granite arches and terra cotta heads which was the office complex emblazoned with the initials ABC. The granite was probably either Chelmsford or the slightly grayer Quincy.
Still visible in the main, or brewing, building is the large overhead access shaft where the malted barley and water were lifted to the top floor with hoists and pumps. The barley was stored in cedar-lined rooms in the top two stories of the main building to prevent insect infestation. The brewing process was started there as the grain was cooked. The cooked mash then flowed to the floor below where the grain was removed as waste and hops and other ingredients were added to the residual brew, along with the yeast that triggered the fermentation that produced the alcohol. The final product was then stored in temperature-controlled areas at the lowest level. Also still visible in the lower level is the capped wellhead that had delivered countless thousands of gallons of pure Mission Hill spring water to the process.
A wonderful touch of the spirit of the times is the “customer” room in the basement. Customers were entertained here in a room with walls, ceiling and floor painted with German drinking slogans, flowers and other reminders of the source of the Lager recipes. The offices had beautiful arched, semi-circular windows with stained glass. The tower is rounded and has a clock fixed at seven and five, the workers’ starting and quitting times. It also has granite carriage blocks to protect carriage wheels from breaking if too tight a turn were attempted when entering or exiting.
During Prohibition it was used as a laundry. After 1934, Mr. Haffenreffer used it for a time as a second brewery. Most recently it was used by a fine arts crating and shipping company, the Fine Arts Express Co. It is presently being converted to housing units.

american-brewing-co
The American Brewing Co.

Union Brewery, 103 Terrace Street: 1893-1911

Next was the Union Brewery, this time to brew German Lager beer exclusively. Here’s a brief description of the Union Brewery from the Jamaica Plain Historical Society, detailing it in Boston’s Lost Breweries:

The Stony Brook culvert sits very close to the surface of Terrace Street, the home of two very productive breweries. The Union Brewery, active from 1893 to 1911, was located at 103 Terrace Street. It produced only German Lager beer. It had a large six story, arched, main building and two smaller buildings housing a stable and a powerhouse. The two smaller buildings and the mural-decorated smokestack, which now also does duty as a cell phone tower remain. The former stable is now Mississippi’s Restaurant.

While for those breweries, it’s certain they were owned by James Kenney, I’m less sure about a couple of others. From either 1878-1880 or 1898-1903 (sources differ) there was a Kenney & Ballou Brewery. It’s seems at least like that James Kenney may have been the Kenney in the name, although it could have been his older brother Neil Kenney, who James worked for when he first arrive in America. That seems even more plausible when you look another brewery founded in 1874, the Shawmont Brewery. In 1877, it became known as the Neil Kenney Brewery, but in 1884 it changed names again, this time to the James W. Kenney Brewery. It apparently closed in 1888, but it appears pretty clear that he and his brother worked together on one, if not both of these breweries. Unfortunately, except for listings in Breweriana databases, I couldn’t find any information whatsoever about either brewery, and they’re not mentioned in any accounts I found of Kenney, either.

Beer In Ads #5158: It’s A Grand Cold Weather Beer

January 1, 2026 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s holiday ad is for National Bohemian Bock Beer, which was published on January 1, 1942. This ad was for the National Brewing Co. of Baltimore, Maryland, which was originally founded in 1885. This ad ran in The Montgomery County Sentinel, in Maryland. I love the somewhat inscrutable tagline at the bottom: “The most expensive popular priced bottle of bock beer your dealer can buy.”

Beer Birthday: Alan Newman

January 1, 2026 By Jay Brooks Leave a Comment

Today is the 80th birthday of Alan Newman. In addition to co-founding Gardener’s Supply Co. and Seventh Generation, for our purposes he’s best known for co-founding Magic Hat Brewing, an early microbrewery located in Burlington, Vermont. Newman opened the brewery in 1994, along with his partner Bob Johnson, the company’s original brewmaster. In 2005, they bought Pyramid Breweries, but today both, and others, are owned by Florida Ice & Farm Company (FIFCO), a food and beverages company located in Costa Rica. Newman later worked with Alchemy & Science, Boston Beer Company’s incubator business. I’ve only met Alan a few times, but he definitely had a great impact on the early craft beer days, especially on the East Coast. And he’s the only early beer pioneer I know of who frequently wore a cape. Join me in wishing Alan a very happy birthday.

Alan’s autobiography “High on Business.”

Historic Beer Birthday: Gustave Amos

January 1, 2026 By Jay Brooks Leave a Comment

Today may be the birthday of Gustave Amos (1840-1910), but the exact month and day is unknown. He was a Protestant Lutheran originally from Wasselonne, in northeastern France. He founded the Brasserie Amos in 1868, which was located in Metz, which is part of the Moselle, which is in the Lorraine area of Eastern France. His father, Jean Amos, owned and operated a candle factory, then a soap factory, but it was his Uncle Edouard, who was a local brewer, that introduced Gustave to brewing when he was very young. The Amos brewery kept growing and doing very well, but in 1910, Gustave was killed in accident when he was struck by a cab right outside the front door of the brewery. His son, Gustave Amos, Jr. continued to run the brewery and it stayed in the family until his great-grandson, Gérard Frantz, sold the brewery in 1988 to the German group Karlsberg (called Karlsbräu outside Germany to avoid confusion with Carlsberg) in Homborg. They closed the brewery in 1993.

This brief biograpy of Gustave is from L’Histoire sous un autre Angle, translated by Google:

Gustave Amos, the founder of the brewery, comes from a large family in Wasselonne. Born in 1840, he is the grandson of Frédéric Georges Amos who settled in Wasselonne during the revolutionary period, around 1795. Coming from a patrician family of reformed Württemberg which dates back to the beginning of the 16th century, Frédéric Georges will become the ancestor of a line of industrialists, officers, engineers and doctors. Nowadays, two streets in Wasselonne recall this illustrious family. If two streets in Wasselonne honor the Amos family, Canada has preferred to give the name of this family to one of its towns.

This account of the brewery’s early history comes from Le Blog des Bibliothèques Médiathèques de Metz in a post entitled “Last Sips of Amos:”

Contrary to what the collective imagination retains, the beer industry made its appearance in the Metz region before the annexation of the department by Germany. Indeed, the Amos brewery opened its doors in 1868! It was founded by Gustave Amos, a young brewer from Wasselonne (Bas-Rhin), in line with the family business. An excellent master brewer and remarkable businessman, Gustave Amos quickly succeeded in raising his brewery to the forefront of Moselle beer producers, even though the city of Metz had more than fifteen active breweries. First located in the city center, the company moved to the Sablon district shortly after the War of 1870.

During the entire period of the Annexation, Gustave Amos made a point of surpassing the Germanic breweries which had established themselves in the Metz region. At that time, the Amos brewery became the meeting place for the Metz bourgeoisie of French origin in Metz. An anecdote reported by the Bière et brasseries de Moselle website tells us thatin 1895, a 72-year-old former notable from Metz, exiled to Pont-à-Mousson, cycled daily to Metz to join the regulars’ table, between 5 and 7 p.m. Thus, the “native” inhabitants of Lorraine could freely taste a local beer with the nose and beard of the Occupant! Faced with the success encountered, Gustave Amos transformed his company into a Société Anonyme in 1908, allowing his children to succeed him and the family business to remain independent. Great good for him, because barely two years later, he died hit by a cab in front of his brewery. Gustave-fils therefore took over the management of the Amos company. Although competition from German breweries was fierce, on the eve of the First World War, Amos was the third largest Moselle brewery, with an annual production of 70,000 hectoliters. This strong activity can in part be explained by the presence of a large garrison stationed in the city; in addition, the German immigrant population consumed a lot of beer … and this despite the controversy reported inLa Gazette lorraine , the official French-speaking press of the occupier, according to which brasseries of French origin served beer in glasses of smaller capacity than German mugs!

Another view of the brewery from the other side.

Moselle beer and breweries picks up the story:

Gustave moved to Metz in 1868. He rented for three years, then bought from Jean-Baptiste Reinert, the brewery located at the corner of the rue Hollandre- Piquemal and d’Heltz, opposite the Belle-Isle hospital. The places quickly became too small and, in 1874, the brewery moved to Sablon.

Historic Beer Birthday: Francesco Peroni

January 1, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Francesco Peroni (January 1, 1818-September 2, 1893) [Note: some sources say 1894]. He was born in the Province of Novara and his family made pasta. In 1846, he founded the Peroni Brewery in Vigevano. Production was moved and expanded to Rome in 1864, and was later managed by Francesco’s son, Giovanni, beginning in 1867.

According to the Peroni Brewery Wikipedia page:

The Peroni company was established under the founding family name in the town of Vigevano, Italy, in 1846. Due to booming business, a second brewery was built in Rome. The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.
It is probably best known worldwide for its pale lager, Nastro Azzurro, which was the 13th best-selling beer in the United Kingdom in 2010.
By 2016, Peroni was owned by Miller Brands U.K. of SABMiller. As part of the agreements made with regulators before Anheuser-Busch InBev was allowed to acquire SABMiller, the company sold Peroni to Asahi Breweries on 13 October 2016.

This is somewhat of a fluff piece about the Peroni Brewery from Louisiana’s Rouses Market blog:

Like so many of the great food and beverage institutions of Italy, the story of Peroni begins in the nineteenth century. That’s when Francesco Peroni, an entrepreneur in the country’s north, opened a brewery in the city of Vigevano.
To drink beer is to drink the Earth itself, and location was everything to Francesco’s operation. It was practically designed by God for beermaking: the Alps provide glacial ice and water, and the arable land between the Adda and Brembo rivers offers fertile fields for growing crops. Thus Birra Peroni, as he called his company, offered perhaps the finest beer in Italy—pale and medium and well suited for food and conversation. Right away, the country just could not get enough of the stuff.
In 1864, two decades after opening its first brewery, Peroni had to open a second site in the city of Rome (itself no slouch in agriculture). It was the only way to keep glasses full in thirsty Italy. Seventy years later—a blink of the eye in the time scales of Italian companies—Peroni was the biggest brewer in the country. Today, it’s one of the biggest in the world.
It is no accident that practically every civilization in history has, at some point, independently invented beer. In fact, some scholars assert that, beyond its obvious appeal, beer is the reason civilizations exist in the first place. The hypothesis—though, of course, they didn’t know any of this at the time—goes like this: grain is not really very tasty—and especially the grain consumed by prehistoric humans. (It’s not like they had Tony’s to spice things up.) And some parts of the grain—like the bran your least favorite cereal is made from—are especially hard to digest, while others are easy to make use of but difficult to get to. Grain was and is a vital source of nutrition, and for a civilization to thrive they would need to grow it in abundance and consume it eagerly.
Enter beer. Its repeated discovery was likely an accident, perhaps the result of rainwater soaking into stored grain and fermenting over time. (The fermentation was very likely accidental and certainly a mystery.) This yielded a rich, dark liquid, which, at some point, a bold and possibly desperate human being decided to drink. Whatever the reason, no matter the circumstance, it kept happening. People realized pretty quickly—time and again—that beer was amazing, and they wanted more. Humankind had just found its new favorite thing.
While one might imagine early civilizations as an endless begrudging toil in the fields to harvest horrible-tasting grains and perhaps boring, butterless bread, it improves dramatically when you add beer. You’ve suddenly got industrious tribes cultivating every square inch of land imaginable, because more grain means more beer, and more beer means fewer nights sitting around the campfire thinking about how cold it is, or how hungry you are, or how bad everyone smells, or what the wolves are up to in the shadows. Instead, you’re tipsy and telling everyone about that saber-toothed cat you took down with your bare hands, and, inexplicably, dancing much better than you used to.
Ten thousand years of human industry, a steady improvement in beermaking, and one family’s devotion to quality bring us to Peroni. More than a beer, the name is a symbol of Italian glamor and practically a lifestyle for its drinkers. Peroni’s two most famous beers, by far, are its original beer, named after the company, and Nastro Azzurro, a pale lager. The latter is made with a corn exclusive to the company—Nostrano dell’Isola maize—which imbues the beer with its color, clarity and characteristic citrus, spice, and bitter balance. The beer is brewed with Saaz-Saaz and Hallertau Magnum hops, responsible for Nastro Azzurro’s ephemeral touch on the palate. Taken together, with two-row spring barley in the mix, you get a premium beer notable for its especially crisp finish. If human civilization has done nothing else, it has given us Peroni—Italy bottled and delivered the world over.

Beer In Ads #5157: Bock Thillier

December 31, 2025 By Jay Brooks Leave a Comment

Tuesday’s poster is for Bock Thillier, which was created in 1926, exactly one hundred years ago. This poster was for the Brasserie P. Thillier of Fruges, a french commune located in the department of Pas-de-calais in region Hauts-de-france, which is in Northern France, which was originally founded in 1881 by Paul Thillier’s mother, and he took over the brewery and modernized it beginning in 1908. I’m not sure who the artist was who created it, though it was printed by Bachollet Editions.

Historic Beer Birthday: John Brown

December 31, 2025 By Jay Brooks Leave a Comment

Today is the birthday of John Brown (December 31, 1795–October 23, 1890). He “was a brewer in Tring, Hertfordshire. Born in Okeford Fitzpaine in Dorset, he moved to Tring in 1826. His brewery was in Tring High Street, and he built several public houses in the area, at a period when the coming of the railway was advantageous to the business.”

Former_Tring_Brewery,_Tring_High_Street_-_geograph.org.uk_-_1482019

Almost entirely what I’ve been able to find out about John Brown’s Tring brewery is from his short Wikipedia page:

In the 1830s, a railway line, of the London and Birmingham Railway, was built, which passed near the town. Since it used shallow gradients, a cutting was created through chalk hills near Tring between 1834 and 1837. The cutting was the largest created at that time, being 4 km long and 12 m deep. It was mostly dug manually. The navvies employed in its construction provided business for breweries in Tring, including that of John Brown.
During the 1830s he built several pubs in the area, which had a distinctive architectural style. In Tring, these included the Britannia (the present Norfolk House) and the King’s Arms. The King’s Arms is away from the town centre: John Brown expected that the town would expand with the coming of the railway, and that the pub would be in a busy area; however, the expansion did not happen as he expected. Another of his buildings is near to the railway station about two miles from Tring; it was built in 1838 under arrangement with the London and Birmingham Railway Company. Its name was originally the Harcourt Arms, after the Harcourt family who owned Pendley Manor; it was renamed, some time between 1845 and 1851, the Royal Hotel.
In 1851 John was a farmer and a wine and spirit merchant, as well as a brewer; in 1881 he was employing nine men at the brewery.
In later years the brewery was run by John’s son John Herbert Brown; he and his brother Frederick William took over when John died in 1890. However, John Herbert died in 1896, and in 1898 Frederick William sold the brewery, with nine freehold public houses, to Locke and Smith of Berkhamsted.

kings-arms-tring

The King’s Arms, which Brown built is still a pub today, though it’s changed hands a number of time since John Brown’s day. Here’s some history of it from the pub’s website:

The King’s Arms was built in the early nineteenth century around 1830, for John Brown’s Tring Brewery (still highly visible but now a High St. stationer’s). When built, the the pub’s land included the top end of Charles St. (which was a dead end) and the pub’s orchard was where the two bungalows ‘Cosy Corner’ and ‘Corners’ now stand.
Brown’s distinctive architectural style was used on a number of other pubs in and around Tring as he expanded his estate. The ‘KA’ as it is known by regulars, has always been a pub, and internally in layout has not changed greatly in the last 180 odd years. Brown built grandly beside what was then the main London to Aylesbury road, catering initially for the army of navvies employed in building the railway, and in the expectation that expansion of the town would follow its completion.
As things turned out, the expected boom failed to materialise and the town centre grew slowly elsewhere, taking the main road along what became Western Road and the High Street. This left the pub rather isolated; later it became surrounded with the houses, shops and workshops that is now known as the ‘Tring Triangle’. At some time during the second half of the 19th century the range of stables and warehousing that bound the garden were built (presumably by the Brewery for general commercial use).

Tring High Street in the 19th century.This is an excerpt from “Brewers in Hertfordshire” by Allan Whitaker, about the Tring Brewery.

Tring-brewery-history

market_day_lower_high_st_tring__1897
Market Day in the lower High Street in 1897.

In 1992, a new Tring Brewery opened, though it has nothing to do with the original brewery or the family of John Brown.

Beer In Ads #5156: Straub Bock Beer

December 30, 2025 By Jay Brooks Leave a Comment

Tuesday’s poster is for Straub Bock Beer, which was created around 1940. This poster was for the Straub Brewery of St. Mary’s, Pennsylvania, which was originally founded in 1872. I’m not sure who the artist was who created it.

Beer Birthday: John Dean

December 30, 2025 By Jay Brooks Leave a Comment

Today is the 59th birthday of John Dean, who co-founded Blind Tiger Brewing in Topeka, Kansas in 1995 and has been its brewmaster for 27 of the 30 years it’s been open. Along with his head brewer Alvaro Canizales, they’ve won a hefty number of awards over the years so I was very aware of the brewery but only got a chance to finally met John this past year at GABF. He was born in Topeka and is the heart and soul of the brewery, and it great hanging out with him and a group of friends behind his booth this year. Join me in wishing John a very happy birthday.

John (in the center) with assorted brewers and beer people behind his booth at GABF in 2025.

John and head brewer Alvaro Canizales in a promotional shot from the brewery’s Facebook page.

John and Avaro with Ashton Lewis from Brew Your Own Magazine at GABF in 2024. [Purloined from Ashton’s Facebook feed; hopefully he won’t mind.]

Historic Beer Birthday: August A. Busch, Sr.

December 29, 2025 By Jay Brooks Leave a Comment

a-b
Today is the birthday of August A. Busch, Sr. (December 28, 1865–February 10, 1934). He “was an American brewing magnate who served as the President and CEO of Anheuser-Busch, based in Saint Louis, Missouri, from 1913 to 1934.”

August Busch in 1918.August Anheuser Busch was born on December 29, 1865 in St. Louis, Missouri. His father, Adolphus Busch, was the German-born founder of Anheuser-Busch. His mother, Lilly Eberhard Anheuser, was the third daughter of brewer Eberhard Anheuser, who owned the Aneuser Brewery.

Here’s a short biography from Find-a-Grave:

Businessman, President of Anheuser-Busch Brewing Company. Born in St Louis, Missouri on December 29, 1865, August was the eldest son of Lilly (Anheuser) and Adolphus Busch. After completing his studies at Lyon Free School in St Louis, Missouri, he attended Morgan Park Military Institute in Chicago, Illinois and the Kemper School of Boonville, Missouri. He then spent several years in Germany and New York City learning brewing techniques and the brewing business. August Busch began his career at Anheuser-Busch by serving as a brewer’s apprentice for three years and then, by successive steps, he advanced within the company learning all facets of the business. August married Alice Ziesemann on May 8, 1890 and they had five children: Adolphus, Marie, Clara, August A, and Alice. After the death of his father, Adolphus Busch, on October 10, 1913, August became president of Anheuser-Busch Brewing Company. He guided the company through three major crises—World War I, Prohibition and the Great Depression. In order to survive the turbulent times, he began to diversify the company’s products. August patented the first diesel engine, which he installed in the brewery to increase production. During World War I, a subsidiary was formed to produce the engine for U S Navy submarines. To support the war effort, the Busch family purchased sufficient war bonds to finance two bombers; each of them was named “Miss Budweiser”. In November 1918, President Woodrow Wilson signed the bill instituting Prohibition in 1920. Unable to brew beer, August diversified the business into related products: malt syrup, for home beer production; a refrigerated car to transport perishables; corn products; baker’s yeast; ice cream and soft drinks. Even though most of these products were discontinued after Prohibition was repealed in 1933, his legacy of diversification is a hallmark of the Anheuser-Busch Companies today. After suffering in extreme pain for over 6 weeks with heart disease, dropsy and gout, August A Busch Sr. took his own life on February 10, 1934 with a self-inflicted bullet to the abdomen. Adolphus Bush III succeeded his father as president of the company.

3-Buschs
August A. Busch (center) and his sons, Adolphus III (left) and August Jr., seal the first case of beer off the Anheuser-Busch bottling plant line in St. Louis on April 7, 1933, when the sale of low-alcohol beers and wines was once again legal. Prohibition didn’t officially end until Dec. 5 of that year.

This focuses on his “Career” on Busch’s Wikipedia page:

Busch became President of Anheuser-Busch in 1913, shortly after his father’s death. Under his leadership, the company survived World War I, Prohibition and the Great Depression by innovating and diversifying. The company delved into the production of corn products, baker’s yeast, ice cream, soft drinks and commercial refrigeration units to stay afloat during Prohibition. After Prohibition ended in 1933, many of these operations were discontinued. August also managed to keep Anheuser-Busch prosperous during anti-German bias of World War I. He built the Bevo Mill, about halfway between his mansion on Gravois Road and the Anheuser-Busch brewery downtown.

August A. Busch with two of his grandchildren on his knee.

« Previous Page