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Beer In Ads #5184: It’s Here!

March 25, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Utica Club Bock Beer, which was published on March 25, 1960. This one was for the West End Brewing Co., of Utica, New York, which today is known as the FX Matt Brewery or Saranac Brewing, but was originally founded in 1888 by F.X. Matt. This ad ran in The Post-Standard, of Syracuse, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5183: Mt. Whitney Bock Beer Is The Tops …

March 24, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Mt. Whitney Bock Beer, which was published on March 24, 1936. This one is for the Fresno Brewing Co., of Fresno, California, which was originally founded in 1900 by Ernst Eiler and his son. This ad ran in The Fresno Bee, also of Fresno, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Northern California

Beer Birthday: Jim Crooks

March 24, 2026 By Jay Brooks 1 Comment

Today is the 53nd birthday of Jim Crooks, who was the Master Blender at Firestone Walker Barrelworks in Buellton for a number of years. But before that, Jim was the QC manager, and was one of the original brewers there when it was still SLO Brewing when Adam Firestone and David Walker bought the brewery. When I wrote an Innovator’s Series piece for Beer Connoisseur magazine on Matt Brynildson, naturally, Jim came up when re-telling the story of the transition:

But Matt and another SLO brewer, Jim Crooks, weren’t ready to give up quite so easily. What happened next is local legend. The bank didn’t lock the doors or turn off the power. Maybe it was an oversight, maybe not. So Brynildson and Crooks came in and kept making beer while the brewery was still in receivership, and continued filling orders. The idea, they thought, was to just hang on. They both loved the area and the brewery that they’d poured so much of themselves into. The pair hoped that if they kept it alive, that someone would come to the rescue, buy the brewery and give them both jobs. The gamble paid off and their harebrained idea actually worked. Both Matt and Jim Crooks continue to work there to this day, with Jim leading the Barrelworks production in Buellton.

I’ve run to Jim several times over the years, and since heading up Barrelworks in 2013, he’s been knocking it out of the park. Jim left Firestone Walker in 2022, and launched his own venture, Jungle Beverage Company. Join me in wishing Jim a very happy birthday.

Jim, Chuck Silva and me at the Firestone Walker Invitational in 2016.

At the 2008 GABF, Eric and Lauren Salazar, both from New Belgium Brewing, sandwiched by Jim, and Chris Swersey, Competition Manager for GABF judging.
Matt-and-Jim
Matt and Jim at the Firestone Walker Invitational [photo by Sean Paxton].
crooks-2016-fwibf
A happy Jim, at the Firestone Walker Invitational a few years ago [photo purloined from Facebook].

Filed Under: Birthdays, Breweries Tagged With: California

Beer In Ads #5182: Spring’s Herald, Pfeiffer’s Bock Beer

March 24, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Pfeiffer’s Bock Beer, which was published on March 24, 1915. This one is from the C. Pfeiffer Brewing Co., of Detroit, Michigan, which was originally founded in 1899 by Conrad Pfeiffer. This ad ran in The Detroit Free Press, also of Detroit, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: John Christoph Wunder

March 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Christoph Wunder (March 24, 1855-February 11, 1929). He was born in Streitberg, Germany, and emigrated to the U.S. in 1872, when he was 17, settling in Minneapolis Minnesota. Ten years later he became naturalized as a citizen. He worked as a liquor agent, and eventually opened his own saloon in 1887.

Here, Tavern Trove picks up the story:

In 1884 he was an agent for a liquor dealer in that city. By 1887 Wunder had his own saloon. In 1895 Wunder, along with Charles H. Sievers of Minneapolis, John G. Hinkle of St. Paul, William Bryler of St. Louis, and C. F. Kessler of San Diego together capitalized the San Diego Brewery of California. He left that partnership in 1898 to purchase the Bavarian Brewery in San Francisco, whereupon he renamed it the Wunder Brewery. He phased out its flagship Bavaria Lager Beer in favor of his own Wunder Beer. He continued to run the brewery until it was merged into the Union Brewery syndicate. The brewery closed in 1909 and Wunder retired in Germany.

Wunder brewery employees in 1894.

The Bavarian Brewery had been founded by Philip Frauenholz in 1852 at Vallejo & Green Streets in San Francisco, but later moved to Greenwich & Scott Streets. After buying the brewery in 1898, Wunder renamed it the Wunder Brewing Co. and it remained that until he closed in 1909. Somebody reopened it, sort of, under the name Wunder Beverages in 1930 at 830 Isabella Street and ran that until 1955.

Two years after retiring to Germany, Wunder passed away in December of 1928 when he was 73 years old. This short obituary is from the Oakland Tribune on December 20, 1928:

San Francisco, c. 1898.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, Germany, History, San Francisco

Historic Beer Birthday: John Mannheim

March 24, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Mannheim (March 24, 1822-1880). He was born in Kärlich, Germany, and emigrated to the U.S. atv least as early as 1849, since he married German-born Veronica Berg that year in Iowa. He first settled in Dubuque, Iowa, where he ran a hotel, then moved to Chatfield, Minnesota, where he had a variety store. At some point he began brewing because in the 1869 Minnesota census he was listed as a brewer, but ten years later, having moved to Glendale, Montana, the census listed him as a baker. In 1874, he founded the John Mannheim Brewery, which was also known as the Glendale Brewery.

The brewery c. 1885.

In 1877, he brought on a partner, Frank Gilig, who took over the brewery when Mannheim died in 1880, but it burned down in 1887.

One of the few ads I could find, from after Gilg took over the brewery.
Another 1885 view of the brewery, this time in the background, on the left.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Montana

Beer In Ads #5181: “Handy” Guide To Better Bock

March 23, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Ballantine’s Bock Beer, which was published on March 23, 1939. This one is from the P. Ballantine & Sons Brewing Co., of Newark, New Jersey, which was originally founded in 1840.  This ad ran in The Press of Atlantic City, of Atlantic City, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Beer In Ads #5180: Bring Back My Gam Bock To Me

March 23, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Gambrinus Bock Beer, which was published on March 23, 1951. This one was for the August Wagner Breweries, Inc., of Columbus and Chillicothe, Ohio and was founded in 1906 as the Gambrinus Brewing & Bottling Co. This ad ran in The Springfield News-Sun, of Springfield, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Ohio

Beer In Ads #5179: Back Again! Pittsburgh Brewing Co’s Bock Beer

March 22, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Pittsburgh Brewing Co’s Bock Beer, which was published on March 22, 1917. This one was for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861. This ad ran in The Pittsburgh Press, also of Pittsburgh, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Joseph A. Straub

March 22, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Joseph A. Straub (March 22, 1880-1948). He was the son of Peter Straub, who founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. After his father passed away, Joseph became brewmaster and general manager. The brewery is still owned and operated today by the Straub family.

Joseph Straub.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

straub-family-1904
The Straub Family in 1904. Joseph is the second from the left in the back row.
straub-brewery-1895-closeup
The Benzinger Spring Brewery in 1895. Joseph is standing to the right of the large cask.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Pennsylvania

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