Historic Beer Birthday: William J. Lemp, Jr.

August 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of William Jacob Lemp, Jr. (August 13, 1867-December 29, 1922). He was born in St. Louis, Missouri, and was the son of William J. Lemp and the grandson of Adam Lemp, who founded the Lemp Brewery in 1840. When his grandfather died in 1862, his father inherited the brewery, and it was renamed the William J. Lemp Brewing Co. When he committed suicide, most likely from depression after his favorite son Frederick died at age 28. His other son, William J. Lemp Jr., ran the brewery thereafter, until it was closed by prohibition in 1920.

This account of Lemp Jr.’s time running the brewery is from the Wikipedia page about the Lemp Mansion:

On November 7, 1904, William J. “Billy” Lemp, Jr., took over the brewing company as president. Billy had married Lillian Handlan five years earlier, and they moved to a new home at 3343 South 13th Street.
Lillian Handlan Lemp was, allegedly, nicknamed the “Lavender Lady” for her lavender-colored wardrobe and carriages. She filed for divorce in 1908, charging Billy with desertion, cruel treatment and other indignities. Their divorce proceedings lasted 11 days and ended in Lillian being granted her divorce and custody of William III – their only child – with Billy given only visitation rights.
After the trial, Billy built “Alswel” – his country home overlooking the Meramec River. The home was located in what is now the western edge of Kirkwood. By 1914, he lived at Alswel full-time.
The Lemp Brewery suffered in the 1910s when Prohibition began. The brewery was shut down and the Falstaff trademark was sold to Lemp’s friend, “Papa Joe” Griesedieck. The brewery itself was eventually sold at auction to International Shoe Company for $588,500. On December 29, 1922, Billy Lemp shot himself in his office — a room that today is the front left dining room.

This history of the Lemp Family is from Monstrosity, a paranormal convention offering stays in the supposedly haunted Lemp Mansion:

America’s First Lager Beer Brewers
When John Adam Lemp arrived in St. Louis from Eschwege, Germany in 1838, he seemed no different from the thousands of other immigrants who poured into the Gateway to the West during the first half of the 19th century. Lemp originally sought his fortune as a grocer. But his store was unique for its ability to supply an item sold by none of his competitors – lager beer. Lemp had learned the art of brewing the effervescent beverage under the tutelage of his father in Eschwege, and the natural cave system under St. Louis provided the perfect temperature for aging beer. Lemp soon realized that the future of lager beer in America was as golden as the brew itself, and in 1840 he abandoned the grocery business to build a modest brewery at 112 S. Second Street. A St. Louis industry was born. The brewery enjoyed marvelous success and John Adam Lemp died a millionaire.
William J. Lemp succeeded his father as the head of the brewery and he soon built it into an industrial giant. In 1864 a new plant was erected at Cherokee Street and Carondolet Avenue. The size of the brewery grew with the demand for its product and it soon covered five city blocks.
In 1870 Lemp was by far the largest brewery in St. Louis and the Lemp family symbolized the city’s wealth and power. Lemp beer controlled the lion’s share of the St. Louis market, a position it held until Prohibition. In 1892 the brewery was incorporated as the William J. Lemp Brewing Co. In 1897 two of the brewing industry’s titans toasted each other when William Lemp’s daughter, Hilda, married Gustav Pabst of the noted Milwaukee brewing family.
The Lemp Family
The demise of the Lemp empire is one of the great mercantile mysteries of St. Louis. The first major fissure in the Lemp dynasty occurred when Frederick Lemp, William’s favorite son and the heir apparent to the brewery presidency, died under mysterious circumstances in 1901. Three years later, William J. Lemp shot himself in the head in a bedroom at the family mansion, apparently still grieving the loss of his beloved Frederick. William J. Lemp, Jr. succeeded his father as president.
Tragedy continued to stalk the Lemps with startling ardor. The brewery’s fortunes continued to decline until Prohibition (1919) closed the plant permanently. William Jr.’s sister Elsa, who was considered the wealthiest heiress in St. Louis, committed suicide in 1920. On June 28, 1922, the magnificent Lemp brewery, which had once been valued at $7 million and covered ten city blocks, was sold at auction to International Shoe Co. for $588,500. Although most of the company’s assets were liquidated, the Lemps continued to have an almost morbid attachment for the family mansion. After presiding over the sale of the brewery, William J. Lemp, Jr. shot himself in the same building where his father died eighteen years earlier. His son, William Lemp III, was forty-two when he died of a heart attack in 1943. William Jr.’s brother, Charles, continued to reside at the house after his brother’s suicide. An extremely bitter man, Charles led a reclusive existence until he too died of a self-inflicted gunshot wound. The body was discovered by his brother, Edwin.
In 1970, Edwin Lemp died of natural causes at the age of ninety.

Not everyone is convinced that Junior’s death was a suicide, but may have been murder, as explained in All Things Lemp:

On December 28th, 1922 William Lemp Jr. was found shot to death in his office on the first floor of the Lemp Mansion. William Lemp Jr. was not a very well liked person. Junior’s personality was rather crass and abrupt. Most people who knew him would avoid him if all possible. Junior was not the first pick by his father to inherit the Lemp Brewery Presidency. This had to be embarrassing considering Junior was the oldest and by tradition the heir apparent. This honor was to be reserved for his youngest brother Fredrick. The reason why Junior was to be passed over to run the family’s brewing empire was the standing animosity between Junior and his father. Many think Senior despised his oldest son because he thought William Lemp Junior didn’t deserve to bear his name. Very few people at the time knew that William Lemp Jr. had an older brother that died shortly after birth. It pained his father deeply that the child died before it could be named. His father thought his first deceased son should have been given his name, not his second surviving son. This is believed to be the initial cause of their life long feud. Fredrick died in 1901 due to heart failure. If Fredrick would have survived, many think that we would have a Lemp Brewery today.
According to police reports, William Lemp Jr. was shot twice directly into the heart with a .38 caliber single action revolver. In order for someone to pull off a feat such as this, one would have to be able to pull the trigger twice. With a single action revolver, that would mean that he would have to cock the pistol, place it to his chest, and pull the trigger. Then he would have to repeat the process of cocking the revolver again, placing it to his chest, and pulling the trigger. I doubt seriously that anyone would have the ability to be able to shot themselves twice in the chest with this style of weapon. Especially after the initial shot would leave a rather large wound in your back and in shock. The police also found two rounds missing from the revolver’s cylinder. If he was shot twice, it there is a very good chance William Lemp Jr. was murdered.
The Coroner’s report states he was shot only once. If the Coroner is right it could have very well been a suicide. Since the findings of a Coroner’s inquiry outweighs the evidence presented by the police, the death of William Lemp Jr. was ruled a suicide, and the case was closed.

This is a slideshow of Lemp breweriana and photos.

Beer In Ads #5319: Augustinerbräu-Bock

August 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster was created for Augustinerbräu Bock around 1910. This poster was created for the the Augustiner Bräu of Munich, Germany, which the monastery having been founded in 1294, the first mention of a brewery was in 1328.

Historic Beer Birthday: Samuel Allsopp

August 12, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Samuel Allsopp (August 12, 1780-February 26, 1838). He purchased the brewery started in the 1740s by his uncle, Benjamin Wilson, in 1807. Bringing his family into the business, he renamed it Samuel Allsopp & Sons. When he died in 1838, the Burton-on-Trent brewery passed to his son Henry Allsopp.

While I couldn’t find any pictures of Samuel Allsop, the logo of the Samuel Allsop Brewery Co., from 1994-98, used his likeness.

“Ind Coope & Samuel Allsopp Breweries: The History of the Hand,” by Ian Webster, includes this memoriuam from shortly after Allsopp’s death:

Here’s a history of Allsopp’s brewery from Wikipedia:

Allsopp’s origins go back to the 1740s, when Benjamin Wilson, an innkeeper-brewer of Burton, brewed beer for his own premises and sold some to other innkeepers. Over the next 60 years, Wilson and his son and successor, also called Benjamin, cautiously built up the business and became the town’s leading brewer. In about 1800, Benjamin Junior took his nephew Samuel Allsopp into the business and then in 1807, following a downturn in trade because of the Napoleonic blockade, he sold his brewery to Allsopp for £7,000.
Allsopp struggled at first as he tried to replace the lost Baltic trade with home trade, but in 1822 he successfully copied the India Pale Ale of Hodgson, a London brewer, and business started to improve.
After Samuel’s death in 1838, his sons Charles and Henry continued the brewery as Allsopp and Sons. In 1859 they built a new brewery near the railway station, and added a prestigious office block in 1864. By 1861 Allsopps was the second largest brewery after Bass. Henry Allsopp retired in 1882 and his son Samuel Charles Allsopp took over. Allsopps was incorporated as a public limited company in 1887 under the style Samuel Allsopp & Sons Limited . There were scuffles at the doors of the bank in the City as potential investors fought for copies of the prospectus, but within three years, these investors were demanding their money back as the returns were so much lower than predicted. Under Samuel Allsopp, ennobled as the 2nd Lord Hindlip on the death of his father, Allsopps lurched from crisis to crisis. With the difficult trading conditions for beer at the beginning of the 20th century, many Burton breweries were forced to close down or amalgamate. After a failed attempt at a merger with Thomas Salt and Co and the Burton Brewery Company in 1907, Allsopps fell into the hands of the receivers in 1911. The company’s capital was restructured and it continued trading. In 1935 Samuel Allsopp & Sons merged with Ind Coope Ltd to form Ind Coope and Allsopp Ltd. The Allsopp name was dropped in 1959 and in 1971 Ind Coope was incorporated into Allied Breweries.

And here’s another history from “The Brewing Industry: A Guide to Historical Records,” edited by Lesley Richmond and Alison Turton, published in 1990:

Beer In Ads #5318: Löwenbräu Pale Bock Beer

August 11, 2026 By Jay Brooks Leave a Comment

Tuesday’s poster was created for Löwenbräu Bock. This poster was created for the the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. I’m not sure who created this artwork, other than his or her initials appear to be K.O.S., not do I have any real notion when it was done, although my guess is early-to-mid 20th century.

Beer In Ads #5317: Hofer Löwenbräu Bock

August 10, 2026 By Jay Brooks Leave a Comment

Monday’s poster was created for Löwenbräu Bock. This poster was created for the the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. It was created by German poster artist Ludwig Hohlwein.

Historic Beer Birthday: Edward Greenall

August 10, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Edward Greenall (August 10, 1758-August 20, 1835). He was the son of Thomas Greenall, who founded Greenall’s Brewery in 1762.

There’s not too much biographical information about Edward, but he is mentioned briefly in Thomas Greenall & Family:

The eldest son of Thomas Greenall was Edward (1758-1835), who purchased the Walton Hall estate. He had five sons of whom Thomas, Peter and Gilbert entered the family firm. It was Edward’s youngest son, Gilbert Greenall (1806-1894) who first lived at Walton Hall.

Here’s a history of the brewery, from Wikipedia:

Greenall’s Brewery was founded by Thomas Greenall in 1762. Initially based in St Helens, the company relocated to Warrington in 1787.
It bought the Groves & Whitnall Brewery in Salford in 1961, Shipstone’s Brewery in Nottingham in 1978 and Davenport’s Brewery in Birmingham in 1986. For much of the 20th century, the company traded as Greenall Whitley & Co Limited. The St Helens brewery was demolished in the 1970s to make way for a new shopping centre. The Warrington brewery on the edge of Stockton Heath was bought by Bruntwood, renamed Wilderspool Business Park and is now let to office occupiers.
The company ceased brewing in 1991 to concentrate on running pubs and hotels.
In 1999, the tenanted wing of the Greenall’s operation was sold to the Japanese bank, Nomura for £370 million and the main Greenall’s operation, involving 770 pubs and 69 budget lodges, was sold to Scottish and Newcastle for £1.1billion. Greenalls started to focus its resources on its De Vere and Village Leisure hotel branding at that time.
In February 2005, Greenalls sold The Belfry to The Quinn Group for £186 million.
The Greenall family connection remained as Lord Daresbury, the descendant of the original founder, remained the non-executive chairman. This tie was severed in 2006 when Daresbury stepped down from the post and much of the family’s interest was sold.

GREENALL_WHITLEY_3 — The Greenall, Whitley & Co. Ltd. Brewery, in St. Helens, in 1902.

And this is from Funding Universe:

Patriarch Thomas Greenall learned the brewing trade from his wife’s family in the 1750s and founded his own brewery in northwestern England at St. Helens in 1762. Brewing was a highly competitive business, with rivals ranging from the lone homebrewer to inns and pubs that brewed their own ales to wholesale brew masters like Greenall. Though the founder dabbled in nail making, coal mining, and yarn spinning throughout the late 18th century, brewing remained the family’s core interest. By the turn of the century, Thomas had brought sons Edward, William, and Peter into the business. The Greenalls began to purchase their own pubs and inns as early as 1800, helping to accelerate a gradual elimination of their competition. In Britain, it was customary for bars owned by breweries to carry only the beers brewed by the parent company. For nearly two centuries, these “tied houses” were a profitable segment of Greenall’s business.
In 1788, Greenall formed a separate partnership with William Orrett and Thomas Lyon to purchase the Saracen’s Head Brewery in nearby Wilderspool. Business was so good that within just three years the three partners undertook a £4,400 expansion of the operation.
The family business interests endured a rapid succession of generations in the first two decades of the 19th century. In 1805, both Thomas Greenall and William Orrett died. By 1817, the passing of William and Peter Greenall left only Edward to operate the growing St. Helens brewery. Just a year later, Thomas Lyon died. His nephew and heir, also Thomas, was interested in the Wilderspool brewery only as an investment. In 1818, 60-year-old Edward assigned eldest son Thomas to manage the family’s half interest in Wilderspool and charged younger son Peter with management of the family brewery at St. Helens.
While Peter pursued politics, eventually winning election to Parliament, Thomas proved to be the brewer of his generation. By this time, the family businesses had grown to the point that the Greenalls served as chairmen, guiding the overall direction of the company but leaving daily management concerns to other top executives. Throughout this period, ownership of the pubs and inns through which Greenall’s porters, sparkling ales, and bitters were dispensed was a key to maintaining a strong competitive position.

GREENALL_WHITLEY_1 — And this is Greenall Whitley & Co’s., Wilderspool Brewery, in Warrington in 1887.

And continuing Funding Universe’s history, this portion, entitled “Consolidation of Family Holdings in Mid-19th Century” is where Gilbert comes in and runs the company:

When both Peter and Thomas died in the late 1840s, their younger brother, Parliamentarian Gilbert Greenall, inherited the family’s St. Helens and Wilderspool holdings. Gilbert appointed his nephew, John Whitley, to manage the Wilderspool brewery in 1853 and set out himself to rebuild, retool, and enlarge the St. Helens operation mid-decade.
Longtime silent partner Thomas Lyon died in 1859 and his estate sold his stake in the Wilderspool brewery to Gilbert Greenall, making the Greenall family the sole owners of both the St. Helens and the Wilderspool operations. Gilbert marked the occasion by changing the unified firm’s name to Greenall & Company. Not long thereafter, Greenalls eliminated its last major local competitor by acquiring the Dentons Green Brewery in St. Helens. In 1880, Gilbert (who was made a baronet in 1876 by Queen Victoria) merged the St. Helens and Wilderspool breweries as Greenall Whitley & Company Limited and installed himself as the corporation’s first chairman. Though operating under the same corporate umbrella, the two houses retained their separate identities and brands. By 1882, Greenall’s annual sales volume totaled nearly 90,000 barrels of beer and the company owned about 200 pubs.
Sir Gilbert guided the expansion and modernization of the Wilderspool brewery as well as a flurry of acquisitions in the waning years of the 19th century. His four-year, £6,750 modernization program brought in state-of-the-art brewing and bottling equipment, upgraded the company’s railway access, and expanded the operation’s office space. Acquisitions included the Halewood, Richardson’s, and Spring breweries, bringing with them more than two dozen pubs. A rapid series of untimely deaths accelerated the family’s succession plans when in the space of just two years both Sir Gilbert and his second-in-command, Peter Whitley, died, propelling the chairman’s son, also Gilbert, into the leadership of two growing breweries at the young age of 27.
The new chairman suffered a trial by fire in the first two decades of the 20th century. He began the transition from horse-drawn transportation to gasoline-driven vehicles as early as 1908, adopting some of the first vehicles of their type. World War I brought extreme deprivation to the United Kingdom. Rationing of all foods–including brewing ingredients–and manpower shortages made this period a difficult one for Greenall Whitley, but the company emerged from the conflict unscathed.
The St. Helens brewery in the 1930s.
Greenall Whitley resumed its acquisition strategy in the period between the World Wars, purchasing nine pubs in 1919 alone. Four years later, the brewery diversified into wine and liquors through the acquisition of Gilbert & John Greenall Limited, a distillery owned by another branch of the family. Though the business remained concentrated in the northwest region of Britain, acquisitions gave Greenall Whitley a growing share of the area’s breweries and pubs in the early 1930s. The purchase of three operations in as many years added nearly 90 ale houses and inns to the company roster.
After four decades as chairman, Lord Gilbert Greenall (who had been given the hereditary title First Baron Daresbury of Walton by King George V in 1927) died in 1938, passing leadership of Greenall Whitley to his son Edward. In his nine years of service to the company, Edward made a special effort to restore and preserve the company’s historic pubs, as well as maintain high standards of quality in the breweries.

Historic Beer Birthday: George E. Muelebach

August 10, 2026 By Jay Brooks Leave a Comment

Today is the birthday of George Edward Muelebach (August 10, 1881-January 11, 1955). He was the son of George Muelebach, who emigrated to Kansas City, Missouri, from Switzerland and founded the George Muehlebach Brewing Co. in 1868, along with his brother John Muelebach (some sources say Peter). But George E. took over the brewery upon his father’s death in 1905. In 1915, he also opened the now-historic Muehlebach Hotel, which may have taken a lot of his focus, as well as his minor league baseball team, the Kansas City Blues. By the time of George E’s passing, he had retired to California as vice-president. A year after his death, the brewery was sold to Schlitz, who closed the Kansas City brewery in 1973.

This is a short biography of Muehlebach from Find-a-Grave:

George Muehlebach built and operated the Muehlebach Hotel in Kansas City, Mo., which was visited by every United States President from Theodore Roosevelt. His most famous presidential connection was Harry S. Truman, who used the hotel as the White House headquarters during frequent visits to his nearby hometown of Independence, Mo. Truman stayed in Independence but conducted business in the penthouse suite of the Muehlebach hotel. It was here that he predicted his upset victory to staffers during election night 1948, and it was here that he signed the Truman Doctrine legislation aid for Turkey and Greece on 22 May 1947.

Muehlebach was also the owner of a minor league baseball team, the Kansas City Blues (American Association). His team won the AA pennant in 1918, 1923 and 1929. In 1936, the Blues became a farm club of the New York Yankees. They won the AA championships five times in the 1930s and 1940s. The official website of Minor League Baseball calls the Blues teams of 1929 and 1939 two of the 100 greatest Minor League Baseball teams ever.

And this is his obituary:

Muehlebachs-Special-Beer-Labels-Geo-Muehlebach-Brewing-Co

And this biography was written by Barbara Magerl for the Missouri Valley Historical Society’s Special Collections:

George Edward Muehlebach assumed leadership of the
Muehlebach Brewing Company in 1905 at the young age of 23,
when George Muehlebach, his Swiss-born father and founder of
the brewery died. Educated at Sts. Peter & Paul Catholic School
and Webster School, young George graduated from Spaulding’s
Commercial College by age 17. Summer jobs at the brewery at 18th
and Main had familiarized him with all operations of the brewery,
which was founded in 1868. Under Muehlebach’s leadership the
brewery’s size and sales doubled between 1905 and 1913.
A Kansas City promoter, he built the Muehlebach Hotel at 12th
and Baltimore in 1916, became a bank director, board member of
Research Hospital, and a member of several prestigious clubs.
As a teenager, George had played first base on the Muehlebach
Brewing Company’s Pilseners baseball team, spawning a keen
interest in the sport. He owned the Kansas City Blues, twice
American Association champions, from 1917 to 1932.
Muehlebach built a half-million dollar ballpark at 22nd and Brooklyn
in 1923, the only park in its league free of billboards. Under various
names, Muehlebach Stadium was Kansas City’s ballpark until the
Truman Sports Complex was built.
After producing non-alcoholic drinks during Prohibition,
Muehlebach Brewing closed in 1929. When Prohibition ended,
George E. Muehlebach was the city’s first Liquor Control Director.
He returned to brewing in 1938 as vice-president and general
manager of a partnership with Schlitz Brewery at Third and Oak
Streets.
A personally modest man known for his fairness and generosity,
George Muehlebach died on January 11, 1955. Today the Hotel
Muehlebach is a reminder of his role in Kansas City.

The Muehlebach Hotel became quite famous in its own right, and even today is still operated as the Kansas City Marriott Downtown.

Over the years, quite a number of celebrities and politicians stayed at the hotel, and here’s just a sample, from the hotel’s Wikipedia page:

During the 1928 Republican National Convention, held across the street at Convention Hall, Herbert Hoover frequented the hotel. Howard Hughes had the presidential suite during his 1945 stay.
The Muehlebach was the White House headquarters for Harry S. Truman during his frequent visits to his home in nearby Independence, Missouri. Truman stayed in Independence but conducted business in the Presidential Suite in the hotel’s penthouse. Truman signed the Truman Doctrine legislation aid for Turkey and Greece at the hotel on May 22, 1947.
Truman predicted his upset victory to staffers at the hotel during election night 1948 (although he spent the night out of the media spotlight at the Elms Hotel in Excelsior Springs, Missouri). The Presidential Suite was later renamed the Harry S. Truman Presidential Suite following his terms of office.
Roy O. Disney spent the night in July 1956 before spending the Fourth of July in Marceline, Missouri with his brother, Walt Disney.
In 1959 the Society of American Registered Architects (SARA), founded by architect Wilfred Gregson in 1956 with the mission of “Architect Helping Architect”, held its first national conference at the Hotel Muehlebach. Gregson reported to those assembled: “You are the ones who have made the first great step toward a unified profession of architects. You are a living report that will go to every part of these fifty United States”. In the fall of 1974, President Gerald Ford stayed at the Muehlebach when he was in town as the keynote speaker for the National FFA Convention. He shook hands with many of the FFA band members that were standing in a rope line in the lobby. The band members were also staying at the hotel the same week.
During the 1976 Republican National Convention both Gerald Ford and Ronald Reagan made pitches for delegates at the Radisson Muehlebach.
Immediately following the 1976 Republican Convention, Robert A. Heinlein was the Guest of Honor at the 34th World Science Fiction Convention held at the Radisson Muehlebach and the Hotel Phillips, directly across the Street. He was booked into the Muehlebach’s Harry S. Truman Presidential Suite for the 5-day convention held during the 1976 Labor Day weekend.
Among the other celebrity guests that stayed at the Muehlebach were Babe Ruth, the Beatles, and Elvis Presley.

Historic Beer Birthday: Charles Haberle

August 10, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles Haberle (August 10, 1860-October 27, 1910). He was the brother of Frank B. Haberle, and the son of Benedict Haberle, who founded the Benedict Haberle Brewing Co. in 1857. Charles worked in the family business throughout his life, eventually becoming superintendent. When Charles’ father Benedict died in 1881, it was incorporated as the Haberle Brewing Co. After merging with the Crystal Spring Brewing Co. in 1892, the name was again changed to the Haberle-Crystal Spring Brewing Co. (and also the Haberle Brewery) until 1920, when it was closed by prohibition. It reopened in 1933 as the Haberle Congress Brewing Co., and it remained in business until 1961, when it closed for good.

Here’s his obituary from The Syracuse Journal for October 27, 1910:

Charles Haberle, superintendent of the Haberle Brewing Company’s plant, one of the best known business men of Syracuse, died early this morning at his home, 603 James st., after five weeks’ illness. For the last week Mr. Haberle’s condition occasioned considerable alarm among his family and friends. At 6 o’clock last night he lost consciousness and remained in that state up to the time of his death. During Mr. Haberle’s illness, his cheerfulness and good spirits were remarkable and although he suffered greatly he refused to give up fighting for life until he realized that the end was near. He then gave up, sinking into a stupor from which he did not rally. Mr. Haberle was born in Syracuse August 10, 1860, and had spent his entire life in the city of his birth. After completing a grammar school education he entered the brewing plant, at that time in charge of his father, and beginning at the bottom worked up through the different departments of the business until he reached the position of superintendent. Mr. Haberle was prominent in Masonic circles, being a member of Syracuse Lodge 501, F. and A. M.; Central City Chapter 70, R. and A. M.; Central City Commandery 25 K. T.; Central City bodies, A. and A. S. Rite; Central City Council 13, R. and S. M.; the Masonic Temple Club and Keder Khan Grotto. He was also a member of the Elks and of the Anglers Association of Onondaga. Besides his wife, Julia Fisher Haberle, he is survived by three sons, Benjamin F., Karl and Warren Haberle; three sisters, Mrs. Charles Schwartz, Mrs. William Biehler and Mrs. William Woese, and two brothers, Frank B. and William Haberle, all of Syracuse.

And this account is about the brewery, from 100 Years of Brewing:

Congress-Beer-Labels-Haberle-Congress-Brewing-Co

Beer In Ads #5316: Bautzener Doppel-Bock

August 9, 2026 By Jay Brooks Leave a Comment

Sunday’s poster was created for Bautzener Doppel-Bock. This poster was created, I think, for the Bautzen Brauerei, located in Bautzen, Germany, which is located in Saxony in the far East near the border with the Czech Republic. I could not find any information about the brewery apart from the fact that it does appear to exist any longer. The poster was printed in Leipzig, by Werbe-Mejo, who one source describes as “a historic German maker and distributor of advertising signs, notably vintage enamel and porcelain signs (Emailleschilder) from the early 20th century.”

Historic Beer Birthday: Franz Falk

August 9, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Franz Falk (August 9, 1823-August 5, 1882), though some accounts give August 9, and I’ve also seen both 1823 and 1825 given as the year, so it’s safe to say there’s no consensus about his actual birth date. What is more agreed upon is that he was born in Miltenberg, Germany, part of Bavaria. Although not completely, as one source says he was born in Munich (München), Münchener Stadtkreis. Falk became a master brewer when he was just 24, in 1848, and the same year emigrated to the U.S., working first in Cincinnati, working at various breweries, before settling permanently in Milwaukee, Wisconsin. In 1856, he founded the Bavarian Brewery in Milwaukee, Wisconsin, but changed the name to the Franz Falk Brewing Co. when he incorporated in 1882. In 1889, it became known as the Falk, Jung & Borchert Brewing Co. but closed three years later, in 1892.

This history is from “The Industrious Falk Family,” part of a documentary called “The Making of Milwaukee Stories:”

In 1848, at the age of 25, Franz Falk decided to leave his home in Bavaria, a state in southern Germany, and immigrate to the United States of America. Franz first traveled to Cincinnati, Ohio, but soon moved to Milwaukee. Franz felt very much at home in Milwaukee because approximately 35% of the people living there in the mid to late 1800’s were also German. There were German churches, schools, and gymnasiums.
Newspapers were printed in German and German operas were performed. The German immigrants in Milwaukee loved being able to speak the language of their mother country. They also honored other German traditions such as brewing beer.

Franz and his friend Frederick Goes decided to start their own brewery. Milwaukee was a great place to make and sell beer so Franz and Frederick set a challenging goal; to become the largest brewery in Milwaukee. The friends purchased land in the Menomonee Valley and named their business the Bavaria Brewery. Franz and Frederick had numerous competitors because many other German brewers had also settled in Milwaukee. Those other brewers included Valentine Blatz who developed the Blatz Brewery; Joseph Schlitz, who created the Schlitz Brewery and adopted the slogan, “Schlitz: The Beer that Made Milwaukee Famous”; and, Captain Frederick Pabst, who married the daughter of another successful brewer, Philip Best. Pabst beer won a blue ribbon in the 1870’s and so they called their beer Pabst Blue Ribbon. Another brewer, Frederick Miller, founded the Miller Brewing Company. Miller products are still produced in Milwaukee by the MillerCoors Company.
At one time in the mid 1800’s, there were over 20 breweries in Milwaukee, most of them owned by the Germans. There were so many successful breweries that Milwaukee became known as the “beer capitol of the world”.

Even though Franz Falk had a lot of competition, he was a hard worker and the Bavaria Brewery eventually became the fourth largest brewery in Milwaukee. Franz died in 1882 and two of his seven sons, Louis and Frank, continued the family brewing tradition. But on July 4th, 1889, disaster struck! A fire destroyed part of the Bavaria Brewery. Beer spewed out, ankle deep, into the Menomonee Valley. Despite this fire, Louis and Frank did not give up. They rebuilt and reopened the brewery just three months after the fire.
However, their dreams were dashed again when another fire devastated their business. This time the sons of Franz Falk did not rebuild. In 1893, they sold the Bavaria Brewery to Captain Frederick Pabst. As a result of this acquisition, the Pabst Brewery Company became not only the largest brewery in Milwaukee but also in the entire United States.

This is a history of the early Falk Brewing Co. from Wisconsin Breweriana:

The founding grandfather of the Falk Corporation was born in August 9,1823 in Miltenberg, Bavaria Germany. (Also the birthplace of August Krug and Val Blatz) Entrepreneurial drive was not the only skill Franz Falk brought with him to make his niche in the New World. After 6 years spent mastering his father’s trade, coopering, Falk added the “art and mastery” of brewing while employed by a Miltenberg brewery. In 1848, Franz Falk decided to make a new life for himself in America. Falk departed for the United States, reaching New York in June 1848. In October of 1848, after three months in Cincinnati, Falk relocated again to Milwaukee. With one third of the population German, Milwaukee was a favorable environment for brewers. All of Milwaukee’s famous breweries- Pabst, Schlitz, Miller, and Blatz – were established in the 1840s. Franz Falk’s timing could not have be better to find a brewing position. In the Cream City he was soon employed as a general brewery workman by August Krug, who founded the brewery eventually operated by Joseph Schlitz. After approximately six months Falk moved on to the Menomonee Brewery, working with Charles T. Melms for a seven year career as the brewery foreman, or brewmaster. The 1857-1858 Milwaukee City directory lists Falk as the brewery foreman of Melms & Co. This time frame is approximately when Melms took full control of the former Menomonee brewery, Franz Falk was ready to set out on his own.
In mid to late 1855 Frederick Goes and Franz Falk formed a partnership and began to build a malting and brewing enterprise. The brewery portion was called the Bavaria Brewery, no doubt Falk’s influence in the name. Goes was a successful dry goods businessman, the 1857-1858 Milwaukee City directory lists Goes as a variety store owner. If we read into the Goes & Falk name under which they did business, it’s possible that Goes may have supplied the venture capitol, or perhaps an important asset for the venture. The record indicates that in 1856 Frederick Goes assumed ownership of the Middlewood & Gibson malt-house (3), originally established in Milwaukee in 1849 as the Eagle Brewery. (Later operated as the Sands Spring Brewery.) Goes and Falk leveraged the malting operation with their new brewery venture. The first Goes & Falk enterprise was located on 8th and Chestnut, now Juneau and Highland. The address is near the Eagle brewery, and although the final relationship between the properties and owners is unclear, it is possible that assuming part of the former Eagle Brewery and malt house facilities launched Goes and Falk’s enterprise. In brewing history, 1856 was a year of turn over. Krug, Falk’s former employer also died in 1856 allowing Schlitz to step up. During Falk’s initial year, 1857, Goes & Falk employed five men and produced 1000 barrels.
A rare 1863 Goes & Falk civil war token is one of the few breweriana references to the earliest years of the brewery and malt house. A known pre-pro glass is another, later breweriana reference illustrating the A. Gunther & Falk partnership, Gunther being the sole bottler of Falks Lager. The embossed emblem referencing Falk’s Milwaukee Lager, lager being the specialty brew of the Bavaria Brewery. “Falk” means “falcon” in German, and the embossed crest clearly shows a falcon perched on a letter G, presumably in reference to A. Gunther.

The Bavaria Brewery was conducted by the firm Goes & Falk until 1866 when Franz became the sole proprietor, buying out Goes and forming the Franz Falk & Company business name. When Franz Falk took the reins in 1866 the production had increased to 5468 barrels. In 1867 Falk also acquired a partial interest in Goes malting business, the business being successively conducted by Goes & Falk and then Franz Falk & Co. In 1870 the Goes sold his remaining malting interests to William Gerlach & Co. who eventually bought out Falk’s holdings at the original site in 1872. In 1870, Falk chose a new Menomonee Valley site just west of C.T. Melm’s for a more extensive, modern brewery. In 1872 the original Bavaria Brewing operation was closed and the Menomonee Valley operation was in high gear, dramatically increasing production nearly two fold.
Falk built his own on-site malting house as part of the new Bavaria Brewery, one of the first owned and operated by a brewery, which allowed him to sell his previous malt holdings to Gerlach. By 1872 Falk was the 4th largest Milwaukee brewery behind Best, Schlitz and Blatz. In 1880 the Bavaria brewery consisted of five brick and stone buildings, including the yards, outbuildings, and side track to the Milwaukee & St. Paul Railway. The site occupied about 5 acres, operating with eight icehouses and on-site malting production of approximately 100,000 bushels annually. Falk employed 100 men, twelve teams of horses and operated it’s own cooperage. In addition Falk owned their own rail cars for shipping beer.
Older sons, Louis and Frank eventually joined the brewery and incorporation papers from 1881 show the Franz Falk Brewing Corporation, as a limited family partnership with Franz as President, Louis and Franz as the Vice President and Secretary Treasurer respectively. If one examines the Trade Cards of the Falk’s Milwaukee and Franz Falk Brewing Co. you notice the evolution of the company name as well as the colorful and more detailed illustrations which reflect the growing, prosperous company in its later years. In 1877 Falk established one of Milwaukee’s first bottling facilities. Every bottle bore the Bavaria Brewery’s trademark: a falcon perched atop a mountain peak.
Falk later out-sourced this activity to A.Gunther who became the only bottler of Falk’s Milwaukee Export Lager. A look on the back side of the trade cards also shows the assumption of bottling duties by the A. Gunther company. The Gunther operated plant was located at 20 Grand Avenue, Wauwatosa and was in operation from approximately 1878-1884. Falk’s Milwaukee Bottled Beer, and Milwaukee Export Lager trade cards indicate the early adoption of shipping bottled beer allowed Falk’s to expand their market to Chicago, Kansas City, Denver, Mexico, New Orleans, Pittsburg, San Francisco St. Louis, and more. With the main storage vaults only about 20 yards from the rail siding, Falk’s fleet of rail cars leveraged their strategic location near the Chicago, Milwaukee and St. Paul Railroad, also operating out of the Menomonee Valley. Warranted to keep in any climate, Falk’s Export Beer was an award winning premium beer. Falk won domestic and international awards, including medals from the San Francisco Mechanics Institute Exhibition of 1880 and the Advance Austrailia International exhibition. Over the years of operation the brewery’s output climbed quickly while other breweries which ignored the idea of a national market were left behind, or failed.

On March 24th, 1882 Franz Falk opted to incorporate as the Franz Falk Brewing Company, proceeding with $400,000 of capital stock. Only a few months later, August of 1882, the death of their father Franz to a stroke required the elder brothers to take over the family business. After William Gerlach’s death in 1884 his estate would briefly run Gerlach’s malting business before Goes’ sons George W. and Fred E. Goes regained ownership the malt business in 1901. Frederick Goes died in 1894.
By 1886 the Falk operation was consuming 200,000 bushels of barley, 160,00 bushels hops, and 25,000 tons of ice annually. The facilities had added a carpenter shop, machine shop, and shipped beer extensively throughout the Union, the East Indies, Sandwich Islands, Mexico and South America. About 125 Falk agencies were in operation as of 1886 and roughly 25,000 barrels of beer where being bottled annually. The business also maintained an office in Milwaukee proper at the southwest corner of East Water and Mason, directly linked by telephone to the brewery. Falk’s beer held a reputation for purity and quality and their manner of conducting business was held in high regard. During the spring of 1886 the Milwaukee brewery workers and maltsters began to form the Local 7953 chapter of the Gambrinus Assembly of the Knights of Labor. The new union drafted a letter to the nine Milwaukee breweries demanding, among other things an eight hour work day, better pay and installation of the union in the breweries. Collectively the breweries, including Falk, penned a response proposing a 10 hour day, including over time pay after 10 hour, but lesser pay increases than requested. Additionally the brewers balked at the proposed union controlled hire of employees. By early May of 1886 most non-office brewery workers, except Falk’s, had walked out on strike idling all the major Milwaukee breweries. May 3, 1000 brewery workers marched to Falk convincing the workers it was their duty to strike, and they did, joining the others as well as the larger, city wide labor protests. By May 5 the Governor sent the State Militia to keep order over the growing protests, and they ended up firing on some protestors, killing six and wounding three. Collectively, the brewers then decided to concede on increases in pay, including an advance of 120 dollars per year for each worker. The advance sum of $162,000 was split among the brewers, based on their size. Falk’s share being $12,000. Thus we may confirm that Falk had just over 120 employees in 1886, including office executives.
In 1888 sons Otto and Herman joined the brewery, Otto becoming the general manager and Herman the Superintendent and brewery mechanic. A mechanical genius since childhood, Herman’s mechanical prowess would lead the Falk name down its future path. November 1st, 1888 the Franz Falk Brewing Company Limited merged with the Jung and Borchert brewery operated by Philipp Jung (a former Pabst brewmaster) and Ernst Borchert (a local maltster’s son). Together they formed the Falk, Jung and Borchert Brewery Corporation in 1889. Frank Falk fulfilled the duties of President, Phillip Young the Vice President and Superintendent of Brewing, Ernst Borchert as Treasurer, Louis Falk as Secretary, Otto Falk as Assistant Secretary and Herman the Assistant Superintendent.
The old Jung and Borchert brewery was converted to storage while all operations were consolidated into the Menomonee Valley location. After a large investment in new buildings and expansion up and down the hill, the new facilities were producing 120,000 barrels by 1888, with capability of 200,000 barrels. Closing in on Val Blatz’s position at third place in town seemed within reach when an extensive fire ravaged the brewery in July of 1889. Breaking out in the malt house, the fire consumed the bottling house and main brewery buildings. During the fire it was noted that Herman and Otto were seen rolling barrels out harms way to try and save some of their valued product. Holiday crowds at the neighboring beer gardens watched the blaze from the nearby bluffs. Ultimately only the stables and icehouse survived. Milwaukee’s Sentinel reported that the rebuild would include a new “fireproof” design and within a few months the brewery was back in operation.
Franz Falk commented at the time that “we haven’t lost a single customer since the fire”. The new improved site stretched further into the Menomonee valley. Within a years time production swelled to 200,000 barrels. Unfortunately, in 1892 another unexpected fire occurred, starting again in the malt house due to a overheated motor. The malt house was destroyed as were a large portion of the brew house, grain elevator, and refrigeration house. Pledging to rebuild again, the partners purchased raw beer from Pabst to finish and supply their customers. Captain Pabst, seeing the opportunity for an acquisition offered to buy out the beleaguered partners holdings for $1 and approximately $500,000 in Pabst Stock, including positions for the top executives. The acquisition attributed as one of the main factors in the increase of Pabst’s 180,000 barrel increase in sales in 1893, pushing their output over 1 million barrels for the first time.

Interestingly, Frank Falk’s duties from 1893 until his 1902 resignation from Pabst included Treasurer, management of Purchasing, Rents, City Bottled Beer Sales, General Finance, and Labor. The Falk family’s holdings of nearly 500 shares were purchased by semiannual payments of $11,500 from the time of Frank Falk’s retirement until 1910, plus a final lump-sum payment of $395,520 on January 1, 1911.
Louis and Otto Falk both accepted positions with Pabst as did Ernst Borchert. Phillip Jung went into the malting business, however after the three-year period of abstention specified in the sale contract of 1892 Jung returned to brewing, purchasing the Oberman plant and reorganizing as the Jung Brewing Company. By 1910 Jung grew to 100,000 barrels, ranking fifth in Milwaukee, never quite achieving the same earlier success of Falk, Jung and Borchert.
Herman Falk was not content with, or perhaps offered a position at Pabst and decided to start a new business. Striking out on his own, Herman rented a surplus wagon shop from Pabst to build wagon couplings. At first unsuccessful, despite patenting a new wagon brake, Herman eventually channeled his mechanical genius into the creation of a “foundry on wheels” to facilitate joining of trolley tracks with molten iron. Herman Falk’s inventive equipment eventually serviced over one third of the nations electric street railways. As entrepreneurial as his Father, it was his company that has now evolved into the Falk Corporation, which is still operating within sight of and includes a portion of the original Menomonee Valley Bavaria Brewery grounds.

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