Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5126: Having Guests … Or A Family Dinner Thanksgiving Day

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Kaier’s Bock Beer, among others, which was published on November 27, 1961. This ad was for the Charles D. Kaier Co. Brewery of Mahanoy City, Pennsylvania, which was originally founded in 1880. This ad ran in The Record American, also from Mahanoy City, Pennsylvania.

Beer In Ads #5125: The Beer Drinker’s Corner By Joe Ortlieb

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ortlieb Bock Beer, which was published on November 25, 1968. This ad was for the Henry Ortlieb Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1859 by Louis Schweitzer, but an Ortlieb was in involved in the brewery by at least 1879. It became known as the Henry Ortlieb Brewery in 1893 and continued under that name until 1981. This ad ran in The Morning Call, from Allentown, Pennsylvania. It’s an early example of ad masquerading as news under the titled “The Beer Drinker’s Corner,” and purportedly written by “Joe Ortlieb, Brewmaster.”

Beer In Ads #5124: Anchor Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Anchor Bock Beer, and was published maybe sometime in the mid-to-late-2000s, since Anchor’s Bock debuted in 2005. It was made for the Anchor Brewing Co. of San Francisco, California, which was originally founded in 1896. Anchor rarely advertised, especially during the Maytag years, so this isn’t something you see very often.

Beer In Ads #5123: Golden Age Special Thanksgiving Brew

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Golden Age Special Thanksgiving Brew, which was published on November 23, 1934. While technically not a bock beer, I’d argue it’s close enough given this description: “Golden Age Brewmaster-Scientists lead the procession. ‘If Spring has its Bock Beer, why not a special beer to glorify the Thanksgiving season,’ so reasoned they.” This ad was for Golden Age Breweries of Spokane, Washington, which was originally founded as the B. Schade Brewing in 1904. It became known as Golden Age Breweries after prohibition, and used that name from 1934 until 1948. This ad ran in The Spokane Chronicle, also from Spokane, Washington.

Beer In Ads #5122: Z.H.B. Bokbier

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s poster is for Z.H.B. Bokbier, and was published c. 1930. It was made for the Zuid-Hollandsche Bierbrouwerij (or South Holland Beer Brewery) of The Hague, Netherlands, which was originally founded in 1881. The poster was created by Dutch artist Jan Wijga.

Beer In Ads #5121: Make Way For Gem Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Gem Bock Beer, which was published on November 21, 1952. This ad was for the Walter Bros. Brewing Co. of Menasha, Wisconsin, which was originally founded as the Island City Brewery in 1860. It became known as Walter Bros. in 1933 after prohibition, although the brothers had been involved in the brewery since 1888. This ad ran in The Daily Tribune, from Wisconsin Rapids, Wisconsin.

Beer In Ads #5120: For Thanksgiving A Holiday Treat Of Old Bock Beer

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for La Crosse Old Bock Beer, which was published on November 20, 1936. This ad was for La Crosse Breweries, Inc. of La Crosse, Wisconsin, which was originally founded in 1857. This ad ran in The La Crosse Tribune, also from La Crosse, Wisconsin. I love that a case is 21 bottles and their phone number is “2.”

Beer In Ads #5119: Shhh… The Best Bock Beer Is Aging Here!

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Genesee Bock Beer, which was published on November 19, 1959. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Post-Star, from Glens Falls, New York.

Beer In Ads #5118: More Than A Mere Drink

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Toohey’s Bock Beer, which was published on November 18, 1928. This ad was for Tooheys Brewery of Sydney, Australia, which was originally founded in 1869. This ad ran in The Sun, also from Sydney, Australia.

Beer In Ads #5117: Amstel Bock

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Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Amstel Bock, and was published in 1954. It was made for the Amstel Brewery of Amsterdam, The Netherlands, which was originally founded in 1870. The poster was created by Dutch artist Jan Wijga.