Wednesday’s ad is for Budweiser, from 1984. In this ad, a poster really, it shows Wrigley Field and congratulates the Chicago Cubs for being the National League Eastern Division Champs. Tonight the Cubs won their first World Series in a very long time. When I couldn’t keep my eyes open any longer, they were up 4-1, and when I work up this morning in Belgium, it looks like I missed a barnburner of a finish.
Saturday’s ad is for Schlitz, from 1940. In this ad, entitled “Something On The Ball,” there are several sports using balls highlighted — golf, football, bowling and tennis, but baseball is the most prominent one, and since this ad ran five years before the last time the Chicago Cubs appeared in a World Series, I figured it was appropriate for today’s ad with them finally making it to the series this year. The ad finally comes around to tying it into Schlitz, by saying while the sports have “something on the ba;;,” Schlitz is so good it has “everything on the ball.”
Friday’s ad is for Miller High Life, from 1950. In this ad, from the back of a baseball game program, a star player who’s tipping his hat, revealing a buzz cut, is taking a bow while holding four bats. So maybe he’s just warming up and getting ready for his at-bat. I’m not sure if he’s the favorite or the beer is, but my money’s on the beer.
Thursday’s ad is for Miller High Life, from 1948. In this ad, from the back of a baseball game program, two players are arguing while an umpire. It’s to say exactly what’s going on since the catcher appears to holding the bat. How, or why, he took it from the batter is anybody’s guess. The ball is on the ground and another player is laying down behind, possibly on a base, and watching the scene unfold. As for the ump, he just seems to be standing there serenely, with his hands folded in front of him, waiting for the storm to subside. I think they could all use a beer.
Tuesday’s ad is for Miller High Life, from 1942. In this ad, from the back of a baseball game program, a player swings, and it doesn’t matter if he makes contact. Either way, he gets beer since it’s a sure hit. I figured with just a few more games before the end of the season, that I’d got out this month with baseball ads.
Saturday’s ad is entitled Between Innings, and the illustration was done in 1955 by Pruett Carter. It’s #112 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a well-dressed couple — I know I like to put on a suit and tie when I watch baseball on television — takes time out in between innings to pour themselves some more beer. I hope they do that between every inning.
This apparently leaked out last month, but I hadn’t heard about it until a friend mentioned they’d heard a rumor about it, so I started checking it out. Apparently it’s true, and former Boston Red Sox first/third baseman Kevin Youkilis is planning to open a brewpub in the Bay Area. He lives in Monte Sereno and his brother, Scott Youkilis, is a local chef who owns the San Francisco restaurant Hog & Rocks. The two are teaming up and have purchased the Los Gatos Brewery, which has now closed, with the intention of re-opening this summer as the Foglight Alehouse.
According to the Silicon Valley Business Journal:
The 150-seat brewpub will be called Foglight Alehouse — a name chosen for its connotations of the California coast and the fog that rolls over the nearby Santa Cruz mountains. An exact opening date hasn’t been set, but Youkilis is targeting this summer.
The space will be much larger than any of Youkilis’ previous endeavors, and the first time he has taken on brewing. But the owners are tapping into the collaborative brewing community, working with craft beer comrades at Russian River Brewing Co. and Almanac Brewing Co. and the noted brewer and industry consultant Rich Higgins on the venture.
Scott Youkilis describes the food to be served as “simple California comfort food with a twist.” They’re currently looking for a brewer, and posted a listing on ProBrewer in late January. It looks like they may be looking to create some hoppy beers, as one of the requirements listed for the job is “Enjoys Hops.”
Tuesday’s ad is for Natural Light, from 1980. Today is the birthday of baseball legend Mickey Mantle. In the mid-1970s, Mantle did some commercials, along with fellow Yankees teammate Whitey Ford, for Miller Lite. So when he did this ad for rival Natural Light, they played up his being a switch hitter “who switched to Natural Light.”