Baseball

Baseball Bat Beer

by Jay Brooks on August 3, 2011 · 2 comments

in Beers,Just For Fun,News

seattle-mariners
ESPN had an interesting little item today by Jim Caple entitled Pitcher Finds Good Use For Mariners’ Bats. The story concerns Seattle Mariners relief pitcher Chris Ray. In addition to pitching for the Mariners, Ray is also an avid homebrewer and has plans to open his own brewery, along with his brother Phillip, in Virginia. They’ve even picked out the name, COTU Brewing, which stands for “Center of the Universe.”

In Caple’s story, Ray is making beer using a dozen baseball bats, made of maple, for a charity beer he brewed at the nearby Fremont Brewing in Seattle. In the article, Ray is quoted about his beer.

“I’m not sure if it adds a ton of flavor, but it ties it into baseball and gives it a unique twist,” Ray said. “It might add a little bit of flavor, but maple is a hard wood — that’s why they use it for bats — so there’s not a whole lot of absorbing going on. There are a lot of beers that age on oak chips and toasted oak chips, so we just thought if it added a little flavor, great. If not, it’s a nice story.”

The beer, dubbed Homefront IPA, is a charity beer to honor American soldiers and debuted at Safeco Field this past weekend and will also be available in 22 oz. bottles beginning this week. Proceeds from sales of Homefront IPA will go to Operation Homefront, an “organization that provides emergency financial assistance to the families of military personnel.”

homefront-ipa

NBC Sports also had the story back in June about when the beer was first brewed. But the best account comes from Kendall Jones who writes a firsthand account of the brew day for his Washington Beer Blog in a post entitled A Relief Pitcher of Beer.

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Chris Ray pulling out spent grain (photo by Kendall Jones).

After the beer was brewed, the beer was then aged on Louisville Sluggers donated by the bat company. According to Jones:

The maple bats will be used to lend some extra character to the beer. They will be added to the conditioning tanks. Some of bats will be left whole and pristine, others cut into smaller pieces to help enhance the flavor imparted on the beer. Once the beer is ready, the whole bats will be removed, dried, and autographed by Chris’ teammates. The bats will then be auctioned off to raise money for Operation Homefront.

louisville-slugger

UPDATE: The CEO of the hops company Yakima Chief, Steve Carpenter, sent me a funny link about Ray that appeared in a Seattle fan blog, U.S.S. Mariner. In the post (which I should point out at the end is revealed to be satire), Chris Ray’s enthusiasm for good beer is gently skewered.

One reliever noted that Chris Ray had gotten “pretty annoying” by foisting dry-hopped XIPAs on his teammates, whose tastes tended towards lagers and mixed drinks. Eventually, the aspiring brewer went down with an injury and is now on the 15 day disabled list. Another pitcher confessed he was excited for the change. “Look, it’s finally warm out, I want to go out with my girlfriend and have something fun. I like Chris, but he was always rambling on about ‘simcoe’ and ‘amarillo’ and I was thinking he was talking about the Texas League or something, but no, he’s just explaining — again — why the beer I’m drinking is stupid.”

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baseball
Today in U.S. District Court, for the Southern District of New York, Anheuser-Busch InBev filed a lawsuit asking for a declaratory judgment against Major League Baseball. In “Anheuser-Busch, Inc. v. Major League Baseball Properties, Inc.,” ABI alleges that MLB “reneged on a renewal of its beer sponsorship rights this year and demanded ‘exponentially higher’ fees.” Back in April of this year, ABI believed it had reached a deal to renew its long-standing status (over 30 years) as the “official beer of baseball,” but apparently the baseball league tried to renegotiate the deal “due to ‘a change in marketplace dynamics,’ according to the lawsuit.” Naturally, MLB was seeking to increase the amount of money they would receive from ABI and also wanted to negotiate with rival beer companies for the same rights. The lawsuit asks the court to enforce the April deal and further prevent “MLBP from negotiating with any other brewers for sponsorship rights. The lawsuit doesn’t request money damages.” Baseball’s position is that the April deal was not binding and that they could “offer sponsorship rights to Anheuser[-Busch]‘s competitors.” In addition to sponsoring the league as a whole, Anheuser-Busch also sponsors 26 of the total of thirty individual baseball teams in MLB.

The story has already been picked up by Bloomberg, Reuters, the St. Louis Business Journal and the Wall Street Journal.

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ad-billboard
With the World Series ending in a Giants victory tonight, this will be the last baseball ad, at least for now. It’s for Stroh’s Beer and celebrates the Detroit Tigers winning the World Series in 1968 (though the ad ran the following year, in 1969).

Strohs-1969-tigers-baseball

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21st-amend-sm
In an effort to help the Giants win for the last win in Game 2 — and being superstitious — I met an old friend of mine from Pennsylvania (actually we were in kindergarten together, making him my oldest friend) who was in town on business Thursday. We met at the 21st Amendment Brewery to watch the game. Hop Crisis, 21 A’s Imperial IPA was tasting fine, as was their regular IPA. I also had one of Rodger Davis’ IPAs from Drake’s (I was in a hoppy mood).

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From the moment I got there, I knew we would win, because karma was with me. First of all, I found a parking space directly across the street from 21st Amendment and then not only was co-owner Shaun O’Sullivan there with a seat for me, but he was wearing one of my logo shirts! Thanks Shaun!

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My friend Jim, from Shillington, PA, though he now lives in upstate New York. That’s 21A sales manager Lloyd Knight’s infamous orange vest I’m sporting.

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Since we were just a few blocks from the stadium where the game was being played, at the 7th inning stretch we walked down to the ballpark just to drink in the atmosphere.

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Even McCovery Cove was packed with boats.

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There were tons of people hanging out around the ballpark, and there was an electric vibe in the air. Very cool. I hope this helps recreates that atmosphere tonight! Go Giants!

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ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from 1942 and features baseball legend Leo Durocher, when he was a manager for the Brooklyn Dodgers. Durocher is saying that “My beer is Rheingold — the DRY beer!”

Rheingold-1942-leo-durocher

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Beer In Ads #227: Schlitz The Ump

by Jay Brooks on October 29, 2010 · 0 comments

in Art & Beer,Beers

ad-billboard
Friday’s beer and baseball ad is the ninth one featured going into the World Series. The ad is from 1951 and is for Schlitz. It features two players — or perhaps managers? — arguing about something while the ump keeps on smiling, as he pours himself a bottle of Schlitz.

Schlitz-1951-conflict-resolution

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Beer In Ads #226: Narragansett, Go For Two!

October 28, 2010

Thursday’s beer and baseball ad is the eighth one featured going into the World Series. The ad is from 1968 and is for Narragansett Beer. The spokeswoman is wearing a Boston Red Sox cap and urging customer to “Go For Two!” Just like the San Francisco Giants tonight.

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Beer In Ads #225: Falstaff, This Is The One

October 27, 2010

Wednesday’s beer and baseball ad is the seventh one featured going into the World Series. The ad is our second for Falstaff and appropriately mentions the seventh inning stretch. The ad is from 1963 and starts out with “For your Light-hearted moments … This is the One.” I can’t tell if the ad is photographed [...]

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Beer In Ads #224: Falstaff Double Play With The White Sox

October 26, 2010

Tuesday we feature the sixth baseball-themed add, which will continue through the World Series. The ad is for Falstaff and the Chicago White Sox. It’s most likely from 1971-75, because as far as I can tell those are the only years that the Sox used red and white in the way its shown in the [...]

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Beer In Ads #223: National Premium Beer & The Orioles

October 25, 2010

Monday we feature the fifth baseball-themed add, which will continue through the World Series. The ad is for Baltimore’s National Bohemian and specifically National Premium Beer. It’s hard to tell when the ad is from, because it shows a lot of old baseball memorabilia for the Baltimore Orioles. It’s at least after my childhood favorite [...]

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Giants vs. Rangers: San Francisco Brewery & Fort Worth Brewery Make Friendly Wager

October 25, 2010

Craft brewers tend to not be as cutthroat competing with one another as a lot of other businesses. Most believe that the sale of one craft beer helps the sales of all other good beer, too. But that ethos doesn’t necessarily extend to sports. Case in point, the 2010 World Series between the San Francisco [...]

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Beer In Art #99: Cap Anson and Buck Ewing “E.&J. Burke Ale” Beer Poster

October 24, 2010

Today’s art is a beautiful lithograph from 1889 featuring both beer and baseball, our recent topic during the MLB Playoffs and World Series. Although the lithograph is essentially an advertisement, its age, historic nature, value and artistic beauty make it artistic enough to be featured here, at least in my opinion. Known as the Cap [...]

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Beer In Ads #222: Bob Uecker, Mr. Baseball

October 22, 2010

Friday’s ad is the fourth baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1982 and features baseball personality Bob Uecker, who Johnny Carson dubbed “Mr. Baseball.” This was one his earliest ads for Miller Lite, when they started trying to convince men to drink a low-calorie beer. It features [...]

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Beer In Ads #221: Rheingold, Kathy & Casey At The Bat

October 21, 2010

Thursday’s ad is the third baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1962 and features baseball legend Casey Stengel, when he was managing the New York Mets. The woman in the ad is Miss Rheingold for 1962, Kathy Kersh.

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Beer In Ads #220: The Goodness of Malt (& Baseball)

October 20, 2010

Wednesday’s ad is the second baseball-themed one, which I’ll be continuing through the World Series. The ad is from 1958 and is by the now defunct trade organization for brewer’s malt, the Barley and Malt Institute. It features a number of men enjoying both beer and baseball. The text is great, too. “The goodness of [...]

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Hey Mabel, Take Me Out To The Ball Game

November 4, 2009

I confess that I’m not much of a baseball fan. When I was a kid I rooted for the Baltimore Orioles and Brooks Robinson was my favorite player. But since heading west, as a young man, I’ve paid little attention to Major League Baseball. I used to attend Giants’ games at Candlestick with friends, though [...]

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