Friday’s ad is for Dow Ale, from 1954. The Canadian brewery in 1954 had “a smart new look” and was “‘cool control’ brewed,” whatever that meant. But the man sure looks comfy in the hammock, while still wearing a tie and holding a fan.
Today is my good friend and colleague Stephen Beaumont’s 51st birthday. And not only a friend, but a neighbour, partner and ally, too (inside joke). In addition to his now-less-than-temporary Blogging at World of Beer online, Stephen’s written numerous books, including the recent World Atlas of Beer (along with Tim Webb) and the Pocket Beer Book, now in its second edition. Join me in wishing Stephen a very happy birthday.
With Luke Nicolas from New Zealand’s Epic Brewing in D.C. for CBC a few years ago.
Today is also beer blogger extraordinaire Alan McLeod’s 52nd birthday. Alan runs a good beer blog, called — curiously enough — A Good Beer Blog. I’m not sure what came first, the goodness or the blog. Anyway, though I’ve yet to meet Alan in person I feel as if he’s already a great, not just good, friend through our many conversations via e-mail and commenting on one another’s blogs. If you haven’t read his essay in the book Beer & Philosophy yet, rush right out and buy yourself a copy. He also published The Unbearable Nonsense of Craft Beer, with Max Bahnson, available as a Kindle single on Amazon, and last year co-wrote both Upper Hudson Valley Beer and Ontario Beer: A Heady History of Brewing from the Great Lakes to Hudson Bay. Join me in wishing Alan the very merriest of birthdays. Cheers, mate.
Saturday’s ad is for Dow Old Stock Ale, from 1937. Dow Breweries was from Quebec, Canada, but after an incident in 1965, the brewery was acquired by Carling O’Keefe, who shut down the brand in March of 1966. In the ad, a couple is playing cards (Bridge?) at a card table as one of the men is pouring beer for everyone at the table. Seems like a nice way to spend an evening pre-World War 2.
Today in 2005, US Patent D503550 S1 was issued, an invention of Brian Miesieski, Devin Kelly, and Geoff Blanck, assigned to Labatt Brewing Company Ltd, for their “Combined Beer Dispensing Cooler and Lawn Chair.” There’s no Abstract, which is unusual for such a recent patent. The patent application merely lists the seven submitted drawings of the design and the only other text at all is this short claim. “The ornamental design for a combined beer dispensing cooler and lawn chair, as shown.”
My first thought was this had to be a promotional item that Labatt used for some sales campaign. And, in fact, that’s what it was used for. I found a picture of the finished product, which also included this caption:
This unit was designed to promote Labatt’s “Blueprint” advertising campaign which was centered around a series of beer dispensers. This chair was featured on ABC’s“Good Morning America”, a nationally broadcast television show, as one of the “Best Gadgets For Your Life”. The cooler keeps 12 cans of beer ice cold while storing one can in a chilled holding pen. When the handle is pushed it releases the can in the holding pen and reloads itself.
And the Global Marketing Group of Fair Lawn, New Jersey, a marketing display company, currently lists the chair in their catalog under Unique Solutions. So you could still get your own beer can chair, if you really, really wanted one.
This is not, strictly speaking, a beer birthday, which is why I called it a “beerish” one, but my wife and I are both Browncoats, fans of the criminally short-lived television show Firefly. Like many Browncoats, we’ve continued to follow its cast members, especially the star of Firefly, and its companion film Serenity, Nathan Fillion. Today is Nathan Fillion’s 44th birthday.
Fillion is currently one of the stars of the hit TV show on ABC: Castle, which is now in its seventh season. He was also Captain Hammer in Dr. Horrible’s Sing-a-Long Blog (in fact a few years ago in All About Beer magazine’s “It’s My Round” when I wrote Living In The Silver Age, the photo showed me wearing a Captain Hammer t-shirt). Some of Fillion’s films include Waitress and Slither, and he was the “wrong” Ryan in Saving Private Ryan. Some of his television appearances include Buffy the Vampire Slayer, Lost, Drive and Desperate Housewives, and he got his start on the soap opera One Life To Live.
Before he’d had a hit TV series, my wife attended a Firefly convention in Los Angeles and Fillion not only attended it but was at one of the after parties that she was involved in. Thanks to me, she brought the beer — a collection of whatever I could part with from the cellar at that time. Sarah snapped a photo of Fillion drinking one of those beers, Drake’s IPA, through a curly straw. Join me in wishing Nathan a very happy birthday. And if you aren’t watching Castle or haven’t seen Firefly, you owe it to yourself to right that wrong.
Today in 1984, US Patent EP 0009614 B1 was issued, an invention of Kenneth Hartley Geiger, assigned to Labatt Brewing Company Ltd., for his “Brewing Process.” There’s no Abstract, but buried in the description is says that the “object of the present invention is to reduce or even eliminate the disadvantages of the above processes if the wort produced from the malt is subjected to fermentation for a period sufficient to allow the yeast to substantially develop prior to the introduction of an adjunct comprising a highly fermentable sugar and optionally, other conventional adjunct materials,” then continues with this:
This object is achieved by the present invention by initially fermenting a malt wort with brewers’ yeast until said yeast is partially developed to at least about one-half of the maximum amount of development obtainable during the fermentation, thereby providing a partially fermented wort, thereafter introducing an adjunct comprising a highly fermentable sugar into the partially fermented wort over a period of time such that the Plato value of the fermenting wort substantially does not increase and osmotic shock is avoided and then continuing the fermentation, the degree of attenuation in the brewing process being 80% or more.
Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”
Thursday’s ad is for O’Keefe’s Ale, from 1953. Showing either a tiny wreath or a giant crown, it’s actually a cool-looking Christmas wreath, but what I really love is the ad copy: “When good friends get together they say O.K. for O’Keefe’s.” Followed by “No finer ale was ever brewed.” Pretty bold coda.
Today is Labor Day, not only in the U.S., but in Canada, as well. So today’s infographic is entitled Beer: Canada’s Drink of Summer, and was created by Molson Canadian. Naturally it focuses on Molson’s beer, but also includes some overall statistics about beer in Canada.