
Monday’s holiday ad is for the Canadian beer O’Keefe Ale, from 1958. With the slogan “… dans l’esprit des fetes!” — “in the holiday spirit” — it features a fetching couple under the mistletoe pouring a glass of O’Keefe Ale.
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Monday’s holiday ad is for the Canadian beer O’Keefe Ale, from 1958. With the slogan “… dans l’esprit des fetes!” — “in the holiday spirit” — it features a fetching couple under the mistletoe pouring a glass of O’Keefe Ale.
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Thursday’s ad is for Canada’s Carling’s Red Cap Ale, from 1952. The nautical couple romantically drinking their ale — light and hearty — are “having something extra for [their] money.” And I love that slogan. “Be Light-hearted … Stay Light-hearted … drink Carling’s Red Cap Ale.” Priceless.
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Thursday’s ad is again from 1955, and is for another Canadian beer, this time O’Keefe’s Extra Old Stock Ale. The ad seems a little bit busy to me, with too much going on. Besides the sepia tone-like maple syrup farm background, there’s the floating label, below the “A Canadian Favourite” tagline, and the cartoon syrup farmer in the bottom right-hand corner. Then the bottom slogan, “Say O’K for O’Keefe’s.”
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Wednesday’s ad is also from 1955, and is for the Canadian beer, Molson Golden Ale. Their anthropomorphized mascot, — “Goldie” — a man with the head of a lion, says modestly that “Victory isn’t always to the strong.” Based on his expression, and the happy-looking woman next to him, I’d say he’s getting beat pretty bad at bowling.
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This week’s work of art is a series of beer prints by Toronto, Canada, artist and illustrator Dave Murray. He’s completed seven beer prints so far, which he refers to as an “ongoing series based on beers I drink.” In addition, he’s done one more as a commission, entitled Stella Artois Légere. I’ve posted two of his prints below, and you can see the rest in the slideshow at the bottom. Click on the small square with the four arrows in the bottom right-hand corner to see them full screen.
Most of the works are available to purchase as a print. You can see all of his prints from the series in the slideshow below.
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Today is my good friend and colleague Stephen Beaumont’s 47th birthday. In addition to his World of Beer, he also blogs online at On the House and That’s the Spirit. And when you’re in Toronto, be sure to stop in at his beer bistro. Join me in wishing Stephen a very happy birthday.

Stephen with Tom Dalldorf at the Great Divide reception at GABF in 2007.

Stephen Beaumont and his now-wife Maggie, and me, in the Bay Area for the Celebrator anniversary party a couple of years ago.

Stephen, Tom Dalldorf and me at 21st Amendment for a roast I threw for Tom’s 60th birthday several years ago.

Stephen and Maggie at their wedding reception in Toronto in August 2008.

Enjoying a pint of Fuller’s at The Dove in London two years ago.
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