Beer In Ads #910: The Christening of Kip’s Bay


Friday’s ad is for Knickerbocker beer, from 1953. It’s number 5 in a series, although I’ve only seen two of them so far, and I don’t know how many are in the series of ads. The ones I’ve seen depict scenes from the history of New York. This fifth one is about the Christening of Kip’s Bay, and the art for the ad was painted by Lumen Martin Winter. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

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Beer Birthday: Nick Matt

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Today is the 68th birthday of Nick Matt, chairman and CEO of F.X. Matt Brewing in Utica, by the Adirondack Mountains of upstate New York. The brewery was originally founded in 1888, and their main brand today is Saranac. Nick is an active member of the beer industry, and especially through the brewers Association, and a big supporter of the community as a whole. Join me in wishing Nick a very happy birthday.

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Nick and Fred Matt at the Rare Beer Tasting at Wynkoop during GABF.

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A promo shot at the brewery, Nick with his nephew, and company president, Fred Matt.

Beer Birthday: Jeremy Cowan

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Today is Jeremy Cowan’s 44th birthday. Jeremy owns Shmaltz Brewing, makers of He’Brew. Jeremy is a good friend and we’ve known one another since he first pitched He’Brew to me at BevMo many years ago (which is detailed in Jeremy’s memoir Craft Beer Bar Mitzvah). Though Jeremy splits his time between San Francisco and New York, I still manage to see him at beer events pretty frequently, but that may change now that he’s building a brick and mortar brewery in upstate New York. Join me in wishing Jeremy a very happy birthday.

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Jeremy, with City Beer Store owner Craig Wathen.

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A few years ago at the Toronado for a He’Brew release party. From left: Alec Moss, recently retired from Half Moon Bay Brewing, Pete Slosberg, Jeremy, and Rodger Davis, when he was still with Drake’s Brewing.

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Jeremy with Rich Norgrove, with Bear Republic, at GABF in 2006.

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Me and Jeremy at the Bistro Double IPA Fest in 2009.

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Jeremy shortly after he launched the Shmaltz beers, before all the grey hairs set in. (Thanks to the anonymous source that sent me this photo.)

Beer Birthday: Ray Deter

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Today would have been the 56th birthday of Publican extraordinaire Ray Deter, who passed away tragically two summers ago after he was struck by a car while riding his bicycle in New York City. Ray was the owner of the d.b.a. beer bars in New York City (Manhattan and Brooklyn) and also New Orleans. He is most definitely missed by those of us who knew him. Please join me in raising a toast today to the memory of Ray Deter. Happy birthday Ray.

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Ray in front of the New Orleans d.b.a. with Garrett Oliver several years ago.

Beer Birthday: Steve Hindy

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Today is the 64th birthday of Steve Hindy, one of the co-founders of Brooklyn Brewery, and the man responsible for running things day-to-day. Hindy was a journalist for many years before opening the brewery, reporting from numerous war-torn spots around the globe, and as a result has a different perspective on the world that makes him a fascinating person to share a beer with. If you haven’t already, check out his book Beer School, written with Brooklyn Brewery business partner Tom Potter. He’s also very active with the Brewers Association and in his local community,too, making it easier for small brewers that follow him. Join me in wishing Steve a very happy birthday.

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Me and Steve during GABF in 2006.

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Just before taking the stage during GABF 2007, from left, Glenn Payne (of Meantime Brewing), Charlie Papazian (of the Brewers Association), Mark Dorber (formerly of the White Horse on Parson’s Green but now at the Anchor Pub), Garrett Oliver, and Steve Hindy (both from Brooklyn Brewing), Dave Alexander (from the Brickskeller), and Tom Dalldorf (from the Celebrator Beer News).

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Steve, Kim Jordan (New Belgium), Dave Keene (The Toronado in SF), Eddie Friedland (former owner of Philadelphia’s Friedland Distributing) and Vinnie Cilurzo (Russian River) in Austin, Texas for the 2007 Craft Brewers Conference.

Beer Birthday: Wendy Littlefield

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Today is Wendy Littlefield’s 57th birthday. Wendy, along with her husband, runs the Belgian export company Vanberg & DeWulf. Their portfolio includes such great beer lines as Dupont, Castelain and Dubuisson (Bush). They were also the original founders of Brewery Ommegang. Two years ago was their 30th anniversary of being involved in the beer industry and bringing great beer to America. Plus, they’re great fun to hang out and drink with. Join me in wishing Wendy a very happy birthday.

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Michael Roper, owner of the Hopleaf, Jonathan Surratt, and Wendy, when we had dinner there last year.

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Wendy at a recent beer festival.

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Don Feinberg, Anne (from New York’s Ginger Man) and Wendy in Belgium.

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Wendy, Don Feinberg and Greg Engert at a Vanberg & DeWulf tasting in Washington, D.C. (photo by Chuck Cook)

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Wendy and Don in 1979.

NOTE: Photos purloined from Vanberg & DeWulf’s website and Facebook.

Beer Birthday: Jeff O’Neil

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Today is the 39th birthday of Jeff O’Neil, who I first met when he was brewing at Drake’s here in sunny California. He’s since gone on to make a name for himself at Ithaca Beer Co. before leaving that gig to become the brewmaster at the Peekskill Brewery, both of which are in upstate New York, which is where Jeff originally hails from. Jeff’s a terrific brewer and an equally wonderful guy. Join me in wishing Jeff a very happy birthday.

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Jeff at GABF in 2007.

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Jeff O’Neil, from Ithaca Brewing, wearing his automatic-get-on-the-bulletin shirt, with Rodger Davis, from Drake’s, not wearing his, at the Craft Brewers Conference in 2008.

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Jeff O’Neil, a mild-mannered brewer was underneath wearing the Bulletin supporter costume that turns him into a superhero, coming into Deep Ellum in Boson for an event during the Craft Brewers Conference a few years ago.

Beer Birthday: Garrett Oliver

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Today is Garrett Oliver’s 50th birthday. Garrett is the head brewer at Brooklyn Brewery and has done more for the craft beer industry to promote pairing food and beer than just about any other person alive. If you haven’t picked up a copy of his book, The Brewmaster’s Table, you should do so as soon as possible. He was also tapped to be the editor of the Oxford Companion to Beer, which came out last year (and which I also contributed to). He’s the best-dressed brewer in the world and a great person. Join me in wishing Garrett a very happy birthday.

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Garrett and Bruce Joseph, from Anchor Brewery, at the Brewer’s Dinner before GABF a few years ago.

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Tom Dalldorf, published of the Celebrator, Garrett and me share a beer at d.b.a.

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Giving a cooking demonstration with beer chef Bruce Paton at GABF in 2005.

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A happy Garrett with Randy Mosher at the World Beer Cup dinner at last year’s CBC in Chicago.


Dancing with Jessica, formerly of the Brewers Association, late one night after GABF in 2004 at Falling Rock.