Thursday’s ad is for Genesee beer, from around the late 1969s or 70s. Showing a couple fishing while perched on a pier, with a Genesee cooler between them. The Geneseecret is apparently is “The Good Time Taste of Genesee Beer.” They don’t even appear to be paying any attention whatsoever to their fishing.
Archives for June 2013
Intelligent People Drink More Alcohol
I saw this yesterday in the Discovery Channel’s Curiosity.com. In answer to the question “do intelligent people drink more alcohol,” two separate answers reached the same surprising conclusion. When I say surprising, I mean it will come as a shock to the anti-alcohol wingnuts who continue to deny any positive attributes whatsoever to drinking alcohol. Because while the answer isn’t that new, or that unpredictable, especially if you’ve spent a lot of time around responsible drinkers — wets vs. drys — you probably already knew that the answer is simply yes.
Their first answer was from Ian O’Neill, Discovery News’ Space Producer, who wrote:
Surprisingly, a recent study using data from the National Child Development Study in the United Kingdom and the National Longitudinal Study of Adolescent Health in the United States indicates that intelligent people really do drink more alcohol.
By tracking the intelligence of children under the age of 16 and then revisiting them as adults, it turned out that kids who were considered “more bright” than others in their age group ended up drinking more alcohol later in life. Even after researchers canceled out marital status, parents’ education, earnings and childhood social class, smarter kids were drinking more alcohol as adults.
Why would intelligent people drink more alcohol? Some researchers suggest that as the production of alcohol is only a recent invention (within the last 10,000 years) and our ancestors had gotten their alcohol buzz from rotten fruit, the more intelligent humans would be more likely to drink modern alcoholic beverages. Although this is attractive evolutionary speculation, it’s more likely the real reasons are more complex.
The second answer was presented not by an individual, but as a group answer by Curiosity:
It’s a myth that alcohol kills individual brain cells, but drinking can cause long-term brain damage. That’s why researchers were surprised in 2010, when data from Britain and the United States revealed that more intelligent children, when grown and of legal age, tended to drink more alcohol than their less intelligent peers. The researchers were able to control for other factors that might affect a person’s propensity to drink, such as marital status and income, and the findings related to childhood intelligence held up. Researchers aren’t exactly sure why this link exists; one writer posited that drinking alcohol for pleasure is a relatively new thing, evolutionarily speaking. Intelligent people tend to try new things, so the writer argued that people who enjoy a glass of wine with dinner are actually performing a novel act when you take a long view of history.
One of the longitudinal study each answer is referring to was The National Longitudinal Study of Adolescent Health (Add Health) conducted here in the U.S., while the other was part of the UK’s massive National Child Development Study in the UK. I started writing about some of the conclusions drawn from the UK study several months ago, abandoning it when I got busy with other projects, but it’s still pretty interesting. Satoshi Kanazawa, an evolutionary psychologist who writes a blog for Psychology Today entitled the Scientific Fundamentalist, wrote More Intelligent People Are More Likely to Binge Drink and Get Drunk which covered much of the same ground. Although in it Kanazawa focuses on something I strongly disagree with. “Not only are more intelligent individuals more likely to consume more alcohol more frequently, they are more likely to engage in binge drinking and to get drunk.” That propensity to “binge drink,” I’d argue, has more to do with the narrowing definition of binge drinking than any actual increase in drinking. Binge drinking used to be a defined qualitatively but over the past few decades has become quantitative, meaning it’s become defined as a specific number of drinks in a set period of time, absent any context or mitigating factors (of which there could be many). And even that nonsensical number keeps shrinking and changing.
Kanazawa wonders aloud if that should be worrying. I have to say “no, Doc, it’s not.” Here’s why. Look at this chart below. It shows the correlation between intelligence and incidence of “binge drinking,” as defined using the modern absurdity of five drinks in a row.
But what this chart really says is that the most intelligent among us have just under five drinks one and a half times a year, roughly three times every two years. The horror! Or is it?
Even “controlling for age, sex, race, ethnicity, religion, marital status, parental status, education, earnings, political attitudes, religiosity, general satisfaction with life, taking medication for stress, experience of stress without taking medication, frequency of socialization with friends, number of sex partners in the last 12 months, childhood family income, mother’s education, and father’s education,” the smarter you are as a child, the more you’ll apparently drink as an adult. Isn’t it at least possible that the intelligent people are on to something? Maybe it’s not such a terrible thing after all.
Another psychologist who also writes for Psychology Today, Stanton Peele, wrote sort of a rebuttal to Kanazawa. In Are More Intelligent People More Likely to be Alcoholics?, he ponders.
So, we can ask, is getting drunk ‘once every other month or so good, bad, or neutral? Is it harmless — even beneficial? Is it a social convention? An exploration of the universe? Fun for people who are better off and can spare the time and who can protect themselves while having a night out drinking? Or is this behavior pathological, a precursor to alcoholism? Specifically, are more intelligent people more likely to be alcoholics?
To this, he posits three possibilities.
- Although smarter people (as measured in childhood) get drunk more, they are less likely than dull people to become alcoholics. Does that mean that they are inured against alcoholism? The dominant theory here would be that being smart is a protective life asset.
- They are just as likely to become alcoholics. Which would still be somewhat counterintuitive, since despite getting drunk far more often than dull people, they are no more likely to succumb to alcoholism.
- Smart people are more likely to be alcoholics. This could follow from several theories of behavior: smart people tempt fate by drinking more, and thus they are more likely to become alcoholics. Or, smart people are inherently more likely to be alcoholics — perhaps being smart makes them more acutely aware of the world’s problems, or creates other damaging emotional states.
Which, he notes, is odd, since it would seem to suggest “childhood intelligence is a risk factor for alcoholism.” Are parents putting their children at risk by sending them to good schools, making them do their homework or encouraging them to read? Peele declares this to be something of a “quandary — something most people generally value leads to a behavior of which we disapprove.” And Kanazawa concludes that since “more intelligent children are more likely to grow up to engage in binge drinking and getting drunk,” then “occasional drunkenness is incompatible with regular moderate drinking.”
The fallacy with both these lines of thought, I believe, is that occasional drunkenness may not be the demon the medical community has come to believe. In their zeal to quantify everything, they’ve removed the problems in problem drinking and reduced it to a simple formula that clearly doesn’t work. By their standards, I’m an undisputed binge drinker, and yet I’d warrant I’m drunk less than many people. I can state clearly and unequivocally that I’m not an alcoholic, having grown up with and around countless actual problem drinkers. And without trying to sound too egotistical, I’m not an idiot, at least. I did reasonably well in school. Maybe that’s why I drink more now? Since most of the people I know also drink a fair amount, does that means beer drinkers tend to be smarter than non-drinkers? My anecdotal evidence says yes. But then I’m very biased. Don’t we all want to believe we have smart friends? Maybe, but I’m just happy if they like good beer. Of course, that may possibly be one and the same thing.
The Craft Beer Craze
Today’s infographic is entitled The Craft Beer Craze. It was created by Kapitall, an investing website, whose take on the beer industry is with an eye toward its financial side.
Click here to see the infographic full size.
Beer In Ads #908: Light-hearted Living
Wednesday’s ad is another one for Falstaff, probably from the 1950s or early 60s. Showing a trio of people fishing in front of a backdrop of a wall of beer, the tagline is “There’s Light-hearted Living in Light-hearted Falstaff.” I have no idea what the even means, though in the ad copy they begin with “Alive with taste,” yet another inscrutably meaningless phrase.
Feeling Thirsty??
Today’s infographic is an interactive one, meaning if you’re Feeling Thirsty, you should visit the interactive infographic. It was created at Stanford University, using the Stanford Network Analysis Platform (SNAP), which put more than 1.5 million Beer Advocate reviews into a dataset to create the infographic. I’m not sure why they used color (light, medium and dark) as one of the ways to slice the data, but otherwise it’s pretty interesting to see. Below are a couple of examples, but you really need to look at it on the original website.
Here, for example is what Westvleteran 8 look like:
And here’s Coniston’s Blue Bitter
Also, be sure to check out the About the Data graphs at the bottom.
Beck’s Music-Playing Edison Bottle
For their New Zealand market, Beck’s hired an ad agency, Shine, to create some buzz for their brand, and they came up with The Beck’s Edison Bottle, the world’s first beer bottle you can play like a record.
Here’s the description from Vimeo:
The first playable beer.
19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project.
This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original cylindrical phonograph.
Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances.The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.
Beck’s has had a long association with music and art. In fact, at about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph.
Considering how beer has influenced recorded music since then, this physical collaboration was very appropriate and long overdue.
And below is a video showing the design and manufacturing process, along with a short demonstration of the bottle being played.
These close-ups show what the grooves on the bottle look like.
Beer In Ads #907: Because We’re All In This Together
Tuesday’s ad is for Falstaff, from the 1970s. It’s part of Falstaff’s Gabe and Walker ads, this one a cartoonized version of a photo ad. The two spokesmen stopped to help a pair of gals change a flat tire, though only one of the does the work while the other merely puts the moves on the women. I’m sure drinking the cans of beer is helping.
Beer Clothing
I’m not sure I’d wear any of these (nobody wants to see me in anything this tight) but for the right beer geek … maybe?! Created by an Australian clothing company, BlackMilk, they have three beer-themed outfits for the discerning woman who also loves beer. There’s a dress, a bathing suit and leggings.
First, there’s the beer dress.
Secondly, a beer swimsuit.
And finally, beer leggings.
Don’t forget to scroll down to the bottom of each page, where there are lots of photos and self-shots of people wearing the beer clothing.
Everything You Need To Know About Beer
Today’s infographic is titled, somewhat loftily, Everything You Need To Know About Beer. I don’t think it comes anywhere near satisfying that goal, but it’s still a fun one.
Click here to see the infographic full size.
Beer In Ads #906: Barbecue-In
Monday’s ad is for Falstaff, from 1960. With the curious tagline “Barbecue-In,” I guess the idea is that they’re grilling the meat inside, rather than having a backyard barbecue. I can’t tell of the snowy background is the actual outdoors behind them or if that’s a faux wallpaper meant to look like it.