Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3668: Steve Mizerak For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1979. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American pool player Steve Mizerak, who was dominant during the 1970s and early 1980s, especially in the game of 14.1 continuous (straight pool) and nine-ball. Nicknamed “the Miz”, he also had a brief turn as professional snooker player. He was born in Perth Amboy, New Jersey. Apparently, in his television commercial he did a trick shot so in the print version, they used four pages to create a little insert booklet in any magazine running the ad that showed how the trick was done.

Beer In Ads #3668: Alfredo Leal For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1984. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features Mexican bullfighter and actor Alfredo Leal.

Beer In Ads #3667: Bubba Smith & Dick Butkus For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith and former football player, sports commentator, and actor Dick Butkus.

Beer In Ads #3666: Rodney Dangerfield For Miller Lite

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Saturday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American stand-up comedian, actor, producer, screenwriter, musician and author Rodney Dangerfield.

Beer In Ads #3665: Greg “The Bull” Luzinski For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Greg “The Bull” Luzinski, a left fielder who spent most of his career with the Philadelphia Phillies, and retired as a member of the Chicago White Sox.

Beer In Ads #3664: Joe Frazier For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional boxer Joe Frazier.

Beer In Ads #3663: Billy Martin & Jim Shoulders For Miller Lite

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Wednesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball second baseman and manager Billy Martin and American professional rodeo cowboy and rancher Jim Shoulders.

Beer In Ads #3662: Mickey Spillane For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American crime novelist Mickey Spillane, whose stories often featured his signature detective character, Mike Hammer. As it happens, today is Spillane’s birthday.

Beer In Ads #3661: Alexis Argüello & Billy Martin For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1981. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features Nicaraguan professional boxer, and later politician, Alexis Argüello and American Major League Baseball second baseman and manager Billy Martin.

Beer In Ads #3660: Howard Johnson For Miller Lite

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Sunday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features jazz musician Howard Johnson, shown in the ad with a baritone saxophone.