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Jay R. Brooks on Beer

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Beer In Ads #2876: Birra Venezia

January 16, 2019 By Jay Brooks


Wednesday’s ad is for Birra Venezia, from 1926. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Venezia, or beers of Venice, Italy. It was created by French commercial artist Achille Mauzan for his agency, Mauzan-Morzenti.

Birra-Venezia-1

It appears they created a second one, too, that’s almost exactly the same except for what the man on top of the table pouring beers is wearing. The signature is slightly different, too, listing Mauzan’s agency rather than Mauzan himself.

Birra-Venezia-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #2875: Birra Verona

January 15, 2019 By Jay Brooks


Tuesday’s ad is for Birra Verona, from the early 1900s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for C. Dobrawsky Birra Verona, or beers of Verona, Italy. As far as I can tell, Carlo Dobrawsky owned a brewery in Verona which operated under that name from 1912-1923.

Birra-Verona

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #2874: Brasserie De Baccarat

January 14, 2019 By Jay Brooks


Monday’s ad is for Brasserie De Baccarat, from the early 1900s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie Rauch, located in the northeast region of France known as Baccarat, a French commune in the Meurthe-et-Moselle. The brewery was founded by the Rauch Brothers in 1867, but it closed in 1949.

Brasserie-de-Baccarat

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2873: La Meuse

January 13, 2019 By Jay Brooks


Sunday’s ad is for La Meuse, from 1900, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the La Meuse, a river that runs through much of France. It was the industrial center of France at one time, and in the mid-1800s boasted over 40 breweries.

La-Meuse

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2872: Birra Milano

January 12, 2019 By Jay Brooks


Saturday’s ad is for the Birra Milano, from the 1920s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Birra Milano, located in Milan, Italy. The poster was created by Italian artist and illustrator Mario Borgoni.

Birra-Milano

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #2871: Bière Chopard

January 11, 2019 By Jay Brooks


Friday’s ad is for the Bière Chopard, from the late 1890s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie de l’aigle (which is Brewery of the Eagle), located in Morteau, in the Bourgogne-Franche-Comté region in eastern France.

Biere-Chopard

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2870: Grande Brasserie De La Croix De Lorraine

January 10, 2019 By Jay Brooks


Thursday’s ad is for the Grande Brasserie de la Croix de Lorraine, from the late 1800s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grande Brasserie De La Croix De Lorraine, also located in the Lorraine, advertising that they produce “Bieres blondes & brunes.”

Grande_Brasserie_Croix_de_Lorraine

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2869: Grande Brasserie de Champigneulles-Nancy

January 9, 2019 By Jay Brooks


Wednesday’s ad is for the Grande Brasserie de Champigneulles-Nancy, from 1903, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grande Brasserie de Champigneulles-Nancy, located in the Lorraine, advertising their “Biere de Luxe.”

Grande_Brasserie_de_Champigneulles-Nancy_1903

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #2868: Most Nourishing

January 8, 2019 By Jay Brooks


Tuesday’s ad is for Foster’s Lager, from the 1930s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Foster’s Lager, with the most interesting tagline “Most Nourishing.”

Fosters-1930-most-nourishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #2867: Resch’s Dinner Ale

January 7, 2019 By Jay Brooks


Monday’s ad is for Resch’s Dinner Ale, from the 1940s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Resch’s Dinner Ale, which originally was brewed by Resch’s Waverly Brewery in Sydney, Australia. But in 1929, it was bought by Tooth and Co., who owned it when this poster was created.

Resch's-Poster

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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