Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #2692: What’ll You Have With Fish

By


Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking some fish, specifically “fresh-caught bass — sizzling on the fire.” Cans of PBR are chilling in a bucket of ice. Unfortunately, I am not a fan of seafood, and apart from Fish & Chips, pretty much avoid it whenever possible, so this looks pretty unappetizing to me, but I’m confident many people would eat it with great pleasure.

pbr-1954-fish

Beer In Ads #2691: For A Red, White And Blue Ribbon 4th What’ll You Have

By


Wednesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in red, white and blue and uses the tagline. “For A Red, White and Blue Ribbon 4th What’ll You Have,” and shows four different meals you can pair with beer for your Independence Day celebrations.

pbr-1952-4th-of-july

Beer In Ads #2690: What’ll You Have When Playing Checkers

By


Tuesday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a checkerboard in mostly white pieces with just a couple of red pieces left. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.

Pabst-1952-checkers

Beer In Ads #2689: What’ll You Have When Playing Tennis

By


Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a white tennis sweater, which is sitting on a red chair on a lawn tennis court. In this one, there’s also a tray on the side with two glasses and bottles of Pabst.

pbr-1951-sweater-3

Beer In Ads #2688: What’ll You Have By The Pool

By


Sunday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written across a beach ball in a swimming pool, with a tray on the side with two glasses and bottles of Pabst.

Pabst-1952-pool

Beer In Ads #2687: Serve Fehr’s With Ribs

By


Saturday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with ribs. The ribs are laid out on a red and white checkerboard tablecloth with bread and a bowl of sauce. I’m not sure about the horseshoe handles on the baskets, which make it look like a yee-haw sort of restaurant, but if the food is tasty, then why not.

Fehrs-1950-ribs

Beer In Ads #2686: Serve Fehr’s With Beans ‘N’ Bacon — Boston Style

By


Friday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with Boston baked beans and bacon. I think is well before the days when advertising agencies hired professional food stylists to make the food look perfect, and as appetizing as possible. And while they’re still using their tagline, “It’s Al-ways Fehr Weather,” I confess I don’t understand why there’s a hyphen in always.

Fehrs-1950-beans

Beer In Ads #2684: Fehr Weather For Dinner

By


Wednesday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with food, although that is one seriously scary looking dish. What the hell is that thing? Is it a slap of meat in Jell-O. I see a bone, I think? And what’s on top, it may be rice but could just as easily be something far worse. Sheesh!

Fehrs-1951-casserole

Beer In Ads #2682: Christening Of Kip’s Bay

By


Monday’s ad is for Knickerbocker Beer, from 1954. This is number 5 in a series by the Jacob Ruppert Brewing Co. The fifth one shows the “Christening Of Kip’s Bay,” illustrated by Lumen Martin Winter. It depicts the story of an incident during the Revolutionary War, with text by author Washington Irving. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

Knickerbocker-1954-kips-bay-5