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Jay R. Brooks on Beer

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Beer In Ads #2701: What’ll You Have Watching Television

July 14, 2018 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the television screen while the two people watching the TV are pouring themselves a glass of Pabst.

pbr-1953-tv

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2700: What’ll You Have With Hamburgers

July 13, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on the inside of the top half of the hamburger buns across a trio of hamburgers ready to be eaten. In the foreground, there are four bottles of Pabst, with one being poured into a glass.

Pabst-1952-hamburgers

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2699: What’ll You Have Fancy Banner

July 12, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a banner held up by two porcelain figurines. The whole spread looks to be pretty fancy, with two bottles and glasses of Pabst Blue Ribbon on a silver tray.

pbr-1954-fancy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2698: What’ll You Have At The Beach

July 11, 2018 By Jay Brooks


Wednesday’s ad is for Pabst Blue Ribbon, from 1954. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the sand at the beach. Behind the ocean and the sand, there’s a picnic blanket with food, a bucket of PBR’s and two mugs of beer. That looks like the makings of a pretty good day.

pbr-1954-sand

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2697: What’ll You Have With Puppies

July 10, 2018 By Jay Brooks


Tuesday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on blue ribbons, though in this case the ribbons appear to be for the three puppies on the chair. They must have won those at a dog show. On the table next to the chair is a tray with two glasses and bottles of PBR. I guess one of the dogs will have to share.

pbr-1951-puppies

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2696: What’ll You Have At A Tavern

July 9, 2018 By Jay Brooks


Monday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on a tavern or inn sign that can be seen through a window, along with a dog and a flowering tree. Although the sky looks positively fake. Inside there’s a tray whose handles look like rifles, with two bottles and mugs of PBR in it. There’s also a bowl of pretzels in the foreground, so that’s the complete package.

pbr-1952-dog

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2695: What’ll You Have On A Boat

July 8, 2018 By Jay Brooks


Sunday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written on flags flying on the back of a boat, with a tray holding two bottles of PBR and two glasses. Curiously, the two glasses also have flags on them, and they spell out “CS” though I have no idea what that might stand for.

pabst-1951-flags

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2694: What’ll You Have Playing Cards

July 7, 2018 By Jay Brooks


Saturday’s ad is for Pabst Blue Ribbon, from 1951. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in the playing cards in his hand. I’m not sure if that’s a Royal Flush. All I can say is that there will be a flush later after he’s drank those two PBR’s in the pilsner glasses on the tray.

Pabst-1951-poker

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2693: What’ll You Have With Blue Points

July 6, 2018 By Jay Brooks


Friday’s ad is for Pabst Blue Ribbon, from 1953. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written in oyster crackers next to a plate filled with blue point oysters. In the foreground, there’s an ice bucket of PBR bottles, which makes sense because I’d need a lot of beer to eat that many oysters.

pbr-1953-oysters

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #2692: What’ll You Have With Fish

July 5, 2018 By Jay Brooks


Thursday’s ad is for Pabst Blue Ribbon, from 1952. Starting in the early 1950s, Pabst started a new ad campaign with the tagline “What’ll You Have” which lasted for a few years. They were colorful ads, and often had the tagline spelled out in creative ways. In this ad, “What’ll You Have” is written into the grill where they’re cooking some fish, specifically “fresh-caught bass — sizzling on the fire.” Cans of PBR are chilling in a bucket of ice. Unfortunately, I am not a fan of seafood, and apart from Fish & Chips, pretty much avoid it whenever possible, so this looks pretty unappetizing to me, but I’m confident many people would eat it with great pleasure.

pbr-1954-fish

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

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