Sunday’s ad is for Carling Black Label, from 1951. It looks like it was probably the back cover of a program for a football game, though it’s fairly low key, soft sell, just showing a bear playing football. The only hint that it’s a beer ad is the bear’s scarf, flapping in the wind as he rushes for a touchdown.
Saturday’s ad is for Falstaff, from 1967. It looks like they’re camping next to a river somewhere in the southwest, possibly along the Colorado by the Grand Canyon? I like their three-word description of the beer. “Crisp. Clean. Robust.”
Friday’s ad is for Oland’s Schooner Lager Beer, from 1967. The Oland Brewery is from Nova Scotia, Canada, though today it’s owned by Labatt Brewing, and ultimately ABI. The tagline, “putting a Schooner in a bottle is skilled work,” plays nicely on the beer’s name and follows through with the punchline at the bottom, “taking it out is pure pleasure.”
Thursday’s ad is for Genesee Beer, from 1970. The snowy stream reminds me more of a Coors ad, and how about the handle on the glass mug, that’s an odd looking one. And that foam head looks staged and fake, but then quite a lot of ads around this time and before had foam like this, they must have all used the same photo stagers.
Wednesday’s ad is for Rheingold Beer, from 1946, and features Miss Rheingold from that year, Rita Daigle. Dressed up at a fancy dude ranch, she’s ringing the dinner bell, with an appetizer of Rheingold beer. Which is apparently “beer as beer should taste.”
Tuesday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of geeky brain — you can tell he’s smart because he’s wearing glasses and uses a fountain pen — up close, and the thoughts in his head that lead him to drink a beer.
Monday’s ad is still another one for Budweiser, again from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a caricature of composer Ludwig van Beethoven‘s head up close, and the thoughts in his head that lead him to drink a beer.
Sunday’s ad is another one for Budweiser, also from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a football player’s head up close, and the thoughts in his head that lead her to drink a beer.
Saturday’s ad is for Budweiser, from the late 2000s. Although it’s a recent ad, it has a more vintage feel, and is part of a series that was created for college market newspapers. This one shows a cheerleader’s head up close, and the thoughts in her head that lead her to drink a beer.
Friday’s ad is for Goebel Beer, from 1949. It’s a nice illustration by a George Shepherd, showing an idyllic coastal scene with a beer on the beach, just down the way from a lighthouse up on a small rise of a hill. It makes we want to be there, especially as here in California it’s dipping below freezing.
