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Jay R. Brooks on Beer

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Beer In Ads #634: Budweiser On The Cattle Drive

June 21, 2012 By Jay Brooks


Thursday’s ad is the fourth this week for Budweiser in their long-running “where there’s life … there’s Bud” series. This one’s from 1959 and features a night scene on what looks like a cattle drive or perhaps more likely a dude ranch. I wonder how they get the models to make those priceless faces, the man’s smirk (doesn’t he look a bit like Charlton Heston) and her unbridled glee. Then there’s that pour again, the glass already full but still pouring. Surely I can’t be the first person to notice how ridiculously impossible that would be, at least without making a mess and spilling the beer.

bud-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #633: The Men Who Stare At Budweiser

June 20, 2012 By Jay Brooks


Wednesday’s ad is again for Budweiser, still another in their long-running “where there’s life … there’s Bud” series. It looks like that’s our theme this week. In this one, a man stares greedily at the beer being poured into the glass, while spearing his Thanksgiving ham. But man, oh man, that’s a scary looking stare. And this is also common for these ads. Notice how the glass is already full but there’s a steady stream still pouring out of the can? How can 12 ounces of beer have already been poured into the pilsner glass and yet there’s still quite a bit left in the can? Because if it was almost empty, the stream from the can would be a dribble, at best, wouldn’t it?

Bud-can-stare

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #632: Budweiser Picnic Sippin’

June 19, 2012 By Jay Brooks


Tuesday’s ad is for Budweiser, yet another in their long-running “where there’s life … there’s Bud” series. It frankly looks a little too close to dark to still be out on a cycling picnic. They both look like they bought their hair helmets from the same wig shop, they’re the same color and neither look they would be effected in the least by anything less than a gail force wind. He’s still pouring beer into that full beer glass as she sips from it. Honestly, it looks more like she’s kissing it than actually drinking from the glass. So I doubt it won’t spill over before he’s done pouring.

Bud-picnic-sip

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #631: RELAX. You’re Sure When It’s Budweiser …

June 18, 2012 By Jay Brooks


Monday’s ad is for Budweiser, another in their long-running “where there’s life … there’s Bud” series. Based on the man with the goofy grin’s fashion sense, I’d say 1950s. I don’t think you have to tell a man in a hammock (I know, my kids gave me one for Father’s Day yesterday) to “RELAX,” but that’s how they phrased their copy. Since Budweiser listed their ingredients on the label, you could be “sure,” sure of what exactly, I can’t really say.

Bud-tip-hat

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer Can Dads 2012

June 17, 2012 By Jay Brooks

fathers
I posted these last year a couple of weeks before Father’s Day, but figured today was a good day to take another look at them. Last year, the good folks at Every Guyed designed eight beer can dads.

fathersday-cartoondads

Here was the idea:

To celebrate Father’s Day, EveryGuyed and Moxy Creative House have teamed up once again to deliver the second installment of the ‘Cheers!’. This time we had creative director Glenn Michael raise a glass — and his brush — to 8 iconic animated dads, re-envisioning them as beer cans.

When you were a kid, Father’s Day was a pretty boring affair. Now you’re of age, and all of a sudden you have the chance to do something with your dad that he’ll actually enjoy: share a cold one together.

See if you can guess all of the cartoon dads. You can see all eight of them in the slideshow above. The answers can found at the bottom of last year’s post.

Now I want my own dad can. What would yours look like?

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Cans, Cartoons, Holidays, Humor

Beer In Ads #630: Taste The Pride Of Canada

June 15, 2012 By Jay Brooks


Friday’s ad is for “the Pride of Canada,” a claim made by Molson in this ad from the — what do you think? — sixties or seventies? It also includes this classic quote from founder John Molson, from 1786, when he would have been 23 years old. “An honest brew makes its own friends.” I wonder if he ever really said it?

molson-canadian

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #629: First Down, Five To Go

June 14, 2012 By Jay Brooks


Thursday’s ad is for Falstaff cans, presumably from the sixties since they’re pull-tabs. I assume it was probably a fall ad, playing on football terminology. “First down. Five to go.” But best of all, check out the tagline at the bottom. “Beer after beer, the choicest product of the brewer’s art. Everywhere.” Now that’s pure gold.

Falstaff-cans-5

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #628: Great Ballplayers Drink Lite

June 13, 2012 By Jay Brooks


Wednesday’s ad is for Miller Lite, from 1982. Given Matt Cain’s amazing perfect game earlier tonight for the Giants, I thought a baseball ad would be appropriate. In this case, it’s “Mr. Baseball” Bob Uecker and his self-deprecating humor. Still, it’s pretty funny. “Great ballplayers drink Lite because it’s less filling. I know. I asked one.”

Miller-1982-lite

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Miller Brewing, Sports

Beer In Ads #627: Party Time … Anytime!

June 12, 2012 By Jay Brooks


Tuesday’s ad is for the Canadian beer O’Keefe’s and specifically their Old Vienna. I’m not sure when it’s from, though the 1950s seems a safe bet. The tagline, “reach for an Old Vienna” is being acted out as an unseen hand passes a case of beer over the head of the woman of the house as her husband reaches out to take possession. Her expression is priceless, her lips purse in alarm perhaps worrying that the case will be dropped on her head or ruin the salad she’s holding in her hands. Now that’s “party time … anytime!” Oh, and does that kitchen background look fake? Look closely at the window.

Okeefes-old-vienna

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #626: Bring On The Falstaff

June 11, 2012 By Jay Brooks


Monday’s ad is for Falstaff. I’m not sure of its age, but I’m guessing the 1950s, when apparently people dressed up not just around the house but also when casually visiting friends. Because “When Company Comes … Bring on the Falstaff.” And I just love this. “It’s good to see old friends enjoying themselves with the friendliest refreshment that ever bid a guest welcome … tall, cold bottles of beer.” See, again beer is referred to as “friendly.” I really want to see that return. Beer is friendly, but we never say so anymore.

Falstaff

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

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